Chapter 714: Crisis PR
PS: Tip from xiexieEhime!
WonderGirls' unparalleled momentum not only made the audience's blood boil, but also frightened the Dark.L kids.
It's not a little bit of a difference, it looks like an ant and an elephant in comparison.
Quan Zhilong's little face was bitter, desperate to the extreme, and asked with a wry smile: "Brother, do you think we still have a chance to win?" ”
Cui Zhengyuan also gritted his teeth, faintly feeling a pain in his head.
He didn't expect WonderGirls fans to be so powerful, and that kind of crazy situation made him feel a little suffocated when he was well-informed.
But fortunately, this week they have just returned, and neither of them can participate in the battle for one place.
Otherwise, based on the situation in the past few days alone, WonderGirls will have four more places out of thin air.
"Weishenme can't? You have just started singing, and many people have not seen the excellence of "Lies", so naturally they can't support you. You have to understand that compared to WonderGirls, you don't have a mature fan base, so naturally you can't be competitive at the beginning. That will definitely change when the songs really start to work. Cui Zhengyuan began to be able to anticipate more deeply, knowing that the current situation was inaccurate.
The reason why WonderGirls fans are so crazy today is that they are somewhat stimulated by the competition.
In order to win glory for their idols, they will do this.
When the time is extended, morale will flourish in one way, decline in the second, and exhaust in the third.
After the Dark.L version of "Lies" also takes effect, this contrast will slowly tend to be balanced.
His ability to predict the direction of entertainment has always been mythologized in the entertainment industry, so saying such things is very convincing to the nine boys. So the trepidation on their faces began to fade, and they were engrossed in watching the stage of their predecessors.
If you want to defeat your enemy, in addition to working hard to improve your own strength, it is also essential to learn more about your opponent's strengths.
Solved their psychological problems. Choi Jung-won also began to calm down and watch the perfect stage of WonderGirls.
The madness is still there, and the noise is on the rise.
It is estimated that such a scene will not be quiet until the end of the performance.
I don't know where these people get their energy, but they will make the atmosphere more and more high. I don't know how far Zuihou will burn with this fire of passion.
really thought of something, just when Cui Zhengyuan was thinking nonsense, a deafening sound suddenly came from the monitor.
Then the camera lens began to shake violently, and screams of horror came one after another, like the scene of a terrorist attack.
Choi Jung-won jumped to his feet and stared at the monitor in horror. I want to see what's going on over there.
The others were similar, all taken aback by the sudden incident. But there was nothing anyone could do, so they had to pay attention to the monitor.
This is a live broadcast, how could such an accident occur?
As you can imagine, no matter what happens, it will definitely make headlines later.
Seeing that this was not the solution, Cui Zhengyuan instructed everyone: "Wait here with peace of mind, Zhao Mingjun, you and I will come." ”
He decided to go to the studio hall and take a look, not afraid of anything else. I'm afraid that something will happen to WonderGirls.
As the agent of WonderGirls, Zhao Mingjun is also anxious. As soon as he got Cui Zhengyuan's order, he rushed out after him.
Walking in the corridor of the TV station, I saw a large number of staff members rushing back and forth. One by one, their faces looked anxious.
Needless to say, there must have been an accident in the studio hall.
Thinking so, Cui Zhengyuan's steps became faster.
When I was about to walk to the studio hall, I happened to bump into WonderGirls, who were being surrounded and walking back.
Look at them one by one. Everyone was intact, and Cui Zhengyuan was a little relieved.
"What happened? Why did the broadcast stop? "WonderGirls appeared here at this time, and it is obvious that this issue of "Popular Ballads" must have been discontinued.
It's a pity that they are performing on stage. No idea what's going on down there.
Hearing Cui Zhengyuan's question, they all shook their heads with pale faces to indicate that they didn't know.
Later, the studio hall was completely chaotic. There were people running around everywhere, and they were already terrified.
Seeing that he couldn't ask anything, Cui Zhengyuan instructed Zhao Mingjun to lead them to stay in the waiting room.
Unless you go back by yourself, you are not allowed to come out and walk around.
Then Choi Jung-won, followed by Jung Sung-hye and Park Jung-jae, continued to walk towards the studio hall.
When they arrived at the scene, they found that the scene was under control.
There were panicked spectators everywhere, and countless staff members were maintaining order.
The audience is slowly leaving here in an orderly manner under the organization of the staff.
Cui Zhengyuan moved in the opposite direction and soon entered inside. found the PD of the program group and asked.
When I asked, I learned that there had been a collapse accident.
It's not a stage, though, so WonderGirls and the others aren't hurt.
What collapsed was a background wall in the audience area, and because the audience atmosphere was too warm just now, the wall was knocked down under the surging emotions.
A few people were hit on the spot, so it caused a certain riot.
Luckily, the backdrop can be replaced and removed at any time, so it's all made of plywood and plastic.
The quality is not heavy, so it did not cause very serious consequences.
Only a few close fans suffered minor injuries and have been sent to the hospital by the TV station for treatment.
If it was a solid wall, it would be a big deal today.
Knowing the situation, Cui Zhengyuan couldn't help but breathe a sigh of relief.
Fortunately, there were no serious consequences, otherwise the WonderGirls who performed at that time would easily become a punching bag for the people and become the target of public criticism.
As long as the situation is not very bad, then it is easy to save.
Bidding farewell to the PD who was still busy cleaning up the aftermath, Choi Jung-won returned to the standby room in stride.
As soon as he entered the door, he was surrounded by five girls with pear blossoms and rain. "Executive, what should I do? Woowoowoooooooo......oo
Obviously, they had already learned about the incident from the TV station staff, and it was the first time they had encountered such a thing. Apparently they were all terrified.
"Listen, don't cry. It's not as serious as you think, and now I'll make arrangements. Cui Zhengyuan hurriedly persuaded them and came up with a solution on the spot.
When he came back, although he was in a hurry, he had already figured out the front and back of the matter.
If something like this happens, it's still in the live broadcast, and it's impossible to hide it.
You can yujian, and the network will be flooded with this news after a while.
The first to be affected must be SBS TV, after all, it is their on-site arrangement that has problems. led to the accident.
But how to deal with it is a problem for SBS, and he has no need or ability to solve it for them.
The second thing that will be involved must be WonderGirls.
Most of the people at the scene were their fans, and so were a few who were injured.
The idea of the populace is strange, there is no trace at all. If you're guided by someone with a heart, you might burn to WonderGirls.
Time is money, and he has to come up with a solution before things become unstoppable.
Seeing that he was as calm as a mountain, everyone also quieted down.
In their minds, Cui Zhengyuan has always been an existence like a Dinghai God Needle.
As long as he doesn't panic, everyone has a backbone.
"You guys." Choi Jung-won said to WonderGirls. "Don't remove your makeup, go to the hospital to visit the injured right now."
"Hmm." Although they didn't know that Weishenme did this, they knew that listening to Cui Zhengyuan must be right. So they all found tissues and hastily wiped the tears on their faces, and then went out to get into the nanny car.
Cui Zhengyuan grabbed Zhao Mingjun, who was going out with him, and explained: "Remember when you get to the hospital." You have to pay for the full cost of the treatment of the injured, you know? And when you pass by, buy some gifts or something for the injured to express our apologies. ”
Although the audience's injuries have little to do with WonderGirls' direct involvement. But Cui Zhengyuan strives to do things seamlessly and plug all the omissions.
I believe that A.P will take the initiative to stand up and take responsibility, which will leave the impression of courage to the outside world. It can greatly alleviate the crisis of WonderGirls.
And if this thing is done well, it can completely turn the danger into a disaster and reap the blessing in disguise.
Taking the initiative to provide help and treatment expenses for fans' injuries illustrates the relationship between WonderGirls and fans.
With this cognition, their image will suddenly become three-dimensional and tall.
But this alone is not enough, Cui Zhengyuan strives for perfection in doing things.
"When you get to the hospital, I expect you to be surrounded and interviewed by reporters. At that time, you will announce to the public that in view of today's events, this time WonderGirls' physical album sales and music revenue will be donated to the treatment of accidental injury patients. Cui Zhengyuan was ruthless and made a trick.
He was still a little worried, so he tried to do it quickly.
Otherwise, if SBS reacts first, they may use WonderGirls as a scapegoat.
He is now betting that the bureaucracy of SBS will not be able to react as fast as himself, and if all this is done, the trouble will be SBS's.
"Executive, that's a lot of money, what should I do if I donate the company's income?" Zhao Mingjun was anxious, and asked with a red face.
Many people's income is linked to WonderGirls' income, and this donation is equivalent to many people's income being lost.
"Stupid, if you do the PR in place this time, the return you will get back in the future will increase exponentially. Don't be blinded by immediate interests, look at things in the long run. Got it? Choi Jung-won slapped him on the back of the head, a little annoyed by his short-sightedness.
"Oh, hehe, I understand." Zhao Mingjun is not a stupid person, and he instantly understood Cui Zhengyuan's intentions.
Charity has always been an excellent means for celebrities to accumulate popularity, let alone in times of crisis.
As long as the image of WonderGirls is established, the benefits returned in the future are really not comparable to what was lost this time.
Zhao Mingjun, who got the guidance, hurriedly went out and took WonderGirls to the hospital.
After doing so much, Cui Zhengyuan did not stop. Instead, he took out his mobile phone and dialed the leaders of the Propaganda Department, the Planning Department, and the Public Relations Department, asking them to mobilize all their resources and start building momentum.
This time, he's going to turn things around and turn what others saw as a serious crisis into a good thing for WonderGirls. (To be continued......)