Sega has really been unfavorable over the years, and under the pressure of Nintendo's step-by-step pressing, it can't compete for players, can't hit the market, and lives a miserable life.

This point, Yang Yun saw in the Beijing Department Store, Sega's counter is much smaller than Nintendo, and the crowd gathered at the door is mostly people who watch the excitement and play free games, but there will always be consumers who have become rich in advance in the Nintendo counter to buy, buy red and white machines and additional game cartridges, and do not blink their eyes.

weishenme？ Nintendo is more fun than Sega, and it sells well! This is the same as the habit of Taobao, sort by sales, look at the price, afford, and then make a move, the stores and treasures in the back, don't look at it, Chinese have always liked the herd......

The company, founded by American Jews, struggled in the United States and Japan for 20 years, and finally escaped the hands of the Japanese and was completely acquired.

In the early 80s, Sega Japan launched a marble arcade and the first home game console, which were sold in Japan and North America at the same time, but unfortunately in the case of the global game industry sluggish, it was beaten by Nintendo, and the North American market collapsed directly, and it could only shrink to Japan to survive.

In the mid-to-late 80s, Nintendo launched the red and white machine FC, which was a big hit worldwide and sold well, and Sega did it, launching the same eight-bit game console, intending to fight with Nintendo, but Nintendo cooperated with Sony to purchase a large number of high-quality and high-precision parts, which defeated Sega little by little.

And in 1983, there was a shocking Atari incident in the United States, which made Nintendo sit on pins and needles, shocked into a cold sweat, and quickly adjusted the company's operations, and in a few years, the entire Japanese game software production standards were firmly controlled in their own hands, and the "Nintendo Quality Assurance Seal" was introduced, and a stricter software development authorization system was adopted, which made the number of software running on Sega's game consoles completely irresistible, and Sega fell behind again.

In 1989, in order to get out of the predicament, Sega rushed to launch a 16-bit game console, ambitious, and sold 2 million units in North America, but Nintendo still did not fight, and did not compete with them to engage in hardware upgrades, but shifted the battlefield and took the lead in launching the GameBoy handheld console, intending to lead a new trend in the global game industry, which once again caught Sega off guard.

Sega was not willing to be the second child forever, when they saw the game of Tetris, they saw its prospects, and when they came into contact with the copyright owners Yang Yun and Alex, the fire in their hearts was ignited again.

GameBoy plus Tetris, this is an excellent match, Sega people can see it clearly, once it is taken down by Nintendo, Sega will be even more unhappy.

The best strategy should be to grab the patent rights of Tetris, even if you can't launch the handheld machine for the time being, and you can't let your rival Nintendo get what it wants.

It's a pity that the Sega headquarters is very sensitive to Yang Yun's offer, they only hesitated for a moment, and Yang Yun's motives for finding them were not pure, they finally lost Tetris, and could only watch Nintendo win the patent authorization.

Sega, which was a step late, sensed that winter was coming.

Everyone in the industry knows that the Nintendo GameBoy, which has Tetris, is definitely a tiger with wings, and Sega's life is not easy!

Yang Yun is not a savior, he came to find Sega, and he did not look at the face of the party-state, and the idea of pulling the Shijia brothers along, on the contrary, he wanted to take advantage of the fire to rob, and was ready to find out if there was any advantage to take advantage of this 10,000-year-old second.

It was still Yongye who received Yang Yun, the Japanese man looked depressed, and when he saw Yang Yun's high-spirited appearance, he could only sigh and be full of envy: "Mr. Yang, congratulations, you sold it for a good price!" ”

Yang Yun smiled: "Yongye-kun, there is an old saying in China, if you miss this village, there will be no such shop." ”

Nagano sighed: "I know that all this is our fault. If God gave us another chance, Sega would definitely not hesitate to sign the contract! ”

Yang Yun didn't think so, if Sega was willing to agree to this price, it would be hell! Do you have any money? Even if you have money, my brother won't sign with you! Brother is in the next big flag!

The two drank a few cups of tea and chatted a few words, and Yang Yun asked, "Yongye-kun, I resigned from Dabawang Company, you know?" ”

Nagano nodded, remembering something: "Mr. Yang!" Unexpectedly, in just a few days, you created a new game? It's really good, you're so talented! ”

Yang Yun smiled and nodded, and took the compliment: "Nintendo only signed the patent transfer right of Tetris with my team, and as for other games, they can't look down on them." Nagano-kun, I'm a free man now......"

Nagano's eyes lit up: "So, Mr. Yang is here to talk about the patent transfer of tank games?" ”

Yang Yun shook his head: "The ownership of the tank game is in the hands of Dabawang Company, and I signed an anti-unfair competition agreement with them, so I can't take out the tank game for profit." Now what I want to talk to Nagano-kun is, those game ideas that are still stored in my mind, I wonder if Nagano-kun is interested in making up for the regret of not being able to work with me last time? ”

Nagano was a little excited: "Mr. Yang, I'm very interested. I wonder if Mr. Yang has any detailed jihua? ”

Of course Yang Yun has Jihua.

After he came out of Dabawang, he was ready to create his own computer software company, focusing on the field of games, and developing and operating his own copyrighted games in the same nature as Alexey's KTT Cranberry Cube.

Now he is not short of money, but experienced programmers and operators.

A game is not something that can be left alone after it is made, there are too many external factors that determine whether it will be popular or not.

For example, Tetris, if there is no GameBoy as a carrier, and Sega operates it, I am afraid that the sales volume will definitely not reach 100 million copies of this horror sales, and at most it will only be 10 million.

If Sega doesn't take over, judging from China's current bad environment, Tetris will only be smashed in Yang Yun's hands, and I'm afraid it won't even be able to take the domestic market, let alone spread to the whole Shijie and become popular all over the world.

Yang Yun said: "Nagano-kun, I want to create a game software company, which is wholly owned by me and has nothing to do with Tetris. And then the company will make the game under the standards of the Sega game cartridge, and if necessary, it can refuse to join the Nintendo quality management system, you know what I mean? ”

Nagano was shocked.

The current game industry is divided into two factions, one is the Nintendo game console, which is equipped with hardware suppliers such as Sony and Philips Sharp, and then uses Nintendo's industry standards to bundle 70% of the world's game developers, accounting for more than 80% of the global game market.

The other faction is led by Sega game consoles, and the hardware suppliers are NEC and Nidec, and the number of game developers is very small, because the game developers bundled by Nintendo are exclusive, and if they join Nintendo's camp, it is impossible to throw themselves into the arms of Sega.

Nagano felt incredulous: "Mr. Yang, didn't Nintendo do any binding restrictions on you when signing the Tetris agreement?" They have extremely strict control over Capcom and Konami, they cannot develop more than 5 games per year for Nintendo, and all game cards must be produced and developed by Nintendo's factory, and Nintendo will take 60% of the net profit for each cassette! ”

Yang Yun was a little proud: "Because the owner of Tetris is Alexey, I'm just a little person who is not worth mentioning." Nintendo only sees the Soviets, and their views of the Chinese are still stuck in the barbarian era. ”

This is actually a trick, Yang Yun thought of this when he applied for Tetris, and pulled Alexei in as a shield, which was quite effective!

Yongye hurriedly said, "Mr. Yang! Sega is definitely different from Nintendo, I've always highly recommended your talent to HQ, and if you don't have any agreement with Nintendo, the Sega camp welcomes you! ”

Yang Yun corrected: "I can cooperate with Sega, but not to join, just like Capcom." ”

Nagano hurriedly confessed: "Misunderstanding! Misunderstand! I assure you that SEGA will definitely give you the most haode partner treatment, it will definitely be something you didn't expect! I wonder when Mr. Yang is going to start? ”

Yang Yun squinted his eyes and looked at the Japanese like watching a delicious meal: "The games are all in my head, and what I lack most now is the game developer, I wonder if Nagano-kun has any haode personnel to help introduce it?" ”

Yes, I'm here to dig into your corner!

Because he had grasped Sega's vein, and he could reach it, Sega would fall to his knees and plead, "Please dig into my corner!" ”

……

……

PS: The Atari event is a fairly well-known business case in the gaming world as well as in the economic world.

Founded in 1972 and joined in 1974 by Steve Jobs, Apple's godfather, to be responsible for the development of video games, Arta's game console products have considerable influence in North America.

However, in 1982, Atari believed in the game policy of quantity over quality, blindly expanded, and never tried to control the quality of game software in the entire industry, resulting in a large number of garbage games with beautiful packaging but homogeneous content in the market, and vicious competition in the game industry caused North American players to completely lose confidence in the game market.

During the important sales period of Christmas Day in 1982, gamers collectively refused to buy inferior games, no sales, which meant no profits, and at the same time, good game developers were squeezed by a large number of inferior games to survive, and many people stopped developing original games, so a vicious circle was created.

Atari's sales collapsed across the board, with sales of $3 billion the year before, but it was directly split and sold by Warner in 83, laying off 5,000 people and losing $500 million, resulting in the destruction of the American game industry, and the vitality was greatly damaged, until Nintendo's red and white machine FC entered the American market, and the good thing is to save the American game industry, and the bad thing is that it was ruled by the Japanese for 20 years, and it was not until Microsoft's XBOX appeared that the United States had a game console manufacturer that could compete.

PSS: CAPCOM (maker of games such as Mega Man, Street Fighter, Resident Evil, and Onitamu) and KONAMI (maker of games such as Contra, Saloman, Teenage Mutant Ninja Turtles, Heartbeat Memories, Pro Evolution Soccer, etc.......

PSSS: Rush to the list in the early morning, please be sure to cast your recommended vote...... Thank you for the radish~