Chapter 584 Sanjin Pharmaceutical was established
Li Qingqing smiled and said: "The reason why the price of Long Xian Dan is so high is because this medicine is not positioned in the lower market, but for mid-to-high-end consumers!" I have discussed with the chairman in advance, now people's consumption psychology is quite perverted, such as diet pills, the more the price of the sale, the more can not attract customers, because customers think that you reduce the price is not confident in the effect of their products, the higher the price, the customer will think that you are confident that your product has an effect, your confidence will infect customers, so we will never engage in price reduction promotion, and after our sales go up, we will continue to raise prices! ”
6 Xin saw that 6 Lu Qingxiu's face was full of confusion, and said with a smile: "There is a medicine in our diet pills that is not available on the market, it is very scarce, and that kind of herb is even more expensive than Ganoderma lucidum and ginseng, so our medicine must be set at such an expensive price, if the price is set low, we will have no profit." ”
Indeed, 6 Xin has to spend a lot of money to protect the ecological environment of the dragon fiber grass, to spend a lot of money to cultivate the dragon fiber grass, in order to ensure that the production of the dragon fiber pill will not be interrupted, the cost of this piece is not low, if the weight loss drugs such as those intestinal tea are sold so cheaply, it is estimated that there will be no profit, in addition, the quality of other raw materials required by 6 Xin, the production process, and the production quality are much more advanced than other weight loss drugs, and the employees are high, the natural salary is high, and the investment in technology research is higher than those factories. In addition, the advertising should also surpass similar products, and the natural cost should be at least three times higher than those diet pills, and the price is not five times higher, so it can't be said.
Even if the input cost of 6 Xin is three times higher than that of other manufacturers, because the price is five to ten times higher, in general, Sanjin Pharmaceutical's profit on Longxian Dan can be maintained between 50% and 100%, compared with the so-called people's hospital that sells two cents for 200 yuan. It is true that the profit is not large, but compared with the general pharmaceutical company, the profit is quite considerable.
After the shareholders of Sanjin Pharmaceutical Co., Ltd. invested in place, they also confirmed the office space and took the name of the company. The registered capital is in place, the shareholders and distribution ratio are determined, the name is approved, the bank account is opened and the capital is invested, the articles of association are prepared, and the accounting firm is found to issue a capital verification report. The industrial and commercial application for business license, engraving seal, to the Quality and Technical Supervision Bureau, organization code certificate, and then to the tax bureau for the national and local tax registration certificate, and then open a basic bank account.
In addition to going to the bank. The other procedures are basically done in Yunshen No. 1 Villa.
At the beginning of the procedures, the person in charge of the relevant department thought that Sanjin Pharmaceutical was a pharmaceutical company with no background, and because Sanjin Pharmaceutical had a conflict with the existing pharmaceutical company, he did not go through the formalities for Sanjin Pharmaceutical at all.
6 Xin was angry, and called Jiang Xueqing, Shen Yifei, and Wu Changhui. The Jiang family, the Shen family, and the Wu family, it turned out that the heads of the relevant departments who were cold all nodded and stood in front of 6 Xin, accompanied by a smiling face, and went through various procedures for 6 Xin.
6 Xin once again realized the importance of power, and also realized how important it was for him to be above power, he cultivated harder, and he could feel that a considerable part of the Shen family and the Wu family gave face to him was because of his shocking force, although he didn't admit it, the Shen family and the Wu family had already targeted him, and Shen Yifei had been pestering him. just wants him to admit that he is the Golden Pupil Grim Reaper, and wants him to serve the country.
6 Xin Zhen doesn't have that kind of desire to serve the country, he just wants to make good money and let his women live a good life.
Sanjin Pharmaceutical's office building and production plant in the high-tech park have been renovated, and the personnel and equipment have been moved in. 6 Xin also has a large office there, but 6 Xin often does not go, because for him, Sanjin Pharmaceutical is just a tool for him to make money, and he entrusts everything to the board of directors and management, basically only once a week.
After Liu Xin gave birth to a child and recovered well, 6 Xin appointed her as the director of the marketing department.
A professional and sound marketing department should have strong market research functions and capabilities. The marketing organization of the enterprise is composed of the marketing department and the sales department. According to the division of functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers.
Liu Xinmeng received this important responsibility, greatly encouraged, before the establishment of the company, completed several tasks of the marketing department, first she interviewed and investigated the process, has completed the survey of consumer purchase psychology and behavior, she collected, sorted out and analyzed the performance, price, promotion means and other information of competing brand products, analyzed the advertising strategy and competitive means of competing brands, made sales forecasts, put forward the analysis of the future market, exhibition direction and planning, formulated product planning strategies, and formulated product prices. Formulated a new product launch plan, these things have been 6 Xin's heartfelt appreciation, a halfway out of the marketing director can do this, it is rare.
Although Liu Xinmeng is qualified for the position of director of the marketing department, 6 Xin still arranged for her to be the deputy director of the marketing department, a market planning talent introduced from Ming'an Company, a beautiful woman is as cold as ice, the name is very domineering, and the whole person is indeed a harmless little fresh.
After more than ten days of busy work, Sanjin Pharmaceutical was formally established, the ratio of dragon fiber grass and other herbs was strictly refined according to the prescription, and after refining a part of the success, the pharmacological and toxicity tests began to be carried out, and now this weight loss drug has an obvious side effect, which will make people become drowsy, and other side effects are very mild.
6 Xin said with a smile: "If it is stipulated that Long Xian Dan must be taken before going to bed, this side effect will not be unaware, and it is easy to make people drowsy, which is changed to have the effect of calming the nerves, and the side effects are roughly the same as those of general Chinese patent medicines, so I will mention it slightly." ”
After completing a series of practical products, Long Xiandan submitted it to the provincial and municipal food and drug administrations for approval, and because of the relationship between the Jiang family and the Wu family, the provincial and municipal food and drug administrations naturally gave the green light.
In order to face the national market, it is not possible to obtain the approval of the Municipal Food and Drug Administration, and it must be approved by the State Food and Drug Administration.
After the death of the director who approved more than 10,000 yuan a year, the State Food and Drug Administration began to be cautious and tightened the approval process, and the national drug regulatory department has so far only approved orlistat and sibutril two weight loss drugs.
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