PS: Xie Lu Xie traces ゞ Guang's reward!

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"Our plan was to start out with no attribution to the songs. After uploading the MV, increase the popularity of the MV through the click-through rate, and then upload the practice room version of Kyuhyun Oba. In the conference room, Hyomin talked endlessly.

Because she was named by Choi Jung-won to participate in the design of Kyu-hyun's solo single, she is also in charge of the MV publicity plan.

Cha Eun-taek is currently shooting a music video for SGWannaBe, so Kyu-hyun's solo single is in charge of a cutting-edge MV director from A.P.

This person's name is Jin Shengxin (book friend 1h moon bird cameo), of course, it has nothing to do with Jin Shenglong.

He is a top student who graduated from USC, his hobbies are music and movies, and he dreams of becoming a director.

Hyo-min is her deputy, responsible for the production and planning of the entire MV.

Of course, Jin Shengxin is still working as a deputy for Li Cangdong and participating in the filming of "Miryang". So the main planner of Kyu-hyun's solo single is actually Hyo-min.

While listening to Hyomin's report, Choi Jung-won went through the whole process in his mind.

When she had finished speaking, she nodded and said approvingly: "Yes, such a mystic style can seduce the audience's curiosity." We don't need to work hard to promote it, we can use word of mouth to spread the song. Your idea is amazing, it's worth a try. ”

"So, Oba, do you agree?" Hyo-min smiled, her bright eyes with a dazzling brilliance.

Although she likes to do such things very much, she has not studied systematically after all, so she doesn't know if the plan that Lu Dao came up with can enter Cui Zhengyuan's eyes.

"Well, you've got a pretty good plan. There is a great possibility of success. In addition, I also do my part, and I will instruct YouTube to put the MV on the homepage recommended version. ”

Although the recommended version of the video website can only be occupied by the most popular content at the moment, when the website wants to do a strong promotion for a certain work, it will do something tricky.

Anyway, the data is all in the background, and it does not involve tax and commercial accounts, so it is not afraid that it will be investigated and exposed.

Cui Zhengyuan is understandable to do this, and of course he has a good channel to help his own people.

Not only Hyomin, but Kyuhyun is also bottomless.

The person who planned the most important solo single in his life for him was not the tried and tested old men in the company, but Hyomin, a younger sister who watched him grow up, can he not be nervous?

"Brother Xie Lu. I'm going to bother you to help. "Although it is just a matter of Choi Jung-won's words to let YouTube change the data and put the MV on the homepage, but in terms of favors, Kyun Hyun owes Dafa.

Waving his hand casually, Cui Zhengyuan said: "What's so polite about this, if you can enter Europe and the United States with this song, I am the happiest person." ”

"I really envy Kuixian Oba, who can get such a good song from the executive Oba. Alas, I don't know when we will have such an opportunity. "Hyomin's nature has flare up again. Inadvertently called out to Qu.

has been together for a long time, and Cui Zhengyuan knows exactly what kind of character each of them is. So I didn't pay attention to her attitude at all, but continued to focus on work. "What are you going to shoot the practice room version?"

Hyomin's eyes blinked. I never understood what Cui Zhengyuan meant, and asked rhetorically: "Isn't the practice room version just filmed according to the real thing?" Wouldn't it be nice to spread the picture of Kyuhyun Oba recording a song in the studio? ”

Choi Jung-won shook his head with a smile, and at the same time had a clear understanding of Hyo-min.

This girl's talent is good, but because she hasn't accumulated it before. So the experience is not very sufficient. Now that I am rashly approaching the planning industry, it is a little ill-considered.

Her thoughts are similar to A.P's previous debut song "Reunion in the World" of GirlsGeneration, both after the debut song was announced. Pictures of the girls dancing in the practice room were announced.

But the problem is that A.P Company announced the practice room version of "The World of Reunion Again" to let the outside world have a clear understanding of the strength of these girls.

In that way, the more realistic it is, the more powerful GirlsGeneration will be.

Because of such a simple environment, you can see at a glance that there is no element of fraud in it.

But Kyuhyun's single is different, and the ultimate goal is to make him and the song "Bwhatuwannabe" popular.

It's too plain a mirror, who would want to look at it? Except for those celebrities, Kyuhyun hasn't reached that level yet.

"It's too simple to be attractive. We need to consider the real and the sophisticated, so that we can maximize the effect. Cui Zhengyuan first corrected their concepts.

He then explained their situation and Kyuhyun's situation in detail, and taught Hyomin, "Each planning is an independent process, and past experience can be used as a reference, but it cannot be taken as truth. The world is changing, and people's level of appreciation and cognition is constantly changing and improving. Using the old methods of the past to deal with new problems will not only fail to achieve good results, but may also backfire and be badly evaluated. ”

Kyu-hyun and Hyo-min's eyes lit up, and they kept Choi Jung-won's words in their minds. If they had a pen and paper with them at this time, they would probably take notes on the spot.

This is something that Korea's most successful entertainment planner said himself, and the gold content in it cannot be bought anywhere.

But if a somewhat motivated artist can get this teaching, he will definitely have a bright future in the future.

Kyu-hyun and Hyo-min are both their own people, and Choi Jung-won is also happy to teach them. He continued: "The most taboo thing in planning is actually repetition. When I did the retro trilogy for WonderGirls, you all saw it with your own eyes. How many so-called retro songs were produced in the entire ballad world during that time, and what was the result? If the first and second followers can still drink some leftover soup, the rest are basically cannon fodder. ”

The situation he said was certainly impressed, by Kyu-hyun and Hyo-min.

During that time, the Korean music industry had a trend of going retro in an all-round way, and they sang on stage with their mouths open. If it's not a retro song, I don't dare to open my mouth.

It's only been a few years since WonderGirls is still popular as a national girl group. And those who followed behind and imitated back now can't find anyone.

"If it's a small company or a small artist, it's actually nothing to follow the hype, and you can still make some money more or less. But we are different, we A.P company is the leader of the industry, the focus of many people's attention. In addition, we have nowhere to learn but to keep going. If others are following trends, we must strive to create trends. Choi Jeong-won told the two students about the current situation of A.P.

But in the hearts of Kyu-hyun and Hyo-min. But it's a lot of pride.

What a desirable fact it is to create trends.

What is popular this year, and when it will be popular, will be achieved through our hands.

As long as you are a little ambitious in the entertainment industry, you all dream of one day being able to do this.

As members of A.P., both Kyu-hyun and Hyo-min are eager to learn as soon as possible and become the kind of trend-setting person that Choi Jung-won said.

Cui Zhengyuan said that he was addicted, and said deeply: "In fact, the development direction of entertainment trends is unpredictable. Other words. There is simply no context for you to figure out such a development trend. Otherwise, there would not be a retro boom in today's increasingly developed sound, light and shadow techniques. So how to guide the trend is that we need to go off the beaten path. Maverick. Being unique is the best way to attract attention. It attracted the attention of most of the society, and it formed a trend. Do you understand? ”

In this passage, Cui Zhengyuan is telling the truth. It's also a feeling.

Although the Korean music industry has developed, it has also lost its creativity since then.

When one type of music becomes popular, others flock to it. Copy and copy. The result is that everyone is rotten on the street together, which makes the audience and fans very dissatisfied.

You played sexy and fired, but you didn't wait to enjoy the fame and fortune brought by the fire. As soon as I turned around, the song world suddenly came like a spring breeze overnight, and they were all playing sexy.

You played Qingchun Feng and attracted countless male fans, but within a few days, the appearance of little girls who were twisting abounded.

Even if Cui Zhengyuan is powerful, he can't stop others from doing it.

The only thing he can do is to popularize the essence of entertainment planning to the people around him, so that A.P Company does not fall into that situation.

"Brother, are these your secrets?" Kyuhyun asked as he soaked up the knowledge with relish.

Cui Zhengyuan said these theories, he had never heard before.

If this is really the exclusive experience of Executive Director Cui, then they will make a lot of money.

Shaking his head, Cui Zhengyuanshi said: "Actually, it's not an exclusive mystery, and if you do entertainment planning to a certain extent, you will naturally understand these truths." Do you see when Lee so-man and Park Jin-young play the rest of others? Even small companies are not ignorant of this truth, but they have no capital and are not sure whether they can catch fire or lose everything after being maverick, so they have to take the safest way. This way, although the profit is a little less, the same risk is also much less. After all, it's a style that has been proven to be recognized, and they just do it. ”

"Then Oba, can you tell me how to do the single of Kyuxian Oba?" Hyomin was impatient and asked urgently.

Her prediction was rejected by Cui Zhengyuan, so she wanted to see what trick Cui Zhengyuan would give.

Cui Zhengyuan first affirmed her idea and said: "The follow-up version of the practice room you proposed is right, it will give people the pleasure of revealing the true face of Lushan, and it will definitely attract a lot of attention." But the simple practice room version is not good, it is too monotonous and does not meet the expectations of the outside world. ”

"Well, it's like ......" Choi Jung-won hesitated for a moment before finding a suitable metaphor. It's like when you hear a sexy and enchanting singing voice, you will definitely be very interested in the people behind the scenes. As a result, when the curtain is lifted, it is not the national goblin Lee Hyo-ri who appears in front of everyone, but Shin Feng-sun, what do you think will be the result? ”

Hearing that Choi Jung-won was arranging Shin Bong-sun here, Kyu-hyun and Hyo-min burst out laughing.

Speaking of which, although Shen Fengshan is not from A.P, he actually has a good relationship with them. Because her other identity is an arts teacher at A.P. Company.

A.P is full of male gagmans, and sometimes the professors of female artists are a little unsatisfactory.

After all, men and women are different, and some female artists are not clear about the situation when they meet in the show. If you don't understand it, you can't teach it.

In this regard, Shin Fengshan is naturally a qualified teacher.

So Choi Jung-won invited Shin Bong-sun to come over as a teacher after consulting with Tony. The condition of the return is that the trainees of Tony's company can come and listen to the arts class with the trainees of A.P. company.

As for the other courses, that's not going to work.

When it comes to A.P's trainee training system, it is the most advanced in Korea and the most important tool for A.P to maintain its leading position.

Choi Jung-won has already given Tony the corresponding reward, and no more will do.

After all, Hyo-min was a good person, and she immediately understood what Cui Zhengyuan meant. "Oba, you're saying the practice room version is a little more flashy?"

Cui Zhengyuan clapped his hands and praised: "Yes, you think, there can be dry singing in the practice room, but what chorus part can't be had?" ”

"yes, we can bring those feat kids over and practice together. You can also gather an accompaniment orchestra to perform live. No one has stipulated that the version in the practice room must stand noisily behind Mikefen, and you can't do anything other than sing. Kyu-hyun also figured it out and told what he expected.

Choi Jung-won added later: "Anyway, Hyo-min, you're still doing costume design, so you can get some beautiful clothes for Kyu-hyun." When the practice room version is launched, it will be a good eye-catcher. ”

Finally, he added, "It's a little shiny, but you have to remember that this is our practice room version." Authenticity is the first principle, which is to intuitively let the audience understand the strength of Kuixiang. So it's okay to be better, but you can't put the cart before the horse. If it is more flashy than the performance of the Golden Hall, it will make people feel fake. ”

He has taught everything that should be taught, and the next thing is to see the specific operation of Hyomin and Kyuhyun.

This time, Cui Zhengyuan decided not to interfere and let the young man do it.

It's not a very difficult plan, and they should be able to do it well.

In Choi Jung-won's mind, he wants to train Hyo-min as the future art director of A.P.

In the future, when they step down from the position of artists, Hyo-min, the artistic director, and Kwon Ji-ryong's music director, will be the twin stars of A.P's planning and production in the field of pop music. (To be continued......)