Chapter 698 Cross-Border Cooperation
Du Xinghe couldn't refute Lin Jianguo's remarks, just the advertisement he gave to the Baijiazhuang sports brand in yesterday's game, let alone 1 million, maybe Baijiazhuang's advertising fee of 5 million may not be able to have this effect. You must know that the footage of him wearing Baijiazhuang yesterday has been broadcast to sports fans across the country through the sports news of Chang'an Sports Channel. The video of his game, Chang'an Sports Station may even be broadcast, such a sensational news, the clothes and shoes he is wearing are from Baijiazhuang, there is no need to deliberately promote it, those sports fans will definitely see it.
Baijiazhuang is a well-known sports brand from the south, and its influence in the southern market is very large, and the market share of sports brands has almost reached 50%, but in the north, Baijiazhuang's market share is not high. Now the shot of him wearing Baijiazhuang's sportswear has been seen by sports fans across the country, which is more eye-catching than advertising on Chang'an Sports Channel. After all, advertisements are annoying, and few viewers deliberately pay attention to advertisements by repeatedly bombarding people's eyes and ears to increase brand effect.
But now, what he has done is a big event that has caused a sensation in the eyes of people across the country, and this kind of attention is much higher.
In Fuwan and the surrounding cities, the publicity effect is even greater.
The newspaper headlines were all photos of him wearing Baijiazhuang sportswear, and even he wore Baijiazhuang sportswear at the press conference after that. It's much more beneficial than advertising!
For this game alone, he has already done a huge amount of advertising for Baijiazhuang.
Du Xinghe really didn't think much about these things before, he has too many things recently, and he can't focus on these small details at all. If Lin Jianguo hadn't told him, he really wouldn't have thought about these things.
Lin Jianguo smoked a cigarette and continued: "You advertise Baijiazhuang like this, the people in Baijiazhuang haven't called to express it today, don't say the money reward, they don't even have a thank you for their condolences." I really doubt how this group can be so big, and the leaders of their marketing department will not be able to behave anymore. Look at Yuexiu Mountain. A sniff of opportunity. I immediately called to talk about cooperation. To tell you the truth, Adu, the people over there in Yuexiu Mountain are very happy, and other long-term cooperation can not be discussed first. Just this Lucky Championship. The game behind you. Wear Yuexiu Mountain's equipment once, and they will pay you 300,000 yuan in advertising fees, and an additional 500,000 yuan will be rewarded for reaching the finals. If you win the championship, when you win the cup, you pass through the equipment of Xiushan, and they will reward you with an extra 500,000! I calculated, if you can reach the finals, you can still play 5 games, if you win them all, just this competition through Xiushan's clothes, you don't have to endorse them later, they will have to pay you 2.2 million advertising endorsement fees! That's more than the prize money for winning the Fortune Championship! This company is really sincere! It's a pity...... Alas, you are too twisted and unwilling to change your clothes. In this way, I have to cheap the guy from Baijiazhuang. Let's just let out the wind and say that the people of Yuexiu Mountain have contact with us, I don't believe that the people in Baijiazhuang have done nothing, they must know that you have to change your clothes, you have to go crazy! If you really change your clothes, Baijiazhuang's face will be lost. I reckon they'll let us make a condition, as long as you don't change your clothes. A large group like them may not give as much money as an emerging brand like Yuexiushan, but if we ask them for hundreds of clothes, they will definitely agree to this. It's obvious that they're taking advantage. ”
As he spoke, another [Dailin] was drawn, so keep pumping! It's uncomfortable not to smoke [Dailin]! Lin Jianguo nodded [Dailin] again, and told Du Xinghe in detail about his plan: "Don't you want to endorse any brand, I listened to what you said just now, and I also realized that you really shouldn't endorse any brand, a genius like you, those brands are not worthy of your endorsement at all, you just endorse our cloud world." In the future, if there is a company with the prefix [royal] or the beginning of [China] looking for you to endorse, let's sit down and talk, and the rest will not be discussed! ”
Du Xinghe said with a smile, "I am not interested in endorsing at the beginning of the word [Yu] or [China], I just want to endorse our own company." I just want everyone to know that I am the only one, and our cloud world is also the only one. ”
Du Xinghe's tone was very light when he said this, but Lin Jianguo felt that it was heavy enough! He gave Du Xinghe a thumbs up and said, "Your kid is really fucking ambitious, it's not a loss to Du Shan's son." I support you in this matter, and in the future, other artists in our company will endorse them, and we can just take their advertising shares. There is no need for you to endorse it yourself. ”
Spit out a cigarette, Lin Jianguo continued: "Speaking of which, this time you participated in the Fu Championship. Later, you continue to wear Baijiazhuang's clothes, but we don't talk to them about your endorsement, and we don't use your endorsement as a bargaining chip to negotiate with them, we just negotiate with them in the form of the company's organization. If they want you to wear their tracksuits in the back, of course, they are referring to this competition. They must sponsor our company's sports meeting and order Baijiazhuang sportswear exclusive to their company's employees. Two sets per person, two colors. I don't believe they don't sponsor us. It's a great deal for them! For 200,000 yuan, you can buy you the right to dress for several games, which is much less than the money given by Yuexiu Mountain! Unless they are fools who disagree with our terms. ”
Du Xinghe got up, walked to the window and changed his breath, looking at the busy street outside, he took a sip of tea and pondered for a while.
Lin Jianguo couldn't figure out what Du Xinghe was thinking, and asked, "Do you think this thing can be done like this?" If we want to succeed, we have to hurry up and start doing it, tomorrow Xu Nuo will release a new album, we will be very busy, and you will have a competition the day after tomorrow. We only have two days to talk about it. ”
Du Xinghe turned his head while drinking tea, squinted at Lin Jianguo, and said, "If you go to talk to them in the name of the company, as long as they have hundreds of sportswear, it will be too much of a loss." ”
Lin Jianguo's eyes lit up when he heard this, and he laughed: "You have finally opened your mind!" That's what it is! With so many advertisements for them, how can they ask for hundreds of sportswear. If you think it's okay to talk about it, I'll go and let it go right away. As long as they come to me, if I don't slaughter a million sports equipment for them, I won't let go! Let's just say change Yuexiu Mountain's clothes! ”
Du Xinghe smiled helplessly and said, "Why do they want so much sports equipment, 5 sets per employee?" ”
Lin Jianguo smiled: "Isn't five sets a bit much?" ”
Du Xinghe shouted: "Of course there are many! Sending one or two pieces is to give benefits to our employees, sending five pieces, isn't this angry with our employees, so many clothes can't be worn, it's better to give them money. ”
Lin Jianguo frowned and said, "You want to ask them for money?" ”
Du Xinghe said as a matter of course: "Of course you have to talk about money for this kind of thing, why do you want so many clothes." ”
Lin Jianguo laughed and said, "It's good that you can think so!" Just heard what you said. I thought you didn't want that kind of money. I think this kind of money smells of copper! ”
After Du Xinghe returned to his desk, he said with a smile: "I didn't want to make this kind of money in the form of personal endorsement just now. But if it's in the form of company cooperation, we take this money for granted. Externally, it is said that Baijiazhuang Group and our cloud world have formed a strategic partnership relationship. Baijiazhuang Group sponsors our cloud world staff sports equipment. We can give them something symbolically in return. When they have to end their teeth, we can send singers over first and give them a show at a friendly price or something. ”
Du Xinghe thought for a moment. He also said: "Baijiazhuang's corporate image is good, although they are developed from a fishing village, but the market share of sports equipment is very high, their group is very strong, and Baijiazhuang can cooperate, which also has a certain role in promoting the brand of our cloud world." ”
Lin Jianguo smiled: "Haha, I think so too." It's a lot to talk about! How much do you think they should be charged? ”
Du Xinghe was just standing by the window thinking about this, and then told Lin Jianguo: "According to the price given by Yuexiu Mountain, 300,000 yuan for one game, 500,000 yuan for reaching the finals, and 500,000 yuan for winning the championship, a total of 2.2 million yuan for five games." After that, we will add two sets of full sports equipment from head to toe for each of our cloud world employees. In the end, it should be 2.5 million. I've already endorsed them for nothing, and I won't talk about the money for that show. Just ask them for this, the matter is urgent, if they can manage things, they will make a decision immediately, if they bargain, they will not talk about it, it is not interesting. Yuexiu Mountain came directly to give us this price, which is called sincerity. If Baijiazhuang doesn't come out, you can talk to Yuexiu Mountain and implement this matter. ”
Lin Jianguo said happily: "Okay! In fact, I think it's all up to Baijiazhuang to take care of this matter, just sign a contract with Yuexiu Mountain. The people of Baijiazhuang don't know how to do business anymore, so they want to eat white food. There is no such good thing in this world. I don't believe that they Baijiazhuang didn't plant commercial spies in Yuexiu Mountain. Yuexiu Mountain came to look for us, even if we don't let the wind out, Baijiazhuang may already know about it. If they don't talk to us in this way, they will clearly have no sincerity. ”
Du Xinghe said: "You can't think like that. Yuexiu Mountain dispatched so quickly, it should be that their high-level response was fast, and they contacted us secretly, even if Baijiazhuang installed his own people in Yuexiu Mountain, he might not know about it. However, if Baijiazhuang itself wants to have a keen sense of business, they should take the initiative to come to us to talk about cooperation, and if they don't come, it is indeed a little dull. The ability of this group does not seem to be as strong as Yuexiushan, at least the people who do the market do not have Yuexiushan's keen sense of business. No wonder Yuexiu Mountain can take away Baijiazhuang's food in the tiger's mouth. Although I didn't accept the group of Yuexiushan, according to the market response speed of Yuexiushan, it is really possible for them to surpass Baijiazhuang over time. ”
Lin Jianguo said: "Yuexiu Mountain is very popular now, you just don't care." It is said that in Guangcheng and even Xiangjiang, Yuexiu Mountain's sports equipment market share has surpassed Baijiazhuang. Baijiazhuang's market share in the southeast region is still very large, and according to the entire south, Yuexiu Mountain's growth rate is much faster than that of Baijiazhuang. It took only five years for this company to take the road of Baijiazhuang for 20 years, which is not simple. I really want to hear Jianguo say that the jersey sponsorship of the Guangcheng football team has been changed to the Yuexiushan brand since last year, and it used to be from Baijiazhuang. ”
As soon as Lin Jianguo said Guangcheng, Du Xinghe suddenly remembered that his mother in this plane, the family is in Guangcheng, it is said that it is still a big family over there, but he has not been to Guangcheng yet, and he has not paid much attention to that city. After all, the people there all speak Cantonese, and they speak a combination of Hokkien and Mandarin in Fuwan. Although the two places are not far apart, the cultural differences are still relatively large.
Lin Jianguo excitedly smoked another [Dailin]. expressed his own opinion and said: "In fact, from the perspective of corporate culture and development trends, Yuexiu Mountain and our cloud world are more consistent with the trajectory, and the image is more matched, and they are also like us, a company with unlimited prospects just emerging." I think cooperating with them is more beneficial to establishing our rising corporate image than working with Baijiazhuang. ”
Du Xinghe thought for a moment and said, "It's a bit too presumptuous to cooperate with Yuexiu Mountain, after all, we don't know the details of the other party." It may be that Yuexiu Mountain has risen rapidly in recent years. But compared to Baijiazhuang. Their brand recognition is still a little worse. ”
Du Xinghe did not dare to cooperate with an emerging group like Yuexiushan, after all, the other party was not engaged in an emerging industry such as computers, but a traditional industry. For traditional industries. Obviously, the traditional group market is more influential. Baijiazhuang's international influence is definitely much greater than that of Yuexiu Mountain. abroad. Baijiazhuang's sportswear is considered a high-end consumer product, and Yuexiushan should not have opened the foreign market yet.
Working with a large group like Baijiazhuang, he is a little more at ease. Otherwise, if something goes wrong with Yuexiu Mountain one day in the future. That would affect the reputation of the cloud world, and it would also affect his own reputation. He didn't want the clothing brand he wore when he won his first professional tennis championship to be criticized in later generations.
And he also took into account one point, that is, he wore Baijiazhuang's clothes in the first game, and he changed to Yuexiu Mountain in the subsequent games, so this sudden change will definitely attract the attention of the outside world. The outside world will definitely speculate whether he is endorsing Yuexiu Mountain. He didn't want to be labeled.
At present, Baijiazhuang is still a very conservative and safe brand, even if he wears Baijiazhuang to play, no one will necessarily say that he endorses Baijiazhuang, because this brand is very popular in Fuwan and most people will wear it. If he suddenly changed into Yuexiu Mountain's clothes, it would be easy for people to gossip about it.
Lin Jianguo heard that Du Xinghe was worried about the strength of Yuexiu Mountain's group, so he hurriedly said: "I asked Jianguo to find information about this group and investigated, their total assets have exceeded 1 billion, and among the local enterprises in Guangcheng, they can rank in the top 100." It should be a very reliable big group. In a list of last year's national sports brand comprehensive value rankings that Jianguo found me, Yuexiu Mountain climbed 10 places and has ranked seventh. The strength is quite strong. At least it's much stronger than what they are in the cloud world right now. Working with them, there shouldn't be too many worries. Their image is very sunny and they take a younger route, which is actually quite consistent with the brand positioning of our cloud world. ”
Lin Jianguo said so much because he wanted to cooperate with Yuexiushan, because Yuexiushan's initiative to send money was really worthy of his favor. Compared with Baijiazhuang's silent and lifeless business style, he prefers to cooperate with a dynamic and thoughtful company like Yuexiushan.
Du Xinghe asked: "On that list, what is Baijiazhuang's ranking?" ”
Lin Jianguo said: "Baijiazhuang dropped one place, from the second place the year before last to the third last year. Looking at the trend of this ranking, Baijiazhuang is going downhill. ”
Du Xinghe pondered for a moment and said, "Let's talk to Baijiazhuang first." We are not talking about long-term cooperation now, I still want to be prudent. Forming a strategic partnership with them is just this year, or even just this time. Whether I will play tennis or not in the future, I am not sure. ”
Lin Jianguo was stunned and asked, "You just made a name for yourself on the court, and you had the idea of retreating?" You're playing so well, why don't you fight? ”
Du Xinghe smiled bitterly, helped his waist, and said: "Playing professional tennis is much more tiring than I imagined, and it is too time-consuming. ”
Lin Jianguo nodded in understanding and said, "Also, your kid usually stays up late at work, and he is already very tired, and now he has to play such a tiring game, which is indeed a bit too hard." If you don't want to fight, don't fight. But this Lucky Championship you have to start and finish well, don't give up halfway. ”
Du Xinghe restrained a confident smile and said, "Don't worry, I never do anything halfway." The positive effect of playing this Lucky Championship is very good, and I will definitely start and finish well to maximize this positive growth of value. ”
Lin Jianguo said with emotion: "When you kid thinks about the company, it's really hard for you." ”
Du Xinghe counter-praised Lin Jianguo: "Aren't you like this? This company carries too many things, and if we don't do it with our hearts, we are really sorry for what we have lost. ”
Lin Jianguo took a puff of his cigarette with a smile and said, "Don't keep talking about this kind of written language, it sounds weird." What I want now is to make money and support the cloud world quickly, waiting for us to earn enough 100 million, and then enjoy it, and then we will also be addicted to the rich. ”
Du Xinghe said with a smile: "It's not far from this goal, and I also want to quickly develop the cloud world on the right track." At that time, I also want to relax and go to the university to recharge, so that I don't always 'destroy' myself with work. ”
"Oh, you want to go to college?" Lin Jianguo was slightly stunned.
"Well, there's an idea at the moment, but it's not mature yet." Du Xinghe diverted the topic and said, "Let's not talk about this for now." Time is pressing, take a look, hurry up and talk about cooperation with Baijiazhuang. ”
"Okay, I'll arrange for someone to let the wind out!" At the thought of making this kind of extra money, Lin Jianguo's eyes brightened, and he got up energetically, ready to go to the layout.
Du Xinghe suddenly stopped Lin Jianguo again: "By the way, Uncle Lin, let me ask you one more thing, Uncle Li and Jiang Youli have been gone for a while, how are things going on over there, there has been no news from them?" Did they call you? ”
"Nope. I don't hear from them either. I've almost forgotten about my nervousness. Oh yes! Suddenly remembering something, Lin Jianguo said: "Leo's girlfriend has contacted me before, and she is coming to Fuwan recently." ”
"You mean Ah Qun?" Du Xinghe's heart moved, this Ah Qun is another Mo Wen in "Soul Night". The heroine played by Wei is messed in, if she can come to Fuwan, Du Xinghe must meet her to see if she is interested in releasing films. This girl has Mo Wen. Wei's extremely sexy and sensual voice, this kind of voice is what Du Xinghe has been looking for, but he has not found a similar voice yet. Fang Yajun's song "Suddenly" has not been recorded perfectly, that is, it lacks the sexiness in Mok Wenwei's voice, perhaps, let Ah Qun sing a song to Fang Yajun, Fang Yajun can understand what she lacks, with her super musicality and singing skills, she may be able to make up for this deficiency. In the end, "All of a Sudden" was recorded perfectly.
"That's right, it's Ah Qun." Lin Jianguo lowered his voice and told Du Xinghe: "This Ah Qun is also a very powerful person, and she is also very good at catching ghosts. ”
"It's kind of interesting." Du Xinghe said to Lin Jianguo with interest: "She is coming to Fuwan, you must introduce me to him." I just like to meet interesting people like that. ”
Lin Jianguo said scoldedly: "Knowing such people will do more harm than good, don't keep thinking about knowing them, it's very dangerous." ”
Du Xinghe said: "Just know each other, and don't do anything else, I don't let them take me to catch ghosts, what's the danger?" ”
Lin Jianguo said: "You don't want them to take it to arrest, but they may take the initiative to take you to catch it!" Just like Leo, looking at you is like looking at a future apprentice, in short, I still advise you not to get too close to them, and I will never let you get too close to them. ”
Du Xinghe promised: "Don't worry, I won't get very close to them." I just want to get to know them and see if they are interested in developing in the entertainment industry. I think this kind of person with characteristics will have a foothold in the entertainment industry, especially in the fiercely competitive movie coupons, they are special characters, and it is easy to mix them up. ”
Lin Jianguo said helplessly: "Over there, Leo wants to pull you to learn to catch ghosts, but you kid wants to bring them closer to the film industry, this is a trouble." If you want me to say, you're all special enough! None of them are normal people! ”
Du Xinghe smiled: "Haha, you are also very special." In short, Ah Qun has come to Fuwan, you must take me to get to know him. ”
Lin Jianguo compromised: "Okay, I'll sue you when she comes." It should be the beginning of next month, and I don't know if I can catch up with you to play the Fu Championships, that girl seems to like to play tennis. (To be continued......)