Chapter 386: The Explosion of "Mandarin Duck Butterfly Dream".
The number of "Mandarin Duck Butterfly Dream" on the first day of sale in the ternary record store is more than 2,000 copies higher than the previous singer Andy Cheung's "When I Wake Up from a Dream"! This shocked everyone's eyes!
Guo Deren, the major shareholder and boss of Sanyuan Records, was stunned when he saw the sales of "Mandarin Duck Butterfly Dream"! When the general manager of the business department of Sanyuan Records saw this number, his jaw dropped to the ground! To be honest, this time Sanyuan Records pushed Fan Jingru Fan Tianhou's new album release conference to Zhai Xiaofeng, a nobody, purely to save face for He Hulan and Fang Yajun. Even in the end, Guo Deren felt that this decision might be a bit wrong, after all, they offended the super predator who was next to him.
Guo Deren used the excuse of a business trip, but he was not invited by He Hulan to participate in this new album press conference, but he was entangled in his heart and had a faint unhappiness. But after seeing this result, Guo Deren called He Hulan overnight, screaming one by one, praising He Hulan's unique vision!
Jiang Jinheng, general manager of the business department of Sanyuan Records, first heard that Hongyan was going to transfer 5,000 CDs of "Mandarin Duck Butterfly Dream" to Sanyuan Records and sell them on the spot.
According to the classification of singers, the first batch of 500 CDs of "Mandarin Duck Butterfly Dream" was entered. For an unknown singer, this is a lot, which has already given face to Xingyue Media. If Zhai Xiaofeng hadn't held a new album release at Sanyuan Records, they might only enter three or four hundred CDs to test the market. After all, at the time of the album premiere. Their own record company will bring some signed CDs to fans to sell on the spot, and only after buying these CDs will fans buy CDs from the three-yuan record store.
This time, Hongyan shipped 5,000 copies of "Mandarin Duck Butterfly Dream" overnight and stored them in the warehouse of Sanyuan Records, which is completely at the level of a great king!
Jiang Jinheng felt that the people of this company seemed to have their heads caught by the door, how could they sell so many CDs when they were transported! When the time comes, you have to attach the freight and then transport it away, which is a waste! With so many CDs, the three-yuan record store can help Hongyan eat hundreds of them at most, and it is impossible to swallow them all.
5000 CDs. At normal speed. In a year, the three-yuan record store may not be sold out! It's too much of a warehouse, and they can't do a stupid thing to swallow it all.
So Jiang Jinheng said hello to Luo Haichao in advance when he learned that Hongyan was going to ship 5,000 CDs, they wouldn't take over these CDs, and if they couldn't sell Hongyan, they would have to take them away.
Luo Haichao also let it out this time. According to market research. On the day of the debut, the number of fans who came to buy the CD on the spot will be more than 3,000! Most of them came for Fang Yajun. Because when they were promoting, they broke the news that Fang Yajun would sign with Zhai Xiaofeng on the spot.
Luo Haichao is a very superstitious manager of market research, and since market research has given him such a strong signal, he naturally wants to fight. Just like the monthly sales champion of Xu Nuo's "Little Bird" crazy shop advertisement, he received a strong market research signal at that time, and felt that there was a fight, so he let go of his hand to approve money to smash the champion. This time, Zhai Xiaofeng's "Mandarin Duck Butterfly Dream" market research reaction was even stronger, how could Luo Haichao not fight once?
Since the market research has called up 3,000 fans to buy "Mandarin Duck Butterfly Dream", it is very likely that the number of fans who will buy the CD will be more in reality! So Luo Haichao made a decision, and directly transferred 5,000 CDs from the CD manufacturer to the ternary record store, he gambled on the dignity of being laughed at, and wanted to do a big job!
Ma Tingting and Chen Hua, Luo Haichao's old subordinates, all know Luo Haichao's style of counting jùliu, they are influenced by Luo Haichao's leadership, and now they are also starting to be a little superstitious about counting jùliu, and these Hongyan employees do not despise their company's risky decision at all, but they are all looking forward to the sales of Zhai Xiaofeng's new album this time, because this market research is so exciting! The power of Fang Yajun's name is simply greater than the entire company of Hongyan, and the appeal of this diva is really far beyond their imagination!
Before the development conference, the Hongyan personnel who had seen the detailed market research knew that this press conference must be an unprecedented event, but when they came to the scene on the day of the press conference and saw tens of thousands of fans singing with Fang Yajun, they were still shocked!
At the subsequent signing ceremony of the new album, the crowded scene caught everyone off guard!
Knowing that there will be a large number of fans buying CDs, Hongyan has long been to the west to the experience of those great kings, and has already sent people to imitate Fang Yajun and Zhai Xiaofeng on the 5,000 CDs they moved.
Super-big-name singers are selling this way, fans are not surprised, Zhai Xiaofeng has never seen this pomp, he feels very embarrassed, and later symbolically signed some fans who like him, but Fang Yajun didn't sign at all, just sent fans a fairy-like smile, and the aura of the queen of heaven was unobstructed.
The 5,000 signed CDs shipped from Hongyan were sold out in the morning! Jiang Jinheng of Sanyuan Records looked at the empty warehouse and was stunned! In the morning, "Mandarin Duck Butterfly Dream" will break the record of more than 5,300 copies of singer Andy Cheung's "When I Wake Up from a Dream" when it was released.
Seeing this shape, Jiang Jinheng didn't say a word, and immediately mobilized the relationship and transferred all the inventory of "Mandarin Duck Butterfly Dream" from several big record stores in Fuwan! This is the hole that made up for the crazy sale of "Mandarin Duck Butterfly Dream"!
For the Sanyuan record store, in fact, after the 500 CDs in their store are sold out, the profits from the CDs transferred are sold by other record stores. In order to create a miracle, Jiang Jinheng went into eating records like this. Later, his decision was highly appreciated by Guo Deren! He Hulan, a very important shareholder, also praised Jiang Jinheng's flexible brain. Because although this made the ternary record store allocate some freight, it won a lot of eyeballs and huge glory for the ternary record store!
An unknown person, he sold the highest album sales in a single day in the history of Sanyuan Records. This news absolutely shocked the eyes of ordinary people! Not only will Zhai Xiaofeng attract everyone's attention, but it will also deify the status of the temple level of Sanyuan Record Music fans! Both can be beautiful!
When Luo Haichao communicated with Jiang Jinheng at the beginning, he heard Jiang Jinheng say that he would not eat Hongyan's CD, and he was still a little unhappy in his heart, thinking that he must sell the CD and slap Jiang Jinheng in the face! But later, seeing that Jiang Jinheng spent a lot of effort to help them create a miracle, Luo Haichao suddenly discovered that this Jiang Jinheng was very professional.
When it was uncertain that Hongyan could sell so many records before, Jiang Jinheng said the ugly words first, unlike other small record stores who always talked about soup and scenes. Ambiguous words.
Wait until you see an opportunity to do something. This 38-year-old literary man is really open-minded, and he must achieve this goal! This is very similar to Luo Haichao.
Taking advantage of this opportunity to join forces to create zào, the two managers who are proficient in the market also became friends. At the celebration dinner in the evening, the two of them drank several bottles of white food. It felt like we were too late to see each other!
Just like Luo Haichao admired Jiang Jinheng's integrity and decisiveness. Jiang Jinheng also admired Luo Haichao's vision, and dared to rely on market research to make a move to make 5,000 CDs, Luo Haichao's boldness exceeded Jiang Jinheng's imagination! And when the fact of the hot sale came to his eyes. He was naturally impressed by Luo Haichao for making this decision!
8588 shots! This figure made Sanyuan Records, Hongyan Records and Xingyue Media all happy! At the same time, Fang Yajun's team was shocked, and at the same time, Cheng Jiaren and others also had a very awkward feeling in their hearts. Because everyone can see that Zhai Xiaofeng can hold such a hot new album release conference in Sanyuan Records this time, 80% of the credit will be attributed to Fang Yajun.
Fang Yajun's popularity and appeal are so strong that they are undoubtedly evident in this new album press conference! This kind of strength, looking at the music world, there are no more than three female singers and groups that can match it.
This is the absolute power of the diva!
However, this kind of power also has some special reasons, and it is not the real power.
After all, Fang Yajun has been hidden for eight years this year, she has been accumulating strength for the past eight years, and the fans who love her are also accumulating strength, and now she finally got a chance to break out, and when she saw an outbreak, those fans naturally had to dedicate their strength to support Fang Yajun.
But the question is, now that the accumulated power has been released, and it is so strong, when Fang Yajun releases a new album by herself, can she still arouse such great enthusiasm from fans?
They hadn't imagined that Fang Yajun's natural voice, coupled with Du Xinghe's genius, would burst out with such a powerful universal lethality!
If he had known about Fang Yajun's appearance, he would have hyped the press conference of "Mandarin Duck Butterfly Dream" like this, and Cheng Jiaren and other team cores might not even let Fang Yajun come to this press conference! Because it's so popular!
has been accumulating for so long, after her comeback, Duo Yajun has not released an album this year, and has been carefully preparing and waiting, in order to accumulate stronger strength! But now part of this savings has been leaked out, which makes Cheng Jiaren and others feel very awkward and feel that they have suffered a loss.
However, from another point of view, the group meeting of "Fang Yajun + Du Xinghe" is like a thunderbolt, and it is so powerful, which also gives Cheng Jiaren and others stronger confidence! They firmly believe that Fang Yajun's double-disc album will definitely turn the Chinese music scene upside down!
Fang Yajun didn't think about it so much, her mind usually thinks about some whimsical things, as long as she can sing well and let more people hear her sing, she will be satisfied, and the rest, there is a team of people who will help her design, and she will do whatever the team asks her to do. Now more than half of the team is her family, and the rest are all her henchmen, and she will never harm her again, she firmly believes this.
At six o'clock in the evening, after Sanyuan Records sold the 8,000th copy of "Mandarin Duck Butterfly Dream", this exciting miracle spread in the circle, and the news was like a bomb, allowing people in the industry to set off waves of thriller or climax pleasure!
First of all, there is the era, to say that they also sold more than 3,000 copies of Fan Jingru's "First Snow" in Times Square today. This kind of number of first sales is not to mention among female singers, even among male singers, only a few people such as the Four Heavenly Kings and the singer Andy Cheung can explode!
Gao Yilin, the first king of the music industry who is also a singer of the era, only sold less than 2,500 copies at the first sale of "Paradise".
Just look at Fan Jingru's first sale quantity. It's definitely a diva! Based on this amount, Fan Jingru's "First Snow" may exceed 40,000 copies in Fuwan on this day! Even reached 50,000 of this king-level terrifying number!
Under the overwhelming national propaganda offensive of the era, the first-day sales of the statistics of 100 cities across the country will definitely exceed 300,000 copies! The sales volume in the first week will steadily break 1.5 million, and the annual sales of the album will definitely break the benchmark of 15 million copies!
The number of 100 cities is not deceiving, and the national record sales statistics on March 1, which came out at nine o'clock the next night, were indeed as estimated by the era, and "First Snow" sold out. Its first-day sales in Fuwan were 25,771 copies. That's a lot lower than their estimate of 40,000. However, the total sales volume in 100 cities across the country sold 327,297 copies!
The total sales of "First Snow" in 100 cities exceeded the expectations of the era, and their large-scale advertising of 30 million has definitely worked, and Fan Jingru has gradually begun to have the background of a diva.
When it comes to singers of the level of the king and queen, the sales of Baicheng will become very average. There will be no exaggeration of any city high. or which city is low outrageous phenomenon occurs. As long as the ads are in place, there are many people who like them all over the country.
Fan Jingru's "First Snow" faintly reveals the aura of the king, 327,297 copies. With such an exaggerated single-day sales, you can wrestle with the kings! The number of first-day records of "First Snow" also broke into the top 20 of the single-day record sales list in the history of era singers.
In this list, the actresses in front of Fan Jingru are only the antique-level diva Gao Fei, and the great diva Lei Yingyin.
Looking at the music world, the results of Fan Jingru's "First Snow" are definitely sweeping the major lists! If it weren't for another record selling at the same time, Fan Jingru's "First Snow" would definitely dominate the major lists, and even pull off the second place with sales of more than 200,000!
But it's a pity that this "First Snow" was born at the wrong time, and it met the "Mandarin Duck Butterfly Dream" that fell from the sky!
The five words "Mandarin Duck Butterfly Dream" do not need too many advertisements in Hongyan at all, and with the hit of the TV series "Bao Qingtian", it has long been spread to the ends of the earth.
This song is sung by hundreds of millions of people! The advertising money spent by Hongyan is actually a lead, the fuse that detonated the super earthquake, and the focus of their advertising is not to let people know about this song and this album, but to let people know that this album will be on sale on March 1st! They just need to let everyone know when they are selling.
After that, it depends on whether the fans are willing to buy it.
According to Hongyan's market research, the proportion of fans who are willing to buy this album is very high, on average, for every 100 fans who know that "Mandarin Duck Butterfly Dream" has released an album, there will be about 26 fans who are willing to buy it. And most of the reasons why they bought it were one, that is, they wanted to hear good songs similar to "Mandarin Duck Butterfly Dream". The album includes "Mandarin Duck Butterfly Dream" and "Love Jiangshan and Love Beauty More", which makes them believe that the quality of this album must be very good!
This kind of market research reflects one thing, and it is also a phenomenon that rarely occurs in the music industry, that is, fans buy albums not because of the singer, but because of the song itself! This phenomenon can be called a spectacle in the music world! It is precisely because of the thorough study of the main reasons why fans bought the album this time that Hongyan once again stepped up his efforts and designed Fang Yajun's more show-stealing album release to further highlight the charm of the songs of this album, without hyping up the charm of Zhai Xiaofeng.
Zhai Xiaofeng himself understands this, in fact, he is very worried that the song will become popular, but others still can't become popular. However, after seeing the sales success on the first day, he also had the confidence to sell the album like this, even if others are not popular, so many people will definitely remember his name if they buy his album!
Even if he can't be a first-line singer and a classic "one song" star, he is content, because the sales of this album, calculated on the first day, will definitely blow up the total sales of all the albums he has released in the past few years combined! And it's a multiples of the explosion!
You must know that the first-day sales of "Mandarin Duck Butterfly Dream" in 100 cities reached an astonishing 497,558 copies! This number is only more than 20,000 less than the singer Andy Cheung's "When I Wake Up"! It's higher than the first day sales of the four kings' recent albums! And it's a lot higher!
Among them, the Fuwan area sold a terrifying sales of 48,122 copies on the first day! But this is not the most, Zhai Xiaofeng's home field, South China City, on March 1, sold 51,929 copies of "Mandarin Duck Butterfly Dream"!
The staff of the Baicheng statistical system thought that the statistics were wrong when they saw this number! Because this kind of single-city sales are rare in other cities, except for the occasional and occasional appearance in Fuwan, the largest record city, and Chang'an, which is hundreds of millions of people! Not to mention in a small city like South China!
Later, after repeated checks, the number of jù uploaded by 65 record stores in South China was correct, including copies of invoices, and this "Mandarin Duck Butterfly Dream" really sold 51,929 copies in South China! Zhai Xiaofeng's name as the little prince of South China is really not covered!
Of course, the fact that South China can sell so many albums like a blowout has a lot to do with Hongyan's city-wide activities in South China to support Zhai Xiaofeng. (To be continued......)