Chapter 45: The King of Asian Pop Music
Since the other party has no fear, then he can calm down, on the one hand, it may be that he is really not in a hurry, and on the other hand, it may be that the other party wants to cover it up and do it deliberately.
Chen Bo is really not in a hurry, but it does not prevent him from giving the other party some eye medicine and adding fire, if you are not in a hurry, I will make you anxious. So Chen Bo finally brought Sony out.
Needless to say, Japan's Sony is the leading big brother in the consumer electronics industry, and no one can stand out. Until the advent of Samsung Electronics, Sony has always been regarded as a role model for transcendence, and it has constantly challenged.
Originally, Samsung was very promising to break through Sony's monopoly in the field of music, and in 98, Sehan, a subsidiary of Samsung Electronics, developed the world's first MP3 player, MPman F10. It's a pity that because it was too advanced, it used expensive flash memory technology, and it was beaten by Sony's MD player, and it was defeated before it attracted the attention of the world, drowning in the long river of history.
Immediately afterwards, the American Imperial Alliance Company also developed an MP3 player Rio PMP300 that year, which is very close to the style of later generations, and can download songs at will on the Internet. With a price tag of only $170, it quickly became known to the world. Of course, in the territory of the Recording Industry Association of America, this kind of work that infringes on intellectual property rights, there is no doubt that he lost the lawsuit.
Finally, after Apple launched the blockbuster epoch-making iPod, Samsung woke up and re-entered the music player market.
It is still the era of Sony Electronics, Walkman, CD, and MD completely dominate the music playback market, and at the same time, it can be said that it has created an ecological closed loop, and no one can shake his position in the music audiovisual market.
Pulling tiger skin to make a big flag, such a fun thing, how could Chen Bo let go of this opportunity, let Samsung figure it out for himself.
said Cao Cao, Cao Cao, sometimes it's so evil. In the morning, as soon as Samsung's lawyer was sent away, Sony Records came in the afternoon.
They didn't come for the trademark in Chen Bo's hand, but this time they introduced a record company on Taiwan Island. The person who came claimed to be Yang Junrong, the general manager of Taiwan Alpha Records, was a middle-aged man in his forties, dressed decently, and had an elegant temperament.
Taiwan Island is the base camp of Rolling Stone Records, and most of the singers choose to cooperate with Rolling Stones, including Luo Dayou, Li Zhongsheng, Chen Sheng, the godfathers of the music industry, and even Jin Chengwu, who switched to the film industry, are all from Rolling Stone Records. However, Chen Bo is really not too familiar with this Alpha Record, since Sony introduced it, the relationship between them should also be very close.
Since he came to talk about cooperation, how could he refuse to be thousands of miles away, Chen Bo let the two of them go to the small living room.
This kind of business cooperation should be in charge of Mo Fei, but he went out to negotiate the contract. Chen Bo took Guan Xin to be responsible for the reception, since the person who came is a record company, it must be related to the music market, Guan Xin is now more operational than financial, follow more contact, and it is better to be on her own as soon as possible.
After a period of greetings, Yang Junrong directly explained his intention and wanted to use Sky.com to promote his singers and cooperate with the new album released next month. He also brought a recorded demo and a planner.
Chen Bo took it and took a look, the young man on the cover was clean and crisp, looked sunny and green, and looked about the same age as himself, but he had lived for 18 more years, and he felt that he was a young man under the age of 30 in his heart!
The album is called "Jay", no wonder it is so familiar, isn't this the future Asian pop king Jay Chou! Chen Bo also remembered which company Alpha Records was at this time.
Speaking of which, there is still a period of grievances and hatred in it, Alpha Records is a record company established by Wu Zhongxian, the host of a variety show on Taiwan Island, as the king of variety shows on Taiwan Island, he is naturally busy every day, at most there are seven or eight entertainment programs waiting to be recorded at the same time, and there are various investments under his name.
Wu Zhongxian has also released record albums, and this company is purely in the nature of playing tickets. Naturally, he didn't have time to take care of it, so he handed it over to his friend, Yang Junrong, who is now in front of Chen Bo, to be in charge.
But the music market on Taiwan Island is so big, and most of the resources are controlled by a few large companies, even if you are the king of variety shows, it is difficult to take advantage of it. Alpha doesn't even have a record distribution channel, and is only responsible for the packaging and production of records by artists. Record releases are all done through Sony Music's channels.
And there are no artists in the whole company who can afford it, and they have always been relatively down. Jay Chou was not admitted to college after graduating from high school, and he participated in a variety show of "Entertainment Rookie King" in 97 years after working in a restaurant, and was appreciated by the host Wu Zhongxian at the time for his composition talent. signed in with Alpha as a music assistant, and during this period, he wrote a song "Tears Know" for Andy, and wrote a song "Nunchucks" for Zhang Huimei, but all of them were returned.
Wu Zhongxian also sold the company to Haoledi Group at a price of NT$300 million (about 60 million yuan) after Jay Chou became popular in 01. That's right, it's the good Ledi who drives KTV. Later, there was a lot of trouble because of music copyright issues.
The future king of Asia, Chen Bo is a little excited when he thinks about it, if he can successfully make Jay Chou popular, then the fame of Sky.com will be great in the circle, and cooperating with Wang Fei is strictly speaking, hugging people's thighs. But if you want to cooperate with a down-and-out company to make a newcomer popular, this ability is not afraid of other companies not being tempted.
If you want to become a popular singer, you have to burn a lot of money. Of course, there is always a reward for the effort, and the record company will also make a lot of money. Today's record companies are not only responsible for producing records, but also have singers' brokerage contracts in hand. If you want to say that the agency contract of the artist is definitely the existence of vampires in the entertainment industry, and the artists who are not famous are basically 9 or 8 percent. For a commercial performance of hundreds of thousands, the artist only has tens of thousands of yuan.
Unless a famous, influential artist either flies out to do a studio alone, or changes the brokerage contract, then the minimum is 2 to 3 percent.
Chen Bo handed over all the materials to Guan Xin casually, and audition and evaluation of the plan was also a job that she needed to do. Even if Chen Bo knew that this album could be a big seller and hot. Sell. But it is also necessary to follow the work process, which is also to cultivate Guan Xin's work ability.
"I don't know how Mr. Yang plans to cooperate?"
"I appreciate Sky.com's unique marketing concept in the online music market, and Jay Chou is a very talented young man. Therefore, we hope to work with you to use the Internet as a new channel to expand the music market in the mainland. Yang Junrong came up with a burst of compliments, and he didn't wear any sycophants.
"Thank you Mr. Yang for your praise, the concept of Sky.com itself is to position the young group of online light entertainment platform, we still have a long way to go, and we should maintain a friendly cooperation with the online record company. After all, cooperation is the only way to achieve a win-win situation! ”
Yang Junrong is actually equivalent to saying a lot of nonsense, and Chen Bo is not ambiguous, if you don't play cards, I won't make the first move. Anyway, you are begging to cooperate with me now, and I will throw out all the conditions and plans as soon as I come up, how can I talk about it.
The two of you, you come and go, you praise me, you set a precedent on the Internet, I praise you twice, the cutting-edge entertainment industry on Taiwan Island, and then talk about Wu Zhongxian's entertainment program and other things that are not salty or light. It seems to have a strong atmosphere, but in fact, there is no actual content in it.
Yang Junrong also worked as a singer when he was young and released several albums, although he is not popular, he is also an old man in the big dye vat in the entertainment industry. Today, facing the helm of such a young company, I feel that there is a feeling that the water cannot be splashed, and I am not timid at all. I wanted to find a flaw to get more benefits, but now it seems to be a miscalculation.
So I had to bite the bullet and say embarrassedly, "I'm very sorry, Mr. Chen." Due to the current poor management of the company, it is still in the midst of huge losses. Maybe we won't be able to provide more funding for this cooperation. ”
The old fox finally showed his tail, and it turned out that he had no money. It seems that Wu Zhongxian really didn't put any effort into this company, and he must not be short of money. But he is not stupid, and he is definitely not willing to give up money bags for such a company that does not make money.
There is no money to solve, but how to maximize the benefits is the problem that Chen Bo has to consider. This album is bound to be popular, and there are only a handful of singers who make money by selling records in the future, and they all rely on copyright, commercial performances, and endorsements to make money. But you're a newcomer, which advertiser is stupid to buy it for you.
Chen Bo sneered and said, "Mr. Yang, you are teasing me." ”
Yang Junrong said with some embarrassment, "How come, we are very sincere." ”
"We are in business, Jay Chou is just a newcomer, without any fame and no sponsors. I took this order, all the costs of manpower and material resources, and there is no dime of benefits, what do you say I want? ”
"I can guarantee with personality that this is definitely a high-quality album. Mr. Chen, what conditions do you have to open! I don't have a word! Yang Junrong patted his chest and said, this is the rhythm of being slaughtered.
"That's it, Mr. Yang. You leave the sample first, we need to do a market assessment before we can give you an answer. Personally, I would love to work with you. ”
Yang Junrong's eyes showed some disappointment, but he was a little looking forward to hearing Chen Bo's words. I didn't say no, I didn't say yes, since I had issued an eviction order, I had to go to the hotel to rest first and wait for news.
Chen Bo immediately called all the employees in charge of the operation of the music section over to audition and evaluate this sample.
I have to say that the quality of this album is still very high, and it was produced by the future words Shengfang Wenshan, Xu Ruoxuan filled in the lyrics, and Jay Chou personally composed the music. The well-known "Lovely Woman", "Perfectionism", "Starlight", "Tornado", and "Black Humor" are all from this album.
Moreover, the R&B and hip-hop genres have also brought a lot of fresh elements to the Chinese music scene. Although the articulation is not very clear when singing, it does not hinder its future fashion trend. All the young people present gave high praise after listening.