PS: Thank you for the reward of the rice girl and the bookworm's monthly pass, updated!!

Cui Zhengyuan sighed in his heart, but he didn't know what to say.

At least people's starting point is haode, to save money for the company. Speaking of which, he's still a good employee.

But the problem is that this kind of thinking doesn't work in China.

In a capitalist society, everyone's relationship is very simple. I'll pay for it, and you do the work. Straight to the point, there are not so many twists and turns. So as long as you find the right target and keep up with the PR, you can basically see results quickly.

But this is a humane society, and it is not just about money. If you have money, you have to do it in the right way, otherwise the means are shoddy, and it will only make people look down on them in vain. The effect of zuihou can be imagined.

In China, public relations is about the gentle wind and drizzle, moisturizing things silently. Many times, the effect of PR does not take months or even years to see results.

This requires a PR person to be very patient and continue to invest. Therefore, in terms of spending, it is much more than in the international market.

But relatively speaking, as long as the public relations is done well, the return will be doubled in the future.

The target is comfortable and comfortable, and it is often very generous, so it is the public relations person who benefits.

Lee An-ho is obviously unaware of this problem, and uses South Korea's methods to apply to China's situation. As a result, the donkey's lips are not in the horse's mouth, and the gap cannot be calculated.

Although Cui Zhengyuan is strict with his work, he is not just blindly scolding. When his subordinates are like headless flies, the first thing he has to do is to show them the way.

After pondering for a while, Cui Zhengyuan said decisively: "In this way, Minister Li." I will give you the privilege, and in the future, as long as you spend your monthly PR budget, I will count you as a contribution. ”

"Ugh." Li Anhao was originally going to haode, but he couldn't use all the words.

He didn't expect Cui Zhengyuan to say such instructions, and there was a gap in his thinking. This directly leads to linguistic stuckness.

Because South Korea has a large number of people and a lack of materials, both enterprises and private individuals have developed the habit of saving their lives.

In Korean businesses, every penny spent must be accurately accounted for. Every employee has to streamline and streamline the cost again, for fear of being questioned by the superior for this reason.

I didn't expect to meet an alternative boss, and I didn't even let myself save money.

He didn't think Choi Jung-won was joking with him.

The relationship between superiors and subordinates in South Korea is very tight, and even if the relationship is good, there is an invisible gap in the middle. What's more, it was the first time he and Cui Zhengyuan had met, and the relationship was not good.

And looking at Cui Zhengyuan's expression, he also knew that he didn't mean to joke at all. Although Li Anhao is a newcomer to the workplace. But the potential is very good, otherwise he would not have been hit by Jin Yingmin's poisonous eyes, and he was immediately placed in such an important position as the Chinese branch.

Basic observation of words and colors is no problem for him at all. Cui Zhengyuan is saying the opposite, he can still hear it.

Because of this, Li Anhaode's heartbeat suddenly increased a lot. The rush of adrenaline made him swallow several times of saliva.

No one doesn't like to be able to spend money freely, even if Anhao Lee is a stingy Korean. After listening to the leader's instructions, his mind was already fantasizing about how to spend this public relations money.

It's just that he is deaf and clear-sighted. Cui Zhengyuan is even more shrewd. At a glance, it can be seen that this subordinate seems to be a little hot-headed, and he may be thinking crookedly. So he hurriedly took a preventive shot and said: "Make it clear in advance that this fund can only be used for public relations." You know the company's system, and once you are found to have misappropriated it. Those who are still in prison are your role models. ”

Cui Zhengyuan's words were full of anger, and he directly woke up Li Anhao, who was still dreaming.

Fortunately, he was only intoxicated with the excitement of being able to spend money freely, and he did not have evil thoughts. In the face of Cui Zhengyuan's warning, he quickly explained: "It's not a standing one. I'm just a little excited. As you know, that's nearly 6 million won, and you have to spend it every month. Still a little excited. Hehe! ”

This unpromising subordinate, Cui Zhengyuan smashed his mouth, and he didn't know what to say.

After thinking about it, let's point out how to spend money on this product. It's not that if you have the money, you can really do whatever you want. Spending good money is also an art.

"This may seem like a lot of money, but it's actually just a drop in the bucket. So when you want to do PR in the future, you must observe more and find the right target. Don't be afraid of setbacks, be patient. Cui Zhengyuan taught one step first.

Seeing that Li Anhaode's expression was still clear, he continued: "Once you find the right target, then the first thing is not to go directly to the door to ask for a meeting. The best way to start from the surroundings of the target person, understand the interests and hobbies of the target person, what difficulties cannot be solved, and then such as his interpersonal relationships and tenure in the department to which he belongs, etc. ”

Speaking of this, he patted Li Anhaode on the shoulder and said earnestly: "Developing relations in China is a very complicated matter. The most important condition for success is patience. Don't always try to get it all at once, in the eyes of good-looking Chinese officials, that won't work. You don't have to worry about the bad performance in the early stage, and you can't explain it to the company. I'll give you time, and the development of the Chinese market is not in a hurry. ”

As Cui Zhengyuan said, the pressure on Li Anhao's body before was indeed quite great.

At present, among the several bases scattered by A.P Company, Zhang Jiatu of the United States and Jin Dali of Japan have achieved the best results, far ahead of the others.

Especially Zhang Jiadu, it is said that after getting all the contracts with the executive-for-tat last time, the tide has risen.

In Japan, Kim Dali has taken advantage of the proximity to the Korean mainland, is good at dancing with long sleeves, and has broken into a large world.

Although he has not made any achievements in the acting industry, a large number of behind-the-scenes staff in the company were sent to Japan to study some time ago, which shows the importance of the Japanese branch.

For an entertainment company, the real factor that determines its strength is not the number of artists under it, but the quality of the staff behind the scenes. As long as there is a steady stream of high-quality assistants, backup dancers, vocal music, costumes, and styling, the quality of the artists can be guaranteed.

As it stands, the Japan branch has become the base camp for the company to nurture the behind-the-scenes team. The importance of this can be imagined.

In addition, there are several small branches in Southeast Asia, which are also operating well. The increasing frequency of exchanges and interactions with the local community laid a good foundation for A.P to enter the area in the future.

Only here in China, the results have been unsatisfactory. Even the employees here report back to the headquarters and feel inferior.

Ang Lee thought of countless ways, but he couldn't open the situation. The ambitions that were just in place are almost exhausted. Now, he is bent on finding out the crux of the problem and being worthy of the important responsibility of president and president.

It wasn't until today that Cui Zhengyuan was in front of him and after some pointing, he knew that his thinking was wrong at the beginning.

When I was studying for a master's degree in Beijing, I was already uncomfortable with many things in China. It stands to reason that you should have been prepared.

But who called A.P a Korean company, even though it is a branch of BJ, but the interior is completely Korean.

This made Li Anhao somewhat deceived by the illusion, forgetting that his duty was actually to deal with the Chinese, and he had to follow the Chinese way of doing things.

Now that I have regular guidance, I can't make it all at once. But I finally have an eyebrow and know the direction of my efforts.

What's more, the executive said that there is no need to worry about temporary performance, which is equivalent to getting a gold medal for avoiding death.

Without worries, if he Li Anhao doesn't do well again, it will really be shameless to see Hanjiang's father.

"Standing officer, you can rest assured. As long as I am given three months, I will definitely get everything in order. "Ang Lee is combative.

Cui Zhengyuan waved his hand and said, "Don't worry, I'll give you a year and a half, you can penetrate the company's tentacles into the real Chinese business field, and I will count you as successful." When the time comes, with you as a bridgehead, it will be much easier for us to do things. As it is now, no matter what you do, you have to cooperate with others. It's not a taste to be taken away a lot of profits by others for nothing. ”

Li Anhao really listened to Cui Zhengyuan's words, and his fists were clenched tightly in a place that others couldn't see. I swore in my heart that I must do it beautifully, so as to live up to the importance of the general manager.

Since he has said so much, Cui Zhengyuan doesn't care about being more detailed. If it's just some false big emptiness, maybe it will be misunderstood by this subordinate.

"The Miss Ai Ruwan from the Ministry of Culture I met today, don't look at her young, but no matter her background or strength, she should not be underestimated. Now that you have this good opportunity, you have to find a way to win her over. Not for the present, but for the long term. Cui Zhengyuan looked at the ever-changing capital outside the window and said with emotion.

Li Anhao, who had no worries, regained his shrewdness. "Executive, you mean that this Miss Ai is young because of her young age, so her future is limitless. If we have a good relationship with her, we won't have to worry about it for a long time to come, right? ”

Cui Zhengyuan gave a thumbs up and praised: "Smart! We are outsiders, and we are inherently eye-catching. Those characters who are hot and hot now basically have nothing to do with us. Because there are a lot of troubles, the benefits are limited. So we have to target those who are not well-known at this time, but whose future prospects are predictable. Plan and prepare for long-term investment, and win in the future. That's the key to our foothold here. ”

These words are mixed with a deep Confucian philosophy, and Ang Lee seems to understand it well, but he also feels very reasonable.

I thought to myself, I must study Confucian culture when I have time. Not only can I follow in the footsteps of the general practice, but it will also be very helpful for me to gain a foothold in this ancient oriental country. (To be continued......)