Chapter 16: Competing in the Same Field (1)

"Don't think too much about it, I don't mean anything else." Seeing Zhou Jianping's uneasiness, Lao Liu explained.

"And ...... you?" Zhou Jianping was still a little apprehensive.

"Oh, you may have also heard that since the second half of last year, the company's products have been unsalable, and now the inventory is relatively large, and I want to adjust the sales department."

"Manager Liu is not satisfied with the sales work, ...... me about this?" Zhou Jianping was even more inexplicable.

"Then let me tell you clearly, since you have been in business before, it means that you have a certain business acumen, I want to hear your views on sales work."

"Opinion----, I really can't say why for a while. Manager Liu, I want to know, what is the reason for the unsalable products now? ”

"It is said that there are companies in society that produce similar products to compete with us."

"Competition? This word is mentioned many times in political economy textbooks, and it really has to be faced in reality! Competition doesn't have to be life-and-death, but shopping malls are like battlefields, before starting to compete with opponents, you must first find out the strength background of the other party, the so-called know yourself and know your opponent. ”

"I agree with you. Jianping, if I asked you to be in charge of sales, what would you think? ”

"Manager Liu, this problem is very sudden, I am not mentally prepared, if I let me be honest, I have stayed very well in the production line, I work handily, and I get along very well with the front-line employees and leaders, and I want to continue to work in the front line. In addition, the people in the sales department have no credit and hard work, and if you leave them aside, can they be convinced? ”

In all fairness, Zhou Jianping really wants to leave the production workshop, no matter how good it is, it is also a step-by-step place, for his character who is not satisfied with the status quo, staying in such an environment for a long time is like putting an eagle in a cage. But Zhou Jianping is self-aware, he knows that his status as a temporary worker can gain a firm foothold in the production workshop, which is not easy, and there are other extravagant hopes, that is, whimsical.

I want to ask Zhou Jianping if he wants to do sales? The answer in his heart is yes, who else can he deal with in addition to the 180 people in the workshop after working on the production line for a lifetime? Doing sales is completely different, not only the contact with a wide range of people, but also the level of contact with those people, and the production line workers are not at the same level.

However, Zhou Jianping can't be in a hurry in front of Lao Liu, otherwise how much favor do you have to get him? In addition, if you respond positively to Lao Liu's words, if it spreads, the outside world will think that Zhou Jianping has something to think about earlier.

To open up the sales situation, Zhou Jianping has no panacea in his hands, of course, he doesn't need to look at the thatched house, but he feels that he should at least be sincerely invited by Lao Liu.

"Well, you did remind me. It's not that you don't think about the hard work of those people in the sales department, but how to make this thing more logical and reasonable, so that they can't say anything, and it will be good for you to work in the future. Old Liu Dao.

After thinking about it for a long time, Lao Liu said: "Otherwise, I will transfer you to the sales department first, be a salesman for a period of time, and then make plans after you are familiar with the sales business." ”

Lao Liu does this has the meaning of killing two birds with one stone, on the one hand, the product is unsalable, and Zhou Jianping is transferred to the sales department, in order to strengthen the sales force, the existing personnel of the sales department will not think much. On the other hand, Ma Xingwei said that Zhou Jianping has business acumen, and it is the mule that comes out to slip around, so that Zhou Jianping can compete with other salespeople to see if he has something outstanding. If he does show more than the average person's ability, let him contract the sales department, it is logical that other people in the sales department will also be convinced, if the ability is average, the performance is mediocre, treat him as a general salesman, so as to avoid embarrassment from all parties.

"Manager Liu, I am very accustomed to it in the production workshop, if there is a more suitable candidate, give the opportunity to others." Zhou Jianping knew Lao Liu's purpose, and he didn't want to be an undercover agent.

"I have made up my mind, don't shirk it, first transfer you to the sales department as a salesman."

Three days later, Zhou Jianping was transferred from the synthesis workshop by an order from the personnel department of the subsidiary, and he took the dispatch notice to report to the sales department.

To this end, Manager Liu held a special meeting for the sales department, he emphasized that the company is facing a severe sales situation, and hopes that all sales staff attach great importance to it and work hard, and by the way mentioned that the purpose of transferring Zhou Jianping to the sales department is to strengthen the sales force.

Outsiders don't know the reason, Zhou Jianping knows that Lao Liu transferred him to the sales department just to let him find out the reason for the poor sales.

At the beginning, the leaders of the sales department and the original six or seven salesmen formed a circle of their own, and they wanted to exclude Zhou Jianping.

Zhou Jianping saw it in his eyes, hum! I've seen your trick in society for a long time, don't you want to exclus me? I took the initiative to post it up and see what you could do to me? At most, it's a joke that this kid is thick-skinned, what is a joke? What can I do with the discussion behind my back? A few years ago, I set up a stall on the side of the road, and I was laughed at, in my hometown Yuanba Village, many years ago, some people talked about Zhou Jianping's bad business behind his back, and I still live a good life.

Cheng Zhu has a bamboo in his chest, Zhou Jianping wants to see how the people in the circle perform.

At more than three o'clock in the afternoon, someone proposed to pick up the wind for the section chief, the sales section chief just came back from the order meeting in other provinces yesterday, Zhang Luo's voice was very small, and the collective office was relatively large, Zhou Jianping's table and chair were far away from the speaker, and he only vaguely heard what time to meet in which restaurant, AA system and the like, obviously, these people did not want him to participate.

After getting off work, at about half past five, it was estimated that the group of people had gathered in the restaurant, Zhou Jianping bought two bottles of liquor in the store and carried them, and came to the restaurant, he learned from the waiter that the affiliated company came to eat in the room where those people were, Zhou Jianping settled down at the door, he knocked on the door and entered, and saw that the table was still empty, and it seemed that the food had not been served.

"Why are you here?" The one who asked was the colleague surnamed Yan who was Zhang Luo in the afternoon.

"I'm here to join in the fun." Zhou Jianping put two bottles of wine on the table.

"What's the fun with you? There's no shortage of wine here! The surname Yan looked cold, as if Zhou Jianping had delayed their good deeds.

Zhou Jianping was not angry, "Dude, tonight's gathering seems to be for Section Chief Fang, everyone is under Section Chief Fang, since you are here, why can't I come?" If it were for you, I wouldn't have come! ”

"But you're not welcome here!"

"I don't understand, you don't like me, may I ask if I am delaying your fortune or hindering your promotion? If not, it's unreasonable for you to bother me so much! Zhou Jianping's words are not just for Lao Yan alone.

"Don't talk about these useless things, we don't want to get involved with you." Lao Yan still looks arrogant.

These people are reluctant to accept Zhou Jianping, on the one hand, because he was personally arranged by Manager Liu, they have a sense of resistance, and on the other hand, Zhou Jianping's rural family background is indeed a little despised by them.

"Ho! Superior huh, right? I'm going to tell you, when I went to Guangzhou single-handedly, you might not even be Mao, don't think you're amazing! These words were also heard very clearly by those present.

When Zhou Jianping said this, Section Chief Fang's face was a little unbearable, "Xiao Yan, what are you doing?" How can anyone talk to a colleague like that? There are less than ten people in our department, so why can't we talk well between colleagues? Also, I want to tell you that Jianping is Ma Xingwei's classmate. Ask the waiter to add a stool, and everyone sits down. ”

"Section Chief Fang, I am a colleague with everyone, let's not mention Ma Xingwei, and the AA system, you tell me how much it should be."

Through this dinner, colleagues knew that Zhou Jianping also had a personality, although he never mentioned it himself, if it comes to background supporters, which one of the sales departments can compare to his relationship with Ma Xingwei? With Ma Xingwei's relationship, doesn't it have something to do with Director Ma? Since then, at least on the surface, colleagues and Zhou Jianping have become much more harmonious than before.

After several months of observation, Zhou Jianping believes that the main reason for the unsalable products of the company is that in addition to the intensification of market competition, the more critical is the lack of motivation of sales personnel and the lack of incentive mechanism of the company.

On Sunday afternoon, Zhou Jianping invited Ma Xingwei to dinner, talked about his current work, and talked to Ma Xingwei about his views on the current sales status of the subsidiary. "Have you talked to Lao Liu about these words?" Ma Xingwei agreed that Zhou Jianping was suitable for sales, and before he was transferred to the sales department, it was Ma Xingwei who recommended him to Lao Liu.

"The people in the sales department were already resistant to me, and I ran to Manager Liu's office again and again, and they didn't have to think about it."

"Your opinion may be exactly what Lao Liu wants to know. In this way, one day I will meet Lao Liu and convey your opinion to him. Ma Xingwei said.

One morning three days later, Lao Liu told the head of the sales department that he would seconded Zhou Jianping to the company's office to help for a few days due to work needs.

After meeting, Lao Liu got straight to the point, "Xingwei told me your opinion, very good, Jianping, this is the main purpose of my transfer of you to the sales department." ”

"Manager Liu, now that you know everything, I have nothing more to say."

"No, I would like to learn more about your views and thoughts. In addition, I would like to discuss with you the issue of sales motivation and incentive mechanism, what measures should enterprises take to play an incentive role? ”

"Manager Liu, in fact, that's a superficial view, and I don't have any specific ideas."

"Didn't I say it, I want to discuss this issue with you, since you have an opinion, even if it is a superficial view, it means that you have thought about the relevant issue, and I want to hear your opinion."

After sorting out the ideas, Zhou Jianping said: "Manager Liu, competition in the market, this is the inevitable result of social development, we can not avoid competition, we can only face the courage, we can not control this external factors, enterprises can only do to enhance their competitiveness." ”

"Reduce production costs, improve product quality, increase sales personnel, these measures are measures to enhance the competitiveness of enterprises, we have done so, at present, the effect is not obvious."

"These measures are necessary, but I don't think it's enough, because no matter how good your product quality is, no matter how low the cost is, you have to rely on the salesman to sell in the end, if they are not motivated, they will nest in the office all day long, and the smell of wine is afraid of deep alleys!"