Chapter 759: Hongyan's large-scale publicity
In addition to Zhang Cheng vs. grassroots Niu Yang, Wen Cai vs. grassroots Chen Yu, and Tian Zhenhua vs. Liao Nan, the top 24 matches of the other two target singers also attracted Du Xinghe's attention.
Lin Suya, the sixth-ranked female singer of the archery target, will face the challenge of Chang'an's local female singer Zhao Dan in the first round of the top 24.
Zhao Dan sang Fang Yajun's "I Only Care About You" in the first round of the top 100 battle, which attracted Du Xinghe's attention.
In the round of 48, Zhao Dan sang a cover of Fang Yajun's old song "Love in the North", which is still very good, but due to the retro of her singing, it seems a little old-fashioned, although there are many local audiences in Chang'an who support her, but her singing voice is not popular in the eyes of professional judges, after all, this is an era of development, and some styles are outdated. Even Fang Yajun's classic voice no longer sings retro songs, let alone Zhao Dan.
But if you want to talk about her voice alone, Zhao Dan's singing voice has a bit of ethereal temperament, it is a very classic sweet voice, if she doesn't sing retro songs, if she sings more modern songs, she may also be able to play well. Just like the classic "Flying Birds" sung by Liu Xuehua before, if Zhao Dan can play well, he will definitely be able to achieve a very gratifying result.
After experiencing the baptism of the top 48, Du Xinghe guessed that Zhao Dan should no longer stick to Fang Yajun's old songs in the top 24 battles, and she should make a breakthrough to sing some new songs. Because if she sings old songs again, she will definitely not be able to sing Lin Suya. Only by breaking through herself can she launch an impact on a powerful singer like Lin Suya.
Du Xinghe hoped to see Zhao Dan frustrate Lin Suya's spirit. Although Lin Suya's performance in the round of 48 was not as amazing as she was in the top 100 battle, her strength was there. As long as she opens her voice, it will have amazing results. Although she fell to sixth in this round, she still scored a high score of 2608 points, and her strength is quite strong. If Zhao Dan can attack Lin Suya, it may be a blow to the entire group of targets.
The last thing Du Xinghe wants to see in this competition is that the target singer wins the championship, although he is very close to Li Chuansheng of the target of the arrow, the relationship between the cloud world and the target has always been good. But if you win the championship in this competition, it will be very difficult to knock down the target in the future. So he would rather the singers of the era win the championship than see the singers of the arrow target win the championship. In the early stages of the game. If you can knock out a few more singers with arrow targets. That's for the best. Otherwise, let too many target singers break into the final top 10, and the chances of winning the championship will be too great.
However, on the whole, it is basically impossible to eliminate Lin Suya in the round of 24. Even in the first round of the round of 24, Zhao Dan had an amazing performance. Lin Suya was defeated. She is also very capable of fighting her way out of the losers.
Another target singer in the round of 24, Chen Xiaofei, who has been playing decently, will face He Jieyu, a female singer from the era of the archery target who has a great relationship with the target.
Chen Xiaofei is the kind of vocal cord that is very thick. A very grainy and explosive singer, he has maintained a high level of performance in the first two rounds, and the second round has improved even more than the first. He is a singer at the stalwart of the archery. Ranked 7th in the round of 48, he was only 20 points lower than Lin Suya.
He Jieyu, whom Chen Xiaofei is going to fight, had a good performance in the first round, but the second round is a bit of a stagnant meaning, and there are not too many amazing expressions. She finished 18th with 2,330 points.
Looking at the pure singing strength, Chen Xiaofei is slightly better, but He Jieyu's appearance is outstanding, she is a bit similar to Wencai, she belongs to the kind of pollution-free appearance, at first glance I don't feel amazing, but the more I look at it, the more comfortable it is, the more I taste it, the more I think she is beautiful, and she is full of vitality in elegance, she is a very pleasing girl. Her voice is also more distinctive, a bit of Karen Mok's feeling, very sensual, and has a certain penetrating power.
In the first round of singing, He Jieyu left a deep impression on Du Xinghe, but in the second round, this emotional voice did not come into play, which may be related to the fact that her song selection was too dynamic. If He Jieyu can choose the right song in the next round, give full play to the characteristics of her voice, coupled with her pleasing appearance, she will have a chance to break hands with Chen Xiaofei.
In addition to the war between Chen Xiaofei and He Jieyu, the four majors, among the other 11 pairs of contestants, only the ninth-ranked singer Liu Xiutian and the 16th-ranked BV dancer Hou Yisen are in the war between the four.
In the round of 24, only these two pairs of players are the war between the big four, but compared to the interesting battle between Chen Xiaofei and He Jieyu, the duel between Liu Xiutian and Hou Yisen is not very interesting to Du Xinghe. First of all, neither of these two people belong to the target of the arrow, nor do they belong to the national entertainment he is concerned about; Secondly, there is no direct conflict between the era and BV, these two companies do not position each other as mortal enemies, so the duel between them will not have the feeling of Mars hitting the earth, and there is no momentum of fighting for a head and bleeding to the death, unlike the singers of the era who are against the target, it will be very intense; Third, these two companies are not Du Xinghe's liking, and the era and BV are both divided into the circle of enemies in Du Xinghe's eyes; Fourth, and most importantly, these two singers really don't have much characteristics, Liu Xiutian is also a high-pitched singer, but compared with Zhang Cheng and Niu Yang's very characteristic treble, Liu Xiutian's treble seems too thin and not very tense. Although Hou Yisen is a handsome dancer, his dancing skills are relatively average among these dancers who have been promoted, and there is not much to see. So Du Xinghe has no interest in this matchup.
On the contrary, it was BV's Lu Zecheng, the duel against Beiping cool brother Xu Zuolong, which can arouse some interest in Du Xinghe.
As one of the only two singers in BV to advance to the top 24, Lu Zecheng played quite well in the round of 48, and even overtook Liu Jiaxuan, ranking 8th with a good score of 2550 points. Lu Zecheng's dancing skills are said to be derived from the true biography of the dancing king Guo Allen, he is a disciple of the dancing king Guo Allen, purely with his dancing skills, he has been able to beat Hou Yisen of the same company, and his singing voice is also very outstanding. If Liu Jiaxuan is the most capable female singer in these competitions, then Lu Zecheng is the most capable male singer in singing and dancing.
Lu Ze has also grown up handsome. Du Xinghe is more optimistic that this little dancing king can break into the final 10.
In the top 24 battle, Du Xinghe's fellow countryman Xu Zuolong met Lu Zecheng, which was basically a pattern of nine deaths and one life.
Although Xu Zuolong's feeling of singing Du Xinghe personally appreciates, I have to say that Xu Zuolong is not a popular singer, he is a bit of another face Dou Wei's fan, he is a particularly pure Beiping man, cool, he is very intoxicated with his own music, and professional musicians will be very moved when they listen to his songs. But the masses listened to his songs. It just feels average. In the round of 48, this Beiping relied on an original work and got a high special score of 1293 points, but the audience only voted for him 1059 votes. The drop is huge.
If he fights in the round of 24, he can't come up with a more popular and lethal work. Then he shouldn't be able to pass Lu Zecheng's level. And not only can't he pass Lu Zecheng's pass. In the losers' team, his niche style is also difficult to fight out of the encirclement. But this does not affect Du Xinghe's appreciation of him, and the style of music should be full of flowers. The market will have a steady stream of momentum, the more niche styles of songs and artists, the more they should win the respect of practitioners, anyway, in Du Xinghe's view, this kind of singer who really pursues the niche style they like is what he appreciates the most.
There is also a group of duels in the round of 24 that is worth Du Xinghe's attention, that is, Liu Jiaxuan, who ranked 10th, and Liu Jiaxuan, who had left a deep impression on him before, against He Luzhong, who ranked 15th among Shenhai singers.
This is a pair of fierce rivals before the competition, and it may even be the closest to the strength of the singers in the first round of the round of 24! Although He Luzhong only scored 2388 points in the second round and fell to 15th, this is a very powerful singer. His performance in the top 100 wars left a deep impression on Du Xinghe.
At that time, he was stunned with an original work that combined JAZZ and China's local quyi style, and won a high score of 2554 points, ranking 6th in the top 100 in one fell swoop.
At that time, the fifth place above He Luzhong was the even more shocking caramel beauty Liu Jiaxuan.
In the round of 48, the performance of these two people was actually a little unsatisfactory, it may be a temporary change in the singing environment, which had a certain impact on both of them, and they did not release all their energy in this round. Especially He Luzhong, the songs he sang in this round are a bit R&B style, very advanced, but because he didn't grasp the level of singing, his singing is not very good, but his diversified style still left a deep impression on Du Xinghe.
Maybe it's because the music elements on Shenhai's side are relatively open, and the music of this Shenhai singer is also very diverse, just like Lu Qin, which will bring people a fresh impact and make people look forward to it.
I don't know what style of songs He Luzhong will use to play in the top 24 battles, if he plays well, he will definitely have a great impact on Liu Jiaxuan. Liu Jiaxuan will encounter a fierce battle in this round, although in terms of overall strength, she still has a slight upper hand, but if she does not play her full strength, and He Luzhong plays, then she is likely to fall into the loser's formation of China.
Although with her strength, it is not difficult to stand out from the loser's formation, but she is a newcomer who is the focus of national entertainment, and if she falls behind in this kind of confrontation at the beginning, it will cast a big shadow on her future trend. She doesn't look like a showdown between Wu Taixi and Li Hongji of the same company, even if Wu Taixi loses, a discerning person will know that this is the security tactic of Guoyu. But if Liu Jiaxuan loses, it is really a defeat, a defeat that is not as good as others, or a defeat to a non-four major singer, which will have a negative impact on her own confidence and the company's confidence in her.
Therefore, it is reasonable for Liu Jiaxuan to do her best to defeat He Luzhong in the first round of the round of 24. Not to mention He Luzhong, in the face of the last four singers with strong strength, he must show all his talents and strength in order to be able to win. Therefore, this group of duels will be a group of unreserved, passionate battles between needlepoints and Mai Mang, and Du Xinghe is very much looking forward to the showdown between the singers. He can't wait to hurry to the end of September to watch this round of interesting matchups.
The top 100 battles and top 48 battles of "Sound of China" were recorded in advance and broadcast in early September.
During this time, the program team will give the 24 promoted singers sufficient time to prepare. At the same time, they will also be given a longer time to rehearse with the live band, so that the live broadcast will have the best effect.
After the end of the 24th round, the program team gave the singers a three-day holiday, and after three days, the singers will return to Chang'an Radio 3, and the program team will send a special team to manage the lives of these singers for a period of time in the future. Of course, some singers, like Lu Qin, are unwilling to accept the accommodation conditions provided by the program team, so she can rent a hotel to live in and eat her own. But every day the program team gave them lessons, and she had to participate.
Du Xinghe won't join in the fun with Liao Nan and other singers. On the night of the end of the 48th round on September 2, he took Ye Xun and other staff of the cloud world to fly back to Fuwan overnight and began to prepare for a bigger battle - that is, on September 9, Fang Yajun's comeback album premiere after eight years of farewell to the music world!
This time, Fang Yajun's new album promotion work. Most of them are in charge of Red Rock. When I signed the contract. Hongyan contracted the publicity and distribution of Fang Yajun's new album, and at that time, Cloud World had no money and could not come up with more than 50 million publicity expenses. So I gave this big fat job to Hongyan. In fact, until now, the cloud world is still in its infancy, and the current cloud world has not opened up too many publicity channels.
The fastest way is to dig people and dig up the publicity and distribution team of mature companies, but at this stage, the cloud world is not very easy to poach people. Because the cloud world with a good relationship is embarrassed to dig it, and if the relationship is not good, the cloud world can't dig it if it wants to.
It's like the most familiar red rock mixed with the cloud world. With the help of the vast TV network and offline radiation of Southeast TV, Hongyan has the strength of publicity and distribution in the whole country, South China City is the city of Chinese TV dramas, and South China Satellite TV, as the leading satellite TV in South China, has close cooperative relations with TV stations all over the country. Therefore, with the help of the platform set up by South China Station, Hongyan is very easy to do publicity and promotion work. Their TV publicity resources are even stronger than those of the Big Four.
Hongyan's team also knows how to use their own advantages, in the planning plan to promote Fang Yajun's comeback album, they adopted an intensive TV bombing strategy, and almost bought the key advertising banners of all influential domestic TV stations except Chang'an TV, which is to bombard Fang Yajun's song, so that the people of the whole country know that this super diva is coming back. This cost accounts for more than 60% of Hongyan's total publicity for Fang Yajun's new album, and in other offline magazines and city newspapers radiated by TV stations, Hongyan also cast a large number of hard and wide on Fang Yajun's new album, and there are countless articles such as music reviews and soft broadcasts.
It can be said that Hongyan has mobilized the whole company to promote the release of Fang Yajun's new album this time, and even moved out a lot of resources from the TV station to make use of it, the scale of this battle exceeds any publicity battle they have ever fought, and the specification level is at least three levels higher than the previous one they pushed their best singer Zhai Xiaofeng. Hongyan used the entire company's staff for the promotion of Fang Yajun's new album. That's not enough. Luo Haitao communicated with Du Xinghe again, borrowed 30 people from the cloud world, and set up a special planning team to help improve the publicity and distribution of Fang Yajun's new album, and strive to achieve perfection, and must make Fang Yajun's new album successful.
The reason why Hongyan spent so much effort to promote Fang Yajun's new album was not only because they had signed a publicity contract of more than 100 million yuan for three albums in two years with Fang Yajun's team, but also because they saw the amazing market potential of Fang Yajun's comeback album!
Like Hongyan, a record company affiliated to the TV station, never fights unprepared battles, before each battle, they will do full market research, based on the market survey, to the higher TV station to report the plan of this publicity, if the results of the market survey is not good, they insist on spending more money to publicize, that is to be warned by the superiors, the superior TV station also has the right to reject their publicity plan.
But this time, Fang Yajun's new album was announced in a big way, and the higher-level TV station gave Hongyan all the green lights, because you don't need to look at the market tune, just look at the reaction of Fang Yajun's first two title songs in the fan group, you know that Fang Yajun's comeback album will create ZĂ o history! It is even possible to break the shape that the singer has always monopolized the Chinese music scene! With such an epoch-making album, Hongyan can be qualified to do publicity, which is already an honor for them, and the leaders of the TV station see it very clearly, this is an opportunity for them to show their faces on South China TV, so the upper-level leaders fully support Hongyan's large-scale publicity plan for Fang Yajun's new album. They firmly believe that the publicity and distribution fees they pay will be earned back from Fang Yajun's new album sales share. And not only can they make money, they will also earn fame, this kind of adventure that kills two birds with one stone, they naturally have to go all out to do it.
Hongyan's market research results on Fang Yajun's new album are also amazing, according to the results of the market survey, Fang Yajun's new album may exceed 30 million annual sales!
People in Hongyan can't believe such a market survey result, you must know that in the past three years, the new album of the singer, who has been monopolizing the annual sales champion of records, has an annual sales volume of only between 24 million ~ 25 million, and Fang Yajun's market survey result is 30 million copies or even more! This result is so unbelievable that it is hard to believe! However, the results of the market survey do indicate that almost all the fans interviewed are interested in buying Fang Yajun's new album, and 86% of them are sure to buy it! Such an attitude has never been achieved in any previous market survey!
Zhai Xiaofeng, who had a big hit on the album before, Hongyan gave his "Mandarin Duck Butterfly Dream" the last market survey before its release, and only 58% of fans had the attitude that it was a must-buy. And the must-buy rate of Fang Yajun's new album is 86%, which is 28 percentage points higher than "Mandarin Duck Butterfly Dream"!
The first-month sales of "Mandarin Duck Butterfly Dream" were 4.6 million copies, and proportionally, the first-month sales of Fang Yajun's new album may reach a record 6 million copies!
Moreover, Fang Yajun's new album is not like the pattern of "Mandarin Duck Butterfly Dream", Fang Yajun's new album must be as long-term as the singer, and it can sell a lot every month. Integrating it in this way, it should be easy for her new album to exceed 30 million annual sales. You must know that the sales of the singer's new album are generally only 5 million ~ 5.5 million copies in the first month, and Fang Yajun's new album will reach 6 million copies, which is definitely a historical work!
Of course, Fang Yajun's new album can have such a market survey result, which has a lot to do with Hongyan's large-scale publicity, although Fang Yajun herself is a super diva, but after all, she has been absent from the music scene for too long, and now Fang Yajun's comeback, she can have such a high support rate, which is directly related to her own super high quality, and has a more direct relationship with Hongyan's publicity.
At present, Hongyan's team has won a battle in the promotion of Fang Yajun's new album, because now almost all fans are paying attention to and looking forward to the release of Fang Yajun's new album, which is the biggest success.
I'm afraid that if Fang Yajun's new album promotion and distribution work is contracted to the four major record companies, this is the result, and it can't be better.
Du Xinghe is quite satisfied with Hongyan's publicity team, he has been urging the planning team that Cloud World helped in the past to learn from Hongyan's publicity and distribution experience, and of course, more importantly, to accumulate some channel resources of Hongyan and strive to incorporate them for their own use in the future, after all, they can't rely on Hongyan for publicity forever. When the cloud world forms a certain scale in the future, they will definitely take back the publicity and release of their singers' new albums, and they will publicize it themselves.
Lin Jianguo's propaganda personnel who always want to dig up Hongyan come to the cloud world, such as Ma Tingting, who was basically moved by the double recruitment of Lin Jianguo and Xu Nuo, and was ready to jump to the cloud world. In Du Xinghe's opinion, this is actually quite embarrassing, after all, they and Hongyan have a deep cooperative relationship, and they are in the honeymoon period, and it is a bit too much to poach people from Hongyan now. But it's really good to look at Hongyan's publicity team, if he has the opportunity, he really wants to dig up Hongyan's publicity team as a whole.
There is also the publicity and distribution team of Guoyu, which is also super strong. But it is completely unrealistic for the cloud world to dig up the four major national entertainment, even if they dig a lot of money, people may not be willing to come. (To be continued......)