Chapter 386: Marketing Methods

After Tan Xisong presided over the auction of a few advertisements, he handed it over to his assistant to preside over the auction and sat under the rostrum to rest. The entanglement and competition of the standard king just now consumed a lot of her energy.

In the venue, hundreds of companies spent a morning bidding on the next 12 ads after the bidding. One of the most expensive 5-second ads was the last ad before the weather forecast started with 80 million yuan from BBK.

"Yang Xian, you will go outside and say hello to the news reporter in a while before coming in for dinner." Seeing that the bidding in the morning came to an end, Lu Jing whispered. At noon, CCTV will arrange for representatives of the 13 companies that won the bid in the morning to have dinner in CCTV's small restaurant. However, Yang Xian went out to be interviewed by news reporters at the moment, and the manuscript could be sent back in the afternoon at noon, and some news media with good timeliness could send out news in the evening. The news of CCTV's regular press conference on the bidding conference in the afternoon will not be available until tomorrow morning. Jinghua will not give up any opportunity to promote himself.

Yang Xian nodded, and was about to stand up and follow the flow of people to leave. Tan Xisong pushed his glasses, took two CCTV reporters, and walked over with a smile, "Congratulations to Jinghua Company for winning the CCTV standard in 99." Jinghua's T18 mobile phone feels very good. I'm looking forward to Jinghua's performance in the coming year. "She has already read the information of Jinghua Company just now.

"Hehe, Director Tan has won the award, I hope to have a happy cooperation with CCTV in the next year!" Lu Jing said with a smile. Yang Xian introduced: "This is the investor of our Jinghua Company, Mr. Lu Jing! ”

Tan Xisong smiled and nodded, she could naturally see that this young man was the core of the three. I was a little surprised: "Why are you so young!" ”

Yang Xian then introduced: "This is Miss Chen Xiao, the general manager of our Jinghua! Tan Xisong was even more surprised in his heart, smiling and shaking hands with Chen Xiao. She also thought that this beautiful woman with her hair in a bun was Lu Jing's assistant. In this way, Jinghua's management is really young.

Tan Xisong smiled and introduced to the three of them: "These two are our reporters. Hehe. We will stop you from doing a simple interview first. ”

"Huh. We can't ask for it. Yang Xian said with a smile. Now Jinghua is afraid that he is not famous enough. Several people were interviewed by the aisle on the right side of the rostrum. Two CCTV reporters briefly asked a few words about Jinghua's overview and development strategy. After winning the feeling of winning the bid king, he left satisfied.

Tan Xisong personally accompanied Lu Jing, Chen Xiao, and Zhang Wenjun to the CCTV staff restaurant. Usually, only the guide of the CCTV can eat in the small restaurant.

If you win the bidder, there is no need to participate in the afternoon bidding meeting. In the afternoon, Chen Xiao, Yang Xian, and Zhang Wenjun were talking with CCTV about installment payments and compensation for advertising. CCTV can bargain, and this secret was still peeped into by the boss of Aiduo in 97 years.

Grind until 5 p.m., and negotiate the terms before the press conference. CCTV agreed that Jinghua would pay in installments in December, and took out six advertising resources to compensate Jinghua.

Tan Xisong couldn't figure out how Jinghua knew this secret. It stands to reason that it is impossible for Aido to make this secret public. Looking at Lu Jing, who was turning his head to look at the scenery outside the window, he had an intuition in his heart to tell her that this qiē was the idea of this young man. Don't look at him politely, he does things very well.

At six o'clock in the afternoon, CCTV held a press conference. Announcement of the situation of this tender meeting. Even though the magic of CCTV's halo has faded, CCTV's bidding conference and CCTV bidding are still a major event in the advertising industry. The press room was full of reporters, flashing lights clicking. Chen Xiao had a formulaic smile on her face, and she saw Lu Jingzheng sitting quietly on Erlang's leg with the guest's badge hanging below. Thinking of the performance that will be performed in a while, I said in my heart: "I don't know how he came up with it." Thanks to CCTV, he agreed to cooperate. ”

After the press officer introduced the CCTV bidding meeting, Jinghua had a brief time to speak.

Chen Xiao glanced at the reporters in the audience, smiled into the microphone and said, "... I am very happy that Jinghua can win next year's CCTV standard. I would like to take this opportunity to show you the new Jinghua I89. ”

As he spoke, he picked up a white mobile phone on his desk. The reporters were surprised that CCTV actually agreed to Jinghua to show its products at the press conference. After taking pictures, several professional media reporters in the electronic category have picked up their pens and are ready to record the parameters of the next release.

I saw that the general manager of Jinghua suddenly picked up the phone and then released it. "Smack!" The phone dropped on the marble floor with a crisp sound. Asunder.

Zhang Wenjun, who had been preparing to be on the side for a long time, walked over quickly, picked up the scattered mobile phone motherboard, shell, and battery, and handed them to Chen Xiao. Chen Xiao was under the lens of many cameras. Put on the battery with a smile and close the back cover. Press the power on button.

"No, it can still be turned on."

"Hurry up. Zoom in on the camera to see if there are any scratches on the screen. ”

"Definitely not. Just now, the phone was on the ground vertically. ”

"Even if it's such a selective crash, as long as it can be turned on, it's a great achievement. Now Nokia phones can do that, right? The reporters below began to discuss.

Yang Xian's right hand on his lap clenched nervously. Can it still be turned on? If you can't turn it on, it's over, and it's a shame to go to the whole country. The reporters below thought it was a laughing stock. In front of everyone's eyes, even if you pay hush money, you can't seal it!

One second, two seconds. Yang Xian felt like it was a century. When Chen Xiao's finger pressed on the power button, the audience fell silent, wanting to see how the quality of Jinghua's mobile phone was.

"Ahh Yang Xian let out a sigh of relief.

"Oh!" The scene also cooperated with exclamations. Of course, there is also admiration from the heart. How many mobile phones in 98 can be broken without breaking? Lu Jing applauded lightly with the applause of the audience, and the corners of his mouth raised slightly. From the moment the boot music sounded, Jinghua opened the next brilliant road.

"Mr. Ye, Jinghua showed off their new mobile phone at CCTV's press conference." Ye Wenbin's assistant hurriedly walked into the luxury suite of the hotel and said anxiously: "The general manager of Jinghua crashed the plane at the beginning, and then restarted it successfully in front of national media reporters. Now Jinghua's mobile phone is going to be in the limelight. ”

"What?" Ye Wenbin was tasting the red wine, putting the wine glass on the table, and the red wine in the wine glass vibrated violently, as if he was shocked at the moment.

"It's a good way to play such a well-planned marketing method. No wonder Jinghua is willing to spend a lot of money to win the bid. This matter will only be cooperated by winning the CCTV bid king. Have the specific parameters and names of the new machine been announced? ”

"Jinghua's new mobile phone is called I89. Specific parameters were not announced. Only the characteristics were announced. Jinghua claims that their phones have built-in antennas. The assistant took out an envelope from Wen Jiàn's folder, "This is the first-hand photo I got it." ”

Ye Wenbin hurriedly took it and spread out more than a dozen photos on the table. Looking closely, sure enough, the phone in the photo does not have an antenna. And the workmanship is extremely exquisite, and the biggest breakthrough is in the layout of the mobile phone keyboard.

On top of the standard numeric keypad is a three-part layout that is divided into left, middle, and right parts. On the left is the information function key and answer key arranged up and down, and in the middle is the circle button, marked with arrows up and down, left and right, which obviously prompt the user to use it for direction operation, and on the right is the address book function key and the hang-up key.

The workmanship is extremely exquisite, and even the back cover of the fuselage is polished, and the plastic material looks very metallic.

"When will the prototype be available?" Ye Wenbin's eyes flashed with light, this is a subversive product. Just with this keyboard layout, the vast majority of manufacturers will imitate it. Moreover, Jinghua's mobile phone was unveiled at the press conference of the CCTV bidding conference, and any similar mobile phone will be accused of imitating Jinghua in the future, including foreign mobile phone manufacturers. This will bring a high reputation to Jinghua.

Jinghua did not announce a specific date, only saying that it would go on sale in mid-November. The selling price has not been determined either"

Ye Wenbin leaned back on the rattan chair and sighed dejectedly, "If it is listed, E68 will definitely not be able to compare to this mobile phone." I just don't know how many of Jinghua's parts for this mobile phone are self-produced. If there is 50%, this machine is enough to make an impact on foreign mobile phones. ”

It seems that if Qiangwen wants to go to Jiangzhou, he must be low-key and low-key!

"Jingming, Jinghua has released a new machine, and we have met an opponent." Shi Yongjun called Yan Jingming in his office. Xia Yi Company took a few advertising slots today.

Yan Jingming frowned and said, "What's the matter?" He was in the villa with Qi Jingyao, who came from the Yellow Sea. Although Qi Jingyao has gone to work in the Yellow Sea and has a tendency to get rid of being his lover, as long as he returns to the capital, he will always give him a call. Qi Jingyao is a smart person, and he believes that Qi Jingyao knows how to do it.

"What's wrong?" Qi Jingyao took a shower and came out in a gray nightgown. Yan Jingming said the matter again, "Jinghua won the CCTV standard and released a breakthrough mobile phone. I don't care, although I don't like Lu Jing, but I won't be stupid enough to compete with him in the field he is good at. As long as Shi Yongjun runs Xia Yi's company almost, I can find an opportunity to withdraw the capital. Hey, Shi Yongjun is wholeheartedly making a big mobile phone company. The news hit him a bit hard. ”

Qi Jingyao said with a smile: "The concept of CCTV standard king is not popular now, what is there to be afraid of?" Besides, there is no problem with the current bid king? As for the new phone, it is not too exaggerated. It's not on sale yet, so I'm worried about it. In the end, it depends on the number of sales. I noticed in Huanghai that foreign companies that seem to have Internet concepts have become more popular recently. ”

Yan Jingming reached out and stroked her smooth thighs, and touched her jumbles, "Hehe, I've been paying attention to it for a long time." The new round of investment opportunities should be for companies with a focus on the Internet. I'm not very interested in industry. Industry gives Shi Yongjun a headache for himself. ”

Qi Jing let out a coquettish groan in her nose, twisted her body slightly, didn't let Yan Jingming's fingers go deeper, and said: "I have a classmate who is an Internet company in the Yellow Sea, and if you are interested in investing, I can introduce you to each other." ”

"Good!" Yan Jingming nodded. (To be continued......)