801. The way of doing business in the DU field
"So powerful?"
"Isn't that right? I heard that the local tyrant of Mongolia is a big landowner, and the old son of the family is a member of the Great Hural of Mongolia, and the family not only has a herd of cattle and sheep, but also a lot of mineral resources. And that Russian tyrant is even more terrible, I heard that it seems to be the child of the commander of the Russian Far Eastern Military District, that kid specializes in buying and selling smuggling business, and he also makes a lot of money every month. These two guys, in the last two months, because of a woman, from the ordinary table, all the way to our VIP table, bet more than 30 million in one night, we just from this one, we drew millions. ”
When Billy talked about such a classic event, he was triumphant, and Li Yifan boasted that he was used to seeing the world, but when he heard that these local tyrants were spending money like this on the gambling table, he couldn't help but be speechless, the consumption power of these foreign tyrants was really unusual!
And the reason why his hotel has such an attraction is that in addition to the casino, of course, all kinds of beauties, as well as food, as well as skiing, hot springs, such excellent hardware measures, which are inseparable.
"Yifan, you see that after a while, when it comes to summer, are we discussing with the township to find a flat land and build a golf course to play. This kind of thing is a game that only rich people can afford, and we need to find customers from these rich people. ”
Now that Billy is somewhat aware of the doorway of this casino operation, and wants to find customers, then you should start with some high-end sports. You can usually afford to play with these things. None of them are ordinary Lords. For example, skiing and golf, ordinary people just play two hands, and just see the Western scenery.
Only those who are really rich and can afford to burn money on these sports will really love these sports, even if these people are not all rich, but at least they are the kind of senior white-collar workers with stable monthly incomes. Gold collars, or small bosses of various enterprises or something, and it is cost-effective to develop members from these people.
"Well, you can do this yourself, if you think it's appropriate, then you can discuss it with the leaders of Lotus Township yourself."
Li Yifan said with a smile, I believe that Lotus Township has received a lot of benefits from this resort hotel, so they wish that the business here would be more prosperous.
Billy's cousin has some brains. Know that this ski resort is a gimmick to attract customers, that is, it is easy to use in winter. In the summer, it wasn't always easy, so I came up with the idea of developing a golf course.
If the average person thinks that the golf course is located in such a barren mountain range, then the investor must have a problem with his head, but Billy does not think so, because his purpose of opening this golf course is not for those Chinese customers, but specifically for those Korean or Japanese tourist groups.
When the time comes, after mastering the information of these people, it is most cost-effective to develop some members from among them and let them come to their own casinos to spend.
"By the way, what about the casino's paybacks? You can't just let people lose money with us, otherwise, people don't want to come to you to play, and the competition around us can be very fierce, so our rate of return might as well be higher. ”
Li Yifan asked about the business situation again, generally speaking, when opening a casino, the casino will set up a certain rate of return for its own field according to a series of research settings.
That is to say, even if you open a casino, it is impossible to take out all the money in the pockets of all the gamblers, and you have to properly repay the gamblers who come to play here, that is to say, you have to properly let some gamblers win some money, otherwise you just let people lose money, everyone just loses, no one necessarily wins, so in this case, who will come to you to play in the future?
Therefore, the general casino will set a rate of return, and generally this rate of return will be set between 15% and 30%, and the highest rate of return will be set at 30/2.
That is to say, when the casino's profit reaches 10 million, they will take out 3 million to win the JETPOT situation of the slot machine, or put water on other gambling equipment, and send out the money, so that some customers can win the jackpot or win.
Because when those people win money, the people watching from the side will feel red-eyed, and they will feel that they may have a chance to win the jackpot, or win some money back, and they will really participate.
This is a conformist business model in the industry, but Billy did it more generously this time, and in order to attract gamblers, he even opened this rate of return directly to 40%.
That is to say, whenever the casino makes a profit of 10 million, the casino will directly take out 4 million to give back to the majority of gamblers, of course, it will be distributed in various ways.
As much as possible, popularize it to many customers, but the first focus is on those customers who play slots, you know, don't underestimate these slot machines that only throw one dollar coin at a time, in fact, this thing is the treasure of the casino, in any casino in shijie.
This thing alone can bring the most stable turnover of more than two million to the casino every day.
And then the remaining funds, the casino will choose some old gamblers who often appear in the casino, and especially the role of the national cadres with a deeper background, these people often come to play, and they don't care about losing money, but they can't always let people lose, and sometimes let them win one or two times back again, so that they are more willing to come here to play.
"And sometimes, don't do things too desperately, like those who lose here and go bankrupt, especially those small business owners, or white-collar workers, gold-collar or something, don't squeeze them directly, if he loses a million, then don't let them play in the casino, when sending them away, you have to give people 100,000 yuan, so that after the family goes back, there is a chance to make a comeback or something, anyway, if it's a pure gambler, zuihou they will still lose money in the casino, If there are people who are determined to friendship forests, they can also mix up with this money. This is a bit stupid, but after all, the environment we are in is different from that of foreign countries, in China is a humane society, to be a person to leave a line, of course, for those who are officials, of course, you don't have to, and you have to investigate more carefully the details of those officials, if there are those who can't hold back, try to get rid of them as much as possible, and if there are those who want to be in the position, it's good to haode to tie up people, anyway, there is no shame in it, it's just unspoken rules......"
Li Yifan explained in front of Billy, and Billy also listened attentively, it is true that the handling of these interpersonal relationships, especially the complexity of Chinese people, is the first time he has such an understanding.
This casino is a profiteering industry, and when you do this business, especially in China, you will inevitably be caught in the eyes of people, or be remembered by other peers abroad.
When the time comes, people can use all kinds of means to rectify you, find someone to report, or send someone to smash the field, and do everything.
So when you usually do business, you should make as many good karma as possible, this thing is purely profitable, and it is already high and scary, and it is not a big deal to take out some of it as charity.
Billy was originally a little unhappy about giving the money to those gamblers who lost their underwear, but after listening to Li Yifan's teachings, he also felt that what Li Yifan said was very reasonable.
However, Li Yifan knows that you can't do it for too long in this line of work, after all, the national conditions of Huaguo are very special, your hotel, now you are not famous, and you will make a fortune in a muffled voice, maybe it's okay, but after you become famous, those sons and daughters of the second generation of power will definitely rush to the top, and people will tell you that they want to buy shares, and then I'm afraid even if you don't want to agree.
It seems that we have to open up a new way for this hotel, anyway, those gamblers can't quit their habits in this life, even if they don't open this way, they will run out of the country to play, and this money is better to earn it themselves than to make money for those gringos.
Just as he was pinching the bridge of his nose and wondering how to forge a new way out, Heidi suddenly came down from the upstairs bedroom.
Heidi was dressed in a golden silk pajamas, with flowing and fluffy blonde hair, which was draped over her shoulders so casually, and the lazy style of being satisfied after waking up suddenly made Billy sitting in the living room stunned.
"Hey! Billy, it's been a long time, look at you like this, do you seem to be a good mix? ”
These two people knew each other in Vancouver at the beginning, and later in the United States because of Li Yifan's relationship, they also knew a lot, although they can't be regarded as friends of life and death, but ordinary friends can still be counted.
"Haha, hi, Heidi, yes, it's been a long time, but I haven't seen you in the past two years, you seem to have become more beautiful, I heard that you are doing well in Europe, I want to congratulate you!"
Billy quickly calmed down, he knew that this woman was his brother's woman, and he couldn't afford to lose his temper too much in front of him.
"Hehe, that's going to be a lot of you."
Heidi walked down the stairs and came behind Li Yifan, a pair of jade arms wrapped around his neck, and then gently kissed him on the face.
"When are you up, darling?"
Li Yifan smiled and turned around and kissed her.
"It's been a while since I've taken a shower when you're downstairs talking about business." (To be continued......)