Peking University Speech---- Internet Literature and Dreams

Hello students

Eliot once wrote in his poem that April is the cruelest season, and I think this sentence is applicable to me now, because as an author, I am better at using the keyboard to express myself, and speaking to the public is not my forte, especially to the students of Peking University, who are known for being the best of the best.

Since I'm here as an author of online literature, I should first talk about online literature, because all of you here have probably read online novels, and some of you are even my readers, such as Dr. Hu from the Institute of Psychiatry at Peking University (laughs). Therefore, we do not need to analyze and elaborate on the generation, development and future of online literature.

To put it simply, online novels can be called YY novels, the word obscenity comes from a passage from the fifth episode of Dream of Red Mansions, Cao Xueqin's level is very high, and it can be seen from the creation of this word that obscenity must be higher than *, a state that reaches the highest level of physical and mental pleasure.

In fact, Dream of Red Mansions was a typical YY novel at that time, which was the same as today's online novels, but because the author's level was relatively high, it was equivalent to the best of this kind of novels. And most of the Ming and Qing dynasties YY novels of the routine is a crazy birth of the world's beauties, the official residence, and finally ascend to the immortal and go, of course, these belong to the feudal dross, has been eliminated by history, we will not expand on it, so it is not difficult for us to find that the interest of ancient and modern readers is the same, that is, the desire is dissatisfied, and what cannot be obtained from reality must be made up for from the works of art to satisfy their own obscenity.

Just now we are talking about the routine of the ancient urban YY novel, now let's talk about the passage of the text, the overhead text, it is not difficult for us to find the same routine in rap literature, Yuan Kuocheng's "Xue Gang Anti-Tang" I don't know if you have heard of it, the author of this commentary is from the Qing Dynasty, the story is about Xue Gang, the son of Xue Dingshan, the king of the two Liaos, who killed the prince on the Lantern Festival, alarmed the holy driver, was beheaded all over the house, and ran to Xiliao alone to borrow 100,000 troops, overthrowing Wu Zetian's Hou Zhou, in fact, this is completely fictional history, From the protagonist to the storyline, it is completely overhead, and the protagonist's father Xue Dingshan is another overhead character, and there is another book "Xue Dingshan Expedition to the West" to tell his overhead story, which shows that the overhead novels of the ancients have become a series and a scale.

Let's talk about "Journey to the West", the style of this ancient fantasy novel actually adopts a "Buddhist scripture" style. The background of the story of Journey to the West takes place in the Tang Dynasty, and a kind of music program that circulated in the market during the Tang Dynasty is called Bianwen, which specializes in telling Buddhist scripture stories and secular stories, and Bianwen is the originator of rap literature in later generations.

Where is the performance place of rap literature, in ancient times, it was Goolan tile city, in modern times, it is a teahouse, a bazaar, a place where working people gather, why, the working people in the old society were more illiterate, unlike now, they can read online novels through computers and mobile phones, they can only go to a fixed place and spend money to listen to artists tell stories, what is more interesting is that rap literature and online literature have one thing in common, that is, serialization, only one day to say, and the next day, often there is a gimmick to attract listeners, For example, in the Three Heroes and Five Righteousness, several heroes were drinking in the restaurant, and suddenly heard the sound of pedaling the stairs, and a person came up, and everyone's faces changed greatly, wanting to know what was going on, and listening to the next decomposition. The audience is in a hurry, and they can't help but urge the change, but the storyteller wants to eat, and he talks about the money he collects every day, and all of them tell you what he eats, which is similar to our network authors in many ways, storytelling and code words are hard work, they all belong to the ranks of working people, rely on craftsmanship to eat, say it well, it is popular, readers will vote for you, vote for VIPs, if you don't say it well, you will naturally be eliminated by the market, but the storyteller has an advantage, he is not afraid of piracy, and the storytelling jokes are passed on by word of mouth, It's hard to learn, unlike now, when the mouse flicked and stole it, here's a condemnation of Baidu, cut off our livelihood, Baidu's accomplices are indispensable.

The rapid development of online literature, the situation is very good, has aroused the great attention of relevant departments, the China Writers Association held three online writers training courses in the Lu Xun Academy of Literature, one online editing training course, the establishment of the Internet literature key in situ, we Chinese Online is one of them, my editor's blood remuneration, every month to go to the Writers Association to hold a joint meeting once or twice, but also to write a report to the Central Propaganda Department, what does this mean? Internet literature has been deeply rooted in the hearts of the people and is deeply loved by the masses, so why do the people like to read online novels so much, I have to mention another important topic here, that is, success studies.

The vast majority of online novels are a history of success, whether you travel to an ancient or alternate world, or a fantasy world full of magic, elves, dwarves, etc., basically the content is the protagonist's struggle, growth, and the process of success, in other words, it is a book that makes you read cool, and can satisfy all the fantasies and desires that readers can't realize in reality. This is very simple, for women's books, abuse is cool, girls read books, what is important is pain and happiness.

The reason for the popularity of online cool books is actually very simple, because the reality is becoming more and more cruel, housing prices are so expensive, oil prices are so expensive, instant noodles have to rise, the working people of the old society finished working at the Yongdingmen Railway Station, loaded a few big sons in their pockets, went to the overpass to listen to books, listen to the drums, and after listening, the fatigue of the body and mind was relieved.

Now white-collar workers in the subway, in the office, with mobile phones and computers to read the Internet cool books, in fact, the reason is the same, after reading the novel, white-collar workers are physically and mentally relaxed, work efficiency has also improved, to themselves, to the family, to the society, are very beneficial, in a sense, a cool book, but also an inspirational book, there is a good book that inspires people to forge ahead, full of hope for life.

Here is a piece of my work "Orange Red Age", this online novel has been serialized on the 17K novel network for a year, with nearly 60 million hits, this is a typical inspirational novel, loved by the majority of readers, in the process of writing, I have met a lot of friends, people from all walks of life, company executives, government cadres, college students, migrant workers, unemployed youth, and even people who have been mercenaries in Kokang.

I want to tell a paragraph here, at the beginning of April, when the book was just printed, my editor in charge drove out and collided with a car of the provincial party committee, and then the thing was dramatic, the other driver saw a copy of the orange era on the editor's car, and asked him, the book was published, and then the two chatted, and finally exchanged mobile phone numbers and went their own way, a crisis was resolved, this is a true story, why the orange era is loved by people from all walks of life, I think this contains two important elements, YY and inspirational, life is unsatisfactory nine times out of ten, no matter what class of readers can see what they want to see, and get pleasure from the book, get spiritual enjoyment.

For example, you are a boss, worth millions, and live a worry-free life, but there are always such and such unsatisfactory things in your life, or you see all kinds of unfairness in reality, which stimulates your conscience, you are angry but helpless, you may have fantasized countless times in your heart, to punish those sons of Li Gang, Yao Jiaxin and the like to dark justice, but you are just a powerless man with glasses, and you have no power or power, so you have to find this pleasure in the book and get the satisfaction of justice.

Ten years ago, I lived in a small bungalow in a shantytown in a second-tier city, full of friends every night, with more than a dozen bicycles parked in the courtyard, everyone drank cheap beer, ate fried stinky tofu and talked about it.

Ten years have passed, and the group of friends in the small bungalow have gone their separate ways, some have lived in the United States and Japan, some have become company executives, and some have become civil servants as they wished.

Speaking of this, I also want to talk about two inspirational jokes, but also the personal experience of friends around me, a college student who graduated from the University of Electrical Engineering, the unit efficiency is too poor, went to Guangzhou to look for a job, but was humiliated by the security guard outside the job fair, you are a college student still want to find a job...... Shameless and ashamed, this person has reached the top of HP China after a few years.

There is also a friend, the family is rural, in the county agricultural bank front desk as a savings clerk, every day after work in the bank door to eat a bowl of cold skin to pay off the credit, a few years later, this person became the secretary of the Standing Committee of the provincial party committee, when returning to the hometown, the county officials at all levels compete with each other, the scenery is unlimited.

Although these two short passages sound very reader-like, they are indeed real events, and life is always more exciting than fiction.

I said these two small stories, I want to tell you why they succeed, because they still have dreams in their hearts, everyone's dreams are different, but in the final analysis, nothing more than the word success, I have done a lot of work before I devoted myself to online literature, once I counted it carefully, workers, peasants and soldiers studied business, in addition to not being a soldier, I did it all, but every line can not be called the word success, until one day, I suddenly found that compared to those jobs, I am better at storytelling, so I resolutely devoted myself to the creation of online literature, A few years later, this person became a member of the Writers' Association, trained in the Lu Academy, signed on a national tour, and could sit here to tell jokes to the students.

Success is because I found the way to realize my dreams, online literature is my path, and it is also the path of many authors and editors like me, such as the blood editor who is here today, he graduated from Wuhan University Law School, should have become a lawyer, but turned out to be a web editor, using the word because when he first joined this industry, his family had strongly opposed it, and now he is the editor-in-chief of the Chinese online Internet content department, and his subordinates manage several websites and tens of thousands of authors, which will not be discussed todayIf you want to devote yourself to this industry, you can talk to him alone.

Now let's return to the topic of online literature, although the traditional cultural community has opened the door to online literature, but there are still some criticisms in society, some people say that the style of online novels is not high, and reading too much is not good for the physical and mental health of teenagers, here I want to clarify one point, online literature is market literature, popular literature, borrowing a sentence from Guo Degang, it is impossible to expect to listen to a cross talk to solve the organizational problem, the existence of online novels, naturally has his existence value, Today I gave examples from the two famous novels Dream of Red Mansions and Journey to the West, and perhaps in a few years, today's online novels will also become classics.