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In the reception room on the top floor of Jing'an Kerry Centre, the Oriental Pearl TV Tower can be overlooked from the floor-to-ceiling window glass.

"Long admiration, Mr. Chen." He is not fluent in Mandarin and may even feel like biting his tongue in the next second.

"Mr. Shen is polite."

"Can you speak in the vernacular?" Shen Yiheng was surprised.

"The headquarters of Pangu Group is in Pengcheng, which is nothing."

In Lingnan, locals call Cantonese vernacular. Although Pengcheng is an immigrant city, Mandarin is the main language. But when dealing with Lingnan people, how can they not speak the vernacular? Moreover, provincial stations, broadcasts, and even bus stops can all be used in the vernacular.

Shen Yiheng is a Hong Kong native, and it is normal for him to have poor Mandarin, but he is much better than the president Chen Jiapei, a Thai-Chinese. Therefore, Chen Bo's fluent vernacular instantly shortened the distance between the two.

How could he not know that Chen Bo took the initiative to invite him to talk about business cooperation with him from his secretary, so he immediately sent someone to collect relevant information.

Although Chen Bo is a trendsetter among Internet companies, he is a leader. But there is not much information available, because this is a new star in the mall that has only emerged in the past two years, and even if you ask acquaintances through relationships, you can't find it.

Few media outlets have been able to dig deep into his behind-the-scenes life, and so far he has only been interviewed by two media outlets, and they are all official. And he can take the initiative to choke his voice with the unsociable media, and refute the reporter's body.

From the perspective of the operation of various business means, he likes to take the sword sideways and find another way, which is more like a business wizard. But he likes to protect himself, such a person is not easy to deal with, but it may help Superbrandmall break the current embarrassing situation.

Therefore, after careful consideration, I immediately visited the door in person to show my attention.

"I have a question, what is the positioning of Superbrandmall?" Chen Bo did not directly talk about cooperation, but asked a question that could be answered in the newspaper.

"The No. 1 shopping mall in China, a high-end shopping mall integrating shopping malls, department stores, catering, entertainment, and leisure!" Shen Yiheng blurted out.

"But I heard that your company's investment promotion work is not going well." Chen Bo began to make moves, directly hitting the other party's pain points.

"That's because they don't know the whole Huaxia market." Shen Yiheng is also a little depressed, he has found a lot of international first-line brands, hoping to enter the Super Brand Mall, and even promised a two-year rent-free contract, but those companies are all refusing on the grounds that the current Chinese market cannot afford the high cost of luxury goods.

In fact, they are really stupid, the entrepreneurs who went to the sea in the 80s have now accumulated a lot of wealth, and there is a lack of high-end consumer products to match it in China. And the Chinese have the best face, they have been poor for so many years, of course, they have to start the mode of buying, buying, buying.

"I look forward to opening a super cinema in Super Brand Mall, an animation product theme experience store, and a modern KTV."

"Why?" Shen Yiheng was a little disappointed, these are not top consumption places, and they will not help Superbrandmall much.

Chen Bo saw his expression in his eyes, the corners of his mouth rose slightly, and said, "The IMAX giant screen cinema is bigger than the one in the Shanghai Science and Technology Museum." How is it? ”

"Really?"

"Of course."

This really can't be blamed on Shen Yiheng's short knowledge, IMAX of course he knows, it is a giant screen theater delivery system, which is the ultimate audio-visual experience, but the cost is quite expensive. The science and technology museum is used to screen high-definition technology films, and it was only installed last year. The cost of a set of systems is 15 million yuan, and the giant screen theater with a width of 21 meters and a height of 14 meters is very shocking.

It is definitely the king of entertainment experience, not to mention, it has to pay a licensing fee of $60,000 and a maintenance fee of $50,000 to the IMAX parent company every year.

Therefore, any shopping mall will also become famous because it has an IMAX-level theater, not to mention that this will be the first giant screen theater in China.

"I suggest that Mr. Shen can start from the aspect of family entertainment, so that three generations of the family can get the best shopping, leisure and entertainment experience here. The Chinese family concept is very heavy, and the current consumption power of young people is limited, so they have to start from the person who manages the money bag. ”

Shen Yiheng pondered for a moment, nodded and said, "You're right, it's me who ignores the differences between Eastern and Western cultures. Blindly seeking only luxury. If the family experience is the center, it is a business model of 3 Fs and 3 Es. Family，Fashion，Food。 Family, Fashion, Event, Exhibition, Entertainment, Events, Exhibitions. ”

"Beautiful, Mr. Shen deserves to be the elite of business planning. Smell one can know ten, draw inferences from one to three, admire! Chen Bo couldn't help applauding him, what he said was just a rough introduction, but the other party was able to summarize the business model in such a quick and short period of time, so he had to be convinced.

Thousands of clothes are not worn, Shen Yiheng's face is red, and he is very useful, "It's all the inspiration that Mr. Chen gave me." The rent will give you the best price, and fully cooperate with Xingchen Culture to settle in Super Brand Mall! ”

"This is just one of them, now is the Internet era, doesn't Mr. Shen want to use the Internet to promote?"

What does it mean to just open a store? I even have a promotion service for you, a fashion shopping center for young people, a family entertainment center for middle-aged and elderly people, and an experience store for teenagers, as long as I have all of them, I can give you a whole flower.

The more Chen Bo and Shen Yiheng chatted in the office, the more speculative they became, and they almost became confidants, and reached several cooperation agreements.

For Suning to enter the Shanghai market to take the lead, this time it is a high-end fashion 3C digital experience store, with the experience model to drive the marketing of products. In the past, home appliance chains were simple sample displays, and there were not many consumer interactions.

The 3C digital, audio-visual entertainment can allow users to feel the pulse of science and technology more intuitively, which is also Suning's image store in Shanghai. As the second largest shareholder of the individual, how could Chen Bo give up the opportunity to benefit Suning.

Shen Yiheng's actions were fast, and the next day he put a full-page advertisement in the newspaper, announcing that he had reached a cooperation agreement with Xingchen Culture. The investment of Galaxy International Cinema, the first IMAX giant screen cinema in China, is about to land in Super Brand Mall, with a total investment cost of about 30 million yuan, which will become the premier super cinema in China, and introduces the popular science knowledge of IMAX theaters in a large way.

Jin Guoping read the newspaper, and his face was so angry that his face was almost crooked, can you kid be a high-profile person and do things in a low-key manner? It is impossible to toss less, but people did not violate the agreement, saying that there are 3 theaters in Shanghai, and this is the second one! But this theater is a bit too eye-catching, with a prime location in Lujiazui, Asia's No. 1 shopping mall, Super Brand Mall, and IMAX giant screen theater. No matter which keyword was stimulating his sensitive nerves.

If he knew what Chen Bo was doing now, maybe he would have to be even more excited.

At Pudong Airport, Chen Bo and Su Chenghao stood at the exit of the business terminal, waiting anxiously and excitedly.

A team of more than ten people, pushing a luggage cart, walked into their field of vision. The head was a white man with glasses, and his shiny bald head was particularly eye-catching. When he saw the words "Dreamorks" held high in Su Chenghao's hand, the man's eyes lit up, and he walked briskly with an infectious smile.

"Jeffrey, welcome to Huaxia." Chen Bo duly stretched out his palm representing friendship.

"You're Vincent Chen? Oh my God, you're younger than I thought you would, are you sure you've graduated from college? The bald Jeffrey was surprised.

"I'm 22 years old, but none of that seems to matter. Gates and Steve Jobs founded Microsoft and Apple at the age of 21. Chen Bo had to explain his age. Originally, he was quite young, and European and American people saw that Chinese people have face blindness, so they would always adjust their actual age in their hearts.

"You're right, I was abrupt. This is Ms. Melissa, a gold medal producer, and she is in charge of this collaboration. Jeffrey pulled a white woman, about 30 years old, with a shrewd look in her eyes.

"Everyone is welcome to visit, but according to our Chinese rules, it is time to take a break and enjoy a delicious Chinese meal."

After all, it was a group of foreigners, although it was in the business terminal, it was also a bit eye-catching, so Chen Bo hurriedly asked Su Chenghao to arrange for them to get in the car first and send them directly to the booked hotel.

The Audi A4 driven by Chen Bo in Jeffrey is more luxurious than ordinary family cars, and much more low-key than Mercedes-Benz and BMW. It is still more suitable for a young man to drive this car, but for his identity, it is obviously a little unbelievable.

"I really didn't expect that you don't even have a driver, and you still drive such a cheap car."

"This is a rule handed down by our ancestors, and wealth is not exposed. And the car is just a means of transportation, isn't it? ”

"So what are you doing with all that much money?"

"Isn't it fun to show your self-worth and sense of accomplishment, just like your dream is to make movies and animations." It is true that with Chen Bo's current status, status and financial resources, he can buy luxury cars and mansions at will, but what is the meaning of that?

"Well, that's true, we Jews make money, we can make money, but we don't have much to enjoy."

"Speaking of Jews, during the Song Dynasty in our country, that is, a thousand years ago. There was a group of Jews who came from the original way to live and work here in peace and contentment, and we call them the Joyful Ones. ”

"It seems that this is a land that Jews are not unfamiliar with, and I like the history of China very much, and I can take this opportunity to walk more."

Jeffrey's face was excited, and Chen Bo's obvious words aroused his interest.

"When I'm done, I'll arrange it for you."

Chen Bo reminded that it's not a problem to come over and have a good time, but you also have to work first, otherwise you will be summoned from the United States to travel for free?