In addition to computers, Wang Zhe also said that there is another pillar of Japan's economy -- the animation and game industry.

However, the collapse of the Japanese game and animation industry has long been a foregone conclusion, and the entire Japanese animation and game entertainment related to the dragon has been killed by the dragon in and out.

The once incomparably brilliant Nintendo and its Nintendo Six Tigers were all wiped out, and later Sony Games was also forced to go bankrupt and be sold, and there were no more flag-bearers in the Japanese game industry, and there were still a few small fish, Namco, Glorious, but they also had to cling to the Dragon Games camp and struggled to survive.

Later, the ordinary people of Japan put all their hopes on the NewSonic company established by Hayabusa Nakayama, smashing the pot and selling iron to buy PS2, there are few games, the price is expensive, and the price of the console is high, everyone doesn't care, this is the strength of the whole nation to support the NewSonic company!

But the result? People sadly found out that the original PS2 also betrayed the Yamato nation and joined the camp of the dragon!

Not only the game console is completely wiped out, animation, comics, game peripherals, now in Japan in addition to EVE and Transformers, Ultraman and Doraemon these old anime is made by the Japanese, other classic animation products after 1990 are almost all dominated by Chinese, "The King of Fighters", "Conan", "Naruto", "Yu-Gi-Oh", "One Piece" These comics have deeply attracted the general Japanese people, anime music, movies, novels, these Chinese manufacturing has been deeply implanted in the soul of the Japanese!

Computer hardware and software were occupied by the Chinese, and anime and games lost the market. The Japanese can only blame their own people for losing inspiration and creativity, but now, smartphones have suddenly popped up as a dragon gaming phone. It's clear that it's a mobile terminal that can be held in your hand to play games.,Longteng hasn't developed the second generation of GameGear for ten years.,It seems that it's going to be replaced by this LongGamePhone.,Can Japanese people who like to play games not use this phone?

Well, some people resist the temptation not to buy this game, but what about listening to music? The iPod is selling well all over the world, and Sony's Walkman has been forced to reduce 20% of the market. Digital music playback is better than cassette tapes and CDs, and the most important thing is that it looks lighter and more beautiful. It works with the common number of PCs!

This means that Sony's music division is under tremendous pressure - the piracy of digital music around the world is coming!

Can people really say no to the iPod and stick to the Walkman?

……

Nobuyuki Idei propped his right arm on the table, pressed his temple with his right hand, and held Bunjiàn in his left hand. In front of him stood a diminutive subordinate. I report respectfully.

"Ono-kun, stop for a moment!"

Nobuyuki Idei felt that his head was about to explode, and he couldn't help but interrupt and asked, "I heard you say for five minutes, and you were talking over and over how much the iPod had a negative impact on Sony." I'll just ask you one question, is there any conclusive evidence that you say that the root cause of the decline in the performance of Sony's music division is due to the rapid spread of pirated music due to the launch of the iPod? ”

The subordinate replied cautiously: "We have reason to believe that this is the iPod guide, but we have no strong evidence for the time being......"

"Yaga! Of course I know that iPods spread pirated music texts. But do you think I made the law? Do I say that they have sinned? Longteng is also a super-large multinational enterprise with assets of tens of billions of dollars, do you think our lawyer can use "reasonable belief", "maybe" and "indirect proof" to sue Longteng to court. Will the judge award them $300 million in damages to Sony Music? ”

Nobuyuki Idei stood up violently, smashed Wen Jiàn on the head of his subordinate, and scolded him for a bloody head with a headache!

"What are you still doing! Get out of here and find evidence! ”

There was another loud shout, and several subordinates hurriedly picked up Wen Jiàn on the ground, and left Nobuyuki Idei's office in a panic, without even closing the door.

Nobuyuki Idei walked around the office irritably, his anger gradually waned, he walked to the boss's chair, lay down heavily, leaned down, and stared blankly at the ceiling, his heart full of sadness.

iPod has been on the market for almost a month, this portable multi-functional digital multimedia player, hard disk capacity has 5G, not to mention the shape design, Nobuyuki Idei has never seen such a small and beautiful music player product, they Sony is proud of the CD-Walkman in front of the iPod like a big round cake, no matter the shape or volume, it can't be compared at all.

And he has auditioned the effect,High-fidelity digital multimedia sound quality effect is almost the same as CD,Apple uses a high-quality music format common to computers,5G capacity can store nearly hundreds of high-quality WAVE lossless songs,If it is a lossy compressed MP3 format,It may be loaded with more than 1000 songs。

He knows very well that 99% of consumers are not music enthusiasts, and they will definitely not mind MP3 songs with slightly worse sound quality than CD format, and the general public will not be able to hear the difference.

What's more, the iPod does not need to change CDs, it is easy to carry, and the earbuds made by a team of internationally renowned designers are beautiful in shape and sound quality, and the headphones that Sony is proud of do not occupy much cheapness!

"Damn Dragon! Where did they get these people? Even the delicate accessories such as headphones are so well made! How could the Chinese have the technology to make these precision instruments? Nobuyuki Idei thought that the CD-Walkman didn't have the upper hand in all aspects, and his head went round again.

But the appearance and hardware capacity headphone effect are secondary, the point is that Sony has been vigorously promoting the Walkman for so many years, not because they don't understand the technology of digital playback, but because of a huge interest market, they have been against digital multimedia music.

From 1979, when Sony first launched a cassette player, it was not until 20 years later in 1999 that Sony officially launched the CD-Walkman, in line with Sony's global entertainment strategy of Columbia Music, a large number of Sony's artists have taken the release of music CD albums as an alternative to tapes - people are willing to pay for higher quality and more stable CDs, and this is a unique encryption technology, only computers can read, But the computer can't be pinned to the belt around your waist at all times.

With the advent of the digital age, Sony did not dare to act rashly, and their R&D engineers have long done research on digital music formats, whether it is an approximate lossless CD format with a sampling frequency of 44K, or a WAVE format with a better effect of 88K, MP1, MP2, and MP3, which is second only to CD and WAVE, Sony engineers have conducted in-depth research.

There are some commercial and free software that can provide a powerful function to copy the song from a protected CD disc to a computer, produce a huge WAVE text, and then compress it into MP3 with loss.

So these are not as good as CDs in terms of sound quality, but they are not much different, and they can be spread on the network at will, can be copied from one computer to another, can be copied from one mobile terminal device to another terminal device, and the most important thing is that MP3 texts are not expensive, which are welcomed by people all over the world.

iPod is such a thing, mainstream audio can be read, much stronger than CD-Walkman, and with Apple's own iTunes network paid music download system, it means that Sony's nightmare is coming, and they have only launched the CD-Walkman for 2 years and is facing the biggest challenge in history.

"Did we blasphemy/desecrate Amaterasu in our last life? Why did Sony come up against such a rogue opponent? Sony TV has been challenged, exports to China have suffered a heavy setback, Sony computers are not only sluggish in the Chinese market, but even the Japanese market has been forced to reduce the price of Lenovo computers, Sony Movies cannot find excellent Japanese animators and directors, Sony Games ......"

The corners of Nobuyuki Idei's mouth are about to bite blood, Sony's game department is Sony's biggest pain over the years, but it is also the best opportunity for him to take over Sony, he abandoned Sony's game department, and at the same time drove his biggest competitor Kutaragi Ken out of Sony, I thought that life would get better and better, but unfortunately TV, computer was repeatedly sniped by Chinese goods, and even Sony music was destroyed.

This battle, Sony is doomed to lose, how many years can their tapes, CD players be sold? Nobuyuki Idei himself doesn't know, maybe it's just lingering.

"Holding a high-level shareholder meeting, Sony must not compromise with MP3!" Nobuyuki Idei thought viciously, slapped his right hand the pear blossom wood table, and then clenched it into a fist with green tendons!

……

"Yang, I heard that Sony is collecting evidence from us and wants to sue us?" Jobs was having a family dinner with Yang Yun, and the two families sat on the rooftop of the Shanghai Pearl Building's view restaurant, looking at the scenery and talking and laughing.

Yang Yun glared at Yang Chongsheng, who was pulling the tablecloth, and the bear child stuck out his tongue embarrassedly and shrank next to his mother.

"Nobuyuki Idei has been fighting MP3 singers for so many years, you should be conscious! Are you afraid that he will sue you? ”

Yang Yun threw a piece of lobster meat into his mouth and said: "Sony swore not to compromise with MP3 a few years ago, in 99 their VAIO department launched a MusicClip player, and the official version of the subsequent release was named NW series, with memory stick is NW-MS series, with flash memory is NW-E series, their digital music player models are many, but what about the ending? (To be continued......)