When Lin Hongfei returned to the company, the first thing he did was to announce the company's decision to make a technical investment in Brazil.

There may have been some doubts about whether to accept the advertising contract of Guqi Provincial Industrial Manufacturing Co., Ltd., but I believe that with such a message, those Brazilian media should be able to accept money boldly, right?

Facts have proved that Lin Hongfei was right, the previous "head drink" effect on the company's soft feet guys is extraordinary, coupled with the company's good news that the company wants to make technical investment in Brazil, at the meeting that night before the official start of the exhibition, the heads of the marketing department, the strategy department and the planning department with two huge panda-like dark circles pushed the Brazilian promotion contract they jointly formulated in front of Lin Hongfei.

Although this is just some advertorial contracts and the next framework cooperation agreement, this has made Lin Hongfei very satisfied, he did not sign the contract immediately, but patted the contract, "Very good, everyone has done better than I imagined, you see, as long as you treat these competitors as equal competitors, we are no worse than anyone else." ”

"I know what you didn't do well before because of what you didn't do, but what I want to say is that in terms of technology, our company is no worse than any world-class automobile manufacturer; In terms of marketing, the concept of '4S' sales was first put forward by us, and has been regarded as the benchmark by countless people, and is now fully promoted and rolled out by those automobile sales giants in the world. Yarrow, I don't dare to say that I have done better than your boss and me, in this case, I actually don't understand, what were you afraid of before? Isn't it great now? ”

Lin Hongfei's tone was not harsh, on the contrary. This tone is like an old man teaching himself, these words did not cause everyone's dissatisfaction, but made everyone in the conference room begin to think seriously: yes, just like Mr. Lin said, whether it is on the level of technology or marketing ability, or on the ability to innovate, within the scope of the world, our company is first-class, in this case, what was I afraid of before? Why do you want to deal with those Brazilians? On the contrary, my feet involuntarily softened first?

Is it that Brazilians are richer than us? Not necessarily, the living conditions of those Brazilians living in the slums are far worse than those of the common people in our country. Is it because they are foreigners that we have to bow our heads when we see foreigners?

"I'm sure you're aware of this problem too," Lin Hongfei slowed down his tone again. "What I want to tell you is that the company will inevitably usher in a new round of rapid development and expansion in the future. In this round of development and expansion. It's a crisis for everyone. ”

Crisis? Hearing Lin Hongfei's words, everyone raised their heads in astonishment: Shouldn't the rapid development of the company be an opportunity for their own people to show their strength? How did it become our crisis?

"You heard me right, I'm talking about crisis: danger and opportunity. The development of the company means a huge development opportunity for you, but if you are in this development process, you can't keep up with the pace of the company's development because of such and such reasons. I'm sorry, the company won't stop waiting for you, I hope each and every one of you can keep up with the company's development, but if anyone can't. All I can say is sorry, the company won't stop and wait for you ......"

Speaking of this, Lin Hongfei's gaze swept over everyone's faces, "Now, who still thinks that there is only a chance in front of them?" Touch your chest and ask yourself, ...... Are you really ready? ”

Many people's sweat flowed down their foreheads.

Mr. Lin is right, this is really a crisis: danger plus opportunity, yes, the company's next big development can be expected, but whether their own quality can keep up with the rhythm and requirements of such a booming company, that is another matter, just like Mr. Lin said, if you can't keep up with the pace of the company's development, you are destined to be abandoned by the company, and you have categorically not let the company stop the pace of development to wait for your own possibility, then, are you really ready?

Only then did everyone realize that things were far from being as rosy as they thought.

Even Rostock, the only foreigner among the company's top executives, wiped the sweat from his forehead that reflected the light, and asked himself in his heart: Are you really ready?

Seeing everyone's appearance, Lin Hongfei nodded with satisfaction: It looks almost over, it's good to break the string in their hearts, it's too much, it would be bad if the string was really broken.

"Of course, you still have the time and opportunity to keep up with the company's development, and I hope that when we stand on the top of the mountain and look at the scenery, everyone is still there. As for this contract,...... Lin Hongfei said, patting the contract in front of him, "I think you can fight for better conditions." ”

This is Lin Hongfei's nonsense, although the contract is more beneficial to the Brazilian media, but in Lin Hongfei's opinion, it is already very good for Guqi Provincial Industrial Manufacturing Co., Ltd., which cooperated with the Brazilian media for the first time, to get such a contract, not to mention that it is only in such a short time?

But it's a pity that no matter how the contract is taken, it is originally a part of Lin Hongfei's plan to be rejected, even if the contract exceeds his expectations, it must be rejected, otherwise the substantive effect of today's meeting will be greatly reduced.

Is it difficult to re-amend the contract? Such a contract, of course, is difficult, but it also has to be done.

Sure enough, a group of people from the marketing department, the strategy department and the planning department who were encouraged by Lin Hongfei's previous words did not put forward any opinions, although Lin Hongfei rejected his contract and was embarrassed. They also think that what Mr. Lin said is right, this contract has too many concessions for these Brazilians.

"You don't have to worry too much, you don't have to worry about the company being affected. As long as you are still talking to them, they will not speak ill of us in the media, on the contrary, the whole exhibition is only open to the public for a week, beyond this week, they say bad things about us is useless, they used to take the initiative. We are passive, and from now on, we become them passive, and we are active...... What to do, I don't need to say more, right? ”

There is really no need for Lin Hongfei to say more, if Lin Hongfei said it so clearly and clearly, there are still people who don't know what to do, then he deserves to be thrown off by the high-speed Guqi Provincial Industrial Manufacturing Co., Ltd....... The car was running too fast for him.

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What Lin Hongfei didn't know was that when he held a meeting with the company's executives, Ding Dajun, who had received instructions from China, was meeting with Brazilian President Cardoso.

Despite the anxiety in my heart. But Cardoso's ability to control his emotions and expressions is absolutely top-notch, amiable and dignified, and the president's demeanor is full, "Mr. Ambassador, let you come here so late." I'm sorry personally. ”

"Mr. President, you are gracious and can do something for China and Pakistan, which have a long tradition of friendship. It's my own pleasure. "Ding Dajun greeted each other, and his skills were not bad at all, but he didn't come over today to greet Cardoso, in fact, at the level of Ding Dajun and Cardoso, everyone's time is accurately calculated in minutes. No one wastes too much time on greetings, a few words are enough to get into the topic right away, and this time will certainly be no exception. After a simple greeting, Ding Dajun, who has been busy matching the cooperation between Guqi Provincial Industrial Manufacturing Co., Ltd. and Brazil in the past few days, immediately informed Cardoso of the progress on his side, "Your Excellency the President, Mr. Lin Hongfei, CEO of Guqi Provincial Industrial Manufacturing Co., Ltd., is very willing to make some contributions to Sino-Brazilian friendship, and he personally promised that as long as the conditions are right, he is willing to support Brazil to establish a national automobile brand with all independent intellectual property rights, and our government is also happy to see the success of this cooperation. We are willing to make efforts for this cooperation and hope that the flower of China-Pakistan friendship will last forever. ”

Hearing Ding Dajun say this, Cardoso suddenly calmed down, he raised his eyebrows, couldn't help but be moved, the establishment of Brazil's automobile industry with all independent intellectual property rights is the dream of the Brazilian government, but unfortunately, although Brazil's automobile industry is the most developed in the entire Latin American region, it is just a production base, in addition to being able to process some parts, there is no core technology at all.

The strength of the Guqi Provincial Industrial Manufacturing Co., Ltd., he knows the way, of course, the channel of the road is also thanks to the Americans: who let the US Secretary of State actually ride in a car designed by a Chinese, and now the Chrysler 300C designed by the Chinese is selling crazy in the United States!

In the past few days, countless materials about Guqi Provincial Industrial Manufacturing Co., Ltd. have been sorted out and placed on Cardoso's desk, and seeing these materials, Cardoso is more and more convinced that cooperation with Chinese is the most likely to establish an automobile industry in Brazil with all independent intellectual property rights, and cooperate with European and American countries? Come on, they've never promised that.

"Your Excellency, this is really the best news I have heard today, and I am afraid that it is very likely that I have done the most worthy of the voters during my tenure," Holding back the excitement in his heart, Cardoso spoke highly of the statement of the Guqi Provincial Industrial Manufacturing Co., Ltd., "So next, can our government contact the Guqi Provincial Industrial Manufacturing Co., Ltd. and Mr. Lin Hongfei?" ”

"Of course, some preliminary contact is necessary, but Mr. President, I heard that during this time, there have been some unfavorable remarks in the media circles in your country against the Guqi Provincial Industrial Manufacturing Co., Ltd.? This is not a good phenomenon, allowing such irresponsible remarks to circulate will be a great harm to the cooperation between the two sides in the future, and the people of your country will also have a worried and skeptical attitude towards the cooperation between the two sides, so ......"

Cardoso's IQ must be fine, he didn't think about it, and immediately understood what Ding Dajun meant, "Your Excellency the ambassador means, yes...... Reasonably guide public opinion? ”

"Yes." Ding Dajun nodded.

Don't think it's strange, there has never been such a thing as absolute freedom of speech, even in Europe and the United States, which claim to be the most free speech, the government draws a box for you, and the media play in this box, the difference is nothing more than the size of the box, and the government's manipulation of public opinion is by no means the patent of the Republic.

Cardoso silently lit a cigarette, a seemingly simple thing, but he didn't answer immediately.

From Cardoso's point of view, of course, he doesn't want to see too much public opinion to smear Guqi Provincial Industrial Manufacturing Co., Ltd., and he doesn't care before that, but if Guqi Provincial Industrial Manufacturing Co., Ltd. becomes a technical provider of Brazil's national automobile industry, then this kind of smearing is absolutely not allowed: the image of Guqi Provincial Industrial Manufacturing Co., Ltd. is black, and what will the public think of the Brazilian national car brand provided by Guqi Provincial Industrial Manufacturing Co., Ltd.? But he also has his own struggles......

After smoking half a cigarette, Cardoso slowly opened his mouth, "Your Excellency, you should be well aware that the media industry in my country is very different from the media industry in your country. ”

This is a modest statement, in fact, almost every influential Brazilian media can see the shadow of Western media groups behind it, under the banner of freedom of speech, which naturally makes the Brazilian government also cast a mouse.

"I know the truth, but no matter how free speech is, one core principle will not change: the media is for the country and the people, there is no absolute freedom of speech in the world, everyone must be responsible for every word they have said, the government must give reasonable guidance to public opinion, and every country in the world has formulated relevant laws and regulations for the media...... Capital is inherently greedy, and we also believe that no media has a clean ass......"

Cardoso's eyes lit up, and then he nodded slowly, "That's right, the São Paulo International Auto Show is a grand event for Brazil to show the technology and development trend of the Brazilian and world automobile industry internally, and to show the technical strength of the Brazilian automobile industry externally. ”

That's right, as long as you grasp the righteousness, the rest are all minor problems, no matter how awesome the media is, there is no way to compete with the government of the same country, you can only play in the circle drawn by others, and you can't say hello in advance...... None of the media outlets are clean underneath their butts. (To be continued......)