1398. New investment channels
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"Well, yes, it's back."
"When did you arrive?"
The eldest sister changed her slippers at the door, walked over, and asked Li Yifan with a smile, among the several brothers and sisters in the family, the eldest sister is always the best one for Li Yifan.
The eldest sister's kindness to him, he can never forget it.
"I just arrived in the afternoon, and when I arrived, didn't I come back? By the way, what about Nan Nan? ”
Li Yifan asked very casually, Nan Nan is his niece, the daughter of the eldest sister, she is more than three years old this year, she looks meaty, she is very cute, and what he likes most when he goes home is to be with this little niece.
"I went to her grandfather's, and the old man missed his granddaughter, so he took it over and stayed for a few days."
"By the way, Yifan, have you eaten?"
My mother also changed into home clothes, and then walked over from the door to ask Li Yifan to arrive, Li Yifan shook his head.
"I haven't eaten yet, I'll go down later, go downstairs to eat hot pot, I haven't eaten our own hot pot for a long time, I'm going to have a meal today."
"Hey! What's so delicious about that thing, you old man, patronizing the ball game, this thing, when can't you watch it, you still watch it when your son is back, why don't you hurry up and cook for me? ”
As soon as Zhang Shu heard that her son hadn't eaten yet, and then looked at her father, who was also lying on the sofa watching TV, her eyebrows immediately rose. Hair and power. Dad hurriedly got up with a grin. went to the kitchen to cook for Li Yifan.
Don't look at him now as Li Dong, but his mother glared, he was still obedient.
The old couple flirting has become a mode of reconciling their feelings between them, Li Yifan and the eldest sister have long been used to it, and it is not strange.
The eldest sister took the remote control and began to look for popular Korean dramas, while the mother pulled Li Yifan over. A vigorous shh
"By the way, what were you two doing just now? How does it take so long? ”
Li Yifan asked casually, when the two came back, their hair was still a little wet, as if they had just washed their hair not long ago, and they had everything at home now, so they didn't need to go outside to take a bath?
"On the third floor of the shopping mall below, a new Lady Purple House Leisure Club has just opened, and the boss often goes to our hotel to eat, and I met him some time ago. Give me and my mom a VIP card, and we went to try it. Not to mention, it's really good. All kinds of beauty baths, and then massages, foot pinching, pedicures, etc., are a new thing in our side, and they are very popular with those rich ladies in the city. ”
The eldest sister replied casually while watching TV, and when Li Yifan heard this, he couldn't help but feel his heart moved.
In the afternoon, he was still thinking that this woman's money is the best to make, and he wants to find a breakthrough to make women's money, and he also plans to build such a high-end beauty salon club, which is specifically aimed at more high-end women's groups in society.
For example, the wife of an official, or the wife of a wealthy businessman, is not their children, after all, there are too many places in society for men to come out and be chic, but there are not too many for women.
However, this kind of high-end beauty salon will follow the trend and flourish in a few years, and it is a hot mess all over the country.
Regardless of whether it is a tall first- or second-tier city, or a small third- or fourth-tier city, as long as you look carefully, you will definitely be able to find those so-called beauty salons in those cities, and all of them are splendidly decorated, specifically for high-end female consumers.
Such a store, from the outside, the consumption is not low, the average person is not able to afford to spend, many people are afraid to think, open such a store, how much money can you make, you are not asking for a dead end.
But in fact, they are really wrong, opening such a store, the huge profits in it, ordinary people who don't know how to do it, it's unimaginable.
Such a store does not need to be involved in @ yellow like it is for male consumers, or to play with sex @ love, as long as you do your job in place, you don't have to worry about making no money.
There are many rich women in this society, and when women have money, they also have to think about going out to spend, and they usually go shopping and buy things, which is already ordinary and can't be in ordinary daily activities, so what is the pastime?
What women care about the most, from eighteen to eighty years old, the answer is very simple, that is, appearance.
So as long as you do the beauty of this point, you can attract countless fans, now the beauty means are quite developed, all kinds of drugs, instruments are countless, we open such a beauty shop, do not need to have the ability to do large-scale plastic surgery for customers, as long as you can cut the double eyelids is enough, and then the beauty needles are ready.
The so-called high-priced beauty medicine of this protein and that protein costs hundreds of yuan, or only a few dozen yuan, but for an injection to someone in need, it will cost tens of thousands of yuan.
Although the price is ridiculously expensive, female consumers who want to get such an injection are eager to get it, after all, time is only the biggest enemy of women, and every woman does not want to grow old.
Especially those rich women, they don't want to grow old, so how profitable such a beauty club is, you can imagine.
A certain news program of the big pants station in later generations has repeatedly exposed those unreliable beauty and leisure clubs in first-tier cities in China, but what happened in the end?
People's lives are different because they live a very moist life, and if there is demand, that is, there is a market, but they have been wronged by many black-hearted businessmen in China.
In fact, as long as you follow the step-by-step operation, this is definitely a proper way to make money.
Li Yifan told his mother and eldest sister his thoughts, and his mother was a little reserved, after all, the older generation was a bit conservative, and she had never done such a business before, so she felt a little bottomless.
And after the eldest sister listened to Li Yifan's thoughts, she couldn't help but slap her face: "Okay!" During this time, I have been thinking about what new investment channel to find, but I have not found a suitable one, and now I have a feeling of enlightenment when I hear Yifan say this. Mom, this business is really worth doing. ”
The eldest sister is now an out-and-out strong woman, and the Li mother and child chain is well organized by her, and now in addition to their own homes in the first-tier cities in China, they have opened dozens of directly-operated stores, and in other second- and third-tier cities across the country, they have also opened more than 300 franchise stores.
In the field of maternal and infant chain stores, their Li's maternal and infant chain is now a well-deserved leader in the domestic industry.
However, now their store is famous, so the franchise fee is very expensive, and there are many other competitors who have entered this field, so this idea, the expansion of Li's mother and child chain store has reached a bottleneck limit of expansion.
A few years later, after the domestic real estate market is on fire and the e-commerce model of online direct sales is on fire, the future of Li's maternal and child chain is destined to be very unoptimistic.
After all, running such a mother and child chain means that you have to have a store, and the store means the cost, if the house is your own home, it's fine, but if it's rented, then your cost will increase greatly.
In addition, the rent in the next few years is bullish all the way, so in the era of the rise of e-commerce, such a field operation of mother and child chain stores is destined to have no market, so Li Yifan has long stopped agreeing with the expansion of physical stores by the eldest sister.
As for those franchisees, Li Yifan also gave them a breath, taking advantage of the good market in the past few years, everyone hurried to make money, and then bought a house, and the store was done, otherwise in the next few years, if everyone still rents a house to do business, life will definitely be difficult, and a store rent will greatly increase everyone's operating costs.
Anyway, the direct stores in Beijing, Puhai and Yangcheng are basically the shops they bought, so they don't have to consider the cost of this aspect, and those franchisees depend on whether they are willing to listen to the construction of the head office.
On the other hand, their Li's mother and child chain store also started its own e-commerce road early, and became the first batch of crown stores in Wang Teng's net.
In the future, if there is a large-scale invasion of e-commerce, Li Yifan is not afraid, because he plans to take the model of X-Dongwang, local warehousing, and local delivery.
That is to say, when the physical store is greatly eroded by e-commerce, he plans to hold a conference to change everyone's business thinking before those franchisees have not withdrawn from the network on a large scale.
At that time, customers can order on their official website, and then go to the local store to pick up the goods, or the local store will directly deliver the goods, of course, they must maintain a considerable discount on the price, which Li Yifan is confident of, after all, he has channels in Wang Teng's leakage network, and there is also a pasture milk source in Canada.
So the future of Li's maternal and infant chain, he is not too worried, his business ideas, the eldest sister also understands, so it is no longer in a hurry to expand across the country, recently, has been paying attention to online store sales, and a solid foundation.
After all, the establishment of a brand is not something that can be completed overnight, which requires the accumulation of time and can stand the test of time, that is the real brand enterprise.
But during this time, Li Lifen, who also made a lot of money, was not willing to keep such a chain store like this, and she was also actively looking for other investment channels. (To be continued......)