337. Entertainment and Cultural Industries
In China, as far as the current situation of online media is not yet developed, the most haode media to promote a new product is, of course, TV advertising.
And as far as the influence of domestic TV channels is concerned, the most influential TV channel is undoubtedly the imperial court, but the advertising of the imperial court is not so easy to board, every year countless enterprises across the country will fight for the advertising resources of the imperial court, and just a few seconds of advertising, especially in the prime time of the channel with relatively high ratings, the advertising cost is rising every year.
At that time, Qinchi Distillery won 30 million advertisements before and after the start and end of the news broadcast, which was once a sensation in China, and Qinchi Distillery took advantage of this opportunity to soar into the sky, but it is a pity that they did not control their own destiny in the Zuihou stage, which led to their fate on the spot in just a few years.
This shows the power of this imperial court station advertisement, so Li Yifan has already made up his mind to get a piece of the pie in next year's court station advertising war, and the most important thing to do now is to raise funds, you must know that the current court station advertising is not cheap.
And Li Yifan, who has more than ten years of life experience than now, not only values the advertising power of this imperial court, but also hits the idea to Mango Terrace.
You must know that in the past few years and even in the next ten years, this mango station has relied on the spirit of entertainment to death, and the ratings nationwide are also very high.
Especially the several programs they have launched, such as what is a happy camp, what is a good study, and xiangshang every day. It's all with the spirit of entertaining to death. It is very lethal among young audiences across the country. Even many middle-aged viewers are eager for such entertainment programs.
So if there is a chance, Li Yifan also plans to insert a foot in such a program, but if he wants to advertise on such a program, it may be more difficult than that of the imperial court, so Li Yifan wondered if he should also expand to the entertainment and cultural industry through other channels.
You must know that the next ten years will be a period of rapid development of the domestic entertainment and cultural industry. Various cultural and entertainment companies are emerging one after another, and they have really picked up a few actors who claim to be stars.
Don't underestimate these entertainment companies, the big ones play movies, and the money spent on movies alone can easily reach tens of millions of dollars every year, and small entertainment companies play TV series, engage in talent shows, or blind date activities or something, which is also a hot comparison.
The quality of the products of those small entertainment companies is really difficult to comment, and there are many brain-dead anti-Japanese TV series in later generations. There are many of them produced by small entertainment companies, but they don't care about other people's films. But the audience just likes to watch such a pull-and-pull, nonsense anti-Japanese drama, and basically every TV series is filmed, and everyone makes a lot of money.
There is another one is a variety of large-scale talent shows, as well as similar programs, or what kind of music PK programs, these programs, because of their popularity, and can provide opportunities for ordinary people, are widely welcomed by ordinary people, this kind of can shorten the distance with the audience, and can allow them to participate in the program, in the later generations of popularity, even the prestige of the imperial court station has to retreat, can only rely on policy to intervene, which shows the power of these programs.
So Li Yifan decided that it was time to enter this industry, and now the domestic cultural and entertainment industry can be said to be not a climate, or even just starting, and this is the most haode time to enter.
I remember that Wang Teng participated in such a project after he became developed, and he once became one of the major shareholders of a well-known cultural and entertainment company in China.
Don't look at Wang Teng's fluttering in Hangzhou in the past few years, but when he was attached to the business department in the capital, he really made a lot of good fortunes and met many people, many of whom were big names in the literary and artistic circles in later generations.
At the end of the year, if you go to the capital to plan this matter, you can consider calling Wang Teng to play together......
Just when Li Yifan was planning how to expand his industry and plan to hit the advertisement of red lantern milk powder on the imperial court, Xu Qing and Young Master Xu in the provincial capital were not having a very good time.
Tomorrow is the day to discuss with Zhang Xiang that Haode will light the grain depot, but at this juncture, that Zhang Xiang suddenly disappeared, which really made Young Master Xu, who still thought he was sitting firmly in Diaoyutai, fidget.
In the past few days, there has been a lot of news in the province, and many grain depot stationmasters have been dismissed because of unqualified inspections, and some have colluded with the resale of grain, and they have been directly arrested.
He Young Master Xu is also low-key, but when he thinks of the shortage of more than 100,000 tons of food, he can't keep a low profile!
The grain depot in Yucheng Township has been very lively recently, especially after hearing that the inspection team of the provincial capital and COFCO began to jointly come down to inspect, many officials or employees who participated in the reselling of grain by Young Master Xu and Zhang Xiang were like ants on a hot pot, and they almost couldn't stop at all.
Now they all know very well how much grain is in the grain depot in Yucheng Township, and when the time comes, as long as the inspection team enters the grain depot, they don't need to check it carefully, they only need to take a look, and people will be able to know how much grain you have in the grain depot.
At that time, the fun was great, and now it is the hope of filling the hole, and the hope of receiving the grain is also the hope, originally I thought that if Zhang Xiang could really be ruthless, he burned the grain depot, that is, it was a hundred, and it was a big deal that he was spending some effort to go inside to catch people.
But who would have thought that the day before this critical moment, this Zhang Xiang actually disappeared.
called him, but no one answered, went to his house to find someone, his wife and children, all disappeared, now Young Master Xu was panicked, could it be that this Zhang Xiang, because he didn't want to be charged, didn't want to go to prison and run away?
me! This grandson, isn't this a mess with Lao Tzu? You don't want to go to prison, eat guns, don't dare to set this fire, you told me earlier, I could have arranged another person earlier, but now it's time to kick the door, you actually ran away, and you don't see anyone, your grandson is too unauthentic!
Where did he think that if Zhang Xiang didn't say a word to him at that time, he would be able to let Zhang Xiang go?
What he didn't expect was that Zhang Xiang didn't run away, but when he came home from work last night, he was already controlled by the people of the Bincheng Public Security Bureau the moment he entered the house.
And he was brought back to Bincheng overnight, and he was being interrogated overnight.
This Zhang Xiang was not very bold, plus in the past few days, he has been under a lot of mental pressure, and the Bincheng police have shown at the beginning that you don't play tricks, and we all know about your dealings with Xu Qing.
Originally, Zhang Xiang wanted to be hard-mouthed, but when he saw the evidence of his birth, including the waybill they poured out the grain, as well as the receiving unit, how much money they charged, and how much difference they earned from it, as well as the fact that they deliberately lowered the price of grain at the beginning of the spring and let Xu Qing pick up the cheap, and people put the unlicensed here, this Zhang Xiang immediately collapsed.
He himself is not a figure like Qiu Shaoyun or Liu Hulan, in the face of such detailed evidence, even if he wants to hold on, he can't hold on.
So early the next morning, the testimony that he and Xu Qing planned to set fire to the grain depot and destroy the evidence was in the hands of He Jun and Yang Yuhe.
"Mayor Yang, do you think we will arrest him now?"
With conclusive evidence, just with the information in his hands, He Jun has the confidence that he can nail this Xu Qing.
But Yang Yuhe doesn't think so, it takes seven inches to beat a snake, and it must be killed with a stick, otherwise there will definitely be endless troubles.
"No, what we have is patience, we can wait a little longer, and the moment they do it, we will start."
"Haode, I know what to do."
He Jun replied......
Zhang Xiang is gone, and there are all kinds of signs that this guy is running away with the whole family, he can run, but it doesn't mean that everyone can run.
Xu Qing couldn't run, he knew that if he ran away, then he would definitely be nothing outside, and if he stayed in the provincial city to fight, he might be able to keep his net worth in the future.
Fight, there is no Zhang Xiang, there are others, so Xu Qing hit the idea to another deputy director of the grain depot in Yucheng Township.
The only difference between Deputy Director Lin and Zhang Xiang is that Zhang Xiang is a white fat man, while he is a black fat man, and in other aspects, the two of them are almost the same in terms of body shape and height.
Some time ago, Xu Qing and Zhang Xiang poured grain, although the deputy director was not directly involved, but he was also the one who opened the door to convenience, and he also ate a lot of kickbacks.
Now the incident is about to happen in the east window, and Zhang Xiang ran away without a trace, this deputy director Lin also panicked, and has received a notice that the investigation team will arrive at the grain depot in Yucheng Township tomorrow afternoon.
After drinking with Xu Qing and then listening to his idea, Deputy Director Lin first broke out in a cold sweat, and then after seeing the substation box pushed by Xu Qing, he began to wander.
"Go back at night, and when it's the dead of night, I'll send someone over to help you light the fire, and when the time comes, remove the original fuse and throw this aside, and there will be a reason, the fuse is aging, and the accident fire caused by the electricity breaking through the fuse box ......" (To be continued.) )