Chapter 194 EA Vicious Competition Acquisition
Don nodded and blinked, and Jeff understood, and continued: "EA offers $8 million. Is Longteng's offer of 2 million too low? ”
This price is actually a false price negotiated by the two themselves, and the real price of EA is 6 million, which is just to raise the value of themselves, and it also has the meaning of testing the hole cards of the dragon.
But Yang Yun didn't know this, and after he heard the price, he felt a little difficult.
Assuming that EA really quotes so much, then 8 million will definitely not be the final transaction price, and the two sides will go back and forth a few times, maybe the final transaction price will reach 10 million, or even more.
The question is, what exactly is EA going to acquire, in the form of a holding partnership, or will it directly add Distinctive to EA's global studio list and make it a wholly owned subsidiary?
Different solutions, Distinctive and Dragon Teng's response methods are not the same, and it is very difficult and unreliable to guess the opponent's behavior to determine your own actions.
Yang Yun has participated in a lot of negotiations and is very experienced, he laughed, did not answer Jeff's question, but talked about his affairs in Moscow: "Two days ago I was in Moscow to discuss the company's cooperation with two European game software companies, and the three of us negotiated very happily and finally reached a cooperation agreement. ”
Yang Zhan played the role of a compliment: "The Soviet Union's 1C and France's Ubisoft? ”
"Ubisoft Software?" Don and Jeff were a little shocked in their hearts, they hadn't heard of 1C, but Ubisoft is now the largest game production company in Europe. The scale and strength are much stronger than their Distinctive.
Could it be that Dragon acquired Ubisoft? If that's the case, then Distinctive's future opponents will be much more terrifying!
At the beginning of this year, the Japanese Pharaoh Holding Company entered into a joint venture with Longteng. Work together on a project to port the MD platform for PC games, which is in the eyes of industry peers. It's a sign of the invasion of Dragon and Sega into the PC gaming industry.
Companies across North America have heard about it, and Distinctive is just as worried, and has worried about whether it can withstand the onslaught of Sega and Dragon's games.
And just now Yang Yun talked about Ubisoft, the strength of this company is stronger than Pharaoh Control, Tang and Jeff smiled bitterly in their hearts, not knowing what to say.
I can't go on this day, the strong are always strong, and the weak are difficult to get ahead, where is there a chance for their small company to survive!
Yang Yun looked at the strange expressions of the two. smiled secretly in his heart, and said lightly: "It's the two of them." However, Ubisoft and 1C also have a common business in educational software, so we have only integrated the game business. Hey, why am I saying this? If you two want to know the specific details, we will announce the details to the outside world. ”
Yang Yun knows very well in his heart, since there are two companies competing for acquisitions, will Distinctive feel that it is a strange commodity to live in, use EA to raise the purchase price of Longteng, and use Longteng's offer to stimulate EA to continue to increase the weight?
Psychological warfare is the same as gambling. How to protect your hole cards, how to confuse and mislead your opponent, how to correctly answer your opponent's bottom line, and how to get higher benefits. This is the most important skill for good negotiators.
It's not that Yang Yuntu is an old man, 8 million will be smashed if he doesn't sell it, and 10 million will be quoted at 15 million if he hesitates. Not to mention that this practice is a waste of money, it is also very easy to arouse the disgust and vigilance of Distinctive. I wonder if they will still be reluctant to sell!
Yang Yun did this as a last resort. So he deliberately pulled Ubisoft to pressure and obfuscate the public!
"Dragon and Ubisoft integrate the gaming business unit......"
Don and Jeff sighed secretly, Ubisoft can still make educational software and avoid the edge of Dragon, but they are Distinctive is a pure game production company, if they really refuse to cooperate and join the EA camp, it will be a way to go dark.
Yang Yun suddenly asked, "I wonder if EA is planning to acquire Distinctive, or is it just limited to project cooperation?" ”
Tang and Jeff hesitated for a moment, feeling that this question could not be hidden from Yang Yun, so they answered honestly: "Acquisition, we will become a studio under EA." ”
"So did Larry say that he wanted you to join EA-Sports, or did he want to be some separate division under EA's head office?"
There was no need to hide the question either, and Jeff replied, "Independent department." ”
Hum! EA has a good hand to play!
EA-Sports has 30% of the equity belongs to Yang Yun, and Distinctive's racing games can obviously be assigned to the EA-Sports sports game category, but they don't put it in, but make it an independent department, and the discerning person will know what it means at a glance.
Yang Yun's participation may even affect the strategy of EA's top management, and it is very likely that EA will not continue to invest in it until the 30% ownership is negotiated with him, and even consider abandoning the brand and creating a new sports game series!
That's easy, Yang Yun doesn't want to be entangled anymore, since EA wants to fight, then I'm not afraid of Longteng!
Yang Yun smiled and said: "Long freed up $12 million in cash to acquire 100% of the equity of Distinctive Software, and promised not to lay off employees without reason, not to affect the company's business decisions, and to hire two people to continue to serve as the company's leaders at twice the current salary." What do you guys think? ”
"$12 million cash acquisition?!"
The two were shocked and looked at each other, this price was more than double that of EA, and both of them saw joy in each other's eyes!
The attitude of Longteng Company made the two feel like they were on a roller coaster, and coupled with the participation of EA Company, this acquisition case became ups and downs, and the two even felt a little overwhelmed!
A week ago, Yang Zhan, who claimed to be the head of the marketing department of Longteng International, came to the door and proposed a cooperation or a tender offer.
After three or four days of tug-of-war, Longteng offered 2 million yuan to acquire 80% of the shares, and became the owner as an investor, which will not affect Distinctive's daily business decisions.
The day before yesterday, Longteng raised the price, acquired 70% of the equity for 2 million, and the equity requirement dropped by 10%, which was a step away from the initial offer, and the two were a little loose.
2 million can make the two of them quickly cash out, each become a millionaire, and will continue to enjoy 30% of the future gains, but the two habitually said that they need time to think about it, and the matter was delayed again.
But early this morning, they were flattered by the visit of EA President Larry, especially after Larry heard that Longteng had sent someone to contact him, and that strange expression made the two smell unusual.
Larry quickly proposed an overall acquisition of 6 million, plus an offer of about 1 million in game copyright compensation, making it clear to the two that EA and Longteng are competitors, and they are distinctive!
After sending Larry away, the two were still talking and laughing, but the biggest boss of Longteng came to the scene and proposed a purchase, and a $12 million cash acquisition, plus twice the salary to hire the two to continue to be in charge, this acquisition plan was like a huge pie smashed on the top of the two heads.
"Mr. Yang, please give us a moment to think about it, xiexie......"
Don stood up, a little bewildered, and hurriedly left the conference room to discuss privately with Jeff.
"Jeff, 12 million, we can get close to $4 million each after taxes! My Ferrari, your sailboat, have landed! ”
Tang quickly calculated the final income, his face was full of excitement, and he didn't forget to add: "And we can still get an annual salary of 120,000 yuan to continue working, please tell me a reason for refusal!" ”
Jeff also couldn't hold back his excitement: "No! There is no reason to refuse! From 2 million, to 6 million, to 12 million, this week must be our lucky week! ”
But when celebrating, Tang suddenly stopped: "Weishenme, they will be so optimistic about us?" Jeff, are you willing to keep waiting? Maybe tomorrow, or next week at the latest, do you think they'll get 15 million? ”
With that, both of them fell silent.
There is another opportunity to probe it, EA does not know that Longteng intends to acquire, they can try to test Larry with the purchase price of $12 million, if the two companies are really rivals, it is not impossible for EA to be willing to pay $15 million!
"Don, maybe we should think again, maybe $12 million is also a gross underestimation of our team." Jeff finally made up his mind, he still wanted to wait a little longer, at least listen to EA's secondary quote before making a decision.
"That's it!"
The two returned to the conference room and saw Yang Yun sitting like Mount Tai, Jeff said apologetically: "Mr. Yang, this matter is too important, can I still think about it for another night?" You know, Distinctive is the brainchild of Don and me, and we've been running it for almost 10 years......"
"Yes, please give us an answer as soon as possible!" Yang Yun politely stood up, shook hands with the two, and left Distinctive with a smile.
During the whole negotiation process, Yang Zhan did not express his opinion, he couldn't understand Yang Yun's negotiation strategy, and asked suspiciously: "Mr. Yang, the two of them are obviously reluctant to sell, or are they ready to listen to EA's second offer, and we don't put any pressure on them?" ”
Yang Yun smiled mysteriously: "Greed is human nature, and people will regret their greed sooner or later!" (To be continued......)