Through Qian Shunping's narration, he gradually learned the ins and outs, especially the twists and turns of "Black Cat Sheriff", which made people feel a little embarrassed and even somewhat disdainful.

Director Dai Tielang is a returned overseas Chinese, and his thoughts are relatively Westernized, even if he performs in life. Hamburgers, Coke, ice cream, and other things that were very rare in the 80s were staples of this talented man.

At that time, Meiying was still planning to allocate the era, with only a quota of 700 minutes per year and more than 30 directors in the whole factory. Director Dai was inevitably marginalized, and Sheriff Black Cat's script was handed in and did not receive support, but he did not give up and took the students to spend ten months trying to make two episodes, which was also ruthlessly rejected.

The reason is that "fighting and killing are too violent and have no artistic beauty." "This kind of picture that looks extremely pediatric in modern times is so terrifying in that era that it is indeed a little difficult to understand. Later, the leaders of Yanjing TV inadvertently found out and thought that the subject matter was good and novel, so they tried to broadcast two episodes without any publicity, and the influence was sensational, and the reputation was also very good.

At this time, it was 87 years, and it had been 4 years since the production was completed.

Even such a good film still didn't get much support, and after barely making three episodes, it suffered a lot of unfair treatment.

For example, cartoons went to foreign exhibitions, but the list reported did not have his share, and the awards of that era still carried a lot of weight in their hearts, which made Director Dai disheartened. In addition, the original author Chu Zhixiang resorted to the court to ask for copyright fees, which broke up unhappily and finally ended up without a problem.

Director Dai got his retirement certificate later, and he was swept out of the house in just a few days.

"Old money, history must not repeat itself. Just look at the current situation, whether it is a film film or an animated film, you must respect the main creators, without their ingenious ideas, you can't make excellent works. For the remaining problems, what should be solved must be solved, and I am not short of money. You go back and check what they are, and then ask the administrative department to notify them one by one, find a place to sit down, and solve all the problems. ”

The current Xingchen Meiying is no longer the state-owned enterprise it used to be, and it does not have such a big right to speak, so it has to set up a banner in the circle from word of mouth in order to attract more excellent original creators to join.

Feelings are only one aspect, there is still a long way to go to really achieve perfection, I can give you funds, I can introduce the latest technology to you, and even give you more content ideas, but if you can't change the old habits of thinking and business methods, even if you make a hundred "Kung Fu Panda" will be useless, and the road is long.

The old money is old, and there is a feeling that there is more than enough but not enough strength, and he can keep it without innovation. But he is about to reach retirement age, and Chen Bo can't bear to let him take a back seat now, it would be too ruthless, and if the legacy of Meiying can be properly solved in his hands, it can be regarded as a good beginning and a good end.

As soon as the conversation was finished here, Wu Changqing also came back from the property company.

"Focus Media, a newly established local advertising company, has a general manager named Jiang Nanchun, which is his business card."

"It's not far, now prepare the car, let's take a look." Chen Bo glanced at the business card, and the address of the Focus Office was only a few kilometers away, so he simply saved the phone and went over to take a look.

He doesn't like ink and procrastination, and he will do anything quickly, unless it is those who are in a hurry and it doesn't work, so he has to slowly plan the layout of the boiled frog in warm water and wait for the opportunity.

Focus Media is located in a Grade A office building on Jiangnan Road, which is not as good as the Kerry Centre, but it is much more generous than that, and they are obviously more storefront-oriented than other startups trying to save money and hide in small office buildings.

"Are you...... Mr. Chen of Ant Search? Jiang Nanchun, who was notified by the front desk, walked out of the office quickly and said in surprise.

"That's right, it's me, I came here without an appointment, and I took the liberty of bothering." Chen Bo shook the other party's outstretched hand and said with a smile.

"How can it be a bother, a busy person like you, I would never have dreamed of it!" Jiang Nanchun complimented.

Although the company is a start-up, but people may not be newcomers, Chen Bo simply checked his information on the way here, traditional media advertising people, in the Shanghai industry circle famous. The company he worked for had an annual revenue of a staggering $150 million, which is not unusual for the traditional media industry to achieve, and it is a testament to his ability.

can achieve such a performance, how can it be a dumpling who has never seen the world, it must be a frequent deal with corporate executives, although Chen Bo is slightly more famous, and he can often be seen in media reports, but it will not let him have any pressure.

"Coffee or tea?" Jiang Nanchun warmly led him to the reception room and sat down.

"Tea is fine."

"I thought you all like coffee more when you do the Internet."

"Tea can also refresh the mind, but also remove greasy stomach, the Internet was invented by foreigners, but I am still a Chinese." Chen Bo said with a smile.

The two of them had a simple greeting over a cup of tea, which was nothing more than some polite words, and then gradually got to the point. Jiang Nanchun is very professional in product planning and exposure, and some commonly used data is at his fingertips, and he is quite confident in the future of building elevator advertising.

"There are still too few advertising spaces at present, and I plan to complete all the buildings in the first and second tier cities within five years, and then gradually descend to the third and fourth tier cities." Jiang Nanchun said in high spirits, "Whether it is an office building, a hotel, an apartment or a high-end residential community, whether it is inside or outside the elevator, these seemingly inconspicuous corners will become the best display position for the manufacturer's products, which is to take advantage of some of the time that the audience has to pay attention to, just like bus and subway advertisements." Idle is idle anyway. ”

"This project is good, your speech is also wonderful, our cooperation is not a problem, Pangu Group's products need to be promoted more vigorously." Chen Bo nodded in agreement, "But I think the current speed of Focus is too slow." ”

"We've been around for less than half a year now." Jiang Nanchun said.

"So, you need more capital."

"What Mr. Chen means."

"Two aspects, one is the exclusive promotion agreement between Pangu's products and Focus Media. The second is that I personally have also invested in an entertainment media group, and I don't mind being an angel investor of Focus, you can talk about the specific details. ”

"Galaxy Entertainment?"

"It's great that you know."

Through their exchanges, Chen Bo knew that he did not resist the intervention of capital, so he put forward this condition, which could also allow Galaxy's business to continue to expand. It doesn't make sense for Ant Search to invest in an offline advertising company, it's not what it's good at, it's obviously out of bounds.

The specific investment amount and shareholding ratio will naturally be communicated by Wang Changtian, and he is just exploring the way now, and it is impossible to make a decision directly. For investing in a start-up company, the future risk is high, but the profits can be very substantial and will not cost too much money.

eBay stole the exclusive advertising of the portal, and Taobao bought out the bus and subway lines, leaving a much narrower promotion space for Dingdong. This new media channel is just right, and the targeted targeting is more accurate. No matter what product is pushed, the effect is good, so Chen Bo is so concerned, which is a favorable supplement.

Compared with advertising in traditional channels, the required advertising budget is naturally quite cheap, after all, it is an emerging market.

The two men had a great conversation, and they successfully reached a long-term agreement on brand promotion, and the price was outrageously low, even lower than Internet advertising.

After chatting, it was lunchtime, Jiang Nanchun always wanted to do his best to be a landlord, and it was far more pleasant to talk about business at the table in China than on the golf course.

"It's not interesting for the two of us alone, I'll call a few good friends to accompany me." Jiang Nanchun booked a private room in a hotel near the company that is famous for its own cuisine and is relatively elegant, and the two sat down and said.

"Whatever the guest wants." Chen Bo replied that the wine market is also a social occasion, and it is not wrong to meet more people.

When he was young, a few people knocked on the door, all of them were about thirty years old, which can be described as the prime of life, but they must be older than Chen Bo. But now that he is famous, and he always deliberately dresses up, many people don't care about him, and rarely look at him in terms of age.

"Come, come, I'll introduce you. This is my friend Wang Jiangang, Wang Biao, and Zhu Hailong, their company is next door to us, the driver and the conference room are shared, and they often come to my place to eat and drink! Jiang Nanchun introduced enthusiastically in the center, "You are all from the Internet, I don't need to say more about who this is, right?" ”

"Recognize, recognize, Mr. Chen, who is searching for ants, is like thunder!" Wang Jiangang, who took the lead, said.

"It's so polite, we don't always have anything to do, it's all swollen. If you treat me as a friend, just call me by my name, don't be so angry. Chen Bo also responded, after staying abroad for a long time, it is rare to hear someone call him a certain president, a certain director, etc., nothing more than adding a gentleman to honorific, and then listening to others call you President Chen, I feel uncomfortable.

"I usually deal with Director Li, I don't know what he's been busy with lately." Zhu Hailong said at this time, if you want to open up common topics in social communication, don't praise each other bluntly, saying that a person everyone is familiar with can shorten the distance between each other.

"He just came back from the U.S. and he's working on a small project." Of course, Chen Bo understood his intentions, so he said.

He is not very familiar with Allyes advertising, maybe it is an agent of Ant Search, or maybe it is a cooperative customer.

The advertising sales in the company are all subcontracted, brand planning and marketing are controlled by Li Ziqiang, Chen Bo has the most contact with product development and operation, as for the problems in the revenue process, there are reports that can explain everything, if he has to participate in everything personally, it must not be exhausted.