Chapter 134: Profit Maximization

After two days in Qingjiang, Chen Mingyu returned to Huayang County by bus the next morning. After getting off the bus, he walked to the traffic hotel near the station.

In the manager's office, Chen Mingyu, Wu Yue, and Zhang Xinping chatted while smoking.

Since the official opening of the Jiaotong Hotel, the business of the hotel has been very prosperous, the profit is very considerable, they are very excited about this, but also full of hope for the future.

"Mingyu, our hotel is doing very well now, but I also found two problems from it." Zhang Xinping said, "Actually, this is not a problem, it's just a ...... How to describe it, I think there are two points, if we can get through these two points, there will definitely be a big increase in profits. ”

"Which two points?" Chen Mingyu asked.

"First, there is the issue of catering. There is no problem with the occupancy rate of our hotel, almost every day the occupancy rate is more than 80%, but because our hotel can only provide breakfast, so the guests staying have to go out to eat. I've worked in catering, so it's clear that catering is a very profitable industry! Moreover, most of the guests who come to stay with us are in business, they have money in their hands, and they are also lavish in eating and drinking. So, I thought, if we can keep these guests' food and beverage with us, wouldn't it be another profit flashpoint? Zhang Xinping said.

"Well, you're right. Xinping, do you mean that you want to open up a restaurant inside our hotel, but you are building a hotel? Chen Mingyu asked.

"In my opinion, it would be better to have a hotel next to the hotel. However, the investment in getting a hotel is too high, and there is a lot of trouble in buying land or something, so it is not realistic for us to get a hotel now. So, I wondered if I could convert the first floor of the hotel into a restaurant? Zhang Xinping asked.

Chen Mingyu pondered for a while and asked, "Wu Yue, what do you think?" ”

Wu Yue has now put all his main energy on stocks, and this traffic hotel has always been managed by Zhang Xinping, before this, Zhang Xinping has also communicated with him first, so Wu Yue said: "I think Xinping's idea can be tried." ”

Chen Mingyu smiled slightly and said, "Xinping's idea is good. However, if the first floor of the hotel is converted into a restaurant, the scale is still too small, and at most it can retain some hotel guests to eat here. Therefore, I think that since we are going to do it, it is better to take a bigger step, not only to keep the guests of the hotel, but also to attract other people to eat in our restaurant. ”

Zhang Xinping's eyes lit up and asked, "Mingyu, what do you mean?" ”

Chen Mingyu said: "I think we can consider building a hotel. We can talk to the owner of the oil mill, if they are willing to sell the mill, we will buy it, and then invest in a high-quality hotel at our own expense. ”

Zhang Xinping is a very enterprising person, he actually wants to do this, but he also knows that the amount of money needed to invest in building a restaurant is too large, and there are many problems involved and the risks are also very large!

Therefore, he was worried that Chen Mingyu did not have such an idea, or it was too troublesome, or it was too risky, and the main shares of this traffic hotel were all Chen Mingyu's, so Zhang Xinping was not embarrassed to say his thoughts.

"Mingyu, it takes a lot of money to do this!" Zhang Xinping said.

"It doesn't matter, before investing in the hotel, we have to negotiate with the owner of the refinery, and then we have to go through all kinds of procedures, which will take a while, and after these things are done, it will definitely be a year later. When the time comes, we will cash out all the stocks in our hands and repay the money borrowed from the bank on time. Then we can borrow another amount of money from the bank to invest in the hotel. In addition, when building a hotel, we can let the builder advance money, and we can press the payment for those materials, or even settle in installments. So, we don't have to worry about funding at all. Chen Mingyu explained.

Chen Mingyu's words really made Zhang Xinping refreshed!

Although Zhang Xinping wanted to build a hotel before, he didn't have a good way to raise start-up funds, because this is not a small amount, the whole project, the main body plus decoration, the investment amount is at least hundreds of thousands! If you want to build a hotel more upscale, the investment may be close to one million!

With such a large amount of money, Zhang Xinping really didn't know how to solve it.

However, listening to Chen Mingyu say this, this start-up capital is simply nothing! Moreover, Zhang Xinping also knows that the biggest gap between him and Chen Mingyu is not how to raise this start-up capital, but in courage!

If Zhang Xinping had been left to make his own decisions, he would not have dared to risk building a hotel anyway.

Before that, he had thought about it many times, but he still couldn't come up with the courage.

However, he told Chen Mingyu about this matter for the first time today, and Chen Mingyu did not hesitate at all, and directly made a decision on this matter, this is courage!

"Mingyu, you mean it really, right? Do you need to think about it again? Zhang Xinping asked with some doubts.

"Hehe, of course it's true, can I joke with you about this kind of thing? I've thought about it, and if you two agree, then we'll do it. Chen Mingyu said with a smile.

Zhang Xinping turned his gaze to Wu Yue again and asked, "Wu Yue, what do you think?" ”

Wu Yue smiled and said, "Just do what Mingyu said." As we said at the beginning, Mingyu is responsible for formulating strategies, so let's just follow his strategy and do specific things. ”

Zhang Xinping exhaled and said, "That's good! ”

"Okay, since everyone agrees, that's it!" Chen Mingyu made a final decision, "Xinping, you don't have to worry about funds at all. However, to build such a hotel, you also have to consider the later operation, there are a lot of things that need to be done, and it is also very miscellaneous, which is mainly hard for you! ”

Zhang Xinping said: "This is no problem! ”

Chen Mingyu nodded and said, "Okay, then this matter is like this." I only put forward one request, our hotel must be benchmarked against the most high-end hotel in our county, and then our hotel must be more high-end than this high-end hotel! In addition, in addition to dining, our hotel should also have entertainment functions to improve the attractiveness and competitiveness of the hotel. ”

Zhang Xinping said: "If we do it according to this standard, then our budget will be high." ”

Chen Mingyu smiled: "You don't have to worry about the problem of funds, if the funds are not enough, I will find a way." ”

Zhang Xinping saw that Chen Mingyu said so confidently, so he didn't say anything more, and responded: "Okay, Mingyu, I understand." So, I recently went to the provincial capital to find a professional company or a design institute to design for us. When the design results are out, you check it. ”

Chen Mingyu smiled: "Let's check the three of us together." ”

Zhang Xinping said very longingly: "After this hotel is built, it will definitely be amazing!" ”

Chen Mingyu said with a smile: "After the hotel grade comes up, whether it can be run well depends on the level of the hotel owner." Xinping, I said it in advance, I just have to make ideas on our development strategy, and it depends on you how to do it. ”

Wu Yue quipped: "How's it going, Xinping, is there a lot of pressure?" ”

Zhang Xinping exhaled a breath and said: "Of course the pressure is great, but I believe that there is pressure to be motivated." ”

Wu Yue smiled: "Okay, since you have this spirit, then I believe you will definitely be able to do it." ”

Chen Mingyu asked again: "Hey, Xinping, didn't you say that there is still a profit point?" What is it? ”

Zhang Xinping said: "That's the case, during this period of time, I have discovered a common phenomenon in our hotel, that is, many people will check out early the next morning after staying in our hotel. Most of these rooms are empty all day, and in the evening a large number of guests check in. In other words, many rooms in our hotel are idle throughout the day, which is really a bit too wasteful. So, I thought, if we can find a way to make these rooms work during the day, then wouldn't our profits be greatly improved? ”

As soon as Zhang Xinping's voice fell, Wu Yue shouted: "Damn, Xinping, you are too ruthless, you even have to make money from this time difference!" ”

Chen Mingyu smiled slightly, he had long seen that Zhang Xinping had a talent for business, but where was the place that could reflect a person's talent for business? To put it simply, it is whether this person can discover business opportunities one step ahead of others, and whether he can better integrate resources and leverage funds after he discovers business opportunities, so as to maximize profits.

At present, Zhang Xinping has done a good job in identifying business opportunities, which has reflected his talent. Of course, he still has a lot of shortcomings in integrating resources and giving full play to the leverage of funds, but this is actually not his shortcoming, because he still has too little experience, he used to just open a small restaurant, and now he only runs a small hotel, in fact, he has not really entered the threshold of business, and naturally has not had the opportunity to fully integrate resources. As for how to leverage the capital, it is even more difficult for him, because he has not handled much money at all.

Therefore, Chen Mingyu is very satisfied with Zhang Xinping's performance today.

Zhang Xinping smiled and said, "I just think it's too wasteful to empty so many rooms for a day." But how to make these rooms work, I don't know. ”

Chen Mingyu lit a cigarette and said, "Xinping, are there many young couples who come to our hotel for a date?" ”

"That's a lot! In addition to the people who do business, it is almost the most small couples who come to live here. Zhang Xinping said.

"So when did most of these little couples come over? How long will they stay when they come? Chen Mingyu then asked.

Although Zhang Xinping didn't know what Chen Mingyu's purpose was in asking this kind of question, and what it had to do with the topic they had just talked about, he still thought about it seriously and said: "There are days and nights, especially on weekends, and there seem to be more during the day." They seldom spend the night in a hotel, and most of them stay for a few hours before leaving. ”

Chen Mingyu spat out the smoke ring and said with a smile: "Then we can sell those rooms that are idle in the white sky to these little couples." ”

Zhang Xinping still didn't understand too much, and asked, "What do you mean?" ”

Chen Mingyu said with a smile: "Don't these little couples stay for a few hours and leave with one shot?" It would be a bit of a waste for them to open a room for a day. If our customers have this need, we can fully meet them. ”

Zhang Xinping frowned slightly, thinking seriously, and suddenly his eyes lit up, and said, "Mingyu, you mean ......"

Chen Mingyu encouraged: "You say, I'll listen." ”

Zhang Xinping said: "Let's launch a daytime room?" ”

Although Wu Yue's business acumen is not as good as Zhang Xinping's, after hearing Zhang Xinping say this, he also understood, and couldn't help but exclaim: "You can all think of this kind of method!" ”

Chen Mingyu smiled: "That's right! We can take out the daytime time and launch this kind of hourly room suitable for young couples to date. For example, let's take a three-hour time period and charge ten dollars for each time period. I think there will definitely be many couples who will flock to this kind of hourly room! ”

Zhang Xinping said excitedly: "Mingyu, you are really good!" You can think of this way! I can now guarantee that as long as we launch this kind of hourly room, it will definitely be very popular! ”

Chen Mingyu smiled: "Then you can go and implement it!" ”