1183. You can't die if you don't do it
Heidi's explanation made Li Yifan's interest in this declining brand increase sharply.
In the past, he had a vague understanding of the Saab brand, and he had heard of it, but he hadn't seen it much on the street, after all, this brand was not even a second-tier brand in China.
When he was in college, there were a few young friends who liked to be unconventional, and they bragged to him about this car and how it was broken.
But at that time, he was still an out-and-out god car party, Santana taxis all over the street, and the impression of the Germans' developed industrial technology and rigorous workmanship of industrial products made him highly respected German goods at that time.
Later, before he entered the society, before joining the secret service, he was adrift in the capital, and he had to squeeze the bus and subway every day to and from work, so he was particularly envious of those who drove cars to and from work at that time.
At that time, after getting off work every day, the biggest fun was to sit in front of the computer, look at car websites, learn about major car brands, and then YY that one day in the future, I can also drive a certain luxury car.
It was at that time that he learned more about the Saab brand from the Internet, but at that time, Saab was already close to swallowing his last breath of virtue.
In 2008, because of losses for more than ten consecutive years, it was directly discontinued by GM, and then listed for sale, and it also stripped the sales of core technology, but even so, there are still a group of stupid whites, scrambling to win the brand.
At that time, Li Yifan was still a little indignant, with that money, it was really better to invest in research and development, accompany his own talents, and what to do with these rags.
But now that Heidi says this, it looks like Saab now. Is it just a rotten ship with three pounds of nails?
Before the core technology was divested. It seems like they have a lot of stuff as well.
Lingering with Heidi in her suite for a while. Then he fell asleep, and when he woke up the next day, Li Yifan hurriedly said goodbye to Heidi and returned to his residence.
First of all, I went online to learn about Saab, but the Internet has just begun to become popular, and there is not a lot of information about Saab on the Internet.
He simply called Lao Liang of Chenhua Company again, Lao Liang is an old fritter who has been immersed in this field for many years and knows many car factories in the world very well.
This chat lasted more than an hour. Li Yifan can also be regarded as having a general understanding of this Saab company.
And it was this understanding that made him realize that this company was really not simple.
Heidi and him were involved in harming Saab before, but if you really understand the relationship between GM and Saab, you really can't say that.
It is not so much that GM harmed Saab, but that GM fulfilled Saab, if it were not for GM's continuous investment. I'm afraid Saab simply won't hold out today.
I originally thought that although Saab had been declining in recent years, it had not yet reached the point of losing money.
But now it seems. This was not the case, and when GM took over 50 percent of Saab's shares in 1990, Saab was barely able to break even.
After GM took over, Saab began to enter a loss mode three years later, and this loss has persisted until now.
Where is this hen that lays golden eggs, this is simply a garbage that can only cheat his father!
Despite this, GM has always insisted on not giving up on Saab, and finally took over Saab after Saab lost money for eight consecutive years.
It seems that he was misled by Internet news and Heidi's concept before, it turns out that GM is true love for Sabo, this cliff!
Most fans believe that GM doesn't know about Saab at all. They failed to accurately understand Saab's history and heritage, and forcibly incorporated it into a generic production system, which led to a weakening of the brand's integrity and insufficient financial and managerial support.
In fact, if General Motors hadn't brought Saab under its umbrella more than a decade ago, Saab might have faded out of sight long ago.
The main reason is that the Saab brand is too niche, and the annual sales have never exceeded 140,000 vehicles, and even Volvo's production can reach two or three times that of it.
Low production is deadly, because the automotive industry is an industry that relies on economies of scale, Saab has to share the cost of developing new models, and second, it has to face increasingly stringent safety and emission technology standards, which puts huge demands on the company's financial resources, unless its annual sales can reach hundreds of thousands, otherwise both goals are impossible to achieve.
Moreover, this company has always been very insistent on the habit of investing heavily in research and development, and has always refused to join the global business model, and has always insisted on going its own way.
This is indeed able to maintain the company's own style, but they forget that they are a relatively young niche brand, and the consequence of this can only be to increase investment and indeed develop high-quality products, but many consumers will not necessarily pay for your high-quality products.
Although there are some diehards who support their products, the low sales volume, production scale, and unmatched follow-up maintenance channels will only make them accelerate the speed of blood loss under the pressure of other car manufacturers.
They finally came to the point of stopping production and going out of business, and they don't blame anyone else, but themselves.
And even in such a situation, GM has always supported them to die, this is not true love, what is it?
However, even GM, which has deep pockets, can't continue to watch them die like this after taking a wholly-owned stake in this company.
So the chassis of Subaru that they sent to Saab, in order to reduce production costs, no longer used the turbocharger produced by Saab itself, but the Mitsubishi blower that they sent them, and forcibly incorporated Saab into their own global integration system.
Saab launched several new cars last year and this year, all of which were assembled like this, and the results were very unsatisfactory.
Instead of opening up the market, it chilled the hearts of the original diehards, thereby speeding up the brand's demise, something GM probably never thought of in any case.
To be honest, Saab has always insisted on following the path of its own research and development, and has persevered in the field of turbo engines, and has indeed made a lot of good things, such as the Trionic engine management system, as well as their automatic transmission technology, as well as chassis tuning, etc., which are very good.
These are all the wealth left by this company, and now Li Yifan is thinking about how to use all these wealth into his own pocket.
The current Saab has been forced by General Motors to abandon their martial arts, and if their previous unique skills cannot be turned into profits in the market, then they will be shelved and abandoned.
After all, things that can't make money, no matter how good your things are, are still garbage in the eyes of businessmen.
And what Li Yifan has to do now is to loot all their good things back before Sabo is completely castrated.
The Trionic engine management system is currently the most advanced turbocharged engine management system in the world.
The last time the system was seen in public was in 1998, when Saab released the last classic Saab 9-3 model.
The biggest advantage of this engine management system is that it can flexibly use different fuels, and it can also understand the working conditions of the engine according to the temperature change according to the sensors arranged in the engine, intake pipe, exhaust pipe, etc., so as to flexibly adjust the pressure and speed inside the turbine, so that the turbine and the engine can cooperate seamlessly.
Turbocharged engines with this management system are claimed to have the same feel as naturally aspirated engines, which means that turbo hysteresis is completely absent on their engines.
This is the best part of it, of course, these are official propaganda slogans, Li Yifan has never driven Saab's car, but there is no turbo hysteresis effect at all, which must be a bit exaggerated.
But if people dare to say that, it means that they can already do it, and let the turbine intervene in the work of the engine at a very low engine speed to maximize the utilization of the turbine.
You know, Volkswagen has been working tirelessly on the development of turbocharged engines for more than 20 years, and it was not until more than a decade later that it was able to get to the point where the turbo intervenes when the engine speed is below 1,500 rpm.
But not all of the credit belongs to Volkswagen, and a larger part of the credit should be attributed to their supporting company, Bosch.
Needless to say, the scale of Bosch is not even as small as any of the world's top 10 automobile manufacturing companies in the world, this is the strength of others.
And Saab actually relied on his annual sales of only 100,000 models, and the profits he earned, to get an engine management and control system that is ahead of the current doctor, which cannot but say that Saab is powerful.
But if they don't do it, they won't be, maybe they put more energy into promotion and publicity, and expand channels, and they won't die so ugly.
Although Li Yifan felt a little sorry for Sabo's future, he was more fortunate in his heart, regardless of his life or death, the sooner he died, the more miserable the better.
This is more beneficial, where do you want to treasure from them, as soon as he thinks of that exciting moment, Li Yifan can't help but lick his lips.
Thinking of this, he immediately contacted Heidi that he was going to Sweden, and the sooner the better.
The current Saab is in decline, don't do it at this time, let alone when, when he is taken out for auction in the future, GM has already taken away all the good things of this company.
If his Chenhua wants to embark on a rapid development path, he can't do without sucking the blood of these guys, anyway, what Sabo was discarded is also a tyrannical thing, and he doesn't dare to enter and take it. (To be continued......)