Chapter 080: Dragon Teng takes off and emerges as a hegemon
The four of them came to San Francisco together and met with EA President Larry Probst.
This tripartite meeting is very likely to change the pattern of the global game console market at this stage, and Yang Yun does not dare to take it lightly at all, walking on thin ice, thinking of a variety of possibilities and ways to deal with it.
Larry hugged Alexey affectionately, shook hands with the others to welcome them, and the three sat down, everyone wondering what KTT was really about.
Senior Consultant Yang Yun spoke: "Mr. Probst, EA mainly focuses on PC games, and now it is entering the video game market, will it feel that the performance of FC machines is insufficient?" ”
Larry nodded: "The 8-bit console processor is indeed a bit worse. But ......"
Looking at Fujita and Pete, Larry continued, "Nintendo has a much larger market share than Sega, so although Sega has a 16-bit machine, Genesis, it is not in my consideration for the time being. ”
This is the truth, Fujita Qi blushed, and it was difficult to refute.
Yang Yun smiled: "The hardware of Sega games is the highest-end, and the configuration of the Genesis machine can even support EA's games for 5 years, so Mr. President does not have to worry about performance and compatibility issues." And the market is always full of changes, Sega will not be so sluggish forever, and the domineering Nintendo will eventually fall one day. Besides, Nintendo focuses on video games and will not enter the PC market, since EA does not have to worry about Nintendo's disruption, weishenme will not give up Nintendo, and give Sega, which has better performance, and our KTT company with Sino-Soviet background a chance? ”
Larry understands that the reason is such a reason, Nintendo machines are poor, the market share is large, the Sega machine is good, the market share is small, who EA chooses, the overall income is about the same, but for the sake of long-term interests, since Nintendo will not intrude on the PC market, EA does choose Sega with more advanced hardware jishu is better.
It's not that Larry hasn't thought about these things, the most critical point is that EA has developed very well in the PC game market, and this year is the company's listing period, and the venture capital group is ready to relive the dream of becoming a TV game power and revive Atari, so Nintendo and Sega are not considered for the time being.
Yang Yun knew the crux of the problem, and said with a smile: "Mr. Probst, the opportunity I am talking about is an opportunity for Sega, KTT, and EA to work together. If I hand over the Contra game to Sega and EA to co-develop, I wonder if EA will be able to jump out of the Nintendo camp and join our alliance between KTT and Sega? ”
"What!"
Fujita stood up violently, unable to believe it: "Isn't Contra Konami's signature game?" How can you possibly get it? ”
Larry has also done a lot of homework on video games, and knows Nintendo's best-selling games well, and he also doesn't believe what Yang Yun just said.
Yang Yun laughed and deliberately gave the opportunity to Alexey.
Alexey cleared his throat and said proudly: "It's me who negotiated with Nintendo Arakawa, Fujita-kun, I'm sorry, Tetris has to continue to cooperate with Nintendo, Larry, we said before that Haode co-developed the PC version of Tetris, and it can only be stranded." But in order to give the two of you an explanation, I spent a lot of money to buy the full copyright of the Contra game from Nintendo, and the specific cooperation Jihua, let Yang explain! ”
Yang Yun had already laughed in his heart, Contra They didn't spend a penny, but they didn't expect this guy Alexei to flicker without pause.
"Oh!" The eyes of Fujita Qi and Pete dimmed, and they missed Tetris' patent again!
But it's still possible for them to get their hands on the game Contra!
Yang Yun said: "Regarding the Contra game, Sega has an exclusive license for arcade development, EA has an exclusive license for PC, and video games, why not be jointly developed by EA and Sega? Mr. Probst, with all due respect, Warner is really good at entertainment and media, but when it comes to the game industry, no matter how much money is invested, it will eventually lose under Nintendo and Sega, and Atari is a black hole that devours funds! Join forces with Sega against Nintendo, this is the best choice for EA! ”
As soon as this statement came out, the two sides immediately calculated in their hearts, but soon everyone found out that there was no KTT in the middle of this jihua, what was going on?
Yang Yun said with some embarrassment: "KTT, as Nintendo's closest partner, will not betray Nintendo. So we want to transfer Contra to EA through an exchange with EA, and then EA will jointly develop it with Sega. ”
Now everyone understands that Sega is a dead pig who is not afraid of boiling water, and Nintendo is a sworn enemy, and can obtain the copyright of Contra, even if Nintendo has great anger, they are not afraid.
But EA is a little different, although they don't have a deep relationship with Nintendo, they can still maintain it, and now they are pushed to the front line of the battlefield and accept Nintendo's ferocious firepower head-on, which makes Larry feel unacceptable.
Without enough interests, Larry will not agree to this, EA is not his own company, he represents the interests of all EA shareholders, if there is any trouble before the listing, he cannot explain to the board of directors.
So Larry asked, "I wonder how KTT is going to be exchanged?" ”
Yang Yun said solemnly and solemnly: "I am a Chinese and a sports fan. China is a big sports country, not a sports power, because children are imprisoned by heavy study pressure, and they simply don't have much time to do sports, and under the poor material conditions, the country has no way to publicize and promote sports on a large scale. Therefore, I hope to get part of the equity of EA-Sports, with the help of EA's sports game development platform, to produce football, basketball, badminton and other sports games, to give a little help to China's application to host the Olympic Games, and to make a modest contribution to the promotion of national fitness and national prosperity! ”
“……”
This reason makes everyone have nothing to say, it is obviously a purely commercial exchange issue, but it is related to national honor, and no one knows the truth or falsehood of these words, which is also too high-sounding.
For Red China, these foreigners are all unfamiliar, they suddenly realized that KTT's Yang Yun and Alexey, both of whom are from socialist countries, suddenly realized, it seems that this should be a different political system, which leads to a different way of thinking!
The brand value of Contra is about $10 million, which is a small amount of money that Nintendo and EA can't look at, and the brand value of EA-Sports is now as high as $30 million, and Larry thinks that Contra who leaves Nintendo will not have too high income in the future, so he does not agree to replace it.
Larry said lightly: "Mr. Yang, the EA-Sports brand has been established since 1984, has a variety of sports games, is the most important division of EA, and we are a company about to go public, and the equity cannot be changed at will." ”
Yang Yun is interested in the EA sports game development platform, which allows him to learn the experience of sports game development, get the core jishu of PC game development, and accumulate jishu for the future development of FIFA and Pro Evolution Soccer games, which is the most important purpose.
Since EA doesn't bite the hook, Yang Yun wants to get away with it: "OK, then I'll find another company to borrow backdoor, Parker Brothers has also done video games, and I have a good relationship with George Parker." We will cooperate with Sega ourselves, and EA will continue to acquire the Atari production line, and I wish EA a successful turnaround, not the next Atari with a loss of $2 billion. ”
If you don't say the right word, you will turn your face when you say it? That's too fast, isn't it?
Larry was stunned for a moment, and didn't say anything for a long time.
For Sega, as long as KTT does not turn to EA to do hardware development, it doesn't matter to them whether EA joins the video game industry or not.
EA is the best if it can join the Sega camp, and if it creates its own platform, Sega is not afraid.
Fujita said flatteringly, "If KTT cooperates with us to develop Contra alone, we will definitely give quite favorable terms. ”
Obtaining one of the enemy's trump cards from the hands of his mortal enemy, turning this trump card into his own killing weapon, turning around and stabbing at his mortal enemy, the thought of this exciting scene makes Fujita Qi tremble.
Yang Yun smiled and nodded, accepting his overture.
Hearing this, Larry felt even more uncomfortable, cooperating with Sega can avoid unforeseen losses in the future, and when he thinks of Atari, who lost $2 billion and went bankrupt, Larry felt a little cold behind him.
He is now faced with a choice, whether to stick to his own and take the huge risks that may arise from the acquisition of Atari alone, while facing two rivals from Nintendo and Sega, or to join the Sega camp, avoid the risk of acquiring Atari, and exchange part of EA's equity interests for a Contra, and at the same time enter the video game industry and join forces with Sega against Nintendo?
It took a long time for Larry to say, "I'm going to talk to the board." I wonder how much equity Mr. Yang wants to get from EA? ”
Yang Yun smiled: "10% EA, or 30% of the EA-Sports brand fee, of course, as an EA shareholder, we will also contribute to the development of EA games!" Our R&D strength is clear to Sega, and Mr. President can ask them. And three days later, Nintendo will hold a joint press conference with KTT, and the full copyright of Contra will belong to KTT, hoping that Mr. Probst will speed up the progress. ”
……
……
Three days later, Yamauchi personally flew from Japan to Seattle to hold a joint press conference with Alexey.
Japan's Nintendo Co., Ltd. and the American Cranberry Cube Software Company jointly invested in the establishment of a company called Mario
Tetris, the game company, runs Super Mario and Tetris, with both parties owning half of the shares, and Nintendo is responsible for the day-to-day work.
As soon as this news came out, it immediately caused an uproar in the game world and public opinion!
It's incredible that Heaven, the most powerful video game industry tyrant on Shijie, is willing to spin off his highest-grossing Super Mario series separately and is willing to cooperate with others!
Many manufacturers have inquired about what kind of company this KTT is, and what kind of game products have been developed, which can make Nintendo, the industry boss, willing to suffer such a big loss!
When these people found out that KTT was the owner of Tetris, the strong combination of the two made many peers under great pressure, such as Sega, the release of the handheld Jihua was seriously affected, unless they made a classic handheld game as classic as Super Mario and Tetris, otherwise it can be expected that the end of the market will be unsalable.
At the same time, the voice of public opinion has changed a lot, Yamauchi Pu is very glad about his choice, after the press conference, the complaint of the Federal Trade Commission of the United States was immediately suspended, the media praised Nintendo's initiative, and American companies joined in, and their tone softened a lot.
At the same time, without the attention of multimedia, Yang Yun ran around the United States, busy signing investments.
First of all, Yang Yun signed a cooperation agreement with Kennapak Toy Company.
China Longteng Entertainment & Games Co., Ltd. invested 1.3 million U.S. dollars, and Kenna Park Toys Co., Ltd. established Longteng Toys Co., Ltd. in New York with $700,000 worth of cash and fixed assets, and its main business is the production and sales of game cards, sharing production plants with Monopoly chess and card games, and sharing the global sales channels of Parker Brothers.
In addition, after difficult lobbying, tremendous pressure, and even the resignation of individual employees, Larry finally persuaded the R&D team and investors to abandon the idea of repurchasing the Atari game production line and switch to the Sega camp.
After the Nintendo press conference, Alexei and Yang Yun secretly met with EA, Sega, and the four parties signed an agreement.
KTT exchanged the full copyright of the Contra game for 30% ownership of the EA-Sports brand, and then gave it to Yang Yun for free.
EA authorized China Dragon Entertainment Games to allow it to redevelop Contra and launch subsequent versions.
EA has become a strategic partner with China Longteng Entertainment & Games, and Longteng will soon send its R&D team to EA Labs in the United States to participate in the development of PC games.
EA and Sega Corporation became strategic partners, Sega opened the Genesis game development kit, and EA officially entered the video game production industry and became a game software supplier for the Sega platform.
Sega Co., Ltd. has become a strategic partner with China Dragon Entertainment Games Co., Ltd. to jointly develop large-scale arcade and Genesis platform Contra games.
This game of chess pieces was finally brought to life by Yang Yun.
Sega, EA, KTT, and Dragon are all winners, with the only losers being Konami and Nintendo.
And Yang Yun founded a toy company covering a global sales network in the United States, shared and obtained half of the copyrights of Super Mario and Tetris, snatched Contra from the sworn enemy Konami, obtained part of the equity of EA-Sports, and united EA to become the main force of the Sega camp and became the biggest winner!
China Longteng Entertainment & Game Co., Ltd. has finally stepped out of the home TV game console industry and successfully entered the four important industries of physical card games, animation and game peripherals, PC games and arcade games.