Chapter 63: ChinaJoy
"I don't want to be a target, I almost lost my life when I said two words in Hollywood, and I want to make the company global, and it is easy to be misunderstood and there is too much resistance if I have an official background. You know better than I do in the international environment that you will be more effective when you are under no pressure. "Chen Bo can only confide in the truth, otherwise you will force me to be your image ambassador, which will not work.
"Well," Liang Yu pondered for a while after hearing this, then knew what he thought, and nodded, "It's best if you have this heart, no matter how big the business is, you have to remember your roots, otherwise the country wants to help you have no heart, it doesn't matter how you play in private, but you have to keep your bottom line, I will reflect your situation to the top." Strive to be able to give you greater help overseas, and it is more meaningful to go out to represent our country than to represent the Shanghai Stock Exchange. ”
"With your words, I'm relieved!"
Liang Yu's words do not seem to be fake, and there is no need to fake Dakong, in his position has already stepped into Yanjing City with one foot, a private company with an infinite future in the future can invisibly change the overall impression of many people on Huaxia in the overseas market.
The significance of the label is significant, just like when you mention Japan, you will think of Toyota, Panasonic, Toshiba, Sony, when you mention the United States, you will have Microsoft and Apple, and when you mention China, you can't find anything else that can be replaced except for the inherent redism and pandas.
Brand export is also a kind of cultural export war, and some people will be fascinated by the country because of the song "Argentina Don't Cry for Me", although they may not know where Argentina is. There are also people who fall in love with the United States because of Hollywood, and some people who may fall in love with Italy because of football.
At present, the domestic industrial level is still in the stage of slowly catching up with digestive technology, and the Internet, an industry that can obviously cross national borders, provides a fast-growing platform for its development.
Liang Yu was very satisfied with Chen Bo's attitude, frequently bowed his head, and took out a document and said, "In order to develop the cultural industry, we have jointly planned an international digital interactive entertainment exhibition with the Ministry of Commerce, the General Administration of Press and Publication, and the Ministry of Industry and Information Technology, and invited world-renowned manufacturers to participate in the exhibition. There are not many things that our country can get our hands on, your company has comics, animation and game production, and you can't let others steal the limelight at your own doorstep! ”
Take the file and take a look, I'll it, Chinajoy! The first exhibition is scheduled for January next year.
"Isn't the time too rushed, although January is the winter vacation, but this kind of exhibition with young people as the audience, when the Chinese New Year is approaching, I can't show much interest, it is better to change it to July is the summer vacation, and it can also do publicity and preparation work in advance."
Nonsense, even the Shanghai market is about 0 degrees in January, and models dressed in cool clothes must not freeze to death? That's still attractive.
"Well, that's fine, after all, it's the first time to hold such an exhibition, it's safer, and then it depends on your performance." Liang Yu then said.
"Keep me the two biggest booths, they're definitely eye-catching." Chen Bo patted his chest and promised, what's so difficult about this? Nintendo's improved model was originally scheduled for next year, and it was the opportunity to debut at this opportunity.
Chen Bo didn't get any benefits from Liang Yu this time, and it was unrealistic to ask for land again, so it would be obviously too greedy. But it has also received strong guarantees and support, such as low-interest and high-value loans from local commercial banks, which the city government can guarantee.
If it is placed in ten years, no department will dare to do this, but in this era when it is necessary to vigorously develop the economy, in order to protect local enterprises, it will often do this, and even produce a lot of bad debts and bad debts, which is also the inevitability of the times.
After Chen Bo went back, he confessed to Zou Tao and Tian Peng, and began to plan for next year's ChinaJoy, the reason why he didn't find old money was that he lacked understanding of the two-dimensional culture that is gradually becoming popular, and he was still in the thinking of making children's cartoons before.
In addition to the national version of Nintendo,Chen Bo also carried private goods in it,Several of his own popular IPs,Swordsman、Fairy Sword、Meteor Butterfly Sword, etc. will be transformed into a game version suitable for the Nintendo platform,As for the sinicization of Japanese games, it's much simpler,It's OK to convert the traditional Chinese characters of Hong Kong and Taiwan into simplified Chinese,It's just that some plots need to be castrated.,The risks that should be avoided still have to be avoided.。
As for the cosplay show, it is also necessary to plan in advance, as the highest standard display stage in China, it cannot weaken the momentum. It doesn't cost much to sign a few special cosers, and next year's ChinaJoy will definitely blind everyone's eyes.
"Do we cooperate a lot with Allyes?" After finishing the affairs of the academic alliance, Li Ziqiang unloaded his burden and returned to Shanghai, Chen Bo asked him.
"It's okay, the main agent is the business in the Yangtze River Delta region, and they have a lot of ideas on Internet advertising."
"How does it compare to DoubleClick?"
"In terms of technical strength, it must not be comparable, but they have a lot of brand resources." Li Ziqiang often deals with Haoye and knows each other very well, "Do you want to follow DoubleClick's model and acquire it to increase revenue in the advertising business?" ”
"Why not? It's better than cheaper others, resources are not better in our hands, and the brand planning of major customers in the future does not need to be so hard for you, all of them will be left to do. At the same time, it can also block the resources of other small websites, and we can't afford to have HC come out to do a search alliance. ”
"Okay, I'll go talk to Zhu Hailong."
"No, you go to Zhang Suyang first, 80% of the shares are in his hands, and he will be valued at 3 times at most." Chen Bodao said that the investment of 2.4 million US dollars will be tripled to 7.2 million US dollars, and the return rate of 300% will be content. Unless you can survive the listing, that kind of return is higher, but this is not IDG's investment style, they basically leave the market before the listing, and they will not wait that long.
The acquisition of Allyes is the same as the acquisition of DoubleClick in the United States, with the same original intention.
Although I don't have a sales staff, I can acquire a professional team, not only in terms of revenue, but also to connect with big customers and big brands. Like them, the channel providers of advertising platforms, there are countless small websites that have cooperated, don't you all turn to HC, then I will give you a salary!
Directly cut off your food, I can't help you be dishonest, the tiger really treats me as HelloKitty if he doesn't wield it.
When it comes to cash reserves, in addition to not being able to compare with Yahoo, which has deep pockets, even the three listed portals may not be able to compare with the current ants.
Now there are several construction sites in Shanghai, Chen Bo will go around every few days, although he knows that it can't be so fast, but watching the buildings he has invested in rise from the ground, anyone will have some satisfaction.
The Global Center, which he had been thinking about for a long time, is still revising the design drawings and has not yet been officially finalized.
What satisfies him the most is that at the two construction sites in Bailianjing, they have already begun to enter the construction stage of excavation and foundation. If you want to talk about the speed of infrastructure construction, the world can not count it faster than the domestic one, why? Foreigners are delicate, and the labor cost is too high. Get off work at the end of the day, absolutely no overtime, and have weekends off, in China as long as one year to build, in Europe and the United States at least 3-4 years or longer.
As long as the hard-working Chinese people are given enough money, they will rush to work day and night, tirelessly, because they always remember that there are still children waiting to be fed and elderly people who need to be supported at home, and the responsibility and burden of the family are on these migrant workers who are often ignored.
Chen Bo didn't understand the specific construction management, and few people in the company did. However, having a professional architectural design firm and a third-party supervision is enough to do it for you. After the modification, dozens of acres of vacant land have been added to the work park of Xingchen for planting ornamental trees such as cherry blossoms, peach blossoms, rhododendrons, etc., which are staggered after careful design, and lead directly to Bailianjing next to a melodious and graceful river. And there is a square in the dense forest, which is specially used for garden activities in the future.
Although the industrial park of Dingdong is only across the road, it is on the opposite side, but it is different from the Jiangnan garden style of the stars and the small bridge and flowing water. The modernist building complex with a triangular diamond as the main body was designed by MAD Architects along the riverside, and they are also the designers of the animation museum.
Ma Yansong, a partner at MAD Architects, is a young man who looks uninhibited, of course, this young man is also older than Chen Bo, and the difference between the two is only 5 years old. The buildings he designed were as capricious as his style, and the natives of Yanjing, who were born and raised in Yanjing, would have given him the kind of Beijing ruffian in their first impression.
But it was this kind of small-eyed man who designed a work that Chen Bo was very satisfied with.
Because it is a building along the river, it is necessary to consider the ornamentality of both sides, and not only take care of the shape of the front, not only need to work, but also can be shown to thousands of tourists along the river. It was a bit more difficult to design, but they came up with a solution.
If you only look at the sketches, at first glance it looks a bit like a pyramid, and a bit like the Sydney Opera House, because they are all triangular diamond-shaped buildings. If you look at the renderings, you will find that it is completely different, the overall building tends to be brown, and the overall triangular diamond shape is set with a triangular design, and the lights on the glass curtain wall are absolutely great to reflect on the river.
And in the transparent office room, the winding river view is sparkling, and on the other side, you can overlook the small bridge and flowing water with beautiful shadows of the stars. Just imagine, working in this environment, can the mood be bad?
This is only the main building, and there are several buildings with different heights and different styles without losing the overall artistic beauty. Although it does not belong to the height of a skyscraper, it has a great sense of space enough to accommodate 20,000 people to work here, whether it is Tencent, Ant or Dingdong in the future.
It may not be as good as the buildings that will be erected at the Expo Park to the west, but it will be enough to be a landmark here.
The construction period is divided into five years, the main building will be delivered within two years, and the second and third phases will be completed slowly.
PS: The renderings will be posted in the app comments later, because I don't know which building it is.