Zhao Yongping's eloquence is very good, even if it is a relatively boring number, he can speak very well, reasoned and well-founded, ups and downs, appetizing, and exciting.

"We believe that video games are not a completely independent commodity, its influence should be multifaceted, games and education, entertainment, culture and other fields can be linked, we are also trying to find some commonalities, trying to find a cooperation route in line with the collective interest, such as "Audition" ......"

Audition is a song and dance game, and it goes without saying that it has had an impact on the game industry.

The Asian Street Dance Competition is still going on, China Blue Satellite TV and Dragon TV took the initiative to find the door, and wanted to cooperate with Longteng to launch TV programs like "China's Good Dance", Yang Yun did not refuse, anyway, it was hosted by China Blue Satellite TV and Dragon TV, they Longteng only needed to pay a very low sponsorship fee and game advertising, but he gave a proposal, called "Dance Forest Conference".

In addition, the calls of DC players on the official website of Longteng for the development of DC online battle version have been higher and higher, many players are willing to feel the fun of dancing in front of the big TV at home and listening to the home theater, and some people even hope that Longteng will develop a simple and difficult version of the dance machine, so that the dance machine and "Audition" can be combined, which can not only exercise but also enjoy the fun of the game.

And those famous singers who have tasted the sweetness, or have far-sighted vision, have taken the initiative to come to the door, hoping to promote it through the guò game platform, they are willing not to charge copyright fees, and are even willing to post money.

Those big names who refused to cooperate with the game before expressed regret and hoped to renegotiate with Longteng on the licensing of songs, money? Hey, what is our relationship. What money is there to talk about? Talking about money hurts feelings!

Therefore, Zhao Yongping said that Britney Spears and Michael Jackson are good horses. I didn't plan to license the song in "Audition" before, but now half a year has passed. All look back.

Zhao Yongping talked about these allusions, and although the examples he gave did not name him, the media who have been immersed in the entertainment industry for a long time can still guess something and laugh.

"Mr. Zhao, I heard that the two rising stars in Taiwan's music scene, Zhou Jielun and Xiao Yaxuan, have switched to your company?"

"It's a rumor, they have their own agency, we are a game production company, and we have no plans to enter the record industry for the time being."

A domestic radio host complained. After the "Audition" game came out, the singer's single promotion had another channel, and the online game stole their radio chart market share, what do you think about this problem? ”

"We don't have such a strong strength, a medium radio station can reach millions of people, we only have hundreds of thousands of players for an online game, and not everyone likes to hit the charts, so the station's worries are completely unnecessary!"

"Regarding the combination of the "Hatsune Miku: Singer Project" software and "Band" and "Audition", will it make the next few years. China's music environment, music creation level, musicians' living space and social status have all been qualitatively improved? ”

"Chinese musicians are a group of people with great potential, with or without our soft parts and games. They will all have a qualitative improvement. We are just an opportunity, an introduction, and it is not good to say. For us, music is also a commodity, and we are just merchants. Don't praise us as saviors, thank you! ”

Are you kidding. Anything compared with others, Zhao Yongping will not respond, Long Teng is already high-profile enough, there is no need to step on other people's heads to stand on a high place, Long Teng is just a low-key game.

"Mr. Zhao, you are joking, what Long Teng has done over the years has been seen by everyone and understands it in their hearts."

"Yes, it is said that the vanguard of reform and innovation is none other than Longteng."

"Mr. Zhao, you just said that music is a commodity, so are you ready to use these commodities to make a profit?"

"That's right, online games require server support, network support, programmer maintenance and upgrades, and these are huge costs. We are the first to launch an online paid download song service, in order to enter the room of a new song, players need to pay to download, we will share with the creator, and each song will sign a contract. In addition, there is a shopping mall in "Audition", songs can be downloaded, costumes, props, theme backgrounds, memes, skin packs, which can be purchased for free or for a fee......"

Selling skins is a very common means of sales, on Steam, it is normal for Dota 2 skin sellers to earn hundreds of thousands of dollars a year, or the heroes in League of Legends, skins, gold cards, experience cards, special holiday dress-ups, special item appearance, these items that do not affect the balance of the game are also loved and sought after by players.

In the field of game operations, there is also the 28th rule, where game companies only need to think about how to make profits from 20% of players, while the other 80% of players only need to give them a relatively fair free game environment.

In 1999, there was a new profit model and charging model for online games, and the media present were very clear, and many people secretly wondered in their hearts, or Longteng Company had a way, and this kind of idea was thought of.

A rookie reporter in the corner of the audience whispered: "Senior brother, this model was not pioneered by their Longteng, right?" ”

The old reporter rolled his eyes on the side: "In this era of information explosion, what good things have you seen that no one knows about it for a year or two after the good model comes out?" Is it the first one at all, and I don't know how much zipline I have to play with this set of dragon products selling services and game peripherals, just look at how much money they have made selling game peripherals over the years! ”

The newbie asked with interest, "How much money did they make?" ”

The old reporter snorted: "Say it and scare you to death, there must be billions of dollars, I only know that last year, DownHill's estimated brand value of "Super Mario" was $4.4 billion, and the valuation of "Pokemon" was as high as 6 billion! Scarewn, right? People are very experienced in selling merchandise, don't underestimate the costumes and props of "Audition", I heard that more than 2 million dollars of costumes have been sold worldwide! ”

The novice was really frightened, not only did he not believe it, but the other reporters around him who heard the discussion between the two also turned around and said in disbelief: "Lao Zhang, where did you hear the news?" This game has only been on the market for half a year, and there are only hundreds of thousands of players, how can it be possible to sell more than 2 million dollars of virtual clothing? ”

The old reporter opened his mouth and pouted: "If you don't believe it, forget it!" Why don't you write down Mr. Zhao's profit statement, and then apply for it compared to what I said! ”

More than 2 million dollars of clothing, on average is about $5 per person, in fact, it is not terrifying, a set of clothes from Paris Fall Fashion Week in 1999 costs $2.98, a set of O'Neal's jersey costs $1.98, and the Hokage suit costs $3.98.

So everyone listened attentively to Zhao Yongping's sales summary, and sure enough, the half-year turnover of the game "Audition" was as high as 17 million, of which 11.8 million was the cost of downloading the song, and all the costumes and props were sold for a total of 5.2 million US dollars!

A gold-sucking weapon, it's really a gold-sucking weapon!

With less than 500,000 long-term online players and only two or three million registered players, it can bring such considerable online revenue!

Reporters applauded, and operators in the game and record industries began to reflect deeply on how they could choose such a path for the sale of genuine music on the Internet, which was really beyond their expectations.

And the purchase conversion rate of online gamers is really high and terrible, it is conceivable that in the future, when the number of players is more and more, and the game operation is becoming more and more mature, this number will definitely not be as simple as 17 million, it is likely to exceed 170 million, and this is not a one-shot deal, if you buy it today, you won't buy it tomorrow, as long as players continue to play, they will pay sooner or later!

"Interesting ......" The head of Lenovo's game department touched his chin, and finally figured out the entire operating model and core idea, he was surprised by the purchasing power of casual players, if he saw that the consumption quota of young female gamers written in Longteng's internal report accounted for 80%, he would probably immediately pull out his feet and leave, and go back to urge programmers to develop casual games.

"It seems that the Internet will also impact our traditional music industry, I think, in this era of exposure, we should let go of old stereotypes, with new thinking, new attitudes to meet the impact of the Internet and games on the traditional music industry." Liu Huanhuan, a well-known music educator in China and the mentor of "The Voice" this year, began to reflect deeply.

The game industry is unconsciously affecting people's lives, many parents report that this type of casual game works very well, the family can play together, watch performances, although more children are operating, but parents can listen to songs together, to learn the type of songs that children like, family relationships are more harmonious, and there are fewer and fewer little secrets and estrangements between children and parents, which is a good thing.

After everyone consumed these contents, Zhao Yongping picked up another piece of information and said: "Next, I will announce the latest plans and products of Longteng, this is the latest introduction of the Longteng game battle platform, and the staff will send a copy to each person." ”

After receiving the information from the staff, many people looked down.

Everyone is familiar with the Dragon game battle platform, and many people have played it, but now in the latest version, it is obvious that the functions of the mall and suppliers have been added, but everyone is confused.

Could it be that this game battle platform is a ...... Trading Central? (To be continued......)