Chapter 968 - Driven Crazy by Picky Players

Zhang Guoqiang just put away his smile, looked at the information and said: "This fourth somatosensory game worthy of everyone's attention, to be precise, should be a family fitness game." I put it at the end because I think it's the smartest thing Microsoft has ever done, and they're finally starting to find the most spending-power customer segments. ”

Family fitness games, the most consuming customer group, heard these two sets of adjectives, everyone suddenly realized, and said in unison: "Woman! ”

"That's right! This is a somatosensory fitness game specially developed for women - "Fitness Plan"! Zhang Guoqiang said.

The Jews have said that the best money in the world comes from women and children, and as for men, many men belong to passionate consumption, and Jews cannot grasp the consumption views of men, so they would rather earn money for women and children.

Yang Yun smiled and nodded: "It's not too late for Microsoft to figure out this truth, in fact, I want to say that if Nintendo gave up the old idea back then and developed more games for children in the age group of 10+ or even younger, their lives might be better......"

Lin Zhihong smiled and quipped: "If Nintendo focuses on women and children, they can survive to this day?" ”

Yang Yun glared at him: "Of course it's impossible, it's just a few more years at most!" ”

Everyone laughed, Nintendo was taken out by the people of Longtendo as a negative teaching material I don't know how many times, about the merits of Nintendo, as well as the mistakes made, every Longtendo has a book to talk about in their hearts.

"Sony thought about developing a casual puzzle game, but unfortunately it was too late, and now it's Microsoft's turn. If they had launched the Xbox 360 that year, they would have been more stable and would have developed a few more casual games. Maybe it won't be defeated so quickly, at least for a few more years. As for Sega, I won't talk about it. If we hadn't acquired Sega, President Nakayama would have insisted on developing professional and exciting competitive games, and he didn't know how to die! ”

Yang Yun sighed: "It can be said that the money we make from many of our masterpieces now may not necessarily make more money from a fitness somatosensory game." ”

Facts have proved this, Kungfu components initially did not do fitness weight loss somatosensory games, the second month Yang Yuncai personally supervised the work, and joined forces with Yinghua Fitness, the largest fitness chain in China, and the State General Administration of Sports. Co-developed a kinesthetic game called "Dieter", and the sales proved that there are millions of players who have bought DC2 specifically for this game, and the vast majority of them are women!

"The market is so big, the first one eats meat, the second one drinks soup, it's such a simple truth, I believe Kinect must have thought about developing fitness and weight loss somatosensory games at the beginning of research and development, but we are one step ahead. That's where we come in! Yang Yun is still quite proud in his heart, no matter how you say it, the Kungfu component can be said to be the master of Kinect.

Fitness games are actually moving fitness from the gym to the home, and anyone who has been to the gym should know that there are a lot of fitness programs. There are also instructor-led technical classes like yoga classes, dance classes, etc. Students are also required to be present for every lesson.

But considering that there are so many people in the gym, the coach may not be able to take care of everyone. Somatosensory fitness games have emerged, and computers have replaced the role of fitness trainers. In the game, the coach will take the player to work out together, and the somatosensory capturer Kungfu or Kinect can capture the player's movements, and prompt the player whether the movements are in place and what improvements need to be made.

The player's habits will change, from going to the gym every day, to turning on the game console on the established yoga mat every day, and dancing with the coach for half an hour, when this becomes a habit to adhere to every day, the purpose of Longteng has been achieved, they have tied up the players, making DC2 a part of daily life, and by the way, it can also play a role in fitness and weight loss.

"Kinect's somatosensory fitness game, you pay close attention, I hope Kungfu somatosensory fitness must be professional, and innovative, DC2 game update and upgrade is not difficult, why can't we make an external MOD type? For example, the domestic fitness coach Ma Hua, the Korean Zheng Duoyan, or the yoga coach Wu Qimiya, as long as they can make high-quality plug-in mods, they will rush to these handsome guys and beauties, and they don't have to worry about no one buying? Yang Yun said, causing everyone to laugh, and everyone applauded, agreeing with this point of view very much.

Somatosensory game plug-in MOD, from a technical point of view, is very difficult, but this is a very good idea, Yang Yun means that everyone understands, as much as possible to use new games to improve the interest and concentration of players, as long as people have ideas, they will be able to develop towards the goal and continue to progress.

Microsoft's response this time, as everyone expected, Microsoft Xbox360 was released on time, plus 400,000 sets of online pre-sales, about 900,000 somatosensory bundled consoles were sold on the first day, and tens of thousands of additional original 360 handles for doubles were also sold.

Although this figure may not seem remarkable in Longteng, which is a fraction of a month's sales than this, it is a good start for Microsoft, which shows that at least consumers are willing to give them a chance, and they have stepped out of the shadow of three years ago.

But Bill Gates's mood is not so good, the subordinates he entrusted today did not bring him good news, and there is a lot of controversy in the news that the market has fed back.

In St. Berkeley, San Home, and the Xbox360 store, there was a fierce fight, which started when two groups of players argued about which was better, DC2 or Xbox360, and finally subsided with the dissuasion of Microsoft store staff.

The store manager felt that this was a very representative cause of the conflict, so the surveillance video of the day had been sent to Bill Gates, and Bill Gates felt bad after seeing the surveillance.

"The improvement of the Xbox360 is only a 65nm CPU, which is not much different from the Kungfu facelift of DC2, I don't know why some people have to say that Xbox360 is the next generation of TV game consoles!"

"Hey, buddy! DC2 is still using the old 90nm Dragon chip CPU, and the evaluation agency has confirmed that the Xbox360 hardware score exceeds DC2, you have to be hard here, don't you understand people? ”

"If you don't think the Xbox 360 is good, why are you still queuing up to buy it?"

"Aha! Evaluating a TV game console, if you can draw conclusions just from the performance comparison of various hardware numbers, then this kind of low IQ person is only worthy of playing somatosensory games for 10-year-old children! Aren't you playing all kinds of games, but playing CPU and data streams? ”

"Falk Squid, if you don't like Xbox360, get out of this store! I hate you most of all! ”

"Falk Squid, does Microsoft dare to sell it, so it doesn't dare to be said?"

“……”

The shouting got louder and louder, the men and women pushed and scrambled, and after a while, the video was in a mess, Bill Gates frowned, just arguing about which host had better performance, shouldn't it be like this?

Attached to the back is a recording of the store manager's investigation, one side is to watch Xbox360 with a skeptical heart, they just want to see if Microsoft's new console can really surpass DC2 as advertised, and the other side is a hardcore Microsoft game fan, of course, I can't listen to others comment on Microsoft's mistakes in person, not to mention the Xbox360 that pins Microsoft's hopes, and the rise of Microsoft's game department depends on this product.

Skepticism has always existed, many players are tired of playing DC2 games in recent years, and the Kungfu component is not the favorite of super game fans, after all, there are still many players who don't like physical sensations, so they have a trace of interest in Microsoft game consoles when Longteng is not out of DC3.

But the gap is the gap, the selling point of the A version of the Xbox 360 is the somatosensory game and the cheap price, not the masterpiece, there is no Grand Theft Auto, no Call of Duty, no Tomb Raider, the only few games, DC2 have similar ones, or even better, so these avid gamers are disappointed one by one, expressing their strong disappointment with Microsoft games.

This has caused disgust and protest from ordinary players who only like to play cheap motion games, one side claims to be a professional player, and the other side is just ordinary people who are new to the game, and if someone is short-tempered, of course, it is easy to conflict.

Bill Gates clicked on the email sent by Sheldon, he simply picked up the phone and dialed the other party, and asked with some annoyance: "Sheldon, I warned you when the last time the Longteng "Future Technology" advertisement was launched, you must recognize the shape, don't have a technical hard confrontation with the main game business of Longteng, our selling point is the most cost-effective Kinect, have you forgotten?" ”

Sheldon's forehead on the other end of the phone was full of sweat, he also heard about several incidents of consumer disputes, the impact was really bad, he said: "I have issued a notice to all the distribution networks, but the behavior of consumers can not be controlled by us, we can only try to weaken this awareness, call on consumers to buy rationally." ”

It's very aggrieved.,It's obviously doing their own game sales.,But I have to face the cynicism of consumers from the enemy camp.,This kind of players who are raised by Dragon Games are the most difficult to serve.,They will use harsh words to stimulate Microsoft's already fragile heart.,Even if Microsoft employees are very annoying.,But you can't refuse them.,Because they're also potential customers.。

No one can stand this humiliation, and Bill Gates feels that he was almost driven crazy by Long Teng! (To be continued......)