On the evening of June 9, 2007, the best entrance on the first floor of Wangfujing Department Store in Beijing is the China Mobile Communication Service Hall, and now there is a long queue of more than 500 people at the gate, which extends from the fire safety passage to the sidewalk on the street, and many shopping mall security guards pull up the isolation belt stake to separate the crowd and help maintain order.

Suddenly it rained heavily, and the customers who extended to the sidewalk screamed after the rain, and the long queue gradually became chaotic, and the people behind began to squeeze to the front.

Several security guards hurriedly brought up a set of red isolation belt iron stakes, turned around from outside the fire escape, turning the original long line into two, and finally transferred the customers queuing outside the street to the mall.

Looking at the young girl who was soaked in the rain and shivering from the cold, an elderly security guard couldn't help but say distressedly: "Child, be careful of catching a cold, the gains outweigh the losses!" ”

Unexpectedly, the little girl rolled her eyes: "If you catch a cold, you have to line up!" I just finished the college entrance examination today, and I didn't go home before I came to line up, saying that I would buy an Iphone today! My mom went to get the money and she'll be right away."

It was estimated that it was her classmate's best friend next to her, and she also wiped the rain drops on the tip of her nose and said excitedly: "Yes! My mother also said that after the college entrance examination, she will buy me an iPhone, she is probably stuck in traffic on the way to get off work, and she will come over and send me money later! ”

The little girl in front of her waved her little fist: "If anyone doesn't have an Iphone, it's called unpatriotic and doesn't understand the trend." The old hat is outdated, and I have to buy it today anyway. Ahh ”

The security guard shook his head, and the little girl would rather catch a cold. He really can't understand why he wants to buy this crazy mobile phone, and he said that if he doesn't buy a crazy mobile phone, he won't be patriotic.

He looked at the mobile business hall, the glass door that had never been closed before was locked, the lights were brilliant, the person who looked like the store manager was lecturing more than 20 clerks, there were white packaging boxes piled up like a hill behind the counter, and there was an employee standing next to the calling machine on the side, who was constantly taking numbers.

It was 7 p.m. It was the most lively night market time in Wangfujing Shopping Mall, and there were more and more customers queuing up after hearing the news, almost more than 800 people.

These people's faces were full of excitement, calling friends and friends to chatter, a large number of people, it will inevitably affect the business of other businesses, the security guards had to adjust the position again, formed 4 long queues, and set up a canopy outside the fire escape. Some people were diverted out.

"Dude, I skipped work and came to line up, but I didn't expect it to be a step slower, it's too cruel to you!"

"Hey! I heard that the people at the front of the row have been sitting in the business hall all day! I'm late for work in the office building next door! ”

"So many people in line! How can I buy it later? Don't know if their Iphone supply is enough? ”

"That's not enough! I've heard that there are more than 200 mobile business hall stores in Beijing, and there are less than 50 stores that are qualified to sell contract machines. Later, I am most afraid of crowding. What's the ...... mess?"

Some customers expressed great concern when they lined up, each of them carrying 10,000 or 20,000 yuan in cash, and many of them were weak girls. There are also many immature-looking high school students.

"Oooo

"It's time to open the door!"

Dozens of people shouted in front of them, drawing everyone's attention. The people behind anxiously stood on tiptoe and looked forward.

I saw a crack in the glass door of the mobile business hall, and the staff inside shouted: "Don't squeeze, don't squeeze." Start on time at 8 o'clock, now let's get out for a bit! ”

Fortunately, under the maintenance of the security guards, there was no commotion in the long line, and more than a dozen mobile employees in uniforms came out, each holding a stack of papers in their arms, and some people held a thick stack of calling papers.

"Please pay attention, the number plate will be issued below, please take out your ID card and hand it over to the staff for registration and copying! The sale starts on time at 8 o'clock, and the number is called to the person's photo. Any scalpers, purchasing agents, customers under the age of 18, please leave consciously! ”

A supervisor holding a megaphone said loudly, and then the strong male employee began to send numbers along the long line, each number, to receive the customer's ID card, handed over to another staff member next to him, after collecting 10 customers, the staff will call the number of the paper and ID card copy together, this is a necessary voucher to enter the venue to go through the purchase procedures later.

At this time, there was a big commotion in the long dragon, and many people shouted loudly.

"Why can't I not bring my ID card?"

"Who's a scalper? Who the hell is a scalper? I can't bring a few for my buddies? ”

"I ...... I'm only 17 years old...... What to do, what to do? ”

"Cousin, you hurry up and take a taxi to Wangfujing Shopping Mall, no one is allowed to help you buy here, you must have your ID card and my own number! Hurry up! ”

"Mom, come over quickly, my ID card is in my schoolbag, bring it to me quickly!"

"Someone's Gassel! Get him out! ”

Quarrels, shouting and scolding, many people took out their mobile phones to contact relatives and friends, and were stunned by such a trick by the mobile company.

The supervisor shouted again: "To apply for an Iphone mobile package, you must handle it yourself with your ID card, and customers who have copied your ID card can contact the staff, fill in the mobile contract document, and you can buy it quickly when the point arrives!" ”

Wow!

It's fried again, and it's already difficult for the male employees who call the number to advance their work, those scalpers who occupy the position and want to grab the number and the number have clashed with the mobile staff and the security guards, and some of them have been cleaned up, and the students who don't have ID cards have also been persuaded to cry and persuade some of them, and there are many unruly customers who don't listen to the dissuasion and clash with other customers when they can't get the number, and the scene was chaotic for a while.

After the first batch of staff who took away the ID card came back with a copy and a number list, they could walk around at will without queuing after filling out the mobile contract contract, because when the time comes, the ID card, the person, and the queue number can match.

The long queue of more than 800 people was slowly evacuated to the surroundings, and the mouths of more than a dozen mobile workers did not stop, and their voices were almost hoarse, and they were really tired enough to deal with the contracts of hundreds of people in just one hour.

It's almost 8 o'clock, there are fewer and fewer people in line, and most of the customers who rank 100 or later leave here after filling out the contract and go to the department store.

Someone lost money along the way, but fortunately, the security guard caught the thief who wanted to slip away and drove the scalper away, finally keeping the place clean.

I feel the most aggrieved are those high school students under the age of 18, many of them are students who have taken the college entrance examination today, and they are full of joy to come to line up to buy a mobile phone, but in the end they are stuck on the ID card, the rigid rules and regulations of the mobile company, so that they have to ask for help from parents, and the parents have also had a dispute with the employees of the mobile company.

Today is the weekend, Yang Yun happened to take his wife and son to visit Wangfujing, and the family of three was preparing to go straight to the toy world on the fifth floor of Wangfujing Department Store.

Seeing the dispute caused by the rush to buy an iPhone, Yang Yun realized that this was also an authorized mobile store, and he decided to stay to see what the reason was.

He patted his son on the shoulder and said, "You go up with your mother to look at the toys first, and I'll come later." ”

Yang Chongsheng glanced at the noisy mobile company gate, and sighed like a little adult: "Hey, there are too many Chinese, buy anything is a robbery!" Dad, you can let the factory produce more Iphone, I really can't stand these people, everything is a treasure......"

Yang Yun couldn't cry or laugh, slapped his son's buttocks, and motioned for his wife to take him up.

Before the rebirth, the iPhone caused a rush of Chinese fruit fans and fed a large number of scalpers, the main reason is that Apple's production capacity is insufficient, and sometimes several versions are not listed globally, and there is not enough attention to Chinese consumers.

And now, he has clearly given priority to domestic consumers, Longteng in Shanghai, Taipei, Malaysia's mobile phone foundry specializes in supplying domestic consumers, and cooperated with China Mobile to jointly launch 7888 yuan to send 1000 yuan of phone bills Apple 1 generation mobile package, the price has been synchronized with the international, and open supply, there should not be this rush to buy!

Yang Yun didn't rush up, he lowered his cap, approached the arguing crowd and listened for a while, then walked out and made a call to Lin Zhihong.

The other end of the phone was very noisy, and Lin Zhihong's voice almost roared: "Hey! Mr. Yang ......"

Yang Yun found a corner of the passage facing the street, frowned and asked, "What's going on over there?" ”

"The people of Shanghai are so welcoming...... Don't you see...... Thousands of people are queuing...... For the sake of a broken phone? ”

Yang Yunle was happy, Lin Zhihong took a group of Longteng's stars to Shanghai to engage in the listing conference of the Iphone mobile phone, but he didn't expect the scene to be too enthusiastic, thousands of people lined up to buy it, and they couldn't persuade it, so they couldn't go home and log in to Longteng Mall to buy it online, so they had to buy the star signature version on the spot.

didn't bother him too much, Yang Yun talked about the situation in the Wangfujing Department Store in Beijing, and let Lin Zhihong solve it himself.

Within a few minutes, Yang Yun noticed that the director of the mobile business hall at the door received a phone call, nodded his head and said a few times, and then these parents and college entrance examination students were taken to the entrance of the glass door, and entered in advance with an open slit.

Although this move caused dissatisfaction among many customers, the supervisor held a megaphone and shouted: "Students who took the college entrance examination this year can enter the special channel for rapid processing ...... with their student ID cards and original admission tickets" (to be continued......