Dong Mingqing's body trembled slightly, Duan Zetao did not call him "Mr. Dong" but called him "Comrade Mingqing", which made him feel very cordial and warm, and a trace of hope was ignited in his heart.

Thinking of this, Dong Mingqing calmed down, walked to the sofa opposite Duan Zetao and sat down with as smooth a pace as possible, but his tightly pressed knees and his left hand, which had been holding tightly, betrayed his mood at this time.

Next, Dong Mingqing began to try his best to persuade Duan Zetao, he talked about the difficulties he encountered when he first arrived at Dongfang Pharmaceutical Group, talked about his dream of making Dongfang Pharmaceutical Group a world-renowned pharmaceutical company, and talked about the "famous brand strategy" that he was proud of......

In the end, Dong Mingqing became more and more excited, waved his arm vigorously, and said emotionally: "Director Duan, we have a quality accident this time, I, the chairman, are responsible, I make a statement, we are willing to cooperate with the investigation and rectification of the State Food and Drug Administration behind closed doors, but it is really not easy for Dongfang Pharmaceutical Group to achieve today's scale, and it is even more difficult for Dongfang Pharmaceutical to become a household name in the brand, I really don't want all this to be ruined in my hands, please be merciful to Director Duan, let Dongfang Pharmaceutical Co., Ltd. I promise never again! ……”。

Duan Zetao has been calmly listening to Dong Mingqing's excited narration, he noticed that Dong Mingqing always likes to use his hands to strengthen persuasion when he speaks, and his body leans forward slightly, which shows that he is a very strong and persistent person, this kind of person will be very successful if he chooses the right path, but once he walks into a dead end, it will be difficult for you to persuade and change him.

Dong Mingqing looked at Duan Zetao with burning eyes, his face was full of expectation, Duan Zetao smiled slightly: "Comrade Mingqing, you are a very good entrepreneur, and you also have your own ideas about the operation and development of Dongfang Pharmaceutical Group, I want to ask you a question, what do you think is the difference between a famous brand and a brand?" ……”。

Dong Mingqing was stunned for a moment, how could Duan Zetao talk to him about the issue of brand operation, he didn't think that an official could have any unique insights in this regard, so he dealt with it lightly: "Of course, there is a difference between a famous brand and a brand, but I think the two are also unified, and our Oriental Pharmaceutical Group is implementing a "famous brand strategy" and a "brand strategy" ......".

Duan Zetao shook his head and said solemnly: "Comrade Ming and Qing Dynasties, it seems that you haven't realized what you are doing wrong, brands are not the same as famous brands, although they are related, they are two completely different concepts, the biggest difference between famous brands and brands is that the former is more like young people like to shout loudly, calling friends in order to attract everyone's attention, and at the same time expanding popularity, it naturally has an impetuous mood." The latter is like a middle-aged man who has experienced the world and pays attention to introverted, and every move is permeated with a rational brilliance, "name" is the surface and "product" is the inside, and does not pay attention to product quality and only pursue......s popularity, it is like a flower without roots, and it will definitely not last long.

Dong Mingqing opened his mouth, ready to refute, Duan Zetao waved his hand and said: "Listen to me first, our Chinese medical culture has a long history, there was no advertising in ancient times, but it has still created a lot of time-honored brands that are well-known at home and abroad, but now, the information dissemination is so developed and fast, but we don't have many pharmaceutical brands that are well-known in the world, why?!" In addition to the difference between Chinese and Western medicine, is it also related to our lack of strict requirements for quality? ! ……”。

Dong Mingqing seemed to be touched, frowning and pondering, Duan Zetao said in an accentuated tone: "Why does Dongfang Pharmaceutical have such a quality accident?!" Is it accidental or inevitable?! It is not terrible for an enterprise to have problems, but it is terrible that there is a problem and it does not dig deeply, and does not find the cause from the root cause of management! What's more, if there is a problem in a pharmaceutical company, it is far from the problem of the enterprise itself, but a big problem related to the safety of people's lives! It's also far more than a matter of loose management, it's a crime! It is impossible for an enterprise without a sense of social responsibility to become bigger and stronger! It is also impossible to have a future! ……”。

Duan Zetao's words were loud, like bombshells hitting Dong Mingqing's heart, setting off turbulent waves in his heart, and he finally realized his mistake and lowered his arrogant head, his eyes dimmed.

Seeing that Dong Mingqing lowered his head, Duan Zetao slowed down his tone and said: "Comrade Mingqing, this may be a good thing for the Oriental Pharmaceutical Group, if the Oriental Pharmaceutical Group can learn a lesson from this incident, strengthen quality awareness, and strengthen internal management, I believe that the Oriental Pharmaceutical Group will soon be able to get out of the predicament and become a truly excellent pharmaceutical brand!" ……”。

"I have seen the development history of Johnson & Johnson in country M, Johnson & Johnson has also had quality accidents, a large number of products have been recalled, but Johnson & Johnson did not go bankrupt, but learned from the pain, pay close attention to product quality, strict product inspection procedures, and become one of the world's largest, diversified medical and health * and consumer care products companies, whether Oriental Pharmaceutical Group can become China's Johnson & Johnson depends on how you, the helmsman, deal with this crisis! ……”。

Dong Mingqing raised his head suddenly, a warm spark burst out again in his gloomy eyes, Duan Zetao's words were like a bright light for him to see the direction of progress, he stood up suddenly, held Duan Zetao's hand tightly and said, "Duan Ju, thank you!" I was wrong! We are willing to unconditionally cooperate with the investigation of the State Food and Drug Administration, and we must dig deep to find out the loopholes in our management, and we are also willing to accept any punishment from the State Food and Drug Administration, and take responsibility for the mistakes we have made! ……”。

With Dong Mingqing's full cooperation, the next investigation was very smooth, according to the raw material procurement records of Dongfang Pharmaceutical Group, it was quickly found that the raw material propylene glycol in this batch of leucoleum injection was sold to Dongfang Pharmaceutical Group by a person named Wang Fugui in the name of Longxing Chemical General Plant of Huaxia Mining Corporation.

In the following investigation, it was found that all the procedures provided by this person named Wang Fugui to Dongfang Pharmaceutical Group, including business licenses, drug registration certificates, drug production licenses and product inspection forms, were all forged! Through the investigation and verification of the Longxing Chemical General Plant of Huaxia Mining Corporation, it was also learned that there was no one named Wang Fugui in the factory, and the factory mainly produced industrial dyes, and did not have the equipment and ability to produce propylene glycol!