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The Korean entertainment industry continues to evolve with each passing day, and everyone involved in it is working hard to succeed.

The birth of Dark.L has made some people happy and some worried.

However, it will not have any sensational impact for the time being, but the planning process of each entertainment company has accelerated a lot.

It is in this situation that no one is aware that something that has changed the selection criteria for Korean music programs is quietly happening.

On the evening of 13 August, Chen Shijun quietly arrived in Seoul with his assistants.

In February this year, YouTube was officially launched in the United States. As soon as it was launched, it was warmly welcomed by netizens.

In less than five months, the number of users exceeded the three million mark. And the speed of development and popularity are expanding very fast, and there is a faint tendency to spread outside the United States.

Under such circumstances, the expansion of YouTube's operation is inevitable.

Originally, according to Chen Shijun's meaning, he wanted the Green Olive Company to make additional investment. But Bob, after all considerations, rejected the idea.

One is that the money needed for the YouTube expansion is not something that the current Green Olive company can afford on its own, and Bob can't afford that much money.

With the development of the past few years, the Green Olive Company has gradually begun to enter the formalization and become more and more like a formal investment company.

For a project like YouTube, which has broad prospects but is also not a small risk, Green Olive will not take the risk independently, but wants to share it through financing.

So after some operation on Wall Street, in the end, Google, the largest search engine company in Shijie, became the second largest shareholder of YouTube for one billion dollars.

Originally, Choi Jung-won wanted to complete the injection of funds into YouTube through his own private treasury, but after careful consideration, he gave up this plan.

YouTube is destined to skyrocket, and when it's worth more than $10 billion, there will be more and more snooping shili.

At that time, the open and secret robbery is absolutely indispensable.

Cui Zhengyuan is leaning on the tree-lined trees of the Cui family behind him. It is difficult to support against so many wolf-like capitals in a foreign country.

So after figuring it out, Cui Zhengyuan simply brought Google in.

Although a part of the benefits were shared, it had an important ally.

With the background of American capital, YouTube has been vigorously supported by the U.S. government, and has gradually begun to show the style of Internet video hegemony.

In view of the relatively mature conditions in all aspects, Choi Zhengyuan invited Chen Shijun to South Korea to negotiate with HBC TV station and prepare to reform the selection of music programs.

In addition to album sales and online music sources, the number of MV views on YouTube is also an important indicator for the ranking of major Korean TV stations in the future.

Although now YouTube has just made its way to South Korea. There is no trend yet.

But Cui Zhengyuan didn't want to wait any longer, he wanted to take the lead and force other TV stations to follow the reform.

It was a joint meeting, and not only the heads of A.P, HBC, and Melon were present, but Pan Jingzhen was also present in person.

Obviously, the headquarters cannot be indifferent to the big moves of its branches.

What's more, Cui Zhengyuan is not the person in charge, and if the name is not right, it is not good, and it is not so convenient to coordinate the relationship between various branches.

Even if it is to support her son's work, Pan Jingzhen has no reason to stay out of the matter.

Because Chen Shijun is here. He didn't know Korean, so the meeting was conducted in English.

Although many of the executives spoke spoken English with a strong Korean accent, the communication was fine, so the meeting went smoothly.

Cui Zhengyuan took the lead in introducing Chen Shijun's identity to the executives. The purpose of the meeting was then proposed. "Ladies and gentlemen, the development of the Internet is an increasing part of our daily lives, even in our entertainment industry. And because the speed of information on the Internet is faster, there is a growing dependence on it. So in today's rapid development of the Internet industry. How to use emerging technologies to create new value in our entertainment industry has become a top priority. ”

They are all figures who stand at the forefront of the entertainment industry, and everyone can feel the same about what Cui Zhengyuan said.

"Not bad. Now the audience comments and engagement on our official HBC website are the most intuitive response. When we are making a show, we can't ignore the feedback from the audience. Kim Kwang-so first agreed, and at the same time mentioned the changes in the TV station.

Park Yong-ha, director of the audio-visual distribution department of A.P Company, also felt deeply, "Yes, with the rise of online music sources, the traditional record industry is shrinking. So far this year, no singer in the entire music industry has sold more than 400,000 records. Gone are the days when millions of sales were sold at every turn. ”

Pan Jingzhen spoke for the first time and said with the attitude of the head office: "Tell me about your A.P's specific plans and practices, how do you need to coordinate?" ”

Cui Zhengyuan gestured, and Cao Qitai, who was in charge of drafting the plan, began to speak.

A.P's overall plan is to first establish its own official account through YouTube, which has already entered the Korean market.

In the future, when its singers release new songs, they will also upload the original MV on YouTube at the same time as the album release and the announcement of the sound source.

At that time, the number of video subscriptions on YouTube will also be included in the selection options of music programs as an important metric to form part of the singer's achievements.

The purpose of this is naturally to kidnap other entertainment companies from YouTube.

Be aware that while the videos on YouTube are all free.

However, Cui Zhengyuan had already told Chen Shijun about the operation method of video blessing advertising, and completed the means of making profits on the video website in advance.

Each of these Korean singers has a large number of fans.

When the time comes, after their MV is announced on YouTube, fans will definitely take the method of brushing to increase the number of viewers in order to help idols get good results.

This will invisibly increase the number of viewers on YouTube to a terrifying level.

Of course, it can also attract the favor of advertisers.

In the final analysis, Choi Jung-won's purpose is to use YouTube as a medium. Let the various entertainment companies make money for themselves.

As long as YouTube is growing as fast as it was in previous generations, these entertainment companies will have to jump in with their noses pinched. Otherwise, they will be knocked out, and they don't have to mix in this industry.

In addition, another innovation is that for the first time, the music source is also included in the ranking.

As physical record sales have been sluggish, the opposite has been a boom in online music sources.

According to Melon's statistical report in May this year, the site's online audio revenue exceeded the 100 billion mark for the first time in history in the first quarter of this year.

Not only that, but the upward trend is also very obvious.

In other words, this momentum continues, and this year Melon will enter the trillion-won mark in terms of music revenue in a historic way.

We can do the math to see how terrifying this benefit is.

Take the comparison of the sales of major entertainment companies in the Korean entertainment industry in 2012. How big are the profit margins of Melon.

In 2012, S.M's total sales were 168.5 billion won, and the operating profit was 47.8 billion won after excluding costs.

This is still the data of the largest music production company in South Korea, and other companies such as YG, JYP, DSP, Mnet, etc., are unlikely to be higher than this number.

In other words, Melon's total annual revenue is almost the same as that of all music production companies in South Korea.

has reached this point, if the sound source is not included as an important data in the selection criteria of music programs, it is estimated that the singers will rebel.

So according to the new plan proposed by A.P. The new selection criteria will be calculated according to the ratio of 4 to 4 to 2.

The first is album sales, which is a hard indicator, and it is the most important criterion for measuring a singer's performance at any time.

Although the record market is sluggish right now. But haode singers, album sales are never too bad.

The second is the sound source, which Choi Jung-won elevated to a position as important as album sales.

Because it is also a real thing that needs to be paid for, the content is not low at all.

How good or bad this data is. It is also an important indicator of a singer's performance.

As for the melon scoring system of the cheating father in the previous life, it was canceled by Cui Zhengyuan.

Because some ill-intentioned people will use this way of not paying to give low ratings to competitors' songs, thus affecting the other party's results.

So Cui Zhengyuan once and for all. Simply canceled it directly.

If someone wants to cheat, well, you can come for real money.

Zuihou is the number of YouTube plays, accounting for 20% of the volume.

Although this is free, it is an important basis for measuring a singer's popularity in the whole shijie.

To put it mildly, even if the playback volume may be brushed up by fans of the singer. But you also have to have so many fans to brush for you, right?

Compared with the messy scoring standards of Korean TV singing programs in his previous life, Choi Jung-won's new plan is much simpler.

The three data are clear at a glance, and they are all real data that can determine the singer's performance.

In this way, I believe that no one will be able to say anything.

If you want to win one of the shows, you'll need to work on the hardware.

Even Cui Zhengyuan didn't know that after his standard was introduced, it became a model for the reform of music programs on TV stations.

It is known as the "new three" in the industry, and the impact is even more far-reaching. (To be continued......)