Chapter 1039 Dream Series Mobile Phone Strategy
The Fairy Company laboratory currently has a total of two mobile phones, one is 5.0 inches, and the other is 5.3 inches.
It's a bit inaccurate to say that they are all DreamStars, because Xiao Qi only prepares a 5.3-inch phone called DreamStars, and the other 5.0 phone is called DreamSnow.
Don't look at the fact that Samsung is just starting now, but in the future, Samsung's sales will soar sharply, and it will maintain a strong growth momentum every year.
TAKE 2012 FOR EXAMPLE, SAMSUNG'S TOTAL MOBILE PHONE SALES WILL EXCEED 406 MILLION UNITS, WHILE APPLE'S IPHONE WILL ONLY 136.8 MILLION UNITS.
Although Samsung's non-smartphone sales also account for a certain percentage, its 216 million smartphones, a 129% surge from 2011, shows a terrifying growth rate.
In the first quarter of 2013, Samsung sold 64.74 million smartphones, accounting for 30.8% of the world's total smartphone sales, while Apple's was 38.3318 million, accounting for 18.2% of the world's total smartphone sales.
From this, we can see that Samsung has gradually opened up a gap with Apple in terms of smartphone shipments, and is riding towards a higher market share.
Not only in the first quarter, but in 2013, Samsung's sales completely overwhelmed Apple under the combined effect of several mobile phones, and profit margins continued to rise, which has increasingly become a threat to Apple.
I'm afraid this is also an important reason why Weishenme Apple will continue to sue Samsung, and want to rely on off-site means to restrain Samsung and slow down Samsung's development!
The success of a company is definitely not accidental, especially a behemoth like Samsung, which can be so proud. There must be their unknown efforts in it.
Fortunately, Xiao Qi was reincarnated and reborn, so he could know in advance that Weishenme Samsung would be so powerful on smartphones.
After the selection and discussion of consumers, a big reason for Samsung's success is, of course, the large screen of their mobile phones.
This huge advantage has allowed many people who like smartphones to taste a more haode smartphone experience.
For example, if you hold Apple's 3.5-inch screen to watch videos and play games. Can it be as comfortable as Samsung's 5.0 and 5.3 inches?
SINCE I USE SAMSUNG'S MORE COMFORTABLY, AND THE PERFORMANCE IS GOOD, AND THE PRICE IS A LITTLE CHEAPER THAN YOUR IPHONE, WEISHENME WHY DON'T I TRY SAMSUNG'S PHONE?
Then, in addition to this point of view that everyone agrees on, Xiao Qi believes that there are important reasons that everyone ignores.
That's the stepped product echelon!
Samsung has more than a dozen high, medium and low-end smartphones, and all grades of mobile phones have their own advantages and meet the needs of people at almost all levels. That's why their sales will be high, so their mobile phones will have an overwhelming advantage in the global market, just like Nokia back then.
After all, not everyone has the money to buy five or six thousand apples!
The quality of other small brands is not so reassuring, relatively speaking, Samsung's is always better, at least worthy of its price.
However, Samsung is not without its drawbacks.
The product is too diverse. It is difficult to get users to form a loyal brand recognition, and it is difficult to have a unified brand effect.
Samsung is not as good as Apple in this regard.
One says Apple. EVERYONE WILL THINK OF THE VIVID IMAGE OF THE IPHONE, AND THINK OF THE HIGH-END ATMOSPHERE OF THE IPHONE - WHETHER YOU WANT TO ADMIT IT OR NOT, IN TERMS OF THE OVERALL MOBILE PHONE BRAND, THE PRICE OF THE IPHONE IS VERY EXPENSIVE. If you have to compare those mobile phones that cost tens of thousands of dollars but can't sell a few in a year, it is naturally too extreme.
Samsung gives the feeling. IS TO DO EVERYTHING, NO ONE WILL FEEL HIGH-END BECAUSE OF THE USE OF SAMSUNG'S MOBILE PHONE, EVEN IF IT IS GALAXYS4 AND GALAXYNOTE, IT IS JUST A VERY ONE-SIDED FEELING.
But. IN THE MINDS OF ORDINARY PEOPLE, USING AN IPHONE IS A HIGH-END MOBILE PHONE, AND APPLE IS A COMPANY THAT MAKES HIGH-END ELECTRONIC PRODUCTS, SUCH AN IDEA IS SIMPLY DEEP-ROOTED.
There are pros and cons.
The high-end atmosphere has little to do with the market share.
SEEING SAMSUNG DEVOURING THE MARKET STEP BY STEP, APPLE COULDN'T SIT STILL, SO THE "CHEAP IPHONE" JIHUA PROPOSED BY JOE GANG BEFORE GOING TO HEAVEN WAS PUSHED OUT BY TIM COOK, SO THERE WERE TWO GRADES OF PRODUCTS IPHONE5S AND IPHONE5C.
In all fairness, Apple has already pulled down its face, in terms of 16G, the price that has stabilized, the IPHONE5S is about 5300, and the IPHONE5C is about 3100, the price difference between the two is 42%, which is not a big strength.
IT IS BECAUSE THEY ABANDONED THE PREVIOUS PRACTICE THAT IPHONE SALES USHERED IN ANOTHER SALES PEAK IN 2013, AND SALES CONTINUED TO CLIMB AGAIN, BRINGING A HUGE THREAT TO SAMSUNG AGAIN.
Xiao Qi synthesized a lot of ideas and opinions of people in the future, and also had his own jihua.
He divided the Dream series of mobile phones into three grades: high, medium and low, and only one mobile phone was produced for each grade.
IN THE FUTURE, EVERY TIME I UPGRADE, I WILL LEARN THE SKILLS OF IPHONE, NOT TO LAUNCH OTHER MODELS, BUT TO CONTINUE TO UPGRADE THESE THREE MOBILE PHONES, SO THAT CONSUMERS CAN FORM A STRONG AND FIXED IMPRESSION OF THE DREAM SERIES OF MOBILE PHONES OF THE FAIRY COMPANY, SO AS TO TRUST THE DREAM SERIES OF MOBILE PHONES, AND WHEN BUYING AND REPLACING MOBILE PHONES, THEY WILL UNCONSCIOUSLY COME TO THE DREAM SERIES TO SEEK THEIR FAVORITE MODELS.
Greedy but not refined, too fine and will miss the market segment.
So Xiao Qi, who summed up the lessons of Samsung and Apple, is absolutely feasible in his own opinion.
Of course, Xiao Qi will not be so stupid and push out all three smartphones in one go.
Now that smartphones are just getting started, it is the best time to make money, so why not make a lot of money?
Especially the rich European and American tycoons, if they don't make more money before the financial crisis, how can they be worthy of your daily exploitation of China's sweatshops?
Although it is a 5.3-inch DreamStars to be launched, regardless of the three grades of high, medium and low, Xiao Qi must basically use the core components, so as to reduce procurement costs, reduce research and development costs, and achieve large-scale production as much as possible, showing its core advantages. (To be continued......)