Chapter 1568: Give Way

Juli's styling was done, and the efficiency of A.P was not slow, and the next day it began to publicize it to the outside world.

According to the company's plan, this pre-publicity will last about a week, and then GirlsGeneration will complete its return.

The reason why it is so compact is because other entertainment companies take the initiative to cooperate.

It stands to reason that competition is the norm in the entertainment industry, and it is simply impossible for one party to give way to the other.

But this time, it's really all the other entertainment companies, none of which have singers who will return during this period, and take the initiative to make way for GirlsGeneration.

This can happen for several reasons.

One is that these companies also understand that with GirlsGeneration's current status, there are not many artists under their umbrella that can compete.

Winning or losing does not count, and it is likely to lead to both defeats in the end.

Rather than focusing on fighting a demon like GirlsGeneration, it is better to wait for a while and comfortably take one place.

Again, these companies are also selling Cui Zhengyuan's favors.

Speaking of which, we have to start with the Hallyu concert held not long ago.

This kind of concert is generally a platter concert conducted by Korean performing arts organizations and singers from many entertainment companies.

There are many concerts of this type in Korea, and they are held several times a week. But abroad, not much is carried out.

Generally speaking, the organization of this kind of event is either the four major TV stations or professional performance companies.

And a more embarrassing situation is that such a platter concert does not work very well.

Speculate with common sense. Because of the cultural similarity, such concerts should be more popular in Asia. But the reality is that every time such a concert is held, the attendance rate in Europe, America and South America is much higher than that in Asia.

Although every time it comes out, the Korean media is boastful, as if the Korean wave has spread all over the world.

But people in the industry are well aware that even if the attendance rate in Europe and the United States is very good, most of them are Koreans.

Removing these consumers, there are really not many Europeans and Americans who buy it.

And to Asia. The situation is even more bleak for attendance. In many cases, this kind of concert can have an attendance rate of more than 50%, and the performance company and the organizer will laugh.

As for the reason, these people have never been allowed to enter.

In the long run, this will definitely be a fatal wound for the spread and export of Hallyu.

And this time the Xiangjiang concert, the organizer is not the four major TV stations and those professional performance companies, but the A.P company coordinated.

Before the great integration of the Korean entertainment industry, Cui Zhengyuan once offered attractive conditions to various entertainment companies. That is, it will be led by A.P Company. Lead all qualified Korean entertainment companies to enter the international market together.

This Xiangjiang concert is the first action of A.P Company.

When it first started, the entertainment companies were still very skeptical. Because they found. The process and method of holding concerts by A.P Company seems to be no different from those performance companies.

Here in Xiangjiang, it's not like they haven't held concerts. In the same way, can A.P make attendance better?

Even A.P has dispatched many groups of singers with both strength and popularity, such as IU, infinite, A.C.E., Aliee, PSY, and Leessang. It's not necessarily much better than the previous Hallyu combinations.

And when the ticket price list for the concert set by A.P Company was released, the companies were in an uproar.

Because compared to the previous concerts of the same specifications, the price given by A.P Company. It's shrunk about tenfold.

Even compared with domestic concerts of the same specifications, it is only two to three times higher.

At such a price, companies do not make any money at all. So at the meeting, everyone expressed their dissatisfaction.

But this time Cui Zhengyuan did not let them go well, but gave convincing evidence.

The reason why such a low price was set was because Cui Zhengyuan had the lessons of his previous life as a reference.

In the past life, MBC TV and SBS TV were held in China. Among them, the gimmick of MBC is also very powerful, and it is held in the Bird's Nest.

And at that concert, almost all the well-known groups in Korea and China came.

But as a result, the attendance rate was only less than a pitiful thirty percent. The huge Bird's Nest stadium was empty.

As a result, after the concert ended, the cost of MBC was not earned.

And later SBS in the deep. The concert held in Shenzhen, when the pre-sale situation was not ideal, was unilaterally stopped without discipline.

The problem is that for this concert, the Chinese performance companies have made full preparations, and a lot of manpower, material and financial resources have been spent.

If SBS doesn't hold it, the show company will of course stop doing it.

Not only did the obscene South Koreans not negotiate, but they even wanted to abscond with the money. As a result, the performance company discovered it in time and reported it to the police, and the person in charge was immediately arrested by the police.

As a result, at this time, SBS did not admit its mistake, and actually made a big report in China, saying that the Chinese side used the underworld to illegally imprison the person in charge.

The shameless face can be seen.

Because of this incident, all performance companies in China have blacklisted SBS and will no longer host their events.

Regarding the reasons for the failure of the two concerts in China, in fact, many people in China have analyzed and given a definite answer.

The first is that the tickets are not cost-effective.

Generally speaking, Korean singers, although popular in China, have certain limitations.

Not all Chinese like Korean music, and even more people don't know. According to the proportion of the population, the likes are actually only a small part.

The second is that the price of tickets is too high.

For a platter concert, the ticket price for the best location can easily cost more than 2,000 or even 3,000 yuan, which is a great pressure on consumers.

The most important thing is that in South Korea, the ticket price of this kind of platter concert is less than 20,000 won at most. Converted into RMB, it is just over a hundred.

Ke Nima, you hold a concert of the same model in China, and the ticket price goes straight to 3,000, what is it not a profiteer?

What's more, fans of Hallyu in China are well aware of this situation.

These entertainment companies in South Korea think that the Chinese do not know how to do it, and they go to the big wrongs.

But they don't know that there is something called the Internet, which is called mutual communication. What is the price of the platter concert in South Korea, everyone knows it clearly.

In addition, China's geography is not comparable to South Korea.

In South Korea, if a platter concert is held in Seoul, even if it is far away from Busan, it will take more than four hours to get there by train.

With such a little time, you can even go on the same day and return on the same day.

The problem is that in China, travel is a big deal. Time aside, the cost alone is no less than a ticket to a concert.

A fan, even traveling to buy tickets, spent a total of nearly 5,000 yuan, rushed to a distant place to watch the idol's performance.

But Nima's performance is only two or three songs, and the rest of the time you have to sit there and watch unknown or even hateful singers perform, spending money to spoil yourself?

Not to mention, there are many more people who can't go that far to see a concert because of various reasons such as going to work and school.

And for those in the neighborhood, most people are not interested in Hallyu at all, except for a small number of fans.

I wanted to join in the fun, but when I saw the high ticket price, I immediately retreated.

Do you think you are Jay Chou and Mayday, and the concert venue is full?

So this time for the concert led by A.P Company, the ticket price set by Cui Zhengyuan is only 500 yuan.

The rest even have less than 100 yuan, hoping to attract more spectators to the low price.

At the meeting, Cui Zhengyuan laid out the facts, told the evidence, and trained those whimsical guys speechless, and had to accept his approach.

However, these people also thought about it, if according to Cui Zhengyuan's approach, the attendance rate and influence of the concert are still not optimistic, then they will be completely dead to this kind of activity in the future.

What I didn't expect was that all 70,000 tickets for the concert held in Xiangjiang were sold out.

The hot atmosphere on the day of the concert made China's major media debut one after another and reported it vigorously.

Originally, the Korean Wave, which was not very hot in China, is really beautiful.

The Chinese performing arts company in charge of the event even smiled, and made a promise on the spot that it would host more similar events in major cities in China.

After such a concert, although the scene was lively, in fact, the final income was not very impressive. After removing the cost, only a small amount is distributed to each company.

But the situation has opened up, and the benefits of holding events at a low price and many times together are different.

What's more, relying on this kind of activity, many Korean groups have gradually opened up their situation in China.

According to the notice of the Korean Performing Arts Association, many invitations from China to appear in programs and commercial performances have been passed on.

Through these activities, the money that each company can make is very rich.

At this time, everyone knew how correct Cui Zhengyuan's idea was, and he was even more supportive of him as a leader.

Therefore, this time GirlsGeneration returned, and everyone simply gave way collectively when they knew that they couldn't fight, and sat back and watched GirlsGeneration become the king. (To be continued......)