Sato and Tanaka and Toyota, their faces were unusually ugly at this time, they didn't expect that they would run into an angry youth, and now things will not be easy.

If the other party is a guy who is hostile to Japan in his heart, it will be difficult to deal with, especially since this is China, which is their home turf.

Originally, the other party had a bad impression of them, if they continued to be hard with them, if the other party was the kind of guy with no background and no strength, it would be easy to do, as long as a sum of money was thrown out, there would naturally be someone willing to stand up and help him clean them up.

But they have inquired about this car trust home website, the behind-the-scenes boss of this website is a fund with a very mysterious background, and I heard that the origin is not small, the background is mysterious, and the strength is strong, if you play hard with them, is it cost-effective?

Several of them are businessmen, and they are talking about business, if they have a stalemate with the Chinese people at this time, they will be the ones who will lose the most.

Nissan is about to land in China, and they will launch their new car in September, and the head office is very concerned about their upcoming Teana, so Sato can't afford to lose.

And Tanaka as a representative of Honda Trading Company, he also can't afford to lose, in the United States, in Japan, Honda is steadily overwhelmed by Toyota's little brother, but only in the Chinese market, their middle car Accord market table, better than Toyota, and even surpassed Volkswagen, becoming the champion on the best-selling list, he can't afford to lose the title of this champion, because it is related to his future promotion.

And Toyota Yukio can't afford to lose, he has a guy who returns to China to take over and become the head of Toyota, and this time he came to China to open up territory and expand new markets is his best opportunity to prove his ability.

If it's a big success. This will also be the most powerful supporting achievement for him to compete for the patriarch in the future. But if it fails here. Then there is no need for him to be embarrassed when he returns to Japan.

So the three of them are guys who can't afford to lose, at this time, everyone stared at each other a few times, and finally read two words from each other's eyes, that is: compromise!

Indeed, in the current situation, they cannot continue to be tough, and if they want to mix in this market, then they must compromise.

On the other side of the two damn Chinese, although they are not engaged in car manufacturing. But now they have set up a website, but it can affect the habits of consumers in the market, so they can't be offended.

If you really make these two people anxious, go back and publish a few black articles about Toyota, Honda and Nissan for you, what can you do?

This is about to come to the Beijing Auto Show, because they have been fighting with the public in recent years, so everyone attaches great importance to every Huaguo Auto Show.

If you make such a big joke just before this auto show, and then someone else will expose some shady scenes. So are you still confused?

I'm afraid that I don't have to wait until I face Volkswagen at the auto show, so I can only surrender directly. What's the point of going on like that?

"Li Sang, Pan Sang, we understand what you mean, our cooperation can continue, and we won't have any more additional terms, so are you satisfied?"

Sato almost gritted his teeth and said these few words, Tanaka and Toyota stood behind him with ugly faces, and they lost this game, and they lost badly.

"Aha, that's it! In this case, we can consider continuing to cooperate. ”

Li Zheng and Pan Xiang laughed at this time, and then said to the three of them, after all, these three Japanese can represent the top three in the Japanese system, and they are all rich big financiers, and they will have to lie on them and drink blood in the future, so if you can handle the relationship at this time, then handle the relationship well.

"Okay, you two, you don't have to rush to leave. You two are seated, we have other things we want to talk to you about. ”

Tanaka stretched out his hand and signaled Li Zheng and Pan Xiangbi to leave in a hurry, everyone still had something to talk about.

"Oh? What else? Okay, let's move on. ”

150 million is not a small amount, Li Zheng and Pan naturally want to make this money, with this money, the boss can seal a thick red envelope for them, and with this money, their car trust home website can also recruit troops, rent more servers, and go further, expand into a larger website.

"Two, we keep you down, we also want to ask, you helped Volkswagen to ask for bad influence before, and our Japanese manufacturers, now their reputation has been ruined by your articles, and now our Honda and Toyota's sales in the market have received a very strict impact, I don't know how the two of you are going to plan to reverse the arrears? After all, we paid 50 million yuan for you, so we want to see if you have any better ways to wash away the stain of our brand! ”

Tanaka asked these two with a cold face at this time, 50 million had already been shouted out before, who would have thought that the other party would not even agree to the additional conditions, then in this way, the 50 million spent is quite worthless.

Since it's not worth it, then of course you have to do everything you can to take advantage of it and come back, so what should you do?

Then let's start with this advertisement, Tanaka is not a fool, his thinking has always been clear.

If you say that advertising or something is left to you to do, then you are equivalent to an advertiser, you must make an advertisement that satisfies us, or a solution, if your plan makes us not satisfied, then hehe, Saorui, we will toss you to death, to let you know that this money is not so easy to make, and we Japanese are not so easy to bully.

Li Zheng coughed and cleared his throat at this time, in fact, about this issue, he had a conference call with Pan Xiang and the boss for more than two hours yesterday, and he had already discussed it, and the solution had already been there.

"Hehe, it seems that Mr. Tanaka doesn't seem to believe in our ability, so let's explain to you how to deal with such a thing. In fact, you should know these better than us, in Western marketing, there is such a special course, and this course is called crisis public relations, in fact, it is about when an enterprise, or a well-known brand, after encountering some unpredictable things, after the brand has a stain, how to solve such a problem, from the new brand image, and this course has been said at the beginning, if a well-known brand encounters such a thing, the first thing to do is to face the crisis head-on, Don't avoid the topic, which will make your corporate image worse, and secondly, you should be more proactive in solving problems, and publicize your ways to solve problems, so that more consumers know, which will re-establish the image of your brand in the minds of consumers. ”

As soon as Li Zheng said this, the three Japanese on the other side were silent, because what they said was very right, and they had also skipped this Western public relations course.

"I won't talk about distant examples, just talk about the crisis of the public some time ago, what did they do? When they came to us, they asked the same questions as you, and we answered the same way, face the problem head-on, and then take the initiative to solve the problem. After that, you also saw from the tracking report on our website in the later stage, the public took the initiative to contact those rights protection customers, and verified and found out the problems encountered by their car engines at the time, if it was indeed because of the problem of burning engine oil and the engine was scrapped, they all replaced the cost of replacing the engine borne by those consumers in the early stage, and did maintenance for them free of charge, and also gave a warranty commitment. After our series of follow-up reports, to help you take a look, the image of the public has changed from the original unbearable company that only knows how to make black money, and suddenly in the hearts of many consumers, it has become a tall and responsible for customers. So if you also want to turn around your image and remove the stain on your brand, I suggest that you also choose the same method as the public, face the problem head-on, and take the initiative. ”

Li Zheng's words made the three Japanese fall silent, in fact, they all knew that this was the best way, but this method was more suitable for the public, not very suitable for their Japanese car companies.

I think that their problems are different from Volkswagen, which is the problem of engine design defects, and their problem is the light weight and unsafety of the body.

The car trust home accused them of reducing the electronic security configuration, which can be added later, but the main problem they are facing now is that they cannot buy qualified steel plates suitable for their production of cars in China.

That kind of steel plate is not only to ensure that it is light enough, thin, but also to ensure tensile strength, and there are no qualified products in China in this regard, if they have to use it, they can only import it from Japan, but in that way, it will greatly increase their production costs and reduce profits, which is unacceptable to them.

"Li Sang, I admit that what you said is very reasonable, but our problems are different from Volkswagen's, one of our problems is the problem that the body steel plate you said is not up to standard, but as a manufacturer, we don't want to use such steel plates, but in China, we really can't find a company that can produce qualified steel plates?"

Sato shook his head, and then said to Li Zheng and Pan Xiang as if complaining, but at this time, Pan Xiang, who was sitting opposite, smiled slightly.

"Several, about this, you are wrong, can produce suitable products for your steel enterprises, we here, have!" (To be continued......)