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Seeing that his Chinese counterparts were looking forward to his own conditions, Cui Zhengyuan began to be reserved.

Gu left and right he said: "I don't know what a few people think about this cooperation plan?" After all, although it is only two programs, the investment is not a small amount. ”

Wang Wzhang has never been in the broadcasting industry, so he really has no idea how much it costs to produce zuò programs. Hearing this, he asked Zhao Hyong beside him: "It's just these two shows, are they very expensive?" ”

It's just that he obviously asked the wrong person, Zhao Hyong is the director of CCTV, but he is an administrative official, and he is not very thorough about this kind of technical work.

Chen Xiaoqing, who was on the side, was quick to speak, and hurriedly helped the leader resolve the embarrassment. "The production cost of this "Metamorphosis" should not be very high, because it tells the stories of ordinary people, so whether it is the filming technique or the remuneration of the performers, it is not very high. But this "A Bite of China", if it is all filmed in accordance with the requirements of Executive Cui, I am afraid that there will be no about 40 million or so. ”

"So much?" Whether it was Wang Wzhang or Zhao Hyong, they all gasped.

In their impression, it's just a documentary, what can it cost?

The cost of 40 million can be counted as the production cost of a slightly higher-spec movie.

But with so much money invested, just to shoot a documentary, will it be able to recoup the cost at that time?

It turned out that because of the generosity of the Korean side, the elation of the two came to naught at this time.

It is true that CCTV is a state-owned enterprise, but if the things filmed lose money, Wang Wazhang and Zhao Hyong, who are responsible for presiding over this work, still have to bear a lot of responsibility.

Seeing that the two were hesitating, Cui Zhengyuan knew that his time had come. "The two leaders, filming "A Bite of China", we HBC is expected to invest 80 million yuan. With the Metamorphosis, we have prepared 100 million. Other words. All the filming funds for these two programs can be provided by our Korean side. ”

"This ...... This...... How embarrassing is that? Korean friends help us make progress in China's TV industry, where can we ask you to pay for it? It's better to ask Executive Director Cui to wait a while, and we will discuss with the leaders after we go back, and we must make up this fee no matter what. Zhao Hyong felt very embarrassed, and he didn't want to be embarrassed in front of international friends.

It's just that Cui Zhengyuan knows far better than him that CCTV can't come up with such a sum of money.

Don't look at CCTV's deep pockets, advertising revenue alone is hundreds of billions of yuan every year. But in terms of spending, CCTV has the distinct imprint of the planned economy era.

That is, where the superior thinks it should be spent. A big stroke of the pen is very pleasant. Not to mention tens of millions, even billions of brows will not be wrinkled.

But if it is considered unnecessary, it is even more difficult to apply for hundreds of thousands.

In his previous life, when "A Bite of China" was filmed, Chen Xiaoqing only had a pitiful 4.5 million yuan in his hands.

High-speed shooting? Excuse me, I can't afford that kind of camera.

Aerial photography? Let's find a few college students to make a simple flight model to deal with.

In order to allow the model to land in good condition, the staff of the program team ran on the roof with bed sheets, which shows how pitiful it is.

Cui Zhengyuan's temper, how can he compromise? Either you don't do it, or you have to keep improving.

Korean TV compared to Chinese TV stations. Although the overall financial resources are inferior, but for the sake of the excellence of the program, they are willing to invest a lot of money.

Therefore, Cui Zhengyuan has already applied for this 100 million yuan from C.J Group very smoothly.

Seeing Cui Zhengyuan so generous twice before and after. Wang Wzhang and Zhao Hyong were more cautious.

If you are courteous to others, you will ask for something. This is a shopping mall, weird and generous, so the request must be very big.

"Executive Cui. Let's talk about your conditions, shall we? Your taste of giving benefits, our conscience is uneasy. Wang Wzhang simply said it very generously.

He can also see that Cui Zhengyuan is definitely a good hand at tai chi. If you follow him and push and pull. He will be able to go around with you for three days and three nights, and he will not reveal his true purpose.

This time, Cui Zhengyuan no longer shirked, but told his purpose. "Regarding the requirements of our South Korean side, the first point must be that the two of you already know something. On the HBC side, we are dividing the functions of the TV station and want to set up a professional sports channel. However, the cost of broadcasting rights for the world's major high-quality events is too high, and it is difficult for us at HBC to afford it. So we want to cooperate with CCTV to see if we can buy it together? ”

"Alas, Executive Cui is a friend enough, and we CCTV are not stingy people. The matter of buying broadcast rights is on our CCTV. As for the cost, forget it. This amount of money is still paid by CCTV. At this moment, Zhao Hyong finally found the opportunity to raise his eyebrows, and very generously took over the purchase of broadcast rights.

The inexplicability of state-owned enterprises is undoubtedly reflected here.

CCTV has no money to make documentaries, but the funds to buy the broadcast rights of sports events are loaded, and I don't know how to spend it.

Even if HBC does not come forward, CCTV itself will have to buy the broadcast rights. Now it's just a free ride for HBC, which is a complete trifle in Zhao Hyong's view.

Although the funds required to buy the broadcast rights of the event are not at all comparable to the cost of HBC to help CCTV shoot two programs. But what Zhao Hyong values more is that with the opportunity to cooperate with his Korean counterparts, what can CCTV learn?

Compared with visible funds, those invisible technologies are the more wealthy.

Wang Wzhang's thoughts and Zhao H's hearts were incisive, so he didn't say anything, and acquiesced to the latter's proposition.

Moreover, Wang Wzhang thought a little deeper, and CCTV was more generous in cooperating in the purchase of broadcast rights, showing its sincerity. When the time comes to shoot the show, the Korean side will naturally do its best, so that it will be. There's so much more to learn.

"I don't know what kind of events HBC wants to buy?" Zhao H is full of spirit and full of showing the demeanor of a local tyrant.

That posture is quite domineering if you don't tell me how much it is, you just say how much you want.

Cui Zhengyuan was even more surprised, he didn't expect CCTV to be so generous. You must know that the broadcast rights of the event he wants to buy in cooperation with CCTV are not just one.

Sum it up, buy them all. If HBC bears it independently, it will have to pay at least about 2 billion yuan.

Even if it cooperates with CCTV, HBC pays a little less, and it is unrealistic to have 700 million or 800 million.

It's good now, such a large amount of money has been saved, and my mother may not be able to praise herself when I go back.

Knowing that the iron was hot, Cui Zhengyuan did not dare to delay, and said in a hurry: "We need the exclusive broadcasting rights of the Champions League, Premier League, La Liga, Bundesliga, NBA, F1 and other events in South Korea on HBC. ”

The reason why only a few were chosen was that Cui Zhengyuan also considered it.

First of all, the most popular sporting event in South Korea is actually Major League Baseball. But unfortunately, baseball has little audience in China. So CCTV itself will not buy its broadcast rights.

Therefore, HBC's plan to monopolize the broadcast rights of this event has failed.

Not to mention, the Champions League is the highest level and most star-studded football competition on the planet, and it has always been a favorite program for fans.

One of the main reasons why the Premier League and the Bundesliga will come into his field of vision is that these two leagues have a large number of Korean players playing in each of them.

As in China, fans have always had their own players playing in leagues paying more attention.

La Liga will be the best in the league for years to come, with some of the best players on the planet. So if you want to keep the fans, La Liga is essential.

Both the NBA and F1 have their own uniqueness. So it must also be won.

In particular, in F1, South Korea's Yeongam Circuit will soon be put into use. At that time, F1 will officially settle in South Korea, which will definitely set off a lot of waves.

And in addition to these, there are quite a few wonderful sporting events. But Choi Jung-won doesn't plan to continue the monopoly. In that case, several other broadcasters will surely unite against HBC.

It's better to be a man and leave a line, don't become an enemy of life and death.

At the time of Cui Zhengyuan's words. The secretary who followed Zhao Hyong's side wrote down like a stream and recorded it quickly.

Obviously, every word spoken now will become a record for future cooperation.

Zhao Hyong waited until Cui Zhengyuan finished speaking. Only then did he wave his hand and scold Fang Xuan as chic. "No problem, a new contract for the broadcast cycle is going to be signed soon. Please tell President Lee Ho-woo and ask him to send a plenipotentiary representative to participate in the grand event. ”

"Thank you so much, Director Zhao's generosity, but it has solved our urgent need for HBC. It is said that the Chinese are anxious and righteous, warm and hospitable, and when I saw it today, it really deserved its name. Cui Zhengyuan grabbed Zhao Hyong's hand and shook it violently.

I'm afraid that anyone who takes advantage of hundreds of millions of yuan will be so excited.

And looking at Wang Wzhang and Zhao Hyong and others, Cui Zhengyuan couldn't help but sigh with emotion.

This country is big, and the benefits are indeed too many.

Not to mention anything else, South Korean TV stations can't wait to break their brains in order for a TV series to have a rating of more than 40%.

But in China, when the ratings reach more than 7.0 percent, they are already very popular works.

If the ratings exceed 10%, only "Huo Yuanjia", "Shanghai Tang", "The Legend of the Condor Heroes", "Romance of the Three Kingdoms", and "Journey to the West" have this ability.

When it comes to specific operations, the difference between the two is like a moat.

South Korean television stations, even national ones like KBS, need to be self-financed. In order to attract advertisers, they are desperately trying to start the signboard of the TV station.

On the other hand, in China, from Cui Zhengyuan's point of view, these peers are living too easily.

Even if you don't do anything, just relying on the CCTV brand, you can get dozens of times more advertising money every year than South Korean TV stations.

In the final analysis, it is the market that determines the pattern.

It's no wonder that the Korean entertainment industry did everything possible to gain a place here.

Thinking of this, Choi Jung-won couldn't help but be proud of his luck.

If it weren't for the fact that the Cui family has always been pro-China, and he is also committed to friendly exchanges with China, how could there be such a situation of becoming bigger and stronger today? (To be continued......)