Chapter 45: The Concept of the Sports Industry
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In the living room of Guangguang Media, Wang Changtian was chatting warmly with a group of blonde and blue-eyed foreigners, when Yu Guang caught a glimpse of a familiar figure, so he quickly apologized and ran out of the room under the pretext of urinating.
"Chen Bo, you are back. I don't understand sports, and you still throw such a big pot at me, do you know how torturous it is for me? β
Wang Changtian didn't fight when he saw him, you are happy to be a shopkeeper, but you have made me miserable.
"Calm, calm! If you look at the current process of sports commercialization, it will definitely be a big gold mine in the future. Culture and sports are not separated, so don't just stare at those entertainment stars. Although we don't have many sports resources, we can take our time to get involved. Think about Jordan, Pele Maradona, Ronaldo, the audience of those stars is no worse than those movie stars, right? β
"You're right, but I don't know the details."
"To put it bluntly, it's actually a simple brokerage job, but you have to understand sports. Help athletes do a good job in career planning, and at the same time achieve results, package them as stars, attend random events, and endorse products are all lucrative profits. β
"Oh, then I kind of understand, it's just a sports agent!"
"Almost, who's from the other side?"
"What's Philip's name, the name is too awkward, I've been teaching English for many years, and it's hard to communicate."
Yes, it's a blank question. This kind of scene has to come forward to meet him in person for a while, Wang Changtian is engaged in media and entertainment, and he is really not familiar with the sports industry.
After a while, Wang Changtian pushed the door and walked into the living room, leading Chen Bo to a group of foreigners and said, "Let me introduce you to friends, this is Mr. Chen Bo, the director of Galaxy Entertainment Media Group, and this cooperation proposal was initiated by him." β
"Hello, Huaxia friend." One of the brown-haired men stood up, shook Chen Bo's hand and said enthusiastically, "I'm Philippe, the chief administrative officer of Infront Switzerland. Blatter. β
"Philip? That Joseph. Blatter is Your Excellency's uncle? He really didn't expect this big fish to come here in person and react so quickly. Joseph Blatter is the current president of FIFA.
"I didn't expect you to know a lot, and you must be no stranger to sports." Philip is noncommittal, his close relationship with FIFA has contributed to the company's performance, and anyone who knows the basics of the sports world will know something, and it is not surprising that he will know it.
"Our company is the top sponsor of the Chinese national football team, and is also responsible for the operation and maintenance of the official website of the Football Association." Chen Bo replied, "Your Excellency is honored to visit in person. β
"Infront was responsible for the broadcast planning and distribution of some of the World Cup games, and it just so happened that I was in Japan, so it was not a hassle to come here." Philip said it very easily, in fact, it is nothing more than to show his strength, the World Cup can get a piece of the pie in such a big event, but it is not something that ordinary companies can do, right?
"We still recognize Infront's strength, otherwise we wouldn't have thought of cooperating with you in the first place. The sports market in China is just getting started, and it's a big gold mine, and there are a lot of companies interested in it. But here, it's not just about experience, it's about connections and resources, and Mr. Philip should know what that means, right? β
Chen Bo had a temporary idea, thinking that he could set up a sports agency to help some potential athletes make career plans, and at the same time get wealth commensurate with his status. Now that he saw that he was just an idea, the other party quickly appeared. It is not difficult to see that they regard the Huaxia market as a big piece of fat, which must have a very broad market operation space, that is, a bunch of huge profits waiting to be mined here.
Any event needs to be organized, right? I have experience, but you have to hand over the management rights to me, the broadcast of the event, advertising sponsorship, ticket revenue, these are a considerable amount of profits here, and the corresponding proportion of distribution with the organizing committee can be done.
This is only the income in the open, and even more in the dark. Stadiums need infrastructure, right? If you are not qualified, you will be denied, then you will have to purchase sports products of our designated brands, buy them for free at a low price or even in the name of sponsorship, and then sell them at a high price.
After figuring out this section, Chen Bo understood that this was a carnival feast for sharing cakes, although the volume was not very large in the short term, but this is a huge market with a population of 1.3 billion, and the total population of Europe and the United States is not so much, so you know how broad the prospect is.
The Internet and sports events can also be effectively combined, and related cooperation such as event broadcasting and news reporting can be carried out, and sports events can be used to enhance the brand of Internet companies, and the value of the Internet can be reflected in all aspects of life from entertainment, culture and sports, which are popular with ordinary people.
"I believe that Mr. Chen will definitely give a satisfactory way of cooperation, so that we can continue to talk."
Philip's meaning is very straightforward, everyone is really showing their guns, let me see if your strength is worth cooperating.
Chen Bo's current idea has not yet been fully formed, and it will take time to plan and refine the details before a cooperation plan can be released. The two sides agreed to sit down for a detailed discussion in three days.
"Lao Wang, it's been arranged in the past few days, how to be corrupt, how to come, they are not the master of the eight classics."
"Okay, I see. Guaranteed to keep them entertained! β
"Although it is corrupt, the problem of principle cannot be solved, you know. It's best to be able to leave some evidence, and do it a little more hidden. β
Soldiers are not tired of cheating, although they will not use these things to blackmail them, but there is a handle just in case it is a way of insurance. All trust is based on strength, and when one's own strength is still weak, there must be a way to protect oneself.
After arranging for Philip and his entourage, Chen Bo immediately made a phone call to Zhang Jilong, asking him to fly back from South Korea as soon as possible. It's good to leave the matter over there to the team leader Nan Yong, this side is about your future affairs.
Then he locked himself up and stayed up all night working on a simple business plan.
With this plan, Lin Zexin, who found Poly Culture again, had not seen each other for a long time since he said goodbye last time, and Chen Bo's arrival really surprised him.
"Chen always has nothing to do but go to the Three Treasures Palace, if it's okay, you will never come to me."
"I'll give you a cornucopia, it's up to you if you want it!" Chen Bo said with a smile.
The establishment of the 798 Art District has not been praised by the group headquarters, and even received the attention of the high-level officials of the Ministry of Culture and the Propaganda Department. This is not just an art and creative park in Yanjing, and it is even expected to become a new business card of Yanjing City, when the 08 Olympic Games are held. In addition to the sporting events, it will also be a new highlight of the ancient city, which will definitely add a lot of points.
Lin Zexin's position will definitely be more stable, and there may be hope to be transferred to the top of the group headquarters, all thanks to the young man in front of him. So he said, "What's the best idea?" Let's take a look. β
With a "snap", a not-so-thin document was thrown on the desk in front of him. I opened it open, it turned out to be a plan, and after a cursory glance, it wasn't very detailed, but it caught his eye.
"Blank market, golden opportunity. It is better for Poly and Galaxy to introduce the management experience of Infront than to give this cake to others. β
"You're in contact with Infront?"
"I've been contacted, the nephew of the FIFA president, and the other party only wants money."
"How much can Poly occupy?"
"What about the 433 principle? Too little is not interesting. I take 4 and am responsible for the bulk of the funds! You and Infront each contribute 30%. β
"You can try it, let's meet and talk."
Lin Zexin adheres to his clean and neat work attitude, and he naturally has to grasp the opportunity, which also has the trust of cooperating with Chen Bo for the first time. Thinking of his other handwritings, the industries of Xinghe, Xingchen and Pangu are all thriving, which is still more reassuring.
And this is also good for Poly, the style is not separated, which is also mentioned many times in the red-headed document. It's just that Poly is not deeply involved in the sports industry and doesn't know much about the operation of this industry, otherwise it would have gone in and got a piece of the pie.
Since they met again, Chen Bo had to rub him for a meal, the grade didn't have to be too high, and the environment was quiet. Two or three home-cooked side dishes, followed by a few bottles of cold beer, are also a rare pastime in the hot summer.
"Brother, you really envy how long your head is, you can have a good idea just by shaking it, and you will soon turn it into gold."
After three or five glasses of wine, Lin Zexin opened the conversation.
"Brother can't say that, I'm under a lot of pressure, you also know that the Internet is a money-burning business, and so many employees still have to be supported. I have to work hard to find a way out of the project. β
"Hey, I envy you who start your own business, you can do it if you want."
"I still envy you, it's no different from the iron rice bowl, and you don't have to think about it so much."
In "The Siege", it is said that the people outside the wall want to go in, and the people inside the wall want to come out. Not only love and marriage, but also effective in the two single choices of entrepreneurship and part-time work, Chen Bo sometimes doesn't want to unload this burden and make himself easier.
When you step on the wheel of history, it is as if you have been pushed by a force, and you cannot be allowed to slack off.
So he kept running and running, stopping occasionally to look at the scenery on the side of the road, and then running with all his might.
The two of them pushed the cup and changed the cup, and drank until the sun sank, Lin Zexin's retirement and change of career was the same as brewing in the wine vat, the small cup was changed to a large bowl if it was not happy, and finally changed to a bottle blowing. The beer wasn't fun enough, so it was changed to white.
I drank until it was dark, my eyes were full of stars, and the soles of my feet were weak, and then I hooked my shoulders and supported each other and dispersed.