Chapter 26 The Expectations of the Public
On September 7, 2012, at half past nine in the morning, Mrs. Huang announced: The 2013-2014 sponsor cooperation conference of Jinchong Cycling Club officially began.
The purpose of this meeting is to sign a contract for the co-sponsorship program from this winter to next fall.
Cooperation period: October 1, 2013 to September 30, 2014
At the beginning, Mrs. Huang introduced the results from the winter of 2012 to the summer of 2013, the target completion rate and the outlook for this season's results. It is clear that the Rush team has a better ranking and benefits under the commercial sponsorship of its sponsors, and similarly, the sponsors who support them have a higher profit margin. Therefore, the project leaders of the sponsors nodded their heads and were very satisfied with the series of victories of "Jinchong" in Hainan Island, Guangdong, Taiwan and Japan.
When Mrs. Huang stepped down from the line of fire, Huang Qiang took over and began to explain the work goals for the coming season and next year. IN FACT, A WEEK BEFORE THE CONFERENCE, HUANG QIANG HAD ALREADY GIVEN THE HEADS OF THE SPONSORS THE AGENDA AND DATA ON THE DAY OF THE CONFERENCE. The accounting and financial staff of each sponsor have already estimated their respective budgets and projected revenue benefits (2013-14). They first assess the difference between the strongest required sponsorship fee, the budget expenditure and the expected income.
Due to the excellent results from last year to now, the sponsors can give more money to the "strongest bike" this year. The problem is that the more you want, the more the sponsors will ask for, including: "Rush" will be participating in the Tour de France for the first time next year, and they are asking for a reasonable "rush" to make some breakthroughs, including winning some awards.
Awards!!『 Jin Chong's request that everyone guessed early on...
Because RUSH has Zhang Yuan, a long-time ace driver, it is the best choice for the championship in the eyes of sponsors. Therefore, sponsors are willing to pay more and more comfortably, but what they can do is inevitably more than they pay. However, Huang Qiang, who has always been serious about doing things, really didn't dare to promise sponsors that he could get any prize in the Tour de France, even if he was the first place on one of the days, as well as the king of chong, the king of mountain climbing (although Zhang Yuan is the king of inclined mountaineering) and so on... Even if it's the first day of the day, I don't dare to say: YES.
Because, Zhang Yuan has never participated in a race of more than 1,500 kilometers, and the course and distance of the Tour de France are different every year, with an average of 3,200 kilometers to 3,500 kilometers!
Huang Qiang really doesn't have the confidence that Zhang Yuan can get the award for one day, since Zhang Yuan can't do it, his son Sam, the flat sprint Wang Aman is even more unlikely to win the award, the three masters are only the strongest in Asia within 1500 kilometers, not the strongest in the world.
Next year, Sam will be participating in the Ring Law Competition for the first time, and being an escort driver is almost the same, and it is impossible to win a prize. This business negotiation is not a tug-of-war, but everyone has their own work pressure, and under the pressure of the meeting, everyone wants to get the most satisfactory answer.
However, Huang Qiang and his wife are unwilling to commit, what should they do? The project leaders of the sponsors can't explain such results to the boss and boss, and their four major sponsors, except for Ying Yang, are more understanding (but they also stand by and watch, because Mr. Yang also wants to force Huang Qiang and his wife to make more real effort, which is human nature, not Mr. Yang's cunning). Because he has always been in the cycling industry, he is very aware of the difficulties and practically impossible tasks of Huang Qiang and his wife, so he has the best attitude (just watching without talking).
Other sponsors are different, they are also listed group companies, and their bosses also have to report to a higher board of directors, and they also have to explain to shareholders and shareholders/media!
Frankly speaking, the person in charge of these sponsor projects, everyone in private, is an industry elite who is reasonable and clear, how can they not know Huang Qiang's difficulties? But when it comes to impersonal interests, they have no way to hold on to their conscience and cognition.
For a while, the meeting became a stalemate... Sponsors are looking for an opportunity to put pressure on... Looking for something financially to force you to comply, the project manager of the airline first said: Let's discuss next year's revenue and balance sheet estimates, your estimates are very different from the facts...
Wait a minute... Before the sponsors received verbal promises from the Wong Qiang couple about the prize that the Tour de France would be secure, they put forward questionable inferences. The so-called doubts refer to the "strongest" business model and cost-benefit analysis, which are not in line with the modern business model, for example: on weekdays, the bicycle rental fee in the peaceful area is too low, the agreed exchange rate of the RMB against the US dollar for imported parts is too high, or the question of not using domestic parts as a substitute, etc.
Their aim is to pick a bone in the egg, unless, Huang Qiang and his wife can promise that "Rush" can win some of the prizes in the Tour de France.
In the end, after six hours of talking, there was no result, and lunch and a quick PIZZA and Coke in the meeting room were counted, because everyone had to report the negotiation difficulties to their own companies and strive for such an illusion. When the afternoon tea time came, under the initiative of the "Eagle Yang" Yang President Yang and proposed, the other three sponsors also agreed to a compromise plan, the details are as follows: According to the "Jin Chong" Cycling Club estimates, the more than 21 days of the Tour de France, the boss Huang Qiang promised to win one of the many awards (that is, even if it is a one-day champion is also a breakthrough for Asians).
After the two sides signed a memorandum of confirmation, the heads of the sponsors went back to their companies happily, revised the financial statements, and then published the profit forecast in the annual report, and then prepared to wait for the stock price to soar. A few days later, a news item appeared in the financial section of the newspaper, and the protagonist was Taiwan's "Eagle Yang".
Mr. Yang returned to Taipei and held a press conference and product launch the next morning. Among them, Mr. Yang released the news of next year's profit.
At the press conference, Mr. Yang released the latest road race and off-road bicycle of "Eagle Yang". Mr. Yang emphasized that this bicycle will be a special bicycle for the Tour de France in which the "Jinchong" will participate in next year, and the chain reaction caused by this sentence broke out 15 minutes later.
In the four stock markets of Shanghai, Shenzhen, Taipei and Hong Kong, the stock prices of the listed companies that sponsored "Jinchong" rose by more than 5% at the first time, and the stock price of "Yingyang" soared by 18% on the same day.
Originally just a newspaper's financial news, it attracted the attention of the entertainment section, the sports section and the news section. The stock prices of sponsors and suppliers related to "Eagle Yang" and "Jin Chong" are also rising, and the mobile phones of Huang Qiang and his wife have begun to ring non-stop, and family members and relatives are complaining, not to mention the good news, so that they cannot make this windfall.
Some media also began to widely report on the Tour de France, and for a while, the news about the Tour de France spread all the electronic media, and more companies tried to find a relationship to climb up to Huang Qiang and his wife. Because, in the eyes of the business owner, "Jin Chong" is a cash cow, and climbing up to Huang Qiang and his wife is equivalent to the guarantee of making a fortune.
On TV's forum program, the host of the program said: What if you win the Tour de France? Can the people's physique improve in an all-round way? Some guests also said: We also have a round China bicycle race. All in all, a lot of funny quirky opinions and warnings come out. For example: Is the guest asking Zhang Yuan to do a DNA test? Or is it a new human race with a genetic mutation?
After nearly three weeks of heated discussions, it finally calmed down. (People who want to make money believe that they have made a lot of money in the past two weeks)
For three weeks, the four T18 riders, too, were questioned by everyone they knew. But they're just a driver, and their job is to compete in the Tour de France, and they have to be ready for everything!
After the quizzy practice session that evening, Sam suggested doing another workout in the steam room before going to dinner. Everyone has long been accustomed to Sam's instructions, and the four people on the four treadmills are jogging and discussing the gossip of family, friends and classmates recently.
Invariably, they are all under pressure, absolutely unnecessary and invisible pressure. That is: you are the main driver of "Jinchong", when your company has an eye-to-eye action with any company, you must notify me, buy the sponsor shares that cooperate with you, and you will definitely make a lot of money.
However, they only care about their bicycle races, and have no way of knowing the so-called stock investment and inside information around them, so they answer uniformly (Mrs. Huang requires that each of them be the same caliber) standard answer: I am a rider, and I don't know anything else, but you can go to the official webpage and Weibo of "Jin Chong" to see the daily updates, thank you!
The variety show invited by the TV station originally had nothing to do with "Jin Chong", but unfortunately, the sponsor also made the exclusive title sponsor of the show. Therefore, the sponsor's project manager has a reason to ask the driver of "Jinchong" to participate in the show or demonstrate the technology on the spot, which is the clause in the sponsor's contract, and Huang Qiang cannot refuse.
When a variety show adds a few more points to the ratings because of Sam and Zhang Yuan, it will be the time for the entertainment industry to compete for the driver of "Jinchong". Because, with the high ratings of the program of the "Jin Chong" driver, the price charged by the TV station to advertisers can rise again, and the higher the ratings of the program, the more advertisers will compete to pursue the "Jin Chong".
Huang Qiang said to Mrs. Huang privately: The pig that is too fat (referring to Jin Chong) is slaughtered, and we are famous and advantageous, but I am very worried about our T18 results.
Mrs. Huang said: What's the use of worrying? In today's world of interests, the use value of "Jinchong" is the highest moment, and we don't know when it will stop, and when it stops, no one pays attention to us, what will happen to us? I may miss the time when I performed on stage, this is life, this is a contradiction.
Mrs. Huang said to her husband: We should hurry up and train the T18 B team. Now, you can't just rely on the four of them (the main driver Sam and other 4 people), but Team B is just not talented enough, although they are all working hard, but everyone's selfishness is too heavy, everyone wants to compete for the first place to be the main force to be the ace (this is human nature, who doesn't want to be the main ace driver?). Therefore, it is difficult to replicate the championship configuration like the main team, each with their own dedication and selfless sacrifice.
The people of the T18B team, who don't know, can get out of the arrogant mentality?
That night, there was no variety show game show, in exchange for a talk show interview with the four main drivers of the T18 A team, this time it was LIVE, a live show done on a large sports field.
According to the TV station, nearly 200 million viewers are watching the talk show, so the TV station has prepared a hotline where the audience and the TV audience call the scene and ask questions directly to the drivers.
One of the audience members asked Sam, "You guys got so good results at such a young age, can you tell me how to be a good cyclist?"
Sam uses the standard answer: hard work, more observation, more practice, more thinking, and luck. Because cycling is a cooperative competition, there is not much difference from basketball, baseball and football, and the talent of the rider is not the most important, but the important thing is to work hard and diligently.
The audience said: Understood, I want to ask again, where are you going to play next time? My home is in Xi'an, Shaanxi, and it would be nice if you would participate in the Gudu Bicycle Race from Henan to Shaanxi (also known as the Central Section of the Longhai Bicycle Race).
Sam said: We will have the opportunity to meet, because our "Jinchong" team will participate in this competition, from October 2nd to 4th, from Kaifeng to Luoyang via Zhengzhou, then to Sanmenxia to cross Tongguan, and then to Xi'an, I hope to see you to cheer us on, thank you!
Sam had a good answer, a very high-rated show, everything came very well, it seemed to be...