Cui Zhengyuan went to the United States this time, and the most important thing was not to dub "League of Legends". It can even be said that dubbing is only the most insignificant one.

First, he met with Facebook's top executives and then signed his name on a major takeover deal.

The deal wasn't anything big when it was signed, but then, in less than three months, the SNS world was swept by a new type of software.

The name of the app is Instagram, and it's a mobile app that supports the platform.

Allows users to capture their own life memories in any environment and choose the filter style of the picture. Then you can share it to the Weibo platform with one click.

More than just taking photos, as a lightweight but fun app, Instagram incorporates a lot of social elements on mobile, including friendship, replying, sharing, and favorites.

It can be said that Instagram is a more complete and powerful SNS social software than Twitter. Its appearance officially made Twitter plummet from its original mainstream position and lived up to its previous glory.

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As a reborn, Choi Jung-won certainly wouldn't ignore something as powerful as Instagram.

What's more, he himself owns Facebook, the world's largest SNS social platform, and even Twitter is owned by the platform.

Therefore, since he first learned about Instagram in December last year, Choi Jung-won instructed Facebook to keep an eye on it.

It wasn't until the beginning of this year that the software took shape and caused a good trend after its launch, that Choi Jung-won decisively ordered Facebook to launch an acquisition plan for Instagram.

Just today, the agreement on the acquisition was officially signed in his hands.

Pursuant to this acquisition agreement. Facebook has acquired Instagram, an online photo-sharing service, for $1 billion.

As soon as this news broke in the industry news and technology news, it quickly set off a huge impact.

Just the next day, Instagram topped the appstore free app rankings for the first time with this trend.

Four days later, the number of Instagram users exceeded 40 million, officially becoming the No. 1 brand of social software.

According to Facebook's forecast, Instagram will break the 100 million mark in the second half of this year.

After acquiring Instagram, Cui Zhengyuan immediately registered his own user lance_cj on it.

CJ not only means C.J Group, but also the abbreviation of the first two words of Choi Jeong-won's English translation.

And his first action of applying Instagram quickly detonated the North American entertainment industry.

In the photo he posted. He was surrounded by a European and American woman with high eyebrows and deep eyes, and this woman was still very strong.

Some familiar people immediately recognized that this woman was the famous British pop singer Adele. Adkins.

Why did Choi Jung-won meet Adele in the United States?

That also stems from his promise three years ago, when Adele, who had just debuted, met Choi Jung-won. The latter praised her talent and promised to create songs tailored to her in the future.

The two sides have an agreement on this, and Adele has always remembered it.

Until the end of last year, Adele and the agency behind her felt that she had almost accumulated enough and it was time to hit the international music scene.

So, they thought of Cui Zhengyuan, who has a great influence in the international music scene, and that agreement.

When Adele sent the fax of the consultation to A.P. company. Cui Zhengyuan suddenly realized that he had almost missed something.

Cui Zhengyuan, who didn't dare to slack off, wrote the song that pushed Adele to the status of a pop diva as soon as possible.

For this song, Adele is of course very satisfied. But what is lacking is. Cui Zhengyuan, who is a producer, was not available at that time and could not help her record songs.

Adele and her company didn't want to spoil such a good song, and insisted on letting Choi Jung-won be personally responsible, and they were willing to spend more production fees for this.

And that's what it turned out to be. The parties agreed. When Cui Zhengyuan came to the United States this time, he took the opportunity to make the song out of Zuò.

Therefore, this song began to enter the process of making zuò five months later than in the previous life.

Choi Jung-won is in addition to being a well-known musician himself. He is also a well-known musician. He not only produced and sang many popular pop music himself, but also produced many classic songs for others.

However, he does not have many works, and the frequency of making zuò is not high.

The most recent song he produced was "TikTok" in 2009 for Ke$Ha Zuò, which was signed by A.P America.

Other than that, he has made no moves on the international music scene.

But as time went on, fans missed his talent and his music more and more. So this time, when I learned that Choi Jung-won was going to return, many people were excited.

Even Adele has also appeared on the search list and has become the object of many people's scrambling to understand.

Many people want to see what is so special about this unattractive British woman that Cui Zhengyuan can personally create music for her.

You must know that Cui Zhengyuan's previous partner was Maria. Kelly, Jay-Z and this kind of level.

Although Adele won two trophies for Best New Artist and Best Female Pop Singer as early as 2009. But the lack of strength in appearance makes her famous in the United States and the world not so loud enough.

And after searching for Adele's information, music fans will inevitably listen to her works to verify whether she is so good.

As a result, when many people heard it, they were all shocked, and regretted that they didn't discover this powerful singer with a rather amorous voice and a breakthrough in singing skills as soon as possible.

As a result, Adele, who has only been famous in England for many years, has not yet launched a new work. Just because of a photo with Cui Zhengyuan, he took the lead in making a small name all over the world.

Of course, maybe her agency will pay attention to this kind of thing, and she has no time to take care of it.

After waiting for many months, Cui Zhengyuan finally arrived, and what she wanted to do most at the moment was to make the song well.

delayed other people's planning, and Cui Zhengyuan was embarrassed. Therefore, after the two sides met, there was no trouble at all, and the equipment of A.P Company in the United States was directly used. Start recording songs for Adele.

I haven't seen her for three years, and Adele's singing skills are becoming more and more proficient. Cui Zhengyuan can point her to her in singing, which can be described as very little.

Except for some mistakes in singing, this work, which requires extremely perverted singing skills, is effortless for Adele to control.

The two soaked in the recording studio and perfected all the details in just a week.

Originally, Adele's plan was to make a Zuò MV after returning to the UK, but Cui Zhengyuan had the idea of making amends and didn't want to miss the classic. Took the initiative to take over the work of the MV system.

In the MV of this song, the most shocking and memorable scene is nothing more than the water glasses that fill the floor.

When the drum kit and Adele's high-pitched singing voice intertwined, countless water glasses trembled slightly. It's just so eye-catching and shocking.

Choi Jung-won came up with the idea, which was immediately approved by everyone.

In the shooting of the MV, Choi Jung-won made the decision and reduced the amount of smashing plates and knights dancing in the flour. And most of the footage was put on the water glass and Adele's live performance.

Yes, you read that right, the flutter of the water glass is really not a special effect. It's the result of the combination of the drum kit and Adele's singing.

In order to achieve this effect, a special space is a must. In order to do this, they spent half a month in Los Angeles looking for a suitable location.

Secondly, Cui Zhengyuan changed the appearance of the water cups in the original MV, but made the water cups arranged in a certain regularity. Under the lens of the camera, some special patterns will be revealed.

In this way, the number of cups does not decrease, but because of the regularity of the arrangement, the water in the cups will appear more shocking when it beats.

In order to do this, he specially invited an expert in sound waves and sound effects to also set up the space.

When the physical MV was released, you could clearly see the shock in the eyes of Adele and the person in charge of her company.

They are all shrewd people, and they can see it at once, and it makes no sense for Adele to want to be popular now.

And Cui Zhengyuan, who caused this qiē, paid him the $13 million production fee that was really worth it.

Although the price may seem like a robbery from the outside, it is nothing compared to the effect that can be achieved.

When the final combination was made, looking at the final product, Cui Zhengyuan was also full of confidence.

He patted Adele on the shoulder and said so. "Madame, please calm down your excitement first. Because the things that make you more excited and excited are still to come. ”

When Choi Jung-won stepped on the plane back to China, he was grandly launched in anticipation.

In less than twelve hours, the song squeezed out all of its rivals and topped the Billboard charts.

And when Choi Jung-won got off the plane in Incheon, he had already crossed the ocean and set off stormy waves in the far east.

Produced by Cui Zhengyuan, another shock is coming.

And the British female singer named Adele has become the biggest beneficiary.

"Rolling Stone Records" uses an extremely eye-catching title on the front page to comment on Cui Zhengyuan's system - the return of the king.

After three years, Cui Zhengyuan's brand effect has not decreased with the passage of the world, on the contrary, it has become more and more precious because he has returned less often.

From now on, Cui Zhengyuan's works will be cherished by more and more people.

I really hope that this entertainment tycoon will pay less attention to his business and return his talent to the world. (To be continued......) R1292