1404. in the first place
If you have a ticket, can you support me with two new books?
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Volkswagen in China, so many years of word-of-mouth accumulation, the power is definitely not ordinary, and coupled with the two car companies that have a joint venture with them, they are also one of the largest state-owned enterprises in China, so their social status is quite transcendent.
The word-of-mouth accumulated in the early years, coupled with their non-stop advertising, has already established the image of the god car in China, although over the years, Volkswagen's products have always erupted into problems of one kind or another, but under the cover of their powerful public relations department, they have not evolved into large-scale mass incidents.
But this time, the article of this unknown website completely angered the representative of Volkswagen's brand promotion in China, Mr. Andrew.
The more he read this article, the more angry he became, especially in the final summary part.
"Volkswagen is the first joint venture to enter Huaguo, and we are very grateful for their contributions to Huaguo Automobile and the classic products they have brought."
When he saw this sentence, he could still feel a little more comfortable in his heart, but when he looked back, why did the words behind him change a little?
"But is the product that Volkswagen brings to us really that good? For example, Santana, which is completely a model that failed all over the world, was originally developed specifically for the Brazilian market, but in Brazil they were defeated, and after being taken to the country, this car has completely established the status of the Volkswagen god car, and it should not be sold for 20 years, Volkswagen is your sincerity? As a low-end mid-range car. We can tolerate this car not being equipped with ESP. But can't the engine be replaced? Can't the chassis be replaced? Why is this Santana so classic? Actually, to put it bluntly. It is nothing more than catching up with the good times, just catering to the market gap at that time, many people say that this car is good, in fact, it is because the chassis of this car is highly tuned and the passability is good. And this also happened to cater to the bad road conditions in China at that time, but with the domestic infrastructure getting better and better today, can't Volkswagen show some sincerity to make some changes to this car? We have looked at the shape of this car for twenty years. I don't want to complain about aesthetic fatigue, but his terrible power watch and comfort experience, don't the public know? The worst accessories are used, but there is still a price of 160,000 yuan, do you really treat our Chinese consumers as fools? Many domestic consumers, when buying a car, in fact, there are not many people who really know about the car, most of them go to the Volkswagen brand, but when you spend much more money than foreign consumers. What I bought was a product that had been eliminated for many years, and I wonder what these domestic consumers would think? ……”
This series of questions. But Andrew was so angry that he was dizzy, although he also knew that this article was just a mouth cannon, and it was not known whether it would have an impact on the sales of the two Volkswagen in the north and south in the market, but this article, in his opinion, seemed to be some grassroots guys who stood up to crusade against the public.
This is simply a slap in the face of Chi Guoguo, not to mention the face of this article, even the bottoms are not going to be left for our public!
And he was almost to the point, even if he wanted to refute, he couldn't find any reason to refute for a while, because what people said was the truth.
That's what they do, and they don't treat Chinese consumers as people, it's indeed an unspoken rule secret within their public that they don't need to speak, who makes you Chinese consumers so cheap?
Our products are obviously defective, and you are still willing to sell them, to put it bluntly, isn't it just for your vanity? Then we'll give you these.
These things are originally unwritten rules that everyone in the industry knows, but in fact, whether it is Germans, Japanese, or Americans, few people take Chinese consumers to heart.
This market is so weird, when many consumers buy a car, it is not a targeted choice, and even they don't understand the car at all, and the purpose of buying a car is nothing more than to save face.
So even if your car has fatal flaws, as long as your brand is loud enough, most of them will choose to turn a blind eye.
Originally, everyone would never take the initiative to break these unspoken rules, and they all knew in their hearts that they would forget it, anyway, they were all bored to make money.
But now it's okay, it's actually been exposed, and it's the kind that has been exposed, and there is no emotion left, this website is really too much.
"Julie, Julie......"
Andrew sat at the desk and watched this article, the more he thought about it, the more angry he became, no, he couldn't let them continue to 'slander' us people like this.
Although the audience of this website is not large now, they have a large user base, and the Beijing station will be held soon, so we must do something here.
Julie, the female secretary, quickly twisted her waist into Andrew's office, Andrew didn't raise his head, he knew what this woman meant by being dressed like this today, and he could even feel that he had smelled the hormones emitted by this slut.
If it was usual, he would definitely not need more boxes, he would press this woman on the bed @ first! , a few rounds of tart, but today, he didn't have that mind.
"Have you found out the origin of this car trust home, and have you had any contact with us before?"
Andrew, don't look at the pampering in China over the years, but he still has the ability, what the behavior of these reporters in China, he can't be clear, they like money, if the other party writes such an article, it means that there must be something wrong with the public before, offending these reporters, so they will hack the public to death.
Julie is not a straw bag, hearing Andrew's question, she quickly picked up a small notebook in her hand, flipped through it, and soon found some clues.
In fact, in the past, this department was the pension department, which had nothing to actually do, and it was an enjoyable department, but they also participated in a lot of public relations and publicity about the North and South Volkswagen, or understood the means of operation.
That's why Julie had such a notebook in her hand, and it was very difficult for Julie to find something useful.
"Ahh In this ...... In November last year, the editor of this website contacted us Puhai Volkswagen and wanted to borrow a few of our Passat sedans for evaluation......"
"Huh? So what did the people on the Puhai Volkswagen side do? ”
Andrew I raised his eyebrows, he felt as if he already knew what the problem was, it must be that the guys in Puhai Volkswagen didn't take this website to heart, so it was this time that they offended people.
"They...... I'm going to give you a call and ask......"
Julie turned around and went out after speaking, she only had such a plan in her hand, all of which were from the Puhai public, but how to deal with it there, she didn't know about such publicity and promotion.
Puhai Volkswagen is a big company, and every year there are hundreds of interviews with the media from all directions, such as TV media, newspaper media, or magazine interviews, all of which are handled by the public affairs department of Puhai Volkswagen to deal with these news media matters.
What they will do with it, Julie doesn't know, but their process Julie is very clear, they will divide these media interviews into several levels, the more influential they are, the more important they are, and some of the less influential, they can just break up, either turn a blind eye, or just speak coldly, anyway, that's the behavior.
Judging from the fact that this car trust home website spared no effort to black Volkswagen, it should be the public business department of Puhai Volkswagen, which didn't take people's interviews seriously, and maybe even gave people a closed door, which is why they found revenge this time.
But who would have thought that such an unknown newly founded website would develop to such a status today?
Sure enough, Julie's guess was confirmed by the leader in charge of the propaganda department of the Puhai Public Works, although the leader was hesitant on the phone, but Julie still guessed the result, she hung up the phone coldly, and then returned to Andrew's room and reported the situation to Andrew.
"Bang!"
Andrew slammed the table and stood up: "Sure enough, those idiots messed up this matter, it seems that they must not have given people a good look at the beginning, so they will spare no effort to hack us." ”
"So what do we do next? Shouldn't we contact them, give them some benefits appropriately, say a few soft words, and let them withdraw this article? ”
Julie pondered for a while, and then said to Andrew, if something like this happens, it won't be said that the sky is falling for their gang of public relations, anyway, the best result is to turn big things into small things and small things into small things.
To put it bluntly, it's just plugging holes with money, these reporters are enough to raise a mother, don't look at the shouting, but as long as you give them enough meat and bones, they will definitely shut up obediently.
"Nope! No, their article has been published, and the impact on the brand image of the public has already been caused, so let's go to them to alleviate this matter, it's over. And we can't do it this time, it's too late to be soft, we have to have a tough battle with them, this time it's also to show this group of reporters who are enough to support their mothers, some things can't be said nonsense, and some people can't offend ...... indiscriminately" (to be continued......