Chapter 790: Long Ericsson
Strangling PS2 is equivalent to killing the Android operating system, Android is an open source operating system written specifically for simple and portable mobile devices, even Linux has not been favored by Microsoft for so many years, let alone Android, the largest application platform of the Android system at this stage is PS2, Microsoft can't let it grow, Android must be strangled in infancy.
Bill Gates is a little moved, but he also knows how difficult it is to strangle PS2, they are late now, PS2 has released the devil of Android out of Pandora's box, it is conceivable that there will be more and more software companies in the world to provide software services for PS2, as long as there is enough software, PS2 will have enough users, how can Microsoft stifle?
The white employee apparently thought of this as well, saying, "It's impossible to strangle, my idea is the complete opposite, which is to co-opt, just like we did with the personal PDA mobile computer system Palm." ”
His advice is very targeted, and whoever releases software on the PS2 Android platform, Microsoft has extended an olive branch to these software companies and invited them to develop on the Windows CE3.0 platform, which is the same as they did for Palm.
The competition between Palm and WindowsCE has long entered the white-hot stage, Microsoft's WindowsCE because of the blind pursuit of large and complete functions, the running speed is very slow, the power consumption is huge, and the system is not stable, Microsoft has invested heavily in the development of a new generation of mobile operating system, and they can only win over the software suppliers in the camp of competitors in the face of Palm.
Microsoft doesn't mind pulling Android into the fray as well, and they can fight two opponents with one move. Kill two birds with one stone.
Nowadays, the technology and market are still immature when it comes to mobile operating systems. The only thing Microsoft can think of is wooing and developing, and they can't destroy Palm and PS2 at once. Then we can only fight a long-term war of attrition and drag two competitors to death with funds.
For Bill Gates, this is the safest strategy, not to conflict with Microsoft's normal plan, and any other strategy is fraught with uncertain risks.
The think tank is still arguing, but everyone's ultimate goal is still the same, we can't let the Android system become popular through PS2, and we must suppress NewSonic in a targeted manner, whether it's a game. Whether it is a system or not, Microsoft cannot tolerate it.
Robbie, the president of the gaming department, got his hands on the North American version of PS2 for the first time, and studied all the PS2 games, and found a very depressing reality, that is, a considerable number of Japanese game manufacturers have all defected to PS2, and they have the usual rigorous attitude of the Japanese, and they handle the games on the PS2 as a powerful new platform very perfectly.
Almost all Japanese manufacturers, including Namco's "Ace Combat" series, the glorious "Grand Voyage" and "Dynasty Warriors". There are also games such as "Chainsaw" and "Zombie Slayer", which are produced by Rainbow Co., Ltd., a new game company that has high hopes for the Japanese and called "Osaka Nintendo", all of which have rich plots and realistic graphics. Excellent game with real and exciting special effects.
In particular, Ace Combat 4: Shattered Skies, which is the best-selling air combat game on PS2, NewSonic's TV motherboard Android system is highly efficient. It's fast, and the PS2's powerful CPU and GPU can support full effects. The game looks very realistic, and this is the strongest opponent of Flight Simulator 2000 in Microsoft Xbox. It is a rare boutique in aerial games.
Xbox relied on the "Flight Sim" series and the "Age of Empires" series, Activision's "Call of Duty" series, and finally survived for half a year, just recovered from the dragon strike, and did not take a few breaths, but the PS2 was launched again, Xbox's sales were hit again, the future was uncertain, and new coin buyers began to hesitate to wait and see.
Bill Gates and Robbie glanced at each other, and both saw deep helplessness and emotion in each other's eyes.
"I finally understand why so many game companies are established every year, and just as many game companies go bankrupt and go bankrupt, even if it is a first-class game production company, it is not bad to be able to produce a classic game in a year, of course, it is not the demon of Longteng. To be honest, I admire Yang Yun's ability to design games. ”
"The game industry is really not so easy to control, only excellent works can survive, and whoever has more excellent works on the platform can master the market. But games are the same as oil paintings, there are always only a few excellent works, and artistic creation is not as simple as producing according to drawings, maybe we should think of other ways. ”
"But good creators are more inclined to release their works on the Dragon or this open-source PS2 platform, rather than us Xbox, Mr. President, it looks like we have to fight on multiple fronts."
The two exchanged words in a whisper, then sighed separately.
The think tank finally gave three suggestions, the first is to stabilize the current supplier of Xbox, continue to reward excellent games, the second is to try to attract game suppliers from the PS2 camp to the Microsoft game camp, carrots and sticks together, and the third is to increase investment in WindowsMobile, The PDA with the WindowsCE3.0 operating system, which was successfully developed this year, will be installed, named PocketPC, which will become Microsoft's biggest counterattack to the intelligent mobile terminal operating system.
……
Ordinary people pay attention to the PS2 sales on the market, what kind of impact it will have on NewSonic, what kind of Cui Ce will have in the competitor Longteng, and whether Microsoft's stock price will fluctuate hugely.
Peers in the gaming industry are concerned about the viability and coverage of the open-source Android operating system, the dependence of players on consoles, and how many software developers have announced to join the Android camp today, how many people will announce Android software development plans tomorrow, whether NewSonic can turn over with GuòPS2, and whether their peers can take advantage of the chaos.
Only Yang Yun has been paying attention to Microsoft's Windows CE3.0, which is the predecessor of the powerful Windows Mobile.
From Microsoft's official publicity, it can be known that this operating system is on the PDA, focusing on touch screen, large color screen, super hardware, extremely fast computing, mobile office, and its core software ecosystem.
These are the most needed features of smartphones, and Microsoft has preemptively started to act on smartphones.
Yang Yun knew that the time was almost ripe, and he also had a few big moves to do.
In July, he defeated rival Sony of Japan and successfully signed a cooperation plan with Ericsson, a Swedish mobile phone manufacturer, to establish Longteng Ericsson with a 50% investment each, headquartered in London.
Longteng Entertainment Game Company entered the mobile phone industry for the first time, and the media felt inexplicable about Yang Yun's behavior, and there were all kinds of speculations, and the more representative ones were as follows.
"Longteng Entertainment & Games has partnered with Ericsson to develop into a mobile operating system. As we all know, the DC operating system uses Windows CE2.0. After the PS2 was launched three months ago and the free and open source Android operating system was launched, Longteng realized that it could not be controlled by others, and it was imperative to develop its own mobile terminal operating system. -- Huang Qianghui, senior vice president of China Telecom, commented that this view has received the largest number of supporters.
"A single game can't support such a big stall as Longteng, and Longteng has been fighting with Sony for seven or eight years, forcing Sony games to bankruptcy, which is far from enough, Longteng will not toss the entire Sony Group to bankruptcy and bankruptcy, and will definitely not give up, which is determined by the national conditions of China and Japan!" -- In the most popular post on the official forum of the Longteng website, this idea is very popular and supported by Chinese netizens, with thousands of replies to the post, almost all of which call on Yang Yun to overturn several large Japanese enterprises and consortia, and they worship Yang Yun as a god.
"In the context of the rapid development of smartphones and smart PDAs, Longteng may smell something special. As we all know, Yang Yun, president of Longteng Entertainment & Game Company, has a very unique vision, and he must have seen the development prospects of smartphones and mobile operating systems in the future. In addition, we all know that Longteng has not invested much in handheld game consoles, and handheld consoles have not launched a replacement product for five years, so it is conceivable that smartphones will definitely replace Longteng's handheld game consoles in the future! -- DownHill, a world-renowned data collection and analysis company, made the following analysis, on the one hand, trying to explain Yang Yun's cooperation with Ericsson, and on the other hand, to draw attention to the smartphone industry.
There are also many analyses, some very accurate, some very boring, with different opinions and ideas, and as long as Yang Yun and Ericsson do not make public statements, no one knows their true intentions.
Yang Yun attended the inauguration ceremony of the LongEricsson joint venture in London, the company has a total investment of $1 billion, and both parties will contribute 50% each, Ericsson will integrate its 2G 3G feature phone and wireless communication business unit, Longteng will split its handheld game console hardware division, and some employees will enter Longteng Ericsson's R&D department to prepare for the launch of mobile PDAs with powerful gaming functions.
All of this was expected, and unexpectedly, the president of NewSonic, Hayato Nakayama, also appeared at the LongEricsson inauguration ceremony, which instantly made the whole situation confusing! (To be continued......)