Shaoyong County's GDP is second only to Gulin County in Shannan, and it also occupies a more important position in Shannan, and its cooperation with Xinguang Dairy to create a "company + dairy farmer" cooperative breeding model is a banner of the province's agricultural industrialization, many provincial leaders have been to Shaoyong County for research and inspection.

In particular, after Duan Zetao went to Shaoyong County last time for investigation, he highly affirmed their county-level economic development ideas of vigorously developing dairy and dairy farming, and encouraged them to open their minds and go to the Netherlands to learn from their advanced experience and make the dairy and dairy farming industry bigger and stronger.

Later, with the support of Duan Zetao, Xiong Tianlun, secretary of the Shaoyong County Party Committee, personally led a team to the Netherlands to inspect a trip, and purchased a batch of excellent dairy cow breeds back, Duan Zetao won a large amount of low-interest loans for them, Shaoyong County's dairy farming industry has developed rapidly, and at the same time further promoted the development of the dairy industry, Xie Tianxin, president of Xinguang Dairy, therefore decided to set Shaoyong County as the strategic development center of Xinguang Dairy in the southern region of China, and increased investment, introduced two new production lines, and expanded the scale of production.

Unexpectedly, at this critical juncture, such a sudden emergency occurred, Xinguang Dairy's milk powder was found to contain a strong carcinogen aflatoxin M1, which is not only a heavy blow to Xinguang Dairy, but also a heavy blow to the rapidly developing economy of Shannan.

After the Xinguang milk powder incident, the province also attached great importance to it, and the governor Chu Tianxiong specially called Duan Zetao to ask him to properly handle the matter, help Xinguang Dairy tide over the difficulties, and try to minimize the impact, and Xinguang Dairy is very concerned about this matter, Xinguang Dairy President Xie Tianxin took his senior team to fly from Huxi City to Shannan overnight, and personally went out to deal with the crisis.

Hu Qidong also hurriedly came to Duan Zetao, Hu Qidong had been the county magistrate in Shaoyong County, Xinguang Dairy was introduced during his tenure, and it was also a major achievement of his, and now that something went wrong, he was naturally very anxious.

"Zetao, although there is an accident with Xinguang Dairy this time, our government can't ignore it, otherwise not only Xinguang Milk Factory may go bankrupt, but the economic development of Shaoyong County will also be greatly affected, and even regression......", Hu Qidong said with a worried face.

Duan Zetao was actually more anxious than anyone else, but he knew that the more he was at this time, the more he couldn't panic, but comforted Hu Qidong and said: "Qidong, something has happened, and it's useless for us to be too anxious now, now we still have to figure out where the problem is?!" I'm about to rush to Shaoyong County, you know more about the situation in Shaoyong County than I do, come with me......."

On the road, Dongming first contacted Xiong Tianlun, secretary of the Shaoyong County Party Committee, Xiong Xinlun and Dai Xiangjie, the county magistrate, were both attending an emergency meeting chaired by Xie Tianxin, president of Xinguang Dairy, in the office building of Xinguang Milk Factory, and Duan Zetao asked the driver to drive directly to the factory area of Xinguang Milk Factory.

Duan Zetao's special car drove into the factory area of Xinguang Milk Factory, Xiong Xinlun and Dai Xiangjie had already greeted him at the door of the office building, but they did not see Xie Tianxin, president of Xinguang Dairy, Xinguang Dairy is a national dairy giant, Xie Tianxin usually went to other provinces to inspect, and he was personally accompanied by the secretary of the provincial party committee and the governor, so naturally he did not take Duan Zetao, a small mayor, in his eyes, Duan Zetao of course did not care about these subsections, but at such a critical moment, the president was still so arrogant, which undoubtedly cast a shadow on the government's intervention in the handling of the crisis.

Xiong Tianlun and Dai Xiangjie were both full of solemnity, obviously this matter also gave them a headache, Xiong Tianlun glanced at Duan Zetao, afraid that he would feel uncomfortable that Xie Tianxin did not come down to greet him, so he carefully explained, "Mayor Duan, Minister Hu, and Xie Tianxin, President of Xinguang Dairy, are having an emergency meeting, so they didn't come down to ......."

Duan Zetao waved his hand and said: "Don't talk about this now, it's the most important thing to get through the difficulties together, let's go up and see how Xinguang Dairy is going to deal with this ......crisis."

When he arrived at the door of the conference room, Xie Tianxin came out to greet him, he only knew Hu Qidong, and when he heard Xiong Tianlun introduce that the young man next to Hu Qidong was actually the mayor of Shannan, he was also in his heart, and he must have a deep background to be the mayor of the city at such a young age, and he couldn't help but regret his arrogance just now, and hurriedly held Duan Zetao's hand tightly and said: "Mayor Duan, it's hard work, Xinguang Dairy unfortunately has such a thing, and it has also caused trouble to the government......."

Duan Zetao saw that President Xie had bright eyes and good manners, and was obviously a very shrewd business talent, so he smiled and said: "President Xie, we are strategic partners with Xinguang Dairy, one is prosperous, one is lost, don't say these polite words, for today's plan, only work together to tide over the difficulties, I have spoken to Mayor Ye Tianlong of Yuezhou City on the phone before I came, and asked him to say hello to the Yuezhou Municipal Bureau of Industry and Commerce, don't expand the situation for the time being, we will definitely come up with a proper solution ......."

Xie Tianxin was shocked again, Guangdong is the main sales market of Xinguang Dairy, he also had a one-sided friendship with Ye Tianlong, so he naturally knew Ye Tianlong's illustrious background, and the young mayor in front of him actually had a friendship with Ye Tianlong, and he was obviously also a powerful figure, so he paid more attention to Duan Zetao in his heart.

In fact, Duan Zetao played the card of Ye Tianlong to deter the somewhat arrogant President Xie, so that he would pay attention to the government's intervention in the crisis handling of Xinguang Dairy.

Xie Tianxin introduced the crisis management team he brought to Duan Zetao, Xinguang Dairy attaches great importance to this milk powder incident, the marketing director and the operation director are all here, among which the marketing director Ma Hao is a returnee doctor invited by Xie Tianxin with a high salary, graduated from Harvard Business School, this guy is really as good as his name, his eyes are above the top, bigger than Xie Tianxin's shelf, when Xie Tianxin introduced him to Duan Zetao, he just nodded arrogantly, in his eyes, these little officials are stupid people who can only point fingers, and they don't bother to make friends at all.

The meeting continued, according to the agenda of the meeting, it was Ma Hao who introduced the crisis management plan formulated by Xinguang Dairy, Ma Hao stood up, skillfully connected the laptop to the projector, and then opened the finished PPT file, arrogantly pushed the frame of the gold wire glasses, and began to explain:

"As soon as the milk powder incident happened, we have activated our crisis management plan as soon as possible, and we have hired LEEWO, the most professional crisis public relations company in China, to help us carry out crisis public relations...... At the same time, I have also ordered our advertising department to contact the major news outlets to block negative news about us ......".

"In addition, I think that there should be a competitor behind the scenes manipulating and maliciously attacking us, and we should launch a counterattack...... This can also divert the attention of the media and the public......", Ma Hao is obviously very complacent about his crisis management plan, and he is proud of it.

Duan Zetao frowned when he listened, in Ma Hao's crisis management plan, he did not give a positive response and explanation to the milk powder incident at all, but adopted the method of vague treatment and blocking the news to passively avoid, as for the method he proposed to attack competitors to divert the attention of the media and the public, it was even more absurd and immoral, so he waited for Ma Hao to finish his introduction, and immediately retorted unceremoniously:

"Director Ma, I think your crisis management plan is very problematic, I think what Xinguang Dairy should do now is to first urgently recall and destroy the milk powder in question, and at the same time quickly find out which link went wrong, prevent the recurrence of similar incidents, and make the truth public, which is the ...... responsible and positive attitude to deal with it."

"Now that the online media is so developed, the news that Xinguang Dairy's milk powder was found to contain the strong carcinogen aflatoxin M1 has spread on the Internet, and your attempt to adopt the method of obfuscation and blocking the news will not work at all, it will only anger consumers more and make things worse and worse! ……”。

Ma Hao didn't expect Duan Zetao to stand up and refute him, and said very angrily: "Mayor Duan, are you questioning the professionalism of our professional team?" Have you ever thought that if we admit positively that our products are faulty, it will be a huge blow to our entire Shin Kong Dairy brand! This is undoubtedly very stupid, and our competitors are wishing we did......."

Duan Zetao sneered: "It is normal for any product to have quality problems, Coca-Cola's products sold in Europe were found to contain harmful substances "chalk", Coca-Cola actively faced it, immediately recalled substandard products for destruction, and apologized to consumers, it has been proved that Coca-Cola's approach is wise, Coca-Cola's brand and sales have not been devastated, on the contrary, your plan just now is just covering your ears and stealing the bell, deceiving yourself, Such an approach will cause a devastating blow to the brand and corporate reputation of Xinguang Dairy, which is the real stupidity! ……”。

Ma Hao couldn't imagine that Duan Zetao was so professional, he was familiar with the world-famous crisis management case, and said casually, but he was not such an easy person to admit mistakes, and was about to refute it, Xie Tianxin slapped the table hard and said: "Don't say it, I think Mayor Duan's words are very reasonable, I spent so much money to invite you to come up with such an idiotic plan, and my face has been lost by you!" ……”。

Ma's proud face turned pale all of a sudden, and Xie Tianxin's words were tantamount to announcing that his career in Xinguang Dairy had come to an end, and he sat down on the chair gloomily.