In order to make a comeback, WonderGilrs has already started to carry out various promotional activities.

Dark.L's debut promotion is also in full swing.

The outside world has already begun to feel the grandeur of A.P in the second half of this year, and everything is waiting to be seen.

Over the years, everyone has developed a habit.

That is the A.P company in the pop music section, which is always in the wind for half a year, and then it begins to fall silent.

Unlike other entertainment companies, they will control their singers' release schedules within a reasonable rhythm range, and strive to make their company image appear in the public eye throughout the year.

The singer of A.P company seems to have only been in business for half a year.

One after another, either in the first half of the year or in the second half of the year, after releasing new songs like dumplings, they all went to work on something else.

At the beginning, there were many people in the industry who laughed at A.P's way of operating, which was complete nonsense.

If you only do it for half a year a year, how can you make your company's brand invincible?

But slowly, everyone discovered something extraordinary.

The singers of such a company are returning in groups, wave after wave, which will give people a feeling of being pushed by the front wave and the back wave.

That momentum is definitely not comparable to the return of a singer or group.

The impact caused by it is not something that can be digested in half a year.

On the contrary, it will also give people the illusion that the company is strong and can continue to support the return of its singers.

In fact, YG did just that.

2NE1 followed Sun, Sun followed TOP, TOP followed PSY, and PSY followed Kwon Ji-ryong, and it felt as if YG's singers were always active in the music scene.

But in fact, many of these singers and groups have not returned for more than a year.

But the outside world didn't feel the length of time at all, as if their last return was still in sight.

Cui Zhengyuan's strategy is the same, focusing on half a year. The album and the singers who debuted were all arranged.

Concentrate on the strategy, do not give other competitors a chance to breathe, and make every effort to seize the market.

Create a kind of A.P company self-respecting posture to show the company's strength.

Anyway, A.P's music production department has a lot of talents, and it has a good relationship with its counterparts at home and abroad, so it's easy to find helpers.

There is no problem in making many albums together, and it also provides jishu conditions for the singers' successive returns.

The remaining half a year is just used to regroup resources, cultivate internal strength, and complete the accumulation of the next outbreak.

And this way of operating. It is also the reason why the artists of A.P seem to be more relaxed than the artists of other companies.

As long as you concentrate on being busy for a while, the rest of the time is free, and you will naturally have more time.

In fact, when they returned, the singers of A.P Company were not much easier than others. The trip, which is as much as a cow's hair, still makes people numb.

It's just that it's not like other companies, it's always hard.

Someone might say? Your singer is so easy, don't you make money?

People who say this actually ignore an important issue, that is, the size of A.P. Company.

Big means comprehensive. There are many projects that can be operated.

The more projects you operate, the more channels you have to make a profit.

In addition to album sales and online music sources, the most important way for A.P singers to make money is various commercial performances, concerts and peripherals.

And among them, the profit margin is the largest. It is the neighborhood that can continue to create value.

Although entertainment companies such as S.M and JYP also operate peripheral projects, an important problem is that they do not have the processing capacity and sales channels themselves.

To make peripherals, you need to find an OEM factory, and to sell peripherals, you need to contact dealers.

These two things require them to give up a large part of their profit margins. After the company's profit sharing, the part that Zuihou can fall into the hands of the artist is almost negligible.

A.P is also a pure entertainment planning company. But not with C.J. Group.

In particular, CJCGV has its own processing plant in order to expand the operation of the cinema chain.

In this way, the production problem of A.P Company was solved, and it was possible to solve this problem through the business of other branches.

As for the sales channel, the direct sales stores located all over Korea can solve the problem.

There is also the headquarters of the C.J Group, which has a store for the display of merchandise.

Every day, a lot of celebrity fans and tourists from various countries buy a lot of celebrity merchandise from there.

This is a suggestion made by Choi Jeong-won based on the philosophy of MBC's management of "Infinite Challenge" in his previous life.

You must know that in the previous life, the "Infinite Challenge" merchandise shop at the Ilsan Dream Center brought tens of billions of won to MBC TV every year.

CJCGV's cinema system in various countries also includes the business of distributing peripheral products, and some of Zuihou's products are rounded.

The one-stop approach of production, distribution and marketing also gives A.P a great deal of autonomy in terms of peripheral products.

The price of peripheral products is the same as that of other companies, but the cost is less than 30% of theirs.

Do the math of the profits you can generate to see how impressive it is.

In addition, there are more than 1,500 seats in the 13th multi-purpose hall of the C.J Group headquarters.

Every week, there is a special show of A.P artists, and the show is almost full.

Tickets cost a lot of 10,000 won.

However, the colorful activities can also allow the fans to get a lot of benefits.

Including celebrity autographs, interactions, group photos, close contacts, etc., and sometimes even being able to co-star in stage plays with your idols.

That's why every week's shoecase is a constant stream of people.

Kim Jong Kook, SGWannaBe, WonderGirls, Yoo Jae-seok, Jung Hyung-don and others have all starred, and they have already accumulated a good reputation.

There are also various variety shows, film and television works, radio DJs, commercial performances, fashion brand catwalks, etc., and the diversity of A.P's artist activities is the envy of other companies.

Because the second-generation idols of other companies are still in the concept, there is no specific implementation plan, let alone launch.

Relying only on the mysterious route of a generation of idol group model, how can it be qualified for this all-round development route.

So in the second half of this year, the storm of A.P is about to start again.

July 8th. Kim Jong Kook was the first to sound the clarion call for his return.

Sure enough, as Choi Jung-won predicted, Kim Jong Kook's three episodes showed unparalleled momentum from the beginning.

The 210,000 pre-orders on the official website set a record for pre-sales this year, making an excellent start.

In the first week of his return, the album sales officially exceeded 300,000 copies, and he became the top album seller this year.

From the second week, Kim Jong Kook began to sweep the four major music programs.

It wasn't until the championship accumulated to the point that it could no longer be retiring, and he retired.

What impressed everyone in A.P Company the most was that Choi Jung-won once again showed his extraordinary entertainment instincts.

The title songs "Standing Still" and "Him for Her" can only be regarded as mediocre, but the sixth-ranked "Likable" has sprung up and continued to dominate the music charts for five weeks.

It wasn't until Dark.L's debut. With the eye-catching "U", he broke his monopoly.

No one thought that Kim Jong Kook, who had been preparing silently before, and had not even publicized it, would burst out with such a ferocious momentum this time.

That level is even more terrifying than Lee Hyo-ri in 03.

"Likable" can no longer be described as a divine comedy, and national gymnastics is the most appropriate metaphor.

That's really national gymnastics, because many schools have really changed recess gymnastics to this song, so you can imagine how influential it is.

Besides. A group of colleagues have also been hit by an unprecedented impact and have begun to enter a difficult period of survival.

The most obvious example is the seventh album released by the former national group G.O.D. after Yoon Ji-sang's withdrawal without competition for Kim Jong Kook. It was finally announced that the indefinite cessation of activity was announced.

For this reason, Park Jin-young made a complaining phone call to Choi Jung-won for the first time.

G.O.D was JYP's first successful attempt at idol groups, and it was inseparable from S.M, the dominant player in this field.

Facing the two generations of idol groups HOT and Myth before and after, G.O.D did not fall behind.

Even when I debuted. G.O.D snatched the Golden Disc Award from HOT and became a veritable national group.

Unexpectedly, they still haven't gotten rid of the curse of Korean idol groups. Finally after the brilliance. It's coming to an end.

Choi Jung-won secretly got the news that S.M Company also urgently recalled TVXQ from Japan to produce the second album "RisingSun".

You must know that TVXQ has just released a Japanese album less than a week after Kim Jong Kook.

At this time, when the activities in Japan were in full swing, they rushed back non-stop to defend the honor of S.M. Company.

One can imagine how much pressure Kim Jong Kook made is.

However, Cui Zhengyuan is not optimistic about TVXQ's return at all, and it is estimated that S.M will suffer a fiasco.

First met Dark.L's debut, and with TVXQ's heritage, he may be able to win. But in the face of the WonderGirls, who later returned, they had only one way to fail.

It is not a crime of war, and when you encounter a divine comedy like "Nobody", no matter who you are, it will not end well.

But this is all for later, and now Choi Jung-won first wants to hold a beautiful celebration banquet for Kim Jong Kook.

A.P company finally has a king-level singer, isn't it worth a high-profile once?

Not a top singer, but a king.

The change in title is not just a name.

In the past, Kim Jong Kook, alongside him were Korean first-line singers such as Myth, Rain, G.O.D, Se7en, etc.

And after becoming the king of heaven, when he is mentioned again, he will be replaced by characters like Zhao Rongbi, Zhou Xuanmei, Li Wenshi, and Xu Taizhi.

Just look at it and you can see the difference. (To be continued......)