Before leaving, Qin Feng still had to arrange everything in the capital, especially "True Jade Fang", which was the foundation for the survival of Qin Feng's brothers in the capital.

"Brother Feng, the business has dropped by thirty percent compared to before, but it is relatively stable, and there are no major ups and downs." Sitting in the office of "True Jade Fang", Qin Feng was listening to Xie Xuan talk about the situation in the store.

"This situation is normal, Xuanzi, in terms of branding, you still have to work hard."

Qin Feng thought for a moment and said: "If you want to build "True Jade Fang" into the first brand in the domestic jade industry, if you can make those foreign tourists come to the capital to have a visit to "True Jade Fang", then it will be considered a success......

This is no longer the era of the Jihua economy of more than a decade ago, when people could not buy some in-demand goods even if they had money.

But now that the materials are abundant, no matter which kind of commodity is facing all kinds of competition, the variety can make people dazzled, so in the eyes of the Chinese people, they have gradually erected brand awareness.

Although Xie Xuan and Qin Feng discussed several times, wanting to expand the scale of business and enter several big cities in Shanghai and China, they were all vetoed by Qin Feng, and he never planned to open a branch for "True Jade Fang".

Because Qin Feng knows that as long as he can play the brand of "True Jade Fang" and have the right time and place in Panjiayuan, with this one store alone, he can achieve the share of other jade stores opening 100 branches in the country, which is the boutique route.

"Brother Feng, I'm going to advertise on TV, can you see it?" After hearing Qin Feng's words, Xie Xuan hesitated for a moment and spoke.

"TV commercials?"

Qin Feng was stunned when he heard this, "True Jade Fang" had been passed on by word of mouth in the industry before, except for some spray painting at the door of the store, he really didn't advertise any other advertisements.

"Yes. Brother Feng, I have also thought about the brand, and now the common people think that what they are willing to spend money on advertising is a good thing, and their recognition will increase......"

Since the beginning of the management of "True Jade Fang". Xie Xuan also recognized his own shortcomings, although he was born to do business, but it was limited to some cleverness.

Therefore, Xie Xuan has been learning modern management and marketing recently.

As a young man, Xie Xuan is still relatively quick to accept new things, and after meeting a TV station some time ago and being encouraged by him, he has been thinking about advertising "True Jade Fang".

"I can do it!"

Qin Feng thought for a moment and said, "If you want to do it, you can make it big, Xuanzi." Every year, 20% of the profits are invested in advertising......"

"What? Per cent? Rao Xie Xuan came up with this idea, but he was still taken aback by Qin Feng.

You must know that although the current business is a little worse than before the opening, the daily turnover of "True Jade Fang" is still about one million on average, and in a year, there is almost three or four hundred million turnover.

The jewelry industry is very profitable. Even after excluding costs and various expenses, the annual net profit. It will also be around 200 million, and Qin Feng will take out 20% of the advertising, which is a full 40 million.

"Brother Feng, you want to spend so much money to advertise, can the shareholders agree to Brother Ran?"

After breaking his fingers to calculate the account, Xie Xuan grimaced. Originally, according to his meaning, he took out hundreds of thousands of dollars and put a few advertisements on the capital station to increase the popularity of "True Jade Fang" in the capital.

But even so, Xie Xuan's ideas were opposed by Huang Bingyu. The reason is also very sufficient, that is, the jewelry industry basically does not advertise in China, and if the money is thrown to the TV station, it will be a waste.

Xie Xuan just wanted to take out hundreds of thousands of dollars to test the water, but he was so opposed by the vice president of "True Jade Fang", he didn't dare to think at all, if Qin Feng's meaning was revealed, those people should not be in a hurry?

"It was made clear when they bought shares, they are only shareholders and have no say in the company's operation."

Qin Feng's courage is naturally not comparable to Xie Xuan, and to put it bluntly, "True Jade Fang" was founded by him, as long as Qin Feng reveals his intentions, even if Li Ran and those people are dissatisfied, they must obey.

"Brother Feng, twenty percent, will it be too much?"

Xie Xuan said cautiously, no matter what he said, he also has a share in this company, and if the real money is thrown out, Xie Xuan will also feel heartache.

"Not much, Xuanzi, how bold people are, how productive the land is."

Qin Feng laughed when he heard this, he had too many things before, and he couldn't take care of the side of "True Jade Fang", and now that the turnover of "True Jade Fang" has begun to decrease, it is a good time to establish a brand.

As long as a brand is formed that is recognized by the Chinese people, and then the quality is guaranteed, Qin Feng believes that "True Jade Fang" will be flat in the future, leaving all domestic jewelry companies behind.

"Xuanzi, Li Ran, I'll say it over there, but don't do this advertisement on Beijing TV, if you want to do it, you can do it on CCTV, so that the whole country can know that there is a "True Jade Fang" in the capital......"

Qin Feng didn't decide to advertise when his head was hot, he roughly calculated that not all people who come to the capital to travel to Panjiayuan will go to Panjiayuan, and now the popularity of "True Jade Fang" is still very low.

But after this advertisement is released, things will be different, if there are tourists who want to buy a good piece of jade, they will definitely come to "True Jade Fang".

With China's population base, even if only one out of 10,000 tourists is affected by advertising, the turnover of "True Jade Fang" will increase several times.

"Brother Feng, if you really decide to do this, then let's find Brother Ran first, he should have something to do with CCTV."

Seeing Qin Feng's decision, Xie Xuanzhi regretted giving Qin Feng such an idea, you know, even if he doesn't know the bottom in his own heart, throwing out tens of millions of dollars, can it really bring benefits to "True Jade Fang".

"Call Li Ran and ask him to come over!"

Qin Feng nodded, he was going to Ao Island the day after tomorrow, and he really didn't have time to deal with these things, he could only set the direction for now, and Xie Xuan needed to handle the specific affairs.

In addition to Li Ran, Qin Feng called Xinnan, Feng Yongkang and others to the store, and Huang Bingyu also participated in the meeting as vice president.

Regarding Qin Feng's proposal to advertise, Huang Bingyu is indeed very opposed, because most of the jewelry industry is spread by word of mouth. Advertising on TV is something that has never happened before.

Li Ran was also shocked by Qin Feng's generosity, although he didn't directly oppose it, but his face was obviously not very optimistic about the channel of advertising.

However, "True Jade Fang" is Qin Feng's final say after all, and after Qin Feng has made up his mind, the others can only go to work. The contact with CCTV and the shooting of advertisements were handled by Li Ran.

Of course, it will take a while for the advertising to be filmed, and then it will be necessary to wait for Qin Feng to come back before the decision can be passed.

It took Qin Feng a whole day to deal with these things, and on the second day, Qin Feng went to lock the store and the demolition company again.

Yu Honghu was recuperating at home, and the lock store was basically Si'er in charge, but fortunately, it was all jishu work, although he didn't make much money. But it is better than the days when he was scared, and several of Yu Honghu's apprentices were very attentive.

As for the demolition company, the scale is getting bigger and bigger, and He Jinlong is also bold, taking out the tens of millions of profits in the early stage, and buying a commercial and residential building facing the street near the Asian Games Village.

In addition to leaving the company's own office, He Jinlong rented out the first and second floors of the façade, and the upper five floors. It was all distributed as employee benefits to his old brother brought from the Northeast to live.

"Qin Ye. This is my son He Bohui, the American ...... What is that called? In the office of the demolition company, He Jinlong brought in a young man of twenty-three or four.

"Dad, that's the University of Pennsylvania......"

The young man glanced at his father dissatisfiedly and said the name of the school, but his eyes were looking up and down on Qin Feng. is obviously very curious about this Qin Ye who was blown into the sky by his father.

"Oh? The University of Pennsylvania is the most Haode business school in the United States. ”

Some time ago, he knew that Meng Yao was going to study in the United States, and Qin Feng also paid attention to the rankings of various universities in the United States, and the University of Pennsylvania ranked even higher than Harvard, Massachusetts, and other well-known universities in business.

"Mr. Qin. Have you heard of the University of Pennsylvania? ”

He Bohui was taken aback by Qin Feng knowing his school, it had been more than two months since he returned to China, and he had also told people the name of the school, but the long admiration in those people's mouths was obviously polite words.

"What Mr. Qin? It's called Qin Ye, it's no big or small......" Before He Bohui's words fell, He Jinlong knocked him on the head.

"Lao He, each has his own ......" Seeing He Jinlong's style, Qin Feng couldn't laugh or cry, waved his hand and said: "Your son is not from the rivers and lakes, it's good to be called Mr. Qin." ”

He Bohui was obviously accustomed to his father's style of rivers and lakes, looked at Qin Feng and said, "Mr. Qin, I heard that you are studying at Beijing University, majoring in cultural relics?" I don't know how you ended up letting my dad get into the government's demolition project? ”

He Bohui was sent abroad by He Jinlong to study when he was in high school, and in order to fear that the child would be contaminated with the habit of being a gentleman, He Jinlong was only responsible for his tuition and accommodation expenses, and He Bohui needed to earn everything else.

So He Bohui is really not the kind of rich second generation character, he returns to China every year during the holidays, and he always likes to carry his bag around various cities by himself, wanting to find some business opportunities.

At the end of the twentieth century, China was in the most prosperous era of economic development, especially after the end of the country's housing policy, and the discerning people saw the vigorous vitality of the real estate industry.

He Bohui proposed to his father two years ago that he wanted to start a real estate company, but he was vetoed by He Jinlong, who was used to making money, and the house was only sold for two or three hundred and one square meters.

It was at this time that He Jinlong's foundation in the Northeast was uprooted again, and He Bohui had no choice but to return to the United States, and only a few months ago was recalled by his father.

For example, the commercial and residential building where the demolition company is now located was bought by He Bohui, in his words, it is bought for 20 million now, and in a few years, it may be sold for 200 million.

For Qin Feng, He Bohui's ears had already heard the cocoon coming, and his father had to whisper in his ear almost every day how Qin Ye was, so He Bohui was really curious about Qin Feng.

"I'll call you Bohui."

Hearing He Bohui's question, Qin Feng thought for a moment and said, "Bohui, I'm not the same as you, I haven't read since I was a child. I haven't read it for a day, society is my school, and my perspective on problems is different from yours......

Let's talk about the demolition project, with the increase in the urban population, the current urban planning. Obviously, it does not meet the requirements of development, so urban construction will inevitably be the focus of urban development in the next few years......

The land is limited, and if you want to build, you must demolish the old buildings, which is mixed with a lot of entanglements of interests, but the jishu content is not high, and your father has someone under him, so it is very suitable to engage in this business. ”

"Mr. Qin, your thinking is right......

After hearing Qin Feng's words. He Bohui pondered for a moment and said, "But have you ever thought about it, if the construction is completed, where will the demolition company go?" ”

He Bohui admitted that Qin Feng's thinking was very right, but in the face of Qin Feng, who was not as old as him, but had created a great business, He Bohui was still a little unconvinced, and his words were a bit of a picky bone in an egg.

"Done?"

Qin Feng smiled dumbly. waved his hand and said, "Bohui, you are studying in the United States." The United States is at least 20 years ahead of China in technology, right? Is their city construction all over? ”

"It's not over." He Bohui shook his head and said: "But the social form is different, in Europe and the United States, there will be no such thing as a so-called forced demolition......

Human rights issues have been discussed for decades, and European and American countries often use them to attack China. It is undeniable that there are also major problems in those countries, such as racial discrimination.

However, ordinary people abroad are very confident when facing the government.

Ho gave the example of a city in the UK that needed to requisition a street to expand the stadium. Since many of the people on the street were fans of that team, most of them agreed to relocate.

But coincidentally, a family living on the street didn't like the team and didn't want to move away from the place where they live now, and the Zuihou government had no choice but to spend hundreds of millions of dollars to move the stadium to the outskirts of the city.

In He Bohui's opinion, if this kind of behavior is placed in China, it is unimaginable at all, not to mention anything else, just in front of him, the father, there are at least dozens of ways to make the family move away obediently.

"Bohui, do you still want to change a country?" Listening to He Bohui's words, Qin Feng wanted to laugh a little.

As early as when Qin Feng was wandering with his sister, he understood a truth, that is, how to adapt to society, instead of letting society adapt to himself, if Qin Feng also had this kind of thought, I am afraid he would have starved to death.

"I don't have that idea, but you can't deny that what my dad is doing now is risky." He Bohui stared at Qin Feng's eyes and said.

"Why is there no risk? What Lao He did back then, wasn't it more risky? ”

He Bohui's meaning Qin Feng understood that when the opposition between the government and the people was formed and led to some kind of outbreak, people like He Jinlong who did specific things would become scapegoats to eliminate the anger of the people.

"Master Qin, don't listen to this little rabbit cub's nonsense, let's do business honestly, what's the risk?"

He Jinlong, who was on the side, really couldn't listen to it anymore, and slapped his son on the back of the head and said, "How did you talk to Qin Ye?" Without Qin Ye, you would have been in prison by now......"

"Lao He, the more you argue, the clearer it becomes, don't say it, just move your fists."

Seeing He Jinlong's actions, Qin Feng couldn't help laughing, if it was put in He Bohui's theory, it would be illegal for Lao Tzu to beat his son, at least abroad.

After stopping He Jinlong, Qin Feng said with a straight face: "Bohui, I know that you have a high vision, I'm afraid you can't look down on these things your father did, right?" ”

Qin Feng can see that the changes in the demolition company are inevitably related to He Bohui, but the attitude shown by He Bohui shows that he does not want to engage in this kind of industry.

"It's not that I can't afford it."

He Bohui peeked at his father and said: "Mr. Qin, you also know that in the industrial chain of construction and real estate, demolition is only the least profitable link, and you should never want to be bigger, because there are too many restrictions......"

"And what do you mean?"

Qin Feng understood the meaning of He Bohui's words, doing a demolition project is not about strength, but about relationship, just like Qin Feng helped pull in the two directors of urban construction, so that he could receive so much work.

But the relationship is not unique to Qin Feng, it is like going out of these two districts. The words of the two bureau chiefs are not good, and as for the demolition project over there, He Jinlong doesn't want to get involved.

This is just like He Bohui said, even if He Jinlong makes more money by relying on the demolition project, his company will not want to grow bigger, and it can only be limited to a certain area.

"The center of gravity of the future of urban development. Real estate is necessarily the case. ”

He Bohui's eyes lit up and said: "As the capital of a country, many of its buildings in the capital are unreasonable and must be rebuilt, and there are great business opportunities here......

He Bohui's graduation thesis is related to the real estate industry, but the real estate market in Europe and the United States has long matured, and if you want to show your strength in this field, it is only in China.

"Little bunny. You...... Are you going to get rid of Lao Tzu and go it alone? After hearing his son's words, He Jinlong suddenly became anxious, because now he is really inseparable from He Bohui.

Before He Bohui came, He Jinlong's demolition company couldn't talk about management at all, it was a mess all day long, and the meeting was like a quarrel. There's no charter for what to do.

However, after He Bohui entered the company, he immediately formulated various systems. This commercial and residential building was purchased as an office location, and everyone had a clear division of labor, which made the whole company look new.

So He Jinlong is really afraid that his son is gone, and the company will return to the previous situation, so doesn't it seem that he is too incompetent?

"Dad, there's nothing your company can do. With or without me, I'm all the same. ”

He Bohui knew what his father meant, pouted and said: "I have formulated the articles of association for you, as long as you do it step by step, I can't control those uncles." ”

He Bohui didn't want to stay with his father. Another reason is that He Jinlong's old brothers are all uncles who watched him grow up, even if He Bohui can save face, then he has to ask his father if he is willing to use his fist.

"Lao He, Bo Hui is right, the limitations of the demolition industry are very big."

Qin Feng pondered for a moment and said, "Bohui, if you were asked to manage a real estate company, what would you do first?" ”

"Brand!"

He Bohui said without hesitation: "I first want to make a model community in Beijing, and beat the company's brand out, so that everyone knows that the quality of our company's houses is the most haode, and all kinds of supporting facilities are the most perfect......

The second thing to do is to be high-end, on the basis of building a brand and mass consumers, to do high-end products, to do the business of the rich, to sell a house in Beverly Hills in the United States, and its profit is more than 100 times that of ordinary housing......"

He Bohui talked endlessly, and he was not just talking on paper, he was very proficient in various marketing plans, and he did work hard in real estate.

"Bohui, I've been busy with some things lately, but your advice is very good......"

Qin Feng looked at the time, and in half an hour, it was time for him to make an appointment with Henry Wei, so he could only raise his hand to interrupt He Bohui's words, and said, "In this way, you go and register a real estate company, and this company will be managed by you in the future."

As for the capital injection and share distribution, you and Xie Xuan will talk about it, and when I come back, we will discuss the next operation of the company, what do you think? ”

Entering the real estate market is something that Qin Feng has been planning for a long time, and he originally wanted He Jinlong and his gang to get in touch with the construction industry, so they naturally transformed into the past.

But Qin Feng observed for a while, only to find that He Jinlong's gang was not that material at all, at best, they could only mix in the demolition industry, and Qin Feng was too busy to have enough skills to do so, so he put this mind down.

Now He Bohui, a returnee, suddenly appeared, and his analysis, judgment and concept of the real estate market are very similar to Qin Feng, Qin Feng naturally will not let go of this talent.

"Let's ...... Let me register a real estate company? ”

Rao is He Bohui was very bold, and he was also frightened by Qin Feng's words, he originally meant to enter a real estate company in the capital, and after accumulating a few years of experience, he would think about opening his own company.

But Qin Feng's words omitted the intermediate links in those years, which was equivalent to letting He Bohui ascend to the sky in one step, even if he had been studying the dynamics of the real estate market in the past few years, he couldn't help but feel a little apprehensive at this time.

"Why, the head I just said is the Tao, and now I can't do it if I come to the real thing?" Seeing He Bohui's appearance, Qin Feng couldn't help laughing.

To be honest, Qin Feng himself doesn't know much about management, but he has learned a lesson from the history of Zhuge Liang being exhausted, that is, to be a leader, the most important quality is to know people and make good use of them.

Of course, all Qin Feng hears now is on paper, whether He Bohui can be of great use depends on his future performance. (To be continued......)

PS: PS: Two in one big chapter, there are some things to be busy today and tomorrow, so I won't divide the chapters.