1448. in the first place
In the past few days, Mo Xiaobei can be said to be scratching his ears and cheeks, and he is extremely anxious.
The first thing I do when I wake up every morning is to open the website of the car trust home and start browsing the news, mainly to see if there is any latest news about Chenhua Junjie.
In the past few days, this car trust home can definitely be described as lively, especially after the special issue about Chenhua Automobile was published a few days ago.
At the beginning, it was an introduction to the factory, and then it was mentioned that Chenhua Automobile was about to launch a new car at this auto show, Chenhua Junjie.
As soon as this car appeared on the website, it immediately caused an uproar, you must know that for so many years, our country's domestic cars, real domestic cars, not the kind of domestic cars with a joint venture nature, has not been able to appear in such a high-profile form in front of the majority of consumers across the country.
And this Chenhua Automobile, this time is really a big deal, they not only advertised in the car trust home, but also at the same time, several of the most well-known portals in China have placed advertisements.
And the intensity is not small, this bombardment is more than half a month, almost every day as long as you open the portal you often log into, first of all, a big car photo will pop up, and then the huge car logo, almost can blind your eyes, Chenhua Junjie, these four sonorous and powerful characters, absolutely can make anyone is still fresh in their memory.
After that, they spent a lot of money, and almost all of the most influential TV stations in the country put a large number of advertisements, according to people familiar with the matter, it was their advertising bombardment during this time. Deliver propaganda at this density. They are almost burning money. After half a month's effort, more than 50 million advertising expenses have been burned, and the answer given by Chenhua Automobile is that we are not short of money and continue to burn.
Just a few simple domineering words, but all the domestic media were shocked enough, and many people didn't understand that the boss behind Chenhua Automobile was really stupid. Still crazy.
But no matter what, the fame of Chenhua Automobile has been played, and now even if you are a person who does not understand cars, but when you see the huge chrome Chinese car logo, you will also know that there is such a domestic car brand called Chenhua.
They have a car under their umbrella, which is quite good-looking, it seems to be called Chenhua Junjie.
And this Chenhua Automobile, I don't know what way to go, they do so many advertisements. It's also all broadcast during very good hours on some very high-rated TV stations, and their commercials. The people invited are all the hottest big stars in China.
Some of these big stars are filming movies, some are filming TV, and even a few of them are national idols selected by the recently popular Chinese idol talent show.
You must know that these celebrities are worth a lot of money, and it is very difficult for you to invite so many people to endorse and advertise a brand.
At present, it seems that in addition to Coca-Cola, Pepsi can do it, and other brands seem to be sports brands like Adi and Nike.
And you, a company that makes automobiles, can invite so many big stars to endorse your products, you are too good, right?
Although it is every star and your car, shooting an advertisement with a different story background, it can be seen that it is very careful, and it is also an episode a day, continuous broadcast mode, but to be able to invite so many stars, how much money have you spent on advertising?
This is now in addition to those star chasers, some other people, such as Chenhua Automobile's competitors, are most concerned about the topic.
Recently, especially in the days when the date of the Beijing Auto Show is getting closer and closer, the sudden rise of Chenhua Automobile has become the hottest topic in all walks of life in China under such advertising.
Whether it is in the literary circle, or in the eyes of star chasers, or in the eyes of peers in the automobile manufacturing industry, this Chenhua Automobile is undoubtedly the most interesting one now.
To be honest, when the provincial car was split up last year, Chenhua Automobile was the least optimistic one in the eyes of many investors, and everyone didn't take this brand seriously.
After all, no matter how you look at it, this brand is wasted, without Yang Rong's leadership, if you want to develop a car company in China with independent intellectual property rights without the support of large sums of money and technology, it is undoubtedly a fool's dream.
So this company, at the beginning of that spin-off auction, was completely taken out as an add-on, and it was taken out to warm up, and not many people were willing to buy this company at all, and in the end, it was an unknown guy who got the factory.
But this is only a blink of an eye, but it is only half a year, this company actually came back to life, this year is still so high-profile to participate in the Beijing Auto Show, which has not yet been officially unveiled at the auto show, has been the advertising is full of flying, which makes many people who were not very interested in this car company are also interested in this car company.
Once you are interested, then you will definitely collect information about the company from all sides, and for now, the most convenient way to collect information, of course, is to go online, without leaving home, you can get any news you want from the Internet, which is a multi-door time-saving and labor-saving thing.
And as long as you go online, then no matter what website you are, you can't escape the company's online advertising bombardment.
Portals, car trust homes, and many other popular websites, even if you want to play an online game, you can pop up an advertising page, and this advertising page is Chenhua Automobile's ......
And their crazy move to burn money is a joke in the eyes of many people, after all, in the eyes of many people, it is impossible for Chinese people to really make a good car, although this car looks very beautiful from the picture, and then look at the information about this car on the Internet, the configuration advertised in it is also very high, but there are still many people who have doubts.
No matter how good the configuration of this car is, he is always a domestic car, can his quality be good?
Of course, some people choose to unconditionally support such domestic cars, such as Mo Xiaobei, such a patriotic and indignant youth, and there are people like them, of course, there will be some black sprays who are black for the sake of black, so as to show their own savings.
During this time, because of the excitement of the Chenhua car hype, of course, they sprayed each other because of their different views and positions.
And the earliest place where the battle began, of course, is inseparable from Mo Xiaobei's base camp, he is the earliest batch of registered users of this website, at that time, the various models of the car trust home, has not yet been opened, it is a large comprehensive forum.
Later, the website became a scale, and after it became regular, the website began to split the comprehensive forum into different brands, different models, and small forums according to Li Yifan's guidance.
At that time, as a keyboard car god without a car, Mo Xiaobei's favorite thing to do was to go to various forums to shake out, see the car pick-up experience of car friends in forums of different models, or participate in some technical debates.
And this time, although Chenhua Automobile has not officially launched to promote their products, their brand has been hung on the website of the car trust home as early as possible, and the forum of Junjie has been opened early.
Although the car has not yet been officially listed, during this time, there are already tens of thousands of registered riders in the Junjie forum.
These people are some like-minded car friends who are interested in Chenhua Automobile and Junjie Automobile after reading the introduction about Junjie a few days ago.
Everyone would come to the forum every day to fill the water, and then chat and fart together, and at the beginning, there were not many people who registered.
But when the forum launched a guess the price to win the car, the number of registered riders in the forum skyrocketed, counting many customers who had been diving and hilarious, and also registered usernames, and then went to the post and wrote their guessed prices in it as a record.
Because the car trust home said, this is a joint activity with Chenhua Automobile Company, you can guess the price, guess, or no one guessed in the end, but guess the price closest to the market price of the car friends, the top three, will have the opportunity to get Chenhua Automobile reward Junjie Automobile.
Damn, real money will give you a car, what kind of rhythm is this, how bold is this?
But Chenhua Automobile did just that, how could everyone not participate in such a fun game, not to mention, and the opportunity to win a car for nothing?
So in just a few days, the most lively forum in the entire car trust home, and the forum with the largest number of new registrations, of course, is none other than Chenhua Junjie.
And the more people register, the more lively this forum will be, and these riders are chatting and farting in the forum every day, looking for various topics.
Gradually, many people became friends, and even left their contact information, and agreed to form a group together after a period of time to participate in the auto show in Beijing and visit the booth of Chenhua Junjie.
There are even some teams with purchase intentions, so they simply directly made a ball group, and everyone discussed the group purchase model at that time, and organized a group to bargain with the dealers of Chenhua Automobile.
And Mo Xiaobei is such a administrator in a group buying group, these days he communicates with those like-minded car friends, and his life is very happy. (To be continued......)