384. Large-scale reality show

"Oh, so that's the case, then the rest of the things, please Brother Hao, but I have to ask first, how much does it cost to advertise on these satellite channels?"

"It's not much money, there are so many satellite channels in the country, in fact, there are only a few that can be watched, and the others are all the same, nothing new, and the ratings are very average, so even if it's all, it doesn't cost much, and I estimate that it will cost more than 10 million......"

Hao Jun was originally born in advertising, so he is very familiar with this aspect, and the fact is that the situation is almost the same.

In recent years, satellite television has been opened in China, and local TV stations in various provinces have begun to put their own resources on satellite channels one after another, hoping to let audiences across the country see it.

But then came the problem of insufficient resources, so it caused a TV series, dozens of TV stations to broadcast indiscriminately, and even some haode TV series, these TV stations broadcast them again and again, until the majority of the audience is tired of seeing it.

Moreover, there are not many entertaining programs in many TV stations now, and the Internet is not popular at this time, so many viewers often focus their attention on those more famous TV stations, such as Imperial Court Channel, such as Mango Channel, or Puhai Channel, Beijing TV Station, etc.

And these local channels, although they are also doing well, but these days, if you take out one at random, their influence and ratings are still incomparable with the imperial court. So even on these TV stations, they all put up ads. As long as the relationship is on the right track. It didn't cost much, but the results achieved were extraordinary.

Li Yifan and Wang Teng gave themselves face so much before, so Hao Jun also decided that he had to buy a good one for the two of them at this time.

Li Yifan also felt very satisfied when he heard this, advertising on the imperial court station, spending more than 10 million yuan a year, this is inevitable, but in all other TV stations. It's all advertised, and it's only more than 10 million a year, and the money is worth it.

After all, these advertising costs are nothing compared to the income they can bring to their homes, and the advertising costs will rise in the future, or take advantage of this time, good haode to establish the brand image of their own enterprises, then in the future, when they want to go on the road, it will not be as easy as now.

So that day. Li Yifan entrusted this matter to Hao Jun, and Hao Jun agreed as if patting his chest. If this matter is done by someone else, it may be very troublesome, but if it is replaced by Hao Jun, it is really simple.

The reason is also very simple, because the person who controls the advertising resources of many satellite channels is his iron buddy.

"By the way, Brother Hao, our brother entertainment, after the movie, there are no other investment projects?"

Li Yifan deliberately pretended to be stupid and asked, in fact, this brother entertainment has mainly been making movies in the past few years, but it has not been lost in advertising.

But in terms of TV series, their investment has not been very large, after all, the current Brother Entertainment is not like a few years later, when Brother Entertainment was a veritable giant in the Chinese entertainment industry.

Not only has investment in movies, but also involved in TV dramas, advertising, music, and theaters and many other projects, but the current brother entertainment is not enough to start work on multiple lines, so at present, their main energy is still focused on movies.

Four years later, after Brother Entertainment grew its wings, they regained the energy to return to the circle of TV dramas, and they also made a lot of classic TV series.

For example, the more famous "Soldier Assault", "My Regiment Commander, My Regiment", "Snail House" and so on, these smash hit TV series in China have the participation of Brother Entertainment.

And now Li Yifan's question is actually intended to prompt Hao Jun to embark on this path of diversification earlier, after all, it is a bit too slow to rely on sending a few blockbuster movies every year to make money.

Hao Jun couldn't help but be a little stunned when he first heard Li Yifan's question, and then he was a little unhappy in his heart, he is also an old Jianghu, how could he not know what Li Yifan meant when he asked this.

You just said that you don't interfere in the company's operations, why do you care about this matter now?

"At present, our company's financial resources are limited, so ah, the main energy is still focused on this movie, after all, the movie is very popular, and the income is relatively considerable, which has great benefits for enhancing our company's reputation. I pondered, wait a few years, and when our strength is enough, we will diversify our business. ”

Although Hao Jun was unhappy, he didn't show it at all, and then said these words, after all, today's cooperation has been negotiated, and it won't be long before the two of them will become the major shareholders of the company.

Although people say that it will not affect the normal operation of the company, as the direct leader of the company, how can I tell others about my jihua.

Although Hao Jun is well-known for being greedy and lustful, he is not incompetent in terms of management, so he still has his own ideas about how to run a company.

"Well, after hearing Brother Hao say this, I am relieved, in fact, I have an idea in my heart, I want to communicate with Brother Hao, if you can do it, then we might as well try, if you think it can't be done, then you don't say it."

Li Yifan said as he looked at Hao Jun's face, Hao Jun's face really changed, but Zuihou didn't say anything, just nodded.

"Brother Hao, you know that I am a post-80s generation, in the future, this group of post-80s children will gradually become the main body of this society, and the development of film and television entertainment streets, in my opinion, especially in the future, whoever can grasp the appetite of this group of post-80s will be able to dominate the next decade ......"

Hao Jun agrees with Li Yifan's statement, indeed entertainment is nothing more than cultivating consumers, if consumers don't pay attention to this, then who are you going to sell this entertainment to?

Now the post-70s star-chasing generation has gradually declined, especially the economic depression in the past few years, which has led to the Xiangjiang entertainment industry, which originally had the name of Oriental Hollywood, has completely sunk.

It has been 2,000 years, but now the Xiangjiang entertainment industry is still relying on those singers and artists in the early 90s, who are carrying the beams, and the new generation has no intention of emerging at all.

Speaking of this Du Tingfeng, it's really hot, and now it's basically the entertainment company that has to drool when it sees him.

This guy actually thinks about it, except for his handsome appearance, there is really nothing else that is too good, he has no acting skills, and his singing is average, and the negative news continues, but he is on fire, and he is in a mess, which makes many people incomprehensible.

But what about weishenme? In fact, the reason is very simple, because he is a post-80s generation, and his experience can resonate with many post-80s groups, his rebellion, his handsomeness, his scandals, etc......

Li Yifan said these things with foaming at the mouth, and Hao Jun and Wang Teng, who were listening on the side, also nodded again and again, indeed, their generation, when they were young, the stars they chased were nothing more than the generation of Xiangjiang and Baodao.

Although those people are not too old at this time, after all, many of them are no longer suitable for the appetite of people in the 80s, and now there is a problem with the hematopoiesis of the new star generation in Xiangjiang and Baodao, and there are not too many high-quality new stars, which has led to a stage of market blankness, and the hot scene of Du Tingfeng.

"So, in this way, we can't bring out some stars by ourselves?"

Hao Jun raised his eyebrows when he heard Li Yifan's words, and then asked.

"How? Ay! Xiao Li, I haven't thought about these brothers you mentioned, but we really have no experience in this area? ”

"Hey! Brother Hao, in my opinion, this is not simple, if we want to make celebrities popular, earn enough eyeballs, and attract enough post-80s consumers, I think we might as well organize a nationwide audition? Let the contestants who are suitable for the age group sign up for the competition, and then invite the famous domestic entertainment industry, or the stars of the singing industry to be judges, and then let these contestants compete on the same stage and compete for talents. Let those ordinary people born in the 80s have the opportunity to participate, in this way, this show will be closer to the real life of ordinary people, everyone has the opportunity to participate, this large-scale event will be started, and then recorded into a program, and broadcast it on the TV station, it will be difficult to ......think about it when the time comes."

When Li Yifan said this, he also happened to say that he was excited, and when he was excited, he even slapped his thigh.

How popular the show was American Idol back then, it wasn't so popular, and watching civilian singers grow into idol superstars step by step, this feeling will make ordinary people have more sense of participation, and the sense of participation is the most successful part of this show.

Later, how many countries in Shijie were plagiarizing this American idol, it is unknown, in short, it is a big fire within Shijie, the British genius in the United Kingdom, what super girl in China, etc., its creative inspiration can be said to come from this American idol's large-scale reality talent show. (To be continued.) )