Chapter 93: Blue Tide

In the days that followed, Cui Zhengyuan took time out every day to pay attention to the latest situation of "Blue Life and Death Love".

And this TV series, which he had high hopes for, also lived up to expectations, and the ratings continued to climb. 35% for the first episode, 40% for the second episode, 43% for the third episode, and 47% for the fourth episode. By this time, almost everyone knew that breaking through the 50 mark was no longer a luxury.

The whole of South Korea is concerned, where is the end of the ratings of this TV series? It's not that there are no TV series that break 50, but it usually takes about ten episodes, and after the plot is fully developed, this great cause that is enough to leave a name in history can be achieved.

How can there be such an anti-heaven existence as "Blue Life and Death Love", this is only the fourth episode, and it has already touched the threshold of 50. If this trend continues, let alone 50, I'm afraid 60 is not impossible.

The thought of 60% ratings makes the public feel like they've been beaten with blood. Since it was recorded in 1992, there have been only seven TV dramas with ratings of more than 60%, including "First Love", "What is Aiqing", "Hourglass", "Xu Jun", "Young People's Netherland", "You and Me", and "Son and Daughter". After entering the millennium, there is only the only TV series of "Xu Jun".

With the increasing abundance of television programs, there are already experts who assert that TV series with ratings of more than 60% will cease to exist. Now, "Blue Life and Death Love" has made people see hope again.

In fact, the ratings of the original historical "Blue Life and Death Love" were only 42.3%, and they did not even exceed the 50 mark. The reason why it has such a high popularity is entirely because this drama is in line with the tastes of the rest of Asia, which makes it the most famous Korean drama.

After 2001, the only TV series with more than 60% of the time was "Taejo Wang Jian" starring Choi so-jong and Kim Yong-chol.

The reason why this 200-episode TV series has achieved such high ratings is entirely because of the excessive attachment and love of Koreans to their own narrow and tragic history.

And the ratings of this TV series, no more, no less, just 60.2%.

Since then, no TV series has achieved more than 60% ratings. Even the widely influential "Da Jang Geum" and "Paris Lovers" are only 57.8% and 57.4% respectively.

The reason why "Blue Life and Death Love" in this life is so fierce is entirely due to Cui Zhengyuan's application of the propaganda methods of later generations to this year in advance. The overwhelming advertising strategy makes it difficult for the public to even wonder about this TV series. In addition, in terms of production, it is much better than the original drama, so it is not surprising that such dazzling results have been achieved.

Now Cui Zhengyuan wakes up laughing almost every day.

I can't help but be unhappy, these are all rolling sources of wealth.

With this popular TV series, Won Bin and Song Hye Kyo have gone from unknown newcomers to red to purple emperor superstars. Before more than half of the TV series was broadcast, there were already as many as two dozen TV series crews who sent audition invitations, all of which were the protagonists without exception.

The most obvious point is still reflected in the advertising contract between the two.

Before the release of the TV series, Song Hye Kyo once endorsed a costume, and the endorsement fee was only a measly 3 million won. But now, without more than 50 million expenses, I don't want to get close to this popular actress. Don't be too expensive, not to mention it, the endorsement period is only two months. If you want to make a long appointment, take out 600 million and talk about it.

Won Bin is even more exaggerated, Shinhan Bank directly won his two-year endorsement contract in the financial field for a price of 800 million won.

As soon as this price came out, everyone inside and outside the circle was stunned, exclaiming that the king of heaven had come. You must know that in South Korea, being able to endorse Samsung's electronics, Hyundai and finance can be regarded as officially stepping into the ranks of top superstars. It took Yuan Bin less than five years to complete this leap. The real popular fried chicken, the red one can't be more red.

The second male lead is still like this, let alone Song Chengxian, the male protagonist. It's a pity that the contract of the other person is not in the A.P company, Cui Zhengyuan was helpless to watch this God of Wealth float in front of his eyes.

On Monday, the third week after the broadcast of "Blue Life and Death Love", there was a sense of prelude to a storm from the beginning, as if the air in the whole of Korea was compressed into a ball, and it was breathless.

For no other reason, this day was the day the fifth episode of the show aired. Viewers, TV stations, media, magazines, newspapers, entertainment companies, and even major corporations and politicians are all paying attention to this episode.

Cui Zhengyuan, who was huddled behind the boss's chair, could feel the smell of gunpowder brewing in the air outside.

The advertisement before the TV series aired presented a bizarre mirror image, which passed by in an instant, without causing a ripple in him. Only when the theme song of the TV series sounded, he was refreshed, and he involuntarily sat up straight, his eyes staring at the screen, as if he could see that the bright red numbers of the ratings were beating as long as he did.

Assistant Jun Mi-yeon walked in and changed a cup of coffee for him. Looking at his appearance, he couldn't help but laugh: "Chang, you're almost a demonic barrier." Knowing the result, you have to wait for the end of this episode, even if you are in a hurry now, it is useless."

Uh, it seems to be. was told by Jun Meiyan, and Cui Zhengyuan realized that his mentality was a little overdone. Feeling that it was not good to be seen by his subordinates, he said with a stiff face: "Okay, there is nothing for you here." You'd better go back and watch your TV series. Don't think I don't know, you haven't given up live streaming every day."

Because of the unstable nature of Choi Jung-won's work, Jeon Mi-yeon also moved to the company's staff building to live alone after the year. In this way, as long as Cui Zhengyuan is not going out, once something happens, even if it is off-duty time, she can arrive at the first time and will not delay the standing work.

Outside Cui Zhengyuan's office, she also has a small single room with all the configurations inside. Every Monday and Tuesday at this time, as long as she is not in the dormitory, she will definitely hold the TV there and watch "Blue Life and Death Love". And every time, she would cry and waste a lot of tissues. For this reason, she complained to Cui Zhengyuan more than once, weishenme wrote such a sensational TV series?

After Jeon Mi-yeon left, Choi Jung-won thought that this was not the way to go. I turned on my computer and logged on to the official KBS website to check the comments from the audience. Who made him the screenwriter of this TV series, his past and future lives combined, he has a deep memory of every plot of this show, and he can't afford to watch it at all.

There are more than 200,000 official messages on it, most of which are praise for this drama.

Of course, there are also people who have made serious criticisms of director Yoon Seok-ho and screenwriter Choi Jung-won, believing that it is because of them that the waste of paper in South Korea has reached an unprecedented level. Well, for this criticism, Cui Zhengyuan had no choice but to accept it helplessly. I secretly said in my heart that I would definitely redouble my efforts to make your tears flood a little more.

Time always flies, and he hasn't read a few messages here. The phone over there rang, and he reached out like lightning, grabbed the microphone, and without waiting for the other party to speak, he urgently asked: "What are the ratings"?

The person on the other side was obviously more excited than him, and the high-pitched voice could be heard even if the ear was not close to the earpiece. "Fifty-seven, fifty-seven percent, Executive Cui, we have created a miracle."

What else was said later, Cui Zhengyuan couldn't hear it at all. Because he threw the microphone aside at once, the whole person jumped out of the chair. There were no outsiders in the room, and he didn't need to care about the image, like a horse monkey, scurrying around. He clenched his hands into fists, let go of his throat, and shouted "yes, yes, yes" several times in a row. Otherwise, it was not enough to vent his excitement. He didn't even care if the chair was knocked over by him.

After the foreshadowing of the fourth episode, this week has become a gestation process, until today came a general outbreak. The ratings jumped from 47 percent to 57 percent, a full increase of 10 percentage points. At this time, Cui Zhengyuan was finally convinced that this TV series would definitely be able to surpass the sixty threshold.

KBS TV and A.P Entertainment are like another New Year's celebration. Cui Zhengyuan and Zhang Jinhe, who were comfortable, rewarded all the relevant staff members with a lot of money. Urge everyone to stay motivated and continue to create miracles. At this moment, no one will relax their nerves, and they will maintain their vigorous energy under the stimulation of huge practical interests.

In terms of the crew, Yin Xihu strives for perfection, striving to shoot the most perfect effect, so that this drama can be further sublimated. The opportunity to leave a name in history, no one is willing to miss it. Now as long as you get involved with this drama, it will become a super trump card in terms of qualifications.

In the days that followed, the Korean TV circle was in the dark, sitting and watching "Blue Life and Death Love" stand out.

By this time, the drama was no longer just a work, it had become a social phenomenon that began to affect all aspects of Korean society. If you chat with your friends and don't say two words of "Blue Life and Death Love", it means that you are outdated.

According to the report of "Chosun Ilbo", this drama has become a benchmark for Korean pop culture, and will surely influence the direction of Korean culture in the next decade, and even become a representative of Korean culture within the scope of Shijie.

In the report, director Yoon Seok-ho and screenwriter Choi Jung-won were given high praise. He said that the former is the most authoritative director in Korean TV dramas and a role model for all his peers to follow.

Choi Jung-won's age against the sky created such a perfect script, which is regarded as a typical example of Korean education.

A genius boy born in South Korea, an excellent family background, and natural business management ability, these have made Choi Jung-won surpass Song Seung-heon, Won Bin, Song Hye Kyo and other leading actors, and become the idol of the entire South Korea.

In view of this situation, Kim Young-min, who had already arrived in the United States, accelerated the pace of negotiations with Sony after meeting with Han Sung-ho. Strive to strike while the iron is hot and implement Choi Jung-won's single as soon as possible.

At this point, Cui Zhengyuan's role is basically over, and everything just needs to go with the flow. The only thing he needs to do is how to operate the two superstars, Won Bin and Song Hye Kyo, to create the maximum benefit for the company.

Among the many advertising invitations, Cui Zhengyuan picked and chosen, chose and chosen, and there were still more than a dozen that could not be given up.

These are the top advertising endorsements in South Korea, and each one is an existence that reflects the status of a star. Even if you have a good relationship with these business giants, you can't give up at will.

There are also a large number of interviews from TV stations, newspapers, and magazines, and there are more than 30 interviews from second- and third-rate media. These are all predators who have influence in South Korea, Japan, China, and the entire Asian region. With such an opportunity to go abroad, Cui Zhengyuan will certainly not give up.

Although A.P Company treats its artists well, it is in a hurry to do so, so the two can only run around.

Fortunately, the two also knew that this was a critical moment to transform popularity into strength, and they couldn't drop the chain, so they gritted their teeth and rushed one announcement after another in the interval between filming. According to Yuanbin's agent, in the past month, he has only been able to sleep for less than two hours a day.

This is also something that can't be helped, the popularity of celebrities is fleeting. If you don't hold on to it now, you won't have a place to take medicine when you regret it.

is Cui Zhengyuan, who has also received great attention from the outside world by virtue of his identity as the screenwriter of "Blue Life and Death Love". Coupled with his identity as the owner of an entertainment company and the aura of a child of a wealthy family, many media magazines flocked to him to interview him.

Unlike Won Bin and Song Hye Kyo, who are concerned as artists, it is more heavyweight media that ask for interviews with Choi Jung-won in the economic, political and social circles. These uncrowned kings cannot be offended, and many of them have come to the door through the Cui family's connections, so he has no way to refuse.

Today, at the moment when the tenth episode of "Blue Life and Death Love" was broadcast, he was interviewed by the social section of "Chosun Ilbo". Perhaps Choi Jung-won's attitude of accepting the invitation satisfied the "Chosun Ilbo", and the newspaper took the initiative to offer a door-to-door interview for Choi Jung-won's busy affairs.

The interview was held in a small conference room in the administration building of A.P.