Chapter 10 Unreasonable Demands of Sponsors

Zhang's father worked hard in the field early in the morning; After Zhang's mother cooks breakfast, she is washing dishes and cleaning, and she may also be drying clothes... Zhang Yuan is doing abdominal strength exercises to strengthen his waist, and Zhang Yuan's sister Zhang Xiaorou, 8 years old this year, and her 6-year-old brother Zhang Yiming are playing video games.

Zhang Xiaorou heard the voice of an outsider, so she looked out of the door, and when she heard her mother asking who it was, she looked at her mother's position, and when she saw her mother nodding slightly, Zhang Xiaorou went to open the door, and beckoned the guests to enter the living room to rest, and Zhang's mother served hot tea to entertain the guests.

The gentleman who called the door just now continued: Your Excellency is Mrs. Zhang, right? It's Zhang Yuan's child's mother, right?

Mrs. Zhang nodded

Mr. Sven continued: I, Cheng Maobo, am the manager of the human resources department of Quanzhou City, Fujian Province.

This gentleman's name is Mr. Wu Sikai, and he is the vice president of our company.

This is Ms. Ng Meimei, the Director of Marketing and Sales of the Group.

This is Cai Yueyang, manager of the engineering department, and Lu Haochang, manager of the development department.

We came to visit our company this time to introduce our group and discuss cooperation opportunities with Mr. and Mrs. Zhang.

Wu Meili took off her sunglasses first, those watery eyes were really charming, Zhang Yuan's eyes were also staring at her, her overconfident eyes, when her eyes scanned others, her eyes would have a power to see everyone thoroughly.

Miss Wu glanced at Mrs. Zhang and Zhang Yuan's three siblings, and then said in what she thought was her most beautiful posture and gentleest tone: Mrs. Zhang and the three children, hello, our company is a family business, mainly engaged in sportswear, and our brand is one of the top ten sports companies in China. Based on yesterday's cycling road race on Hainan Island, the individual winner of the T15 class was your son Zhang Yuan. Mr. Zhang Yuan, first of all, what do you think?

Zhang Yuan never thought that he would become the champion of international competitions all of a sudden, so except for yesterday's daydream-like fluttering, he is still stupid and stupid. Zhang Yuan looked at this charming female director, Wu Meili was also a little embarrassed by Zhang Yuan's burning eyes, Wu Meili said in her heart: I didn't expect you to look at me so boldly at a young age.

(As everyone knows, Miss Wu misunderstood, Zhang Yuan is just used to being in a daze)

Wu Meili continued: We have always been very concerned about Chinese cycling, this is a national health sport, to improve the quality of national health has many benefits, our corporate conscience and obligation is: to be healthy for all, so we have been paying attention to the performance of potential cycling teams and riders.

You must know that the Hong Kong "Zhenyang" cycling team has been a business partner of the American company YIKI since its establishment, and Zhang Yuan, your biggest competitor is Huang Futao, and he, since the age of 11, has been the spokesperson of YIKI bicycle clothing.

Therefore, we expect to have a Chinese mainland brand to endorse our drivers, I wonder if Zhang Yuan is interested in joining our plan to revive the Chinese sports brand.

Of course, we will do you a free sponsor and have cash to support your Zhang family, as for details, you can take a look at the contract we have prepared.

Zhang's mother can't write, so naturally she can't read contracts, Zhang Yuan is just a second-year junior high school student, and she doesn't know anything except bicycles and football; As for his younger siblings who are still in elementary school, not to mention.

Zhang Yuan suddenly remembered his boss lady Mrs. Huang, according to Huang Qiang, she was the school flower and student of Guangshi University of Foreign Languages, and she was also a person who could do business in Guomao. In addition, everything I got today was from Huang Qiang and his wife, how could I not drink water and think of the source!

(Zhang Yuan can understand and be familiar with these ancient idiom stories, all of which are due to his grandfather's teachings since childhood)

Zhang Yuan said: Thank you Mr. Wu for your appreciation, but I need to discuss this matter with my coach, because all my levels come from the "strongest", but I can't cross the bridge and draw the board, I must hand over everything to my master and wife.

Mr. Wu and Miss Wu glanced at each other, and they didn't expect this young man who had just turned 14 to have such insight.

Wu Meili invited Zhang Yuan to sit in her red Porsche sports car, and as soon as she sat down, Zhang Yuan felt that the seat was very low, and it was not as comfortable as the bus. It was 4.3 seconds from 0 to 100 km, which really scared Zhang Yuan, who had never tried a Porsche.

Less than 5 minutes' drive, you will arrive at Huang Qiang's "strongest bicycle shop" outside the community, it turned out that another 10-ton truck has been parked outside the door of the strongest bicycle shop in the morning, more than 10 stainless steel, aluminum alloy and carbon fiber racing bicycles are placed here, all of which are agile company's own brand products.

No one knows why an agile company, which has always only made sportswear and sneakers, suddenly entered the production of racing bicycles.

In the conference room of "Che Dou", Wu Meili once again talked about the strategy and direction of their agile company, and invited Zhang Yuan to join their company as the general spokesperson of the youth bicycle series in 2009-2010.

Mrs. Huang is not an ordinary fuel-efficient lamp, her parents are retired senior cadres, and they were engaged in foreign economic and trade affairs before retirement. Lin Lili was originally the director of the marketing department of an American-funded company, but she had a deep affection for Huang Qiang back then, so she left behind the prosperous life in Guangzhou and the work of making money every day, taking care of Huang Qiang's small business and giving birth to children, and she was willing and willing to be Mrs. Huang.

Since Wu Meili is such a strong businessman, I, Lin Lili, will play with you and see how much skill you have...

Mrs. Huang said: Hello Miss Wu, as well as Mr. Wu and other leaders of Agile Company, our "strongest bicycle shop" is a small business, no funds and connections, fortunately, over the years, in domestic bicycle competitions, our store's "Jinchong" bicycle team has always been at the highest level, so in the bicycle and competition bicycle industry, we are a bit of status and fame.

Regarding this contract, I need 30 minutes to look at the details because. It involves some of the basic interests and rights and responsibilities of the store, please go to the conference room to visit and test the car, we make our own aluminum alloy bicycle, is our team of racing cars, will not lose to the general big brand of the original car, you can try, it is used to compete it doesn't matter, after that, the door of the conference room is closed...

None of the executives of the agile enterprises outside the conference room of "Che Dou" estimated that there would be such powerful businessmen in this small car shop in a remote mountain town, and they were too conceited and a little misguided.

30 minutes came all at once, Mrs. Huang opened the door and beckoned the agile colleagues to come in, I don't know when, Huang Qiang also entered the conference room early and no one noticed.

The big table in the conference room is facing each other left and right (it should be sitting separately, the atmosphere is still harmonious), the owners of the strongest bicycle shop, Huang Qiang and Mrs. Huang, and their sons SAM and Zhang Yuan are on the left; On the right is Mr. Wu of Agile Sporting Goods Company and his management team, and the meeting was chaired by Mrs. Huang.

Before the meeting, after a round of greetings and handshakes, exchange of business cards and other polite words, we immediately moved on to the most vital interests and the most important items for discussion today. Before the meeting, Mrs. Huang had already written their requirements on the whiteboard in the conference room, with the following 5 points:

1. If the agile company intends to find Zhang Yuan as a spokesperson, it must include all the members of the entire "Jinchong" cycling team in all groups, accept all the sponsorship provided by the agile company, and at the same time, the "Jinchong" team can only provide all the labor services in the contract for the agile company.

2. Every month, Agile must provide 10,000 cash to the members of the "Rush" Cycling Club, and in addition, all the expenses of the event will be paid by Agile. (The fees that can be recorded and agreed by both parties are all subsidized by Agile Company, and the subsidy for each project does not exceed 100,000 yuan)

3. The Strongest Bicycle Shop Limited reserves the right of use and charging of all contract team members.

4. The strongest and agile cooperation for one year, after one year, according to everyone's coordination whether to renew the contract, but the agile company has the right to renew the contract first (assuming that other companies put forward the same terms, the strongest bicycle shop can only choose agile renewal);

5. All non-commercial decisions of the strongest bicycle shop and Jinchong team, agile has no right to interfere.

After looking at these five clauses, the management of Agile Company realized that they had met a real master of business negotiation, and it was an extremely terrifying master, not an ordinary small corner on the street.

Huang Qiang has always believed that his wife's business ability is stronger than his own, so he has been silent, has been smiling at them, watching their faces change slightly.

Their team was silent for about two or three minutes, and finally, the leading Mr. Wu first cleared his somewhat hoarse voice, then took a sip of mineral water, and then said: Mrs. Huang, our first cooperation, your conditions are very spicy, we can't resist it... Hey, can we reach a consensus on some aspects, for example, can we not be so insistent on image rights?

Mrs. Huang said: the right to be like the contract period, it will be invalid when it expires, of course, we also have to consider the life and attributes of the product, for durable goods, if there is a new brand using our image right, we will notify your company in advance, and there will be a considerable period of time, such as a quarter as a buffer period. The buffer period is to ensure that everyone's rights and interests are balanced. In addition, we ask for 5% of the retail price of each product as the cost of the image right, I don't know what your opinion is?

That's a tougher clause... The success or failure of the negotiation will depend on the willingness of the agile management to allocate a portion of the profits to the "Strongest Bike", and it is estimated that about 5.5% of the total profits will go to the "strongest bike shop".

Mr. Wu said: I would like to ask Huang Sheng to give us the same 30 minutes to discuss, how about it? At the same time, I also have to have a meeting with our boss to discuss the details of the terms of this cooperation, and finally, it is up to our boss to decide.

Mrs. Huang said: We can give you more time to have a meeting and discuss, and all of us will leave here, so you can talk with confidence. When you're done, just let us in the room.

Mr. Wu and the others began to be busy with meetings and work, and soon, 30 minutes passed, and no one walked out of the conference room of "Che Dou"... After another ten minutes, no one came out... Fifteen minutes later, someone finally came out and said to Mrs. Huang: Please let them go to the meeting again...

This is a video conference directly using a mobile phone and a computer screen, and for Zhang Yuan, who has never seen the world, this kind of technology is very new and even magical. But for Huang Qiang, who uses computer software every day to develop bicycles, Mrs. Huang, who is used to doing overseas business, and Sam, who accompanies his parents to live and work every day, video conferencing is something they do every day, and it is not surprising at all.

However, Zhang Yuan is a country boy, always curious about the new world and new things, he looked carefully at the computer screen, and saw a sixty or seventy-year-old man, followed by a few similar subordinates or staff, some people are recording, some people are operating things like computer processing machines, only this sixty or seventy-year-old man, alone in front of the TV, calm and relaxed, ready to speak...

At the beginning of the meeting, the old man spoke first, he said: Hello everyone, my name is Woodson, I am the founder of Agile Sportswear Co., Ltd., frankly speaking, we are very interested in your company and its team, and are willing to cooperate with you with the greatest sincerity...

Mrs. Huang replied: Thank you Mr. Wu for your attention and support to our "Jinchong", we are also excited, we are excited and honored to have such an opportunity to cooperate with such a powerful company, and our "strongest bicycle shop" can become your strategic partner!

However, having said that, Mr. Ng has been in the sports industry for so long, and of course he knows that the sports career of an athlete is extremely short. Therefore, in addition to developing our careers, we are not busy providing more benefits to our athletes, so that they can concentrate on the competition and do not suffer from daily financial problems.

Woodson replied: We are extremely supportive of this partnership, so we can change the terms of our contract at your request, and our goal is also based on the ultimate welfare of the athletes, and at the same time, we can both achieve better results and benefits.

Mrs. Huang saw that the chairman of the other party was also softening everyone's problems, and felt that she also needed to soften some details of the terms, otherwise, it would not be worth it for the cooked duck to fly away. The goal of the "strongest" is to become bigger and stronger, and there is no need to be a leading enterprise in the industry before it grows.

Mrs. Huang continued: Since Wu Dong said so, we will make some concessions in various terms, and the purpose is to equalize interests.

Woodson voiced in a video on the computer: "Okay, you talk about the details, and after signing the contract, we'll work together and we'll find the media to report on our partnership."

The harmonious meeting was completed under the signing of the agreement between the representatives of both parties

The next day, a producer of a 4A company (one of the world's top four advertising agencies, commonly known as 4A) and a group of professional photographers, together with more than 10 people, including professional lighting engineers, set designers, computer animation stuntmen and makeup artists, gathered in the strongest bicycle shop to shoot for Huang Qiang and his team.

At the same time, all the members of the "Rush Rush" Cycling Club (eligible participants) wore the designated sportswear provided by the agile company, and at a glance, a group of young people were very eye-catching, sunny and energetic.

When the opportunity comes, and the harvest is the most abundant – it will only be for those who are prepared.

All the staff of the "Strongest Bicycle Shop" are enjoying the conditions provided by the boss and his wife, and according to this systematic group training, the team members have reached international standards in terms of technology and team spirit.

What is an international standard of training?

When exercising, the use of GPS system monitoring, the bicycle has cameras, helmets, clothing, protective devices, sports shoes and the use of standard sports drinks and food (calorie control) absorption, scientific management plus each cyclist itself is a skilled repair bicycle master, and with the number of 20 people maintenance support team.

A poor mountain town in northern Guangdong has the best cycling team and equipment in the province... And the best riders, and more than one.

After the visit of the agile company and the vigorous publicity of the media, the peaceful local government also regarded bicycle sports as a smoke-free industry that was the focus of the year and beyond, and it was hidden to overshadow the first hot spring tourism project in the local area.

Three times a day, from morning, noon and evening, the bicycle path in a section of Dongdi Road is the "strongest bicycle shop" in the world... Drivers who train, people who come here, people who take sports photos, people who travel, people who come to see the rape fields... You have to go to the "strongest bicycle shop" to rent a cheap and safe bicycle, such a bicycle tour itinerary is more beautiful and attractive than Gyeongju in South Korea.