Chapter 62: The Ant Nest
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Williams. Pratt was definitely the focus of the meeting, if you don't understand English, you really can't understand what the other party is saying, and you have to be familiar with American slang, black people themselves speak faster, and they have their own hip-hop rap style.
After listening to the simple explanation of the three technical teams, I also roughly understood the difference between this set of search engines, which automatically crawls web pages and ratings through network robots, and does not need to manually conduct language search, which is completely a set of process-based systems to perform this task.
It's very different to understand and let them develop it themselves, each link is written with hundreds of thousands of lines of code, how do you know the details of the key points?
"Ant search will automatically conduct interactive and interactive search in the mode of automatic language classification, automatic IP classification, and this search will be open to all Chinese sites for free."
Search for free! MB, Yahoo's representative is pale, if it weren't for so many people at the scene, he would have jumped out and cursed immediately!
This is a challenge to the authority of the industry, Yahoo is now in addition to advertising revenue is the income of search engines, now not only the technology is surpassed, but also in the revenue model may be defeated in the future.
After the live demonstration of ant search after the launch, everyone was shocked, opened the web page in seconds, and searched for content in an instant.
If it's a hot word, it may take less than ten seconds to find the relevant information to reach your destination.
There are no lengthy text categories and pictures on the homepage, only a simple ant logo, and the search box is directly below. Such a simple web page loads fast enough, of course, it can be opened in seconds, unless your Internet speed is rotten, then no one has a problem.
But that's not all there is to today, Chen Bo then released the "Ant Nest" advertising system.
"Ant Nest uses a PPC model, just like I chose to search for the word beverage, because the term is very broad, wine, mineral water, orange juice, coconut water are all beverage products, so it is difficult to accurately capture the specific brand.
However, after the paying user selects the hot word, such as our partner Pepsi, it will be displayed directly in the sidebar of our search page. Direct to PepsiCo's official website.
If other cola companies also want to use this buzzword, then we can adopt the method of online bidding, where the highest price is displayed first, and the low price can only appear in the second priority. β
PPC is not the first invention of Chen Bo, it was also invented in the United States, but it is not well known, and now it is directly used, which is the best solution in search engine advertising revenue.
There is no doubt that whoever has the money in this bidding method will get more Internet resources, and which company has no peers.
Lenovo is followed by a bunch of competitors, and now it is the white-hot stage of the home machine market, and many parties are not happy to fight in the market.
And whether it is a big brand or a small company, there are opportunities, and regional companies can also use the IP screening model to only target certain provinces and cities, which will also be more accurate.
AntHive will also collect more data for analysis and present it in the background of advertisers to improve the accuracy of advertising as much as possible.
Otherwise, what would you do if you invite non-Internet partners this time? It is to show them such a new type of online advertising with high quality and low price, and it is very cheap, a real and effective click only needs 5 cents once, and each IP is only calculated once for 10,000 clicks on the same day.
There is also a way to charge for money, which is even cheaper, and then launched a "Ant Advertising Alliance" for small and medium-sized sites that are unable to develop customers. β
It is mainly based on text and pictures, which are directly displayed in the web pages of the cooperative sites, and will also be screened and analyzed according to the user's usage habits, and the advertisements that the user is interested in will be placed, which will change randomly according to the search data.
It can be charged by 1,000 impressions and 1,000 clicks, which is also more suitable for small and medium-sized customers.
Sites that join the Ant Alliance will receive 4% of the advertising fee, 3% of the Ant Search will be reserved, and 3% will be given to the advertising channel.
Most of these small advertisements are mainly middle and lower companies, and the company's marketing department has no time to waste energy on them, but it can be handed over to other advertising channels to provide this service for small and medium-sized companies.
In this way, the entire search engine system is quite complete, from interactive search to revenue from the advertising payment model.
Whether it's a big or small Internet company, catch it all, no matter who you are. As long as you are engaged in the network, you will never be separated from traffic and users.
If someone else bids for your hot words, then you are making a wedding dress for someone else. If you compete with other people's hot words, then you are stealing someone else's job.
This is the killer feature of ant search, although I am not original, but I can use this sword to break the ground on this continent, and there are naturally not a few red-eyed people,
More shrewd people are aware of the importance of traffic entrance, and all Internet people have focused on the portal before, and the portal seems to have become synonymous with the Internet, and they have fallen into the misunderstanding that if you don't do a portal, you can't talk about becoming bigger and stronger.
The portal also needs the support of traffic to do it, and only by standing upstream of the Internet can it get more say.
In the distant North American continent, there are many search engines earlier than Google, and Infoseek, where Li Yanhong works, is a well-known search company with a market value of up to $12 billion, but it was acquired by Disney and changed to a portal, and was forced to close the site before it lasted until the spring of 2001.
Inkotomi, while better off than infoseek, doesn't do it the right way, only offering search technology and having to go through Yahoo US to access it. As a result, it was acquired by Yahoo and drowned in history.
It can be seen that technology is not the key, you have to know how to operate, and if you take refuge in an owner with an unclear positioning, you have to wait for it to close.
After the booming Netscape browser was acquired by AOL Group, it was then taken to the bottom by Microsoft's Internet Explorer, and then all employees were laid off. The re-emergence of Firefox was too slow to change and was kicked to the end by Google's chrome browser, and the world of the Internet is always full of legends.
No matter what other people think, my ant search has come out anyway, so let's have a search war if you have the ability!
After the meeting, Chen Bo presented each person with a cartoon doll searched by ants, including reporters and photographers. I even made a life-size one and placed it in the hotel lobby.
Although it is indeed cute, some people think that it is a thorn in their hearts.
The forum of the day officially ended, and the evening was a banquet arranged by the organizing committee, Chen Bo became the focus of the field like a butterfly wearing flowers, and more small and medium-sized website owners regarded him as a savior and gathered around him to learn from him.
The comers did not refuse, Chen Bo patiently answered the questions they raised, said no less, drank no less wine, and almost drank until he went back against the wall.
That night, all major TV stations across the country have uniformly changed to the latest advertisements, and Ant Search has finally surfaced in the public's field of vision.
The press conference in the afternoon also spread rapidly with the Internet, causing a huge wave, and the free search engine is undoubtedly very attractive to users engaged in personal websites, and not everyone can afford to pay for Yahoo's inclusion.
And now not only to include your website, but also to earn a certain amount of money through Ant Search's advertising network to supplement the site, the Chinese have always had a smart brain to understand what this means, and they have begun to work on their own plans.
The second day was a small venue, and the organizing committee arranged and organized professional small forums, including discussing the development of e-commerce, discussing the field of games, and discussing Internet news.
This has nothing to do with Chen Bo, anyway, his set goal has been achieved, and as soon as yesterday's news came out, it directly detonated the entire network.
Ant Search received tens of millions of clicks on the day it was launched, and it directly rushed to the top 10 of traffic, and if it can't climb to the first place in the short term, it will definitely be a failure!
The next promotion will continue to increase, and this month's publicity expenses alone have spent more than 30 million yuan. Next, we have to continue to start the money-burning mode, but fortunately, with the 40 million US dollars that MIH Group acquired Tengxun, it can be a buffer.
Otherwise, with the current style of various venture capitalists picking at the rope and being scared by the Internet bubble, even if they raise money, they will not come out much.
Xiong Xiaoge and Zhu Linan naturally saw the opportunity, but they were all blocked by Chen Bo, and they don't consider financing now, let's wait for next year.
At present, 30 million US dollars have been thrown in for development and operation, and the group still has more than 10 million US dollars in its accounts. Only after stabilizing this base can he be more assured to enter Europe and the United States, and he has only one opponent, that is, Google.
After the forum, the Ministry of Industry and Information Technology and the Network Information Center discussed preparing to hold such a conference every year.
Chen Bo hurriedly took it out, and you discussed it yourself, either it was purely official or purely private.
Otherwise, it is easy to cause misunderstanding when the two parties are mixed together, so it is better to be alone, only to express understanding and support, and leave nothing else.
Although there is no initiator, this move does cater to the psychology of many people, and it can be better communicated once a year, whether it is between the official and the private sector or between various companies, more communication can also have more ideas.
It was decided on the spot that it would be renamed the Huaxia Internet Summit Forum in the future, once a year, starting on a day in the summer, and holding it in a rotating city every year.
Although it seems quite sloppy, it is estimated that the official has long had this idea, but there is no suitable opportunity, and at this time, he is following Chen Bo to pick up a big bargain.
At present, this forum is a success, and it is a success to be able to find a new breakthrough point in the Internet industry.