JKL's winter clothes are completely unimpressive, far from the almost sweeping momentum of summer, and the reason is not that there is any problem with the design and quality of the product, but that it is not well advertised. The price of JKL is relatively high, and it is good to say that Li Jingming wears it in the summer to attract popularity, and many people follow him to buy it, but it is useless to rely on Li Jingming in autumn and winter clothes.

Jessica: Their main focus is the women's market, there are a lot of summer clothes for men and women, T-shirts, hoodies, loose pants, etc., which can meet the needs of both men and women at the same time, so women can also look good like Li Jingming. Winter clothes are different, the difference between men's and women's models is very large, the problem of the waist alone can not be ignored, and then let the women learn to wear clothes like Li Jingming, they don't have the body to support the clothes, and then buy "Li Jingming's same style" has no practical meaning, is it a collection?

Li Jingming said that he let Jessica do it, but in fact, how could he really care about anything, JKL's recent performance was not good, and Jessica couldn't bear it casually in his ear, so he helped her find the right person to do publicity. Kim Tae-hee and others are actually good publicity points, but this is also a double-edged sword, a brand is added too much to the imprint of one or a group of people, and the road ahead will either soar into the sky or be extremely difficult, Kim Tae-hee and others are still a little self-aware, and they are undoubtedly the latter.

Because I don't want to get involved too much, so finding a professional model has become the best choice, Li Jingming's original intention is to be directly tall and high, and enter the Paris Milan show twice, others don't have the strength and don't have that face, but he has. Yoon Hye-hee persuaded Lee Jingming, and now JKL is still in the stage of accumulating loyal customers and fans (in fact, many fans are not customers), and suddenly took too big a step to be out of touch with the consumer group, and the gains outweigh the losses.

In the end, Li Jingming asked JKL to find a suitable person to pat the pictorial. He went through the channels in Los Angeles and published them in several authoritative fashion magazines, and then asked the editors to write good words, and the effect would be very good. The shooting of this graphic is very particular, real fashion brands never look for celebrities to do fashion promotion, at most let them endorse perfume or jewelry, because the most opportunity in this industry is to dominate the crowd, so that others care more about their faces than their clothes. At this time, the value of supermodels is reflected, and there are some of them with very mediocre faces, but they just meet the requirements of fashion promotion.

The quality of a model does not depend on her personal appearance, but only on whether she fits well with the style of clothes she has passed on. Some models can sign a five-year contract with Chanel Hermes just after their debut, while some are so beautiful that they have no friends can only go to the cave all year round, this is a matter of style, JKL also needs a signed model who fits the brand's temperament. This is actually difficult, because JKL's temperament is set by Lee Jingming, and he always wears JKL's clothes everywhere in the summer, so now people think of him when they mention JKL, and people say that he is five points similar to Kim Taeyeon, but his temperament is far from the same. It's not easy to find a woman with a fairy aura.

This person was just found, Yin Huixi helped Li Jingming find it, Jessica They were surprised when they saw the photo of the child, but they all objected, and their temperament was right. But the kid was too young to even be a professional model. Li Jingming now sits face to face with this little German girl with the surname Esther Heesch, watching her slowly eat the ice cream in the cup.

The person happened to meet Yoon Hye-hee when she was studying in Germany, and she saw a doctor at the other party's father, so she only had a few visits. Although the child with this temperament is small, it is enough to make people remember, Li Jingming said that she needed a girl with fairy temperament to shoot the pictorial, and she immediately thought of this girl.

"What do you think of Seoul?" Li Jingming still likes children very much, especially this child is very beautiful.

"It's modern." Shih Tzu shrugged. To tell the truth, she is still very confused, I don't know why Li Jingming found her here, although she is very beautiful, she is just an ordinary girl.

If it weren't for the fact that the other party was only fourteen years old, Li Jingming would have thought that this was sarcasm, saying that an urban modern, the subtext is the lack of heritage, "I'll just get straight to the point, the group of pictorials that our company asked you to shoot will be on the American edition of VOUGE." ”

"But that's obviously not the whole purpose of bringing us to South Korea, is it?" Xi Shi's mother was sitting on the side, originally she thought she had encountered a fraud, but Yoon Hye-hee she still knew, out of trust and curiosity, she accompanied her daughter to Seoul, and really went on this trip before she knew what kind of glorious life her daughter would usher in, sitting in front of her was actually Jimmy Lee who was famous in Vanity Fair. Power and money, this man's coat is gorgeous enough, talent and mind, and the connotation is also so amazing, almost every mother with a beautiful daughter wants to marry her daughter to him, not to mention that Xi Shi was born in 1996 and is only ten years old behind Li Jingming, even if he is twenty years old, others will not think there is any problem.

"That's right, Hui Xi will take the two of them to JKL later, and if you agree, Xi Shi will become our contracted model, and the contract period is six years." Li Jingming communicated with the other party in English, and he was afraid that there would be a zài obstacle, so he called Yin Huixi over, although he himself can also speak German, but some places are not so accurate, this kind of possible direct signing of the occasion He thinks it is better to formally bring a translator.

"But Xi Shi is still a child, she still has her studies, and she still has ......" No one is a fool, and a contract like Li Jingming has not yet met the other party's psychological expectations. But it's no surprise that even in Germany, where education comes first, the risk of letting a 14-year-old child go straight into the fashion industry is not small, and parents care more about their children's future than about the present.

Li Jingming nodded, he had already thought of this, and even what he was waiting for was the other party's words, "If the guardian agrees, Xi Shi can sign a model contract with our Guangguo Entertainment, and we are responsible for helping her transfer to Los Angeles, study in the best middle school, and carry out professional training as a model at the same time, but this contract will be a little longer, ten years." ”

"It's so decided, the treatment is ...... "Hamburger is already very good, but compared with Angel City, the center of world entertainment, it is still too far behind, Xi Shi has been very concerned about this aspect since he was a child, how could parents not know, I originally thought that this was a good opportunity, who knew that it was directly a pie smashed down, Li Jingming's domineering financial resources and amazing connections determined that Xi Shi would be very moisturized in the future.

"The treatment is good, and there will be special people who will come and talk to you." Originally, Jessica was inclined to use Imogen. Clark's, the similarity of the temperament of the two can show the essence of JKL, but Li Jingming finally chose Xi Shi, just because Xi Shi is still young and there is no agent in the way, it is economical and affordable for him, although he needs to cultivate himself for a period of time, but Lori cultivation is also a kind of fun.

Yin Huixi put the mother and daughter in the company's car and sat in Li Jingming's car, she hadn't been alone with Li Jingming for a long time, "Your name is easy to use, I used to treat me as a liar when I went to contact, and now when I look at people, I can't wait to shoehorn my daughter into you." ”

"What's the matter, it's just a little excited to see the hope of entering Hollywood." Li Jingming is not an animation director, and there are many women waiting for him to stick to him, what else can he do, I don't know.

Yin Huixi always felt that the man in front of her was a little different, but she couldn't say what was different, she also grew up in the United States, so she asked anything, "I haven't seen you for so long, why do you feel that you have changed a lot?" ”

"It turns out that you also found out, that's right, I'm just getting handsome, hahaha......" Li Jingming can't say that he has become a scumbag.

After the car drove into JKL's studio, almost everyone came around, not around Xiao Xi Shi, but directly surrounded Li Jingming, even if it was a cute and beautiful Lori, but for those designers who soaked in the beauty pile every day, it was Li Jingming who was more attractive to the man, and all the designers invited by JKL were women, and they all had a bit of a women's bathhouse atmosphere.

Everyone else was very happy, but Jessica, who had been waiting for Li Jingming to come over, was not so happy, seeing a group of women surrounding him and even touching her hands and feet, she was patient enough without turning her face on the spot. finally waited until everyone dispersed, and Jessica pulled Li Jingming over, "Why is it so small?" ”

"There are more people on the catwalk at the age of twelve or thirteen, you are rare and strange." Li Jingming didn't talk nonsense, a world-class supermodel who debuted at the age of 14 grabbed a lot of things, this industry is like a god to eat, not at all like being an idol and practicing and having to circle food, just walk with a straight face.

"Hello, I'm Shih Tzu." Esther. Shih Tzu apparently knew that Jessica was the majority shareholder of the JKL, and came over to say hello to Jessica before he could communicate with the designers specifically.

Jessica looked envious, jealous and hateful, she was only fourteen years old and taller than her, she looked down again, the other party was wearing flat shoes, and she herself was wearing a heel, completely crushed. Even so, Jessica still has to express her admiration for Yoon Hye-hee's provocative vision, such a child is full of aura, although he is not professional, he can already express the connotation of their JKL well, as long as Li Jingming can keep his promise and put the photo in "Vogue", it will be popular. (To be continued......)