Source@和evil society

Previously, Jimmy and our photographer Wonton went on a business trip to Beijing to participate in the finalized press conference of the demonic "100,000 Bad Jokes" movie, and the hotel where I lived at the time was at No. 1 Chongwenmenwai Street, and all friends recommended that we could go to see the SOSHOW Animation City, so our wontons were very excited to go, and I myself was in the hotel to update, so there is today's article. For animation physical stores, how to find a new way to survive under the development of the Internet is a big problem, even the largest Animate in Japan is operated in China in the form of online stores + counters, which shows the difficulty of offline business.

[Graphic by wonton] on the title of survival or ruining miè, generally speaking, the probability of ruining miè is far greater than the hope of survival. Specific to the domestic animation brick-and-mortar store industry, ruining miè is no longer a probability, and it has almost become a fait accompli.

The magic capital where the author is located should be said to be a relatively early and large city where the animation industry developed. When I just jumped into the big pit of anime, the anime physical store in Modu was the most prosperous. At that time, the Internet was not yet widespread, and the news was relatively closed. Brick-and-mortar store owners often juggle the roles of recommender and reviewer. At that time, it was often a group of friends gathered around the store.,Gossip but serious, discussing a certain anime with the boss.,It's also fun.。 It's not like now, they all like to spray on the Internet. At the beginning, the animation resources that entered the magic capital were small shops that sold game consoles and pirated VCDs sold by the way, and many private bookstores also had this business. The reason why I like the Macross series so much, in addition to the fact that I watched the TV station broadcast Battlestar when I was a child, is because the first anime VCD I bought was the 2 I bought in the book and newspaper store, and I remember loving VCD (VCD movies are divided into AB two sets)

At that time, there were several major distribution centers in the magic capital to find comic resources, the Temple of Literature had a large number of VCDs/DVDs and models, the large self-striking bell area was DVD and original CDs, the West Palace was dominated by original CDs, and a row of temporary houses opposite the first Yaohan in Pudong was the most famous pirated DVD market in the city. But in this way, it has long been a thing of the past. The holy place that was once surprising mentioned above is now empty...... As for the halo base that relies on the development of large stores, it is still lingering at most...... So when I had the opportunity to visit the imperial capital this time, when I heard that there was a large animation city in the bustling area of the imperial capital (less than 20 minutes walk from Tiananmen Square, enough center), and there were many physical stores in the city that faced animation fans, the author was really surprised and excited. It's been a long time since I last hung out in an anime store! Without further ado, go and worship now!

Because the day I went there was a Monday morning, there were not many people, mostly some students who were on summer vacation.

After a brief exchange with some shopkeepers, I learned that there were originally two whole floors in the Soshow Mall that were slow entities, but now there is only one floor of the store left, and the survival pressure is very high. When asked if the state has given some preferential policies to these self-employed shopkeepers, they all shook their heads with a wry smile. It is said that in the past, Beijing also had several animation commodity distribution centers like Shanghai, and now the only remaining Soshow Mall is holding the last position, which is very sad......

If you want to ask why, the answer is actually very simple, and everyone knows it. Because now there is a kind of media called the Internet, and there is a place called Taobao, or a professional point, and now is the era of e-commerce. It's not just the physical stores of animation, it's no exaggeration to say that all the physical stores are now being hit by Taobao and e-commerce, and life is very sad. Not to mention the family-run animation store, the international giant Best Buy, Wonder City, hasn't Wind City been a complete failure in China? Didn't the domestic giant Gome Suning also have to shift its focus to online shopping malls? This is the trend of the times, and no one can stop the wheels of history rolling over. For example, the pirated DVD industry, which was so prosperous before, has not completely collapsed under the impact of broadband downloads?

Regarding the web, it is clear that this is the age of information explosion. In the past, information was not developed, especially for the gray area of animation culture, hobbies and people could hardly get information about animation from formal channels, and an important role of animation stores was to spread some animation media through word of mouth. What can't be found on the Internet now? Needless to say about Taobao. Cheap is the last word, and the RMB is not blowing in the wind, so why not buy cheap ones? More importantly, from the perspective of developing domestic animation enthusiasts, Taobao is actually a very important and beneficial medium.

It is in the era when animation physical stores are the most prosperous, and there are several distribution centers for selling animation goods in the mainland, that is, in first-tier cities such as Beijing, Shanghai and Guangzhou, and it is almost the privilege of these first-tier cities to contact animation. So for the majority of people in second- and third-tier cities, how can they like it if they can't reach it? Even if you like it, how can you easily buy anime, DVD, peripheral figures, models and other goods? The emergence of the Internet and the emergence of Taobao relying on the Internet have perfectly solved this problem, so as to expand a large number of animation lovers in second- and third-tier cities. This is not an inference but a fact, and the obvious example is that various animation exhibitions have been fully held in second- and third-tier cities, instead of being held in large cities as before. Without the support of a certain number of anime lovers, how could comic conventions in second- and third-tier cities be held?

Returning to the title, can the anime brick-and-mortar store escape the end of ruining miè? The basic destruction of the magic capital has been ruined. After returning to the magic capital, the author deliberately went to the last edition of the CD centralized sales place in the city near the big self-striking bell. When it was popular, the entire floor was a CD shop, just like Nishinomiya. What now?

Such a miserable image. There are two in total. Other former shops are in this state.

In the end, the shopkeeper who insisted said that he knew that the industry was over. But that's all they do? Drag it to where, right?

To put it cruelly, it's hard to say whether this is the future of anime brick-and-mortar stores......

The search show in the imperial capital is still holding the last position. But unfortunately, it is also obvious that the impact of the Internet will only be more violent in the future, and the overseas shopping army has even threatened Taobao stores. And as a physical store that has a disadvantage in terms of giving, its only advantage is that the physical display is in front of players who know a lot about anime, which is actually not so important, because model figure books are not like TV or something, which needs to be actually displayed. The hope of survival is so slim......

People are emotional creatures, and they will always have nostalgia for things that they have experienced and invested a lot of emotion in. I hope that as the imperial capital and even the last animation physical store in the mainland, the last position of the Soshow Animation City can stick to it forever!

===Dividing line===

Speaking of which, when Yuko went to college in the demon capital, the place of Anime Star City, there were many times I visited it in the past

And then the small county where Yuko lives,When Yuko was in middle school,There was an anime physical store.,Yuko and Yuko's classmates contributed a lot of turnover.,It's a pity that this store has closed.,The time should be when Yuko went to college, right? I haven't been there much since I graduated from high school.