Therefore, in the second half of the year, for the Li family, the most important task is to lay Jihua outlets in big cities such as Beijing and Puhai.

Another more important task is to advertise several important industries under the Li family to the imperial court in the second half of this year.

Among them, Li Yifan's most important thing is the advertising and promotion of Phoenix Distillery and Red Lantern Milk Powder, although the performance of Phoenix Distillery in the past six months is not as wonderful as Shuguang Construction Company and Li's mother and child chain stores, but that is only relative to these two companies.

Compared with its own history, the current Phoenix Distillery can be said to be completely incomparable, and the current Phoenix Distillery can be described as an unusually eye-catching performance.

Last year, this distillery was just a fledgling in Ben Thanh, but now it has firmly established itself as the strongest liquor factory in Ben Thanh area, not only in the field of high-end liquor, but also in the low-end liquor market.

And as the reputation of Phoenix Distillery is getting louder and louder, now the brand of Phoenix Distillery is already well-known in the province, and in the northern province, it has been praised as one of the few local liquor brands that can compete with well-known domestic liquor brands such as Moutai and Wuliangye.

Moreover, with the development of Ben Cheng as a tourist city, the two medicinal liquors produced by Phoenix Distillery and Phoenix Alcohol have spread to the whole country with the arrival of tourists.

Although in terms of popularity, it is still a little weak compared to some old brands of medicinal liquor, but now it is a little famous in the national market.

Therefore, Li Yifan believes that now is a good time for Haode to vigorously expand the popularity of this Phoenix Liquor Industry. Actually, about the operation of this liquor. He already has quite a lot of confidence.

Speaking of the white operation of liquor. For others, it may be a headache, but for Li Yifan, it is simple, because there are countless successful operation experiences in later generations for him to learn from.

For example, the liquor known as Huaguo Dream, a few years ago, it was just a local second-class liquor factory, but people were willing to spend money on advertisements on the imperial court, and then sponsored some activities with high attention from time to time. Or it's a sport, and naturally the popularity of this wine comes up.

Therefore, the most critical point is to first make this brand appear on the court stage and be remembered, and then the rest will be easy to operate, you can sponsor activities with a high degree of attention, or engage in charity with a large amount of money, or entrust some well-known sketch actors to engage in advertising placement at the Spring Festival Gala with the highest attention in China.

These are very mature means of operation in later generations, and such means of operation may be relatively new at the beginning. But it will soon be recognized by consumers, and it may even lead to a series of controversies.

However, this is the most haode publicity effect for Li Yifan. If you are not afraid of controversy, you are afraid that there is no controversy!

There is also red lantern milk powder, which is also a project to be solved this year to be advertised on the imperial stage, and now the milk powder production of the Red Deer River Ranch in Canada is steadily increasing, and according to Li Yifan's instructions, it is no longer producing whole milk powder for adults, but is making every effort to produce formula milk powder for infants and young children.

Li Yifan knows that as long as the brand of red lantern leaves a haode impression on the Chinese people during this time, then he will have the opportunity to take the lead in the future Guoyang milk powder war.

Therefore, the sooner this project is operated, the better, but it is not so easy for brands that generally have no way to advertise on the imperial court.

Most people will operate through some special public relations companies in the capital, but Li Yifan has a relationship between Yang Yuhe and Tang Qingfeng, so it is much easier for his products to be advertised on the imperial court.

After half a year of accumulation, Li Yifan now has enough cash flow in his hands, Phoenix Winery, Red Lantern Milk Powder, and Shuguang Construction Company, these three companies alone have contributed more than 200 million to their family in this half a year, nearly 300 million cash flow.

This year is not ten years later, and the money is still relatively valuable now, even in the prime time of some channels with relatively high ratings on the imperial court, a few seconds of advertising is only fifty or sixty million, and after ten years, if you don't have hundreds of millions of funds, you don't even think about it.

With nearly 300 million funds in hand, it is enough for the operation of this project.

And in Li Yifan's thoughts, he doesn't just plan to advertise, he wants to do a lot, and the current way of soft advertising is not very popular, so for him, this is a very good opportunity.

For example, proposing a better way of operating a program to the imperial court, and then obtaining the naming right, such a model is very common in later generations, but it is not too much in this year.

With the rise of Shonan TV in recent years, the TV programs of Imperial Court TV have passed in terms of ratings, especially in some large-scale comprehensive entertainment projects.

So in the past two years, the imperial court station has been reforming and innovating, and wants to regain a certain number of ratings on entertainment programs and Shonan TV, and the most difficult point is innovation.

So as long as I can give them a few ideas from the future, I believe they will be happy to make a deal with them.

For this trip to the capital, Li Yifan has been making detailed preparations, after all, the success of this negotiation in the capital means whether their two industries can become bigger and stronger in the future.

However, before going to the capital, there is one more thing he must do, that is, Wang Teng is going to come from Hangzhou in the past two days, and he must do the corresponding reception work.

Over the past year or so, Wang Teng has become popular in China, and his two websites have been launched, one of which is the website of the Forty Great Thieves, which has been completely popular in China.

This platform not only provides opportunities for many small and medium-sized businesses in China, but also provides opportunities for some small and medium-sized businesses in the world.

Just this year, the 40 big piracy websites, it can be said that they have entered a golden period of rapid development, the speed of expansion is very fast, compared with last year, the entire scale has expanded by 200 percent, such a growth rate, but many of the same people in the industry look sideways, even the giants of the United States network distribution, E-BAY and Amazon, are also full of vigilance against such a Chinese website.

Because of the rapid expansion of the website, this year's forty thieves of the company, can be described as high-spirited, recruiting everywhere does not count, but also continue to make the company's profits, once again smashed into the company, I heard that some time ago, there have been some banks began to contact, Wang Teng hopes that he can put the forty thieves on the website.

Another thing that made Wang Teng attract the attention of the domestic network industry is that the C2C business website he launched in the second half of last year was found to be leaked.

As soon as this leakage network was launched, it caused a sensation in the domestic network industry, and the reason is very simple, Wang Teng launched this website, which is Chiguoguo's and the American industry giant E-BAY!

Earlier, in the development of the website of the Forty Thieves, E-BAY had intervened, and the arrogance and insatiable greed of the Americans made Wang Teng very dissatisfied with them.

After arduous negotiations between the two sides, Wang Teng still kept 75% of the company's shares, but now with the rapid development of the 40 thieves, Wang Teng has begun to feel distressed about the 25% shares paid to SoftBank and E-BAY.

If the company goes public, the $100 million in support that these two companies have paid at the beginning is nothing compared to the profits they can make.

And what troubles Wang Teng the most is that E-BAY has a stake in his own 40 thieves company, and he still wants to be unique in the domestic C2C field.

How can Wang Teng, who has long regarded the country as his backyard, accept it?

Both sides are engaged in e-commerce, it was originally a competitive relationship, when the forty thieves were developing, they had to accept E-BAY's financing, and now the forty thieves are developing so well, E-BAY is equivalent to picking up a big bargain, and for the forty thieves, they are equivalent to disguised capital enemies, taking their own flesh and blood, to feed their competitors, which is very unwise.

Therefore, after E-BAY acquired eBay last year and planned to expand C2C e-commerce in China, Wang Teng quickly established a sole proprietorship company, and then entered the market.

And this time this company is Wang Teng and Li Yifan, two like-minded friends, together with the absolute holding of the company.

Without the constraints of foreign shareholders, the leaky network gave the ambitious eBay a heavy blow as soon as it came up, and when eBay still relied on charging merchants to start its business, it announced as soon as it came up that it adopted a model of no charge to merchants.

Such a move directly gave eBay a blow to the head, their turnover, must go to last year, immediately came to a situation where it did not rise but fell, but the Americans are wealthy, and they are still arrogant and confident, they think that these Chinese people are SB, no charge, Lao Tzu is consuming and consuming energy to death you......

So the network marketing war between eBay and Pick Up Leak began, and both sides increased their investment in TV and online advertising, but at present, it seems that the two sides are inseparable...... (To be continued.) )