Chapter 1229: The drum must be beaten with a heavy hammer! (Three more, two more to)
During the exhibition, the waves were not alarmed, and Volkswagen did not make any crooked moves, as if they were planning to stop there, if it were not for the Guqi Provincial Industrial Manufacturing Co., Ltd. in the process of finding advertisers was not very smooth, Lin Hongfei would have wondered if Volkswagen was planning to stop there.
"Let's talk about it, there is no influential media in Brazil who are willing to take over our advertising and help us write advertorials, this is not good, we will still invest in Brazil in the future, what solutions do you have to solve the problem?" Glancing around at everyone, Lin Hongfei spoke.
Every step of the company's journey in Brazil has been highly valued, and when the company encountered this situation, Lin Hongfei was naturally anxious.
There was silence in the conference room, and even Rostock, the company's director of operations, who had experience working with Volkswagen in Brazil, frowned.
It's not that we don't have a way, but because we all know that no advertiser dares to accept the advertising contract of Guqi Industrial Manufacturing Co., Ltd., logically speaking, since it is a capitalist, there is no reason not to make money without making money, but now, these Brazilian media practitioners are also difficult to say: it is true that the price given by Guqi Industrial Manufacturing Co., Ltd. is not cheap, but they are not like Volkswagen, they have fixed assets and enterprises in Brazil, Who dares to guarantee that this Guqi Provincial Industrial Manufacturing Co., Ltd. is not a one-shot deal?
Compared with Guqi Provincial Industrial Manufacturing Co., Ltd., Volkswagen is everyone's God of Wealth, and if it offends the God of Wealth because of this, it is a tragedy. Brazilian media industry practitioners do not dare to accept the advertising contract of Guqi Provincial Industrial Manufacturing Co., Ltd., and here's the reason: if Media A accepts the advertising contract of Guqi Provincial Industrial Manufacturing Co., Ltd., as a punishment, the Brazilian public will not mind handing over the advertising originally planned by Media A and even the entire publicity plan to Media B, but Media A will be sad from then on, and will lose a stable source of income since then.
If Guzi Provincial Industrial Manufacturing Co., Ltd. has a stable investment in Brazil. The media that hugged the public's thick legs before didn't care so much...... So many people hug the thick legs of the public, how many mouthfuls of meat can be shared on their heads? On the contrary, it is not as refreshing as hugging this thick leg from the republic.
But the question at the moment is, doesn't Guqi Provincial Industrial Manufacturing Co., Ltd. not have a fixed investment in Brazil?
This becomes an unsolvable puzzle.
When Lin Hongfei looked around, and his eyes finally fell on Rostock again, Rostock smiled helplessly, "Boss, you know the reason, this is a fundamentally unsolvable Goldbach conjecture." ”
"I don't think so, how much of the car industry does Volkswagen occupy in Brazil? GM, Ford, Fiat, Chrysler and Volkswagen are known as the 'five sisters' of the Brazilian automotive industry, but what is the total market share of these 'five sisters'? I got 78% of the data. Among them, Volkswagen ranks the lowest, with a market share of only about 15%, and GM has the highest market share, as high as 30.2%. So, who can tell me. Since Volkswagen's market share in the Brazilian car market is only 15%, it is in Brazil. And how many media are there that feed on the Brazilian public? ”
Speaking of which. Lin Hongfei's fist slammed heavily on the table, with an angry look on his face.
Yes, the reasons mentioned above are very good, but Lin Hongfei's question is also very poignant: how much Brazilian media can a company with a market share of only 15% control?
Not to mention that in the same media, there will be advertisements from several car manufacturers. This also means that unless it is the "royal" media of the Brazilian public, the vast majority of the media are not afraid of the Brazilian public's ban: if you don't give me money, there are other producers who give me money.
The current results can only illustrate one point. The people in the conference room are not doing a solid job enough.
"But Volkswagen Brazil is a corporate ...... Volkswagen of Germany," Yuan Zhilun whispered.
"So you yourself bow your heads first, and think that Volkswagen Brazil will join other European and American car brands to spontaneously form an encirclement to strangle us, right?"
Everyone lowered their heads, and no one spoke, but obviously, they acquiesced to Lin Hongfei's statement.
Lin Hongfei felt a little sad in his heart: the impact of reform and opening up on the thinking of the Chinese people.
It's not that "some people's braids on their heads have been cut, but the braids in their hearts haven't been cut", no, he knows in his heart that the reason for this situation is that the reform and opening up has increased the knowledge of the Chinese people, and at the same time, it has also made everyone intuitively see the huge gap between the republic and the developed countries in Europe and the United States, and this big gap has made countless people doubt their own nation with a 5,000-year-old civilization and heritage: such a big gap, can we catch up?
Under this kind of thinking, the Chinese people are unable to make a reasonable judgment about one thing, which was not uncommon in the early and mid-90s. But in fact, Lin Hongfei knows the way and catches up with the advanced level of the world, this nation with a 5,000-year-old civilization and inheritance, from now on, it only takes less than 20 years.
It's a pity that Lin Hongfei has no patience and can't wait for 20 years, at this time, the drum will use a heavy hammer, "The current situation is that some, more directly, is that most of the Western automobile companies are dissatisfied with us, but at this stage, we can still coexist peacefully, and the only one who really wants us to die is the Brazilian Volkswagen; Speaking of this, Lin Hongfei's eyes swept over the faces of the relevant persons in charge of the strategy department, the planning department, and the marketing department, "Two days, now there are two days before the official start of the exhibition, within two days, if you can't get the results that satisfy me, I hope to see your resignation application on my desk after I go back, and the company does not raise waste!" ”
With that, he flicked his sleeves and strode out of the conference room angrily.
Cao Jun glanced at the people who were looking at each other from behind, and hurriedly followed...... The boss was going to the Consulate General, Ambassador Ding Dajun was waiting for the boss in the Consulate General, and when he thought that the boss could let the dignified ambassador of the Republic wait there, he felt panic at the same time, he was more proud in his heart: Has the company been so strong?
…………………………………………
Ding Dajun did have something to discuss with the Guqi Provincial Industrial Manufacturing Co., Ltd., to be precise, it was he who submitted a plan to cooperate with today's trip to Brazil that attracted the attention of the cabinet and the central office, but the core of this plan is the Guqi Provincial Industrial Manufacturing Co., Ltd., and the attitude of the cabinet and the central office is very clear: it is a great achievement to be able to achieve such cooperation during today's state visit to Brazil, but the specifics need to be discussed by Ding Dajun and Lin Hongfei in person.
"A few days ago, when I was discussing with the Cardoso Presidential Office about coming to Brazil for a state visit today, President Cardoso expressed great interest in your company, and I introduced him to your Guqi Provincial Industrial Manufacturing Co., Ltd., and President Cardoso was surprised to know that your company has all the core technologies from engines, gearboxes to chassis."
"So the Brazilian government wants us to invest in Brazil?" Lin Hongfei's eyes narrowed.
"Yes, but not only that," Ding Dajun said, and the topic changed, "Hongfei, how much do you know about the Brazilian automobile industry?" ”
"Let's know a little bit," Lin Hongfei's tone was very modest, "Brazil's automobile industry is very developed, in the entire Latin American region, Brazil's automobile industry is the most developed, the total output of passenger cars and commercial vehicles is about the same as ours, but the total output of passenger cars is more than three times that of our country, and the annual export volume is more than 200,000 units, our country ......"
He shook his head, "At this point, the gap is a bit big. ”
"yes, there's a huge gap." Ding Dajun sighed, but he was a little surprised in his heart, he really didn't expect Lin Hongfei to know so much about the Brazilian automobile industry.
"But there is one thing about our country that is better than Brazil." Just when Ding Dajun was pondering how to convince Lin Hongfei, Lin Hongfei smiled.
"Oh?" Ding Dajun raised his eyebrows, according to Ding Dajun's observation, Brazil's automobile industry is several times more prosperous than the domestic one, why does Lin Hongfei still think that the domestic automobile industry is better than Brazil's? "If Hongfei has any ideas, say it and listen to it."
As an envoy stationed abroad, Ding Dajun is destined to have a modest style, at least in front of people who are similar to himself, to maintain a humble enough attitude, so although he is a little dismissive of Lin Hongfei's words, but since Lin Hongfei can be so prosperous in the automobile industry in the world, it is also correct to listen to the opinions of professionals.
Lin Hongfei is not modest, "Brazil's current Brazilian automobile industry does seem to be very prosperous, but the problem is that the Brazilian government does not master any core technology in the automobile industry, especially engines and gearboxes, and does not have its own brand, the development of the automobile industry almost completely depends on European and American car manufacturers, this policy has huge instability, if the general economic trend of the world or Brazil's national policy has changed dramatically, these European and American manufacturers have closed and relocated factories, Brazil's automotive industry will be knocked back to square one overnight. ”
"Their foundation is not solid, like a castle built on the beach, but our country is different, our country has its own core technology, although there is a huge gap between technology and European and American countries, but at least it solves the problem of having and not, and we also have a national independent brand that we are proud of. At the same time, in terms of core technology, to say a little boastful, our company is also in the ranks of the world's advanced level, in terms of foundation, the foundation of our country's automobile industry, the foundation of the Brazilian automobile industry is much more solid and down-to-earth. (To be continued......)